REMAX of New Jersey

What REMAX of New Jersey does

REMAX of New Jersey is a regional real estate brokerage office operating under the RE/MAX franchise network, headquartered in Moorestown, New Jersey. The office serves residential and commercial property buyers, sellers, and renters across New Jersey through the broader RE/MAX platform (remax.com) and the local franchise operation. The firm is privately held with 11-50 employees and operates as part of RE/MAX, LLC, the operating subsidiary of publicly-traded parent RE/MAX Holdings.

The company's underlying technology stack is provided at the corporate/franchise level and includes a listing platform with MLS integration via IDX (Internet Data Exchange) data sharing partnerships with Bright MLS, Real Estate Information Network (REIN), and Tennessee Virginia Regional MLS. Map integration is powered by Maponics and Google Maps, while Cribio.com serves as a consumer-facing property search portal overseen by the Broker Public Portal's Board of Managers. The franchise system also includes the HomeHQ email newsletter, the RE/MAX Blog, and SEO-optimized property search infrastructure.

RE/MAX generates revenue through three primary streams at the franchise-network level: real estate transaction commissions earned by brokers and agents on buying/selling activity; franchise fees paid by independently owned offices for the right to operate under the RE/MAX brand and use its systems; and agent membership or desk fees paid by affiliated agents to their local franchise offices. Specific franchise fee amounts and commission splits are set at the individual office level and are not publicly disclosed. The broader RE/MAX family of brands extends the economic surface through Motto Mortgage (lending) and Wemlo (mortgage processing). REMAX of New Jersey participates in this franchise system but specific local-level revenue, pricing, or transaction data was not provided in the source material.

Name

REMAX of New Jersey

Legal name

RE/MAX, LLC

Website

https://remax-nj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REMAX of New Jersey is a regional franchise office of the RE/MAX real estate brokerage network, based in Moorestown, NJ, serving residential and commercial buyers, sellers, and renters across New Jersey through agent representation and the corporate RE/MAX listing platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listings platform
• Home buyer representation
• Home seller representation

Headquarters

HQ city

Moorestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: RE/MAX brokers and agents earn commissions on real estate transactions (buying and selling homes). The franchise model allows independently owned offices to operate under the RE/MAX brand while paying franchise fees.
2. Franchise Fees: RE/MAX generates revenue through franchise sales, with independently owned and operated offices paying for the right to use the RE/MAX brand, systems, and marketing resources.
3. Agent Membership Fees: Agents affiliated with RE/MAX brokerages may pay membership or desk fees to their franchise office.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

RE/MAX of New Jersey is a real estate brokerage franchise office operating under the RE/MAX brand. It connects residential and commercial property buyers, sellers, and renters with independently owned RE/MAX franchise offices and agents. Services include buyer representation, seller representation, property listing searches through an MLS-integrated platform, and specialized offerings such as luxury real estate (RE/MAX Collection), commercial real estate (RE/MAX Commercial), and rental property search.

Product overview

RE/MAX operates as a platform-plus-modules real estate brokerage ecosystem. The core RE/MAX platform (remax.com) provides residential home listings, agent search, and market intelligence. The portfolio includes specialized sub-brands: The REMAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, Motto Mortgage for lending services, and Wemlo for agent business solutions. Additional modules include the Golf Lifestyles collection for golf community properties, Global Listings for international search, and HomeHQ newsletter for consumer market insights. The platform aggregates listing data through MLS integrations (BRIGHT MLS, REIN, Tennessee Virginia Regional MLS) via IDX data exchange programs.

Differentiator

Problem solved

Functional benefit

Brands

• The RE/MAX Collection: Luxury real estate brand offering premium property listings and services.
• RE/MAX Commercial
• Motto Mortgage
• Wemlo

Quantifiable outcome

• Most trusted Real Estate Agency brand by American shoppers

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Children's Miracle Network HospitalscoreStrategic or Co-development PartnerRE/MAX has an ongoing partnership with Children's Miracle Network Hospitals. The company supports the charity through various fundraising initiatives and promotes it on their corporate website and branding.
• Motto MortgageminorChannel Partner/ Reseller/ DistributorMotto Mortgage is part of RE/MAX's family of brands, offering mortgage services that complement the real estate brokerage business.
• Bright MLScoreTechnology or IntegrationBright MLS is a key data partner providing Internet Data Exchange (IDX) listing information to RE/MAX. The partnership enables cooperative property listing data sharing between licensed real estate brokerage firms.
• Real Estate Information Network (REIN)coreTechnology or IntegrationREIN provides listing data for Virginia properties through their IDX program. Information is submitted by broker members and shared with RE/MAX for display on their website.
• Tennessee Virginia Regional MLScoreTechnology or IntegrationTennessee Virginia Regional MLS provides property listing data through their Internet Data Exchange (IDX) program for display on RE/MAX websites.
• Broker Public PortalcoreStrategic or Co-development PartnerRE/MAX participates in the Broker Public Portal, an industry initiative guiding the growth of the Cribio.com consumer-facing platform. The portal's Board of Managers includes leaders from brokerage and MLS organizations across the United States, focusing on transparency and data accuracy in home searches.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coldwell Banker: Coldwell Banker operates one of the largest residential real estate franchise networks in the U.S., competing head-to-head with RE/MAX for agents and seller/buyer mindshare. Both brands rely on franchise economics, agent-led distribution, and similar MLS/IDX technology stacks — making them the closest direct competitor to a RE/MAX franchise in NJ.
• Century 21: Century 21 runs a global franchise real estate brokerage system with comparable residential focus, agent network, and brand-driven consumer acquisition model. Like RE/MAX, Century 21 franchisees operate locally under a national brand, competing for the same NJ agents and consumer listings.
• Keller Williams Realty: Keller Williams is the largest residential brokerage in the U.S. by agent count, using an agent-centric, profit-sharing model that directly competes with RE/MAX's franchise structure for agent recruitment and listings in NJ. Its technology platform (KW Command) and training systems are comparable in scope to RE/MAX's offerings.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a residential franchise network with strong trust-equity, similar to RE/MAX, leveraging a premium brand name to attract agents and consumers. Both compete for luxury and main-line residential transactions in NJ suburbs.
• Sotheby's International Realty: Sotheby's International Realty competes directly with The RE/MAX Collection for luxury listings, high-net-worth clientele, and premium agent recruitment. Both are franchise-based and leverage global brand heritage, with significant overlap in the NJ luxury market.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a residential franchise brokerage owned by Anywhere Real Estate (formerly Realogy), competing for the same NJ agents and consumer mindshare as RE/MAX under a heritage lifestyle brand.
• Weichert Realtors: Weichert is a New Jersey-headquartered residential brokerage and franchise company with deep local market share. As a home-region competitor, Weichert is one of the most directly relevant peers for a RE/MAX franchise operating in NJ.

Emerging players

• Compass: Compass is a tech-forward residential brokerage that has rapidly recruited top-producing agents from traditional franchises like RE/MAX, offering equity-based incentives and a modern technology platform. It represents a meaningful emerging threat to RE/MAX's NJ franchise model.
• eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with revenue-sharing that has attracted agents away from traditional franchises. Its low-overhead structure and rapid agent growth make it a structurally disruptive emerging competitor to RE/MAX.
• Redfin: Redfin combines a tech-forward consumer platform with salaried-plus-bonus agent teams offering discounted commission rates. It competes with RE/MAX on NJ consumer mindshare and applies downward pressure on industry commission norms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/remax_of_nj
• Facebookfacebook.com/remaxofnj
• LinkedInlinkedin.com/company/re-max-connection_4

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMAX of New Jersey