Saint Rocke
Saint Rocke is a private 290-capacity live music venue in Hermosa Beach, CA, hosting concerts, private events, and a co-branded craft lager. It serves adult music fans and event hosts across the South Bay LA market with a multi-venue booking network extending into Colorado.
- Company typePrivate
- Founded2008
- HeadquartersHermosa Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Saint Rocke does
Saint Rocke is a private live music venue and event space located at 142 Pacific Coast Highway in Hermosa Beach, California, operating from a 1920s bank building that was remodeled into a music venue in March 2008. The venue has a standing capacity of 290-300 guests and offers a 21+ concert experience across genres including rock, punk, ska, reggae, blues, EDM, hip-hop, tribute bands, and comedy. Saint Rocke was acquired in January 2023 by a new ownership group led by Dani Grant (Mishawaka Amphitheatre) and Larry Little (Resident DTLA), with co-investment from Kevin Lyman (Vans Warped Tour), Jim Lindberg (Pennywise), and Allen Sanford (BeachLife Festival); the venue reopened on May 16, 2023 after a three-year pandemic closure.
The business operates four primary revenue streams: (1) ticket sales through Etix at $25 GA online, $30 at the door, and $35 VIP seating; (2) private event rentals with Basic ($25/person minimum), Premium ($5,000 bar minimum), and Custom packages; (3) on-site bar sales including the co-branded Saint Rocke Lager produced with Hermosa Brewing Co.; and (4) sponsorships targeting South Bay local brands. The venue leverages Saint Rocke Presents, a multi-venue booking service spanning Saint Rocke in California, Mishawaka Amphitheatre, and Live on the Lanes venues in Colorado, providing geographic reach for touring acts. Marketing is handled by sister company Mish Media Marketing, covering social media, digital marketing, creative services, web development, and PR.
The go-to-market is event-driven, with direct ticket sales to individual consumers, direct sales for private events, and promoter partnerships for concert programming. The venue maintains a strong social media presence and operates an email 'locals list' for direct customer communication. Notable acts include Descendents (two sold-out reopening nights), Black Flag, Dogstar/Keanu Reeves, The Crystal Method, and The Skatalites, reflecting both the venue's South Bay punk heritage credentials and its expansion into broader genres. The company employs 11-50 people and is privately held with no disclosed venture capital or institutional funding rounds.
Saint Rocke firmographics
Firmographics- Name
- Saint Rocke
- Legal name
- Saint Rocke
- Website
- https://saintrocke.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saint Rocke is a private 290-capacity live music venue in Hermosa Beach, CA, hosting concerts, private events, and a co-branded craft lager. It serves adult music fans and event hosts across the South Bay LA market with a multi-venue booking network extending into Colorado.
- Ownership category
- akta.pro rank
Saint Rocke industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Musical Groups and Artists (711130), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where Saint Rocke is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saint Rocke business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Revenue from concert and event ticket sales through Etix ticketing platform, with general admission and VIP seating options ranging from $25-$35 online per event.
- Private Event Rentals: Revenue from hosting private events including corporate functions, weddings, and intimate gatherings with Basic Package (partial access, cash bar, $25/person minimum), Premium Package (full access, bar buyout, $5,000 minimum), and Custom Package options.
- Bar Sales: On-site bar operations serving Saint Rocke Lager (ABV 5%, IBU 20), Hermosa Brewing Co. beers including Cerberus IPA, Check Your Head Pilsner, and Pier to Pier Pale Ale.
- Sponsorship: Sponsorship opportunities for brands seeking to reach local and regional individuals in the South Bay area through venue branding and event integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission - $25 Online | $30 At The Door |
| Transaction based/ take rate | Pay-as-you-go | VIP Seating - $35 Online Only |
| Unit Pricing | Pay-as-you-go | Basic Package - Minimum Bar Guarantee Per Person $25 |
| Unit Pricing | Pay-as-you-go | Premium Package - Full House Bar Minimum $5,000 |
| Other | Multi-year contract | Custom Package - Priced Per Event |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Saint Rocke product offering
Product offeringCore offering
Saint Rocke is a premier live music venue in Hermosa Beach, California, hosting concerts across diverse genres (rock, punk, ska, reggae, blues, EDM, hip-hop, tribute bands, comedy) and renting out the venue for private events including corporate functions, weddings, and benefit concerts. The venue operates with a 290-300 guest capacity, state-of-the-art sound and lighting, and an on-site bar featuring co-branded Saint Rocke Lager (ABV 5%, IBU 20) brewed with Hermosa Brewing Co. It also provides Saint Rocke Presents booking services across multiple venues in California and Colorado.
