What Magora Group does

Magora Group GmbH is a privately held Austrian IT and software company headquartered in Stockern, Waldviertel, with 101-250 employees and co-founders Christoph Pass (CEO) and Markus Pass (CTO). The company operates proprietary platforms spanning affiliate marketing (with 15,000 global sales partners), social community systems (serving 20+ million users), and big data infrastructure managing 400+ terabytes of content, targeting both B2B and B2C customers in a horizontal segmentation strategy.

The core technology stack combines cloud infrastructure (in operation since 2007), AI/ML and NLP-driven automation workflows, lead generation across email, social, and display channels, and AI-assisted data state evaluation. Proprietary products include a direct-to-consumer e-commerce shop offering dating-plus (24.90 EUR/month subscription) and Course Access (99.99 EUR one-time). No public app store presence, external API surface, or disclosed SDK is referenced.

Revenue is generated through four primary streams: custom software development services using agile methodologies, managed marketing services (email, display, social, retargeting), an affiliate marketing platform with multi-model compensation (pay-per-lead, pay-per-sale, revshare, lifetime revshare), and direct e-commerce product sales. The go-to-market mixes sales-led B2B engagements with product-led consumer sales via the shop and channel-led distribution through the affiliate partner network. The company is privately held with no disclosed funding rounds, parent entity, or M&A activity.

Name

Magora Group

Legal name

Magora Group GmbH

Website

https://magora.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Magora Group GmbH is a privately held Austrian IT firm offering affiliate marketing software (15,000 global partners), social community platforms (20M+ users), big data infrastructure, AI-driven automation, and direct-to-consumer software products for B2B and B2C customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Osterreicher

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Development Services: Custom software development services using agile methodologies for B2B and B2C customers across various online software and marketing solutions.
2. Product Sales (Shop): Direct product sales through their e-commerce platform including Course Access at 99.99 EUR one-time and dating-plus at 24.90 EUR monthly subscription.
3. Affiliate Marketing Platform: Earns revenue through affiliate marketing software supporting pay per lead, pay per sale, pay per revshare, and lifetime revshare models with 15,000 global sales partners.
4. Marketing Services: Comprehensive digital marketing services including email marketing, display marketing, social media management, media buying, retargeting, and lead generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Magora Group GmbH is an internationally active IT company headquartered in Stockern, Austria, that builds and operates online software and marketing solutions for both B2B and B2C customers. Its core offerings include custom software development, a proprietary affiliate marketing platform with 15,000 sales partners worldwide, social community systems serving over 20 million users, big data and content management solutions handling 400+ terabytes of data, lead generation, and AI-driven marketing automation, complemented by managed digital marketing services such as email, display, social media, media buying, and retargeting. Direct consumer products such as dating-plus and Course Access are sold through the company's own e-commerce shop.

Product overview

Magora Group GmbH is an internationally active IT company based in Stockern, Austria, specializing in various online software and marketing solutions for B2B and B2C customers. Their portfolio includes affiliate marketing software (with 15,000 sales partners worldwide), social community systems (serving over 20 million users), content management solutions (managing over 400 terabytes of content), and various digital marketing services including email marketing, lead generation, display marketing, media buying, and retargeting. The company also offers automation and AI-powered solutions combining Machine Learning and Natural Language Processing. Their products are available through an online shop with offerings like dating-plus (subscription at 24.90€/month) and Course Access (99.99€).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Agile custom software development services delivered to B2B and B2C customers, covering online software and marketing solutions built and operated by Magora for external clients.
• Affiliate Marketing Platform Proprietary affiliate marketing software that connects Magora with a network of 15,000 global sales partners across pay per lead, pay per sale, pay per revshare, and lifetime revshare revenue models.
• Social Community Platform Social community systems built over more than 20 years that provide real-time communication and exchange capabilities and serve more than 20 million users, offered to B2B and B2C customers.
• Big Data Management Solutions Big data management offering that handles massive data volumes (400+ terabytes of stored content) and makes data transparent and usable in fractions of a second for customers.
• Lead Generation Platform Lead generation platform that produces customer contacts across email, social, and display channels (30+ million customer contacts generated), including a customer database with targeted trigger actions for customer acquisition.
• Digital Marketing Services Comprehensive managed digital marketing services covering email marketing, display marketing, social media management, media buying, and retargeting for B2B and B2C customers.
• AI-Powered Smart Automation Solutions Smart automation solutions that combine AI methods such as Machine Learning and Natural Language Processing with data connectivity, workflows, and triggers to automatically evaluate data states and automate complex processes for customers.
• dating-plus Consumer-facing dating-related software product offered as a monthly subscription at €24.90 per month through the Magora online shop.
• Course Access Consumer-facing course access product available for purchase at €99.99 via the Magora online shop.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• 15,000 Global Sales PartnerscoreChannel Partner/ Reseller/ DistributorMagora maintains an extensive network of 15,000 sales partners worldwide who distribute their affiliate marketing software and services. Partners operate under various models including pay per lead, pay per sale, pay per revshare, and lifetime revshare arrangements.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CJ Affiliate (Commission Junction): One of the largest affiliate marketing networks globally, offering pay-per-sale, pay-per-lead, and revshare structures. Closely comparable to Magora's affiliate platform in business model and customer use case.
• Awin: Global affiliate marketing platform connecting advertisers with a large partner network across multiple payout models. Directly comparable to Magora's 15,000-partner affiliate platform, though Awin operates at significantly greater scale.
• PartnerStack: B2B-focused affiliate and partner management SaaS platform with revshare and referral programs. Comparable as a software-led affiliate/partner platform targeting B2B customers, though focused on SaaS ecosystems.
• Impact: Partner marketing and affiliate platform serving enterprise brands with SaaS tooling and a global partner marketplace. Comparable to Magora's affiliate marketing software and performance-based partnership models.
• TUNE (Partnerize): Partner marketing platform (formerly TUNE) offering affiliate, influencer, and strategic partner programs. Comparable in core affiliate SaaS offering and partner-payout model.

Broad incumbents

• ActiveCampaign: Email marketing, marketing automation, and CRM platform serving SMB and mid-market customers. Comparable to Magora's email marketing and automation workflow offerings.
• HubSpot: Broad marketing automation, CRM, and lead-generation platform. Overlaps with Magora's email marketing, lead gen, and marketing automation capabilities but operates at much larger scale across many verticals.

Emerging players

• Leadpages: Landing page and lead generation platform targeting SMBs and marketers. Comparable to Magora's lead-generation capability, though focused specifically on conversion-page tooling.

Regional players

• Belboon: European (Germany-based) affiliate marketing network with pay-per-lead and pay-per-sale models. Comparable as a regional affiliate platform competing in the same DACH market as Magora.
• Tradedoubler: European-headquartered affiliate and performance marketing network with global reach. Comparable to Magora's affiliate platform and lead-gen services, with stronger European brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magoragroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magora Group