Product overview
Saint Rocke is a premier live music venue in Hermosa Beach, California, operating as its core product alongside complementary offerings. The venue forms the centerpiece, while supplementary products include private event hosting with Basic, Premium, and Custom packages; Saint Rocke Presents booking services spanning multiple venues; the co-branded Saint Rocke Lager with Hermosa Brewing Co.; and marketing services through sister company Mish Media Marketing. An event series component (Summer Concert Series at Odell Brewing) extends the brand to Fort Collins, Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Saint Rocke Music Venue Premier live music venue in Hermosa Beach, CA offering concerts, private events, and community gatherings with state-of-the-art sound and lighting, capacity for up to 290-300 guests, and connections to the South Bay punk/surf rock scene heritage. Features on-site bar with craft beers including Saint Rocke Lager.
- Private Event Hosting Venue rental for corporate events, weddings, and private parties with three package tiers: Basic (partial access, cash bar, $25/person minimum), Premium (full access, bar buyout, $5,000 minimum), and Custom (tailored including catering, security, equipment rental). Capacity up to 290 standing guests.
- Saint Rocke Presents - Venue Booking Services Concert and event booking services partnering with outside promoters, with a portfolio spanning Saint Rocke, Mishawaka Amphitheatre (Colorado), and Live on the Lanes venues (100 Nickel, 830 North, 2454 West in Colorado). Over 20 years of experience creating successful events and thousands of sellouts.
- Saint Rocke Lager Co-branded American lager (ABV 5%, IBU 20) developed with Hermosa Brewing Co., designed to be extremely drinkable with refreshing, crisp characteristics using rice and corn alongside traditional barley. Served on-site at the venue and available through Hermosa Brewing Co.'s portfolio including Cerberus IPA, Check Your Head Pilsner, and Pier to Pier Pale Ale.
- Summer Concert Series at Odell Brewing Recurring summer concert series held at Odell Brewing (800 E Lincoln Ave, Fort Collins, CO) featuring various musical acts, presented by Mishawaka as part of the broader Saint Rocke Presents booking services. Features acts like Third Turn, Heart Tribe, The Retake, and The House Wrens.
Quantifiable outcome
- Over 250 local musicians and community members attended the meeting that influenced ownership to keep the Saint Rocke name
- +1 more outcomes
Companies that use Saint Rocke
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Saint Rocke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saint Rocke partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and minor.
- Mishawaka AmphitheatrecoreSister venue in Colorado along the Poudre River, operated by the same ownership group led by Dani Grant. Strategic partnership under Saint Rocke Presents booking services, with Mishawaka being an iconic outdoor venue over 100 years old.
- Live on the Lanes (100 Nickel, 2454 West, 830 North)supportingUnique bowling and concert hybrid entertainment venues in Colorado (Broomfield, Fort Collins, Greeley). Collaboration between Saint Rocke ownership and Chippers Lanes for live music and bowling entertainment concept.
- Mish Media MarketingcoreMarketing agency born out of Mishawaka Amphitheatre providing social media management, digital marketing, creative services, web development, and public relations for Saint Rocke. Has contributed to significant growth in attendance and brand recognition.
- Mishawaka (Events Producer)supportingEvents producer presenting shows at Avogadro's Number venue in Fort Collins, CO (605 S Mason St) featuring acts like Paul McDonald & the Mourning Doves, McKinley James, and The DOSE comedy show.
- Odell BrewingsupportingFort Collins brewery (800 E Lincoln Ave) hosting Summer Concert Series at Odell Brewing featuring Third Turn, Heart Tribe, The Retake, and The House Wrens through Mishawaka Presents partnership.
- Hermosa Brewing Co.supportingLocal brewery producing Saint Rocke Lager (ABV 5%, IBU 20) and other craft beers including Cerberus IPA, Check Your Head Pilsner, and Pier to Pier Pale Ale served at the venue.
- EtixsupportingOfficial ticketing platform for Saint Rocke, handling online ticket sales, delivery of mobile tickets via email, and ticket scanning at venue entry.
- Hotel HermosaminorLocal hotel offering exclusive discounted rates for Saint Rocke guests using promo code R-STROCKE. Marketing partnership for lodging referrals.
- Hermosa Beach City (Mayor Ray Jackson, Chamber of Commerce)supportingCity of Hermosa Beach officially recognized Saint Rocke's grand re-opening with ribbon-cutting ceremony on May 15, 2023. Mayor Ray Jackson and Chamber of Commerce participated in official announcement of venue's return to business.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Saint Rocke competitors and assessment
Company assessmentDirect peers
- The Echo: Boutique LA live music venue (Echoplex) in Echo Park focusing on indie, punk, and emerging touring acts at a similar 300-800 capacity scale. Closest programming and demographic peer within the LA basin.
- Belly Up Tavern: Renowned 600-capacity Solana Beach (San Diego County) live music room with curated genre-spanning bookings and strong bar sales. Operates a very similar standing-room ticketed concert + private events + bar business model.
- The Troubadour: Iconic intimate 400-500 capacity live music venue in West Hollywood that books emerging and legacy rock acts. Directly comparable in size, genre breadth (indie/punk/alternative), ticketed-concert model, and history of launching artist careers in the LA basin.
- The Hotel Cafe: Intimate Hollywood live music room focused on singer-songwriter, indie, and acoustic touring acts. Similar 300-capacity profile and ticketed concert + private event model targeting 21+ audiences.
- Mishawaka Amphitheatre: Sister Colorado venue owned by Saint Rocke owner Dani Grant. Operates an outdoor live concert + bar + booking services model under the Saint Rocke Presents umbrella; the most direct operational peer.
- The Viper Room: ~450-capacity Sunset Strip club long known for intimate rock bookings and a strong bar component. Same direct-ticketed live music + bar revenue model targeting 21+ audiences in Los Angeles.
Regional players
- First Avenue & 7th St Entry: Minneapolis music venue group with the main First Avenue room plus 7th St Entry (250 cap) for smaller touring acts. Directly comparable small-room concert venue with curated bookings in a mid-size regional city.
Broad incumbents
- House of Blues Anaheim: Larger Live Nation-operated live music venue in Orange County that programs rock, blues, and EDM. Comparable genre breadth but operates at higher capacity and is part of a national chain rather than an independent regional room.
- Brooklyn Bowl: Bowling-and-concert hybrid live music venues, including a partnership with the Saint Rocke ownership group through Live on the Lanes in Colorado. Multi-unit, food-and-beverage plus ticketed concerts operator.
Emerging players
- BeachLife Festival: Beach-adjacent multi-day music festival previously founded by Allen Sanford, co-owner of Saint Rocke. Adjacent offering (festival vs. club venue) but uses the same artist relationships, brand, and LA beach-community positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Saint Rocke social profiles
Digital presenceSaint Rocke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Rocke leadership team
Management profileNumber of profiles
Profiles5 records
Saint Rocke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Rocke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Rocke
What does Saint Rocke do?
Saint Rocke is a premier live music venue in Hermosa Beach, California, hosting concerts across diverse genres (rock, punk, ska, reggae, blues, EDM, hip-hop, tribute bands, comedy) and renting out the venue for private events including corporate functions, weddings, and benefit concerts. The venue operates with a 290-300 guest capacity, state-of-the-art sound and lighting, and an on-site bar featuring co-branded Saint Rocke Lager (ABV 5%, IBU 20) brewed with Hermosa Brewing Co. It also provides Saint Rocke Presents booking services across multiple venues in California and Colorado.
Is Saint Rocke a public or private company?
Saint Rocke is a private company. It is classified as unknown and is currently operating.
When was Saint Rocke founded?
Saint Rocke was founded in 2008. It employs 11 to 50 people.
Where is Saint Rocke based?
Saint Rocke is headquartered in Hermosa Beach, United States, in the North America region.
How does Saint Rocke make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are private Event Rentals, bar Sales and sponsorship.
Who are Saint Rocke's main competitors?
Direct peers on record are The Echo, Belly Up Tavern, The Troubadour, The Hotel Cafe, Mishawaka Amphitheatre and The Viper Room. First Avenue & 7th St Entry is listed as a regional player. Broad incumbents are House of Blues Anaheim and Brooklyn Bowl. BeachLife Festival is listed as an emerging player.
Does Saint Rocke have an API?
No public API is recorded for Saint Rocke.
What industry is Saint Rocke in?
Saint Rocke's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 72241 and its SIC code is 5810.