Dimes

Name

Dimes

Legal name

Dimes Gıda Sanayi ve Ticaret Anonim Şirketi

Website

https://dimes.com.tr

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fruit Juice and Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

Keywords

• Fruit juice production
• Cold brew coffee
• Beverage manufacturing
• Nectar and smoothie beverages
• Dairy flavored milk

Headquarters

HQ city

Istanbul

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Fruit Juice and Nectar Sales: Core revenue from fruit juice products including nectar, 100% juice, and squeezed juices sold through retail channels in Turkey and export markets
2. Dairy and Cold Coffee Products: Sales of OBSESSO cold brew coffee, milkshakes, and dairy beverages
3. International Export: Export to over 100 countries, supplying products to major airlines including China Eastern Airlines, generating foreign exchange revenue
4. DRINKE E-commerce Platform: Online beverage sales through company's own e-commerce platform Drinke

Go-to-market motion1 record

Distribution channels5 records

Marketing channels14 records

Core offering

Dimes manufactures and sells a diversified portfolio of fruit juices, nectars, milkshakes, smoothies, lemonade, and cold-brewed coffee products under the DİMES and OBSESSO brands through three Turkish production facilities (Tokat, İzmir, Aydın). The company sells its products to end consumers via retail (modern and traditional trade), its own DRINKE e-commerce platform, and international partners (100+ countries) and supplies airlines such as China Eastern Airlines with in-flight beverages.

Product overview

Dimes is Turkey's leading beverage company offering a diversified portfolio of fruit juices, nectars, and innovative beverages. The product portfolio includes the main DİMES brand ( İçecek Bi' Şey) with fruit nectars and juices in multiple variants, the DİMES COOL and COOL Mix line for trendy flavored beverages, DİMES Sıkma (fresh-squeezed style juices), DİMES Milkshake and Smoothie for dairy-based beverages, DİMES %100 pure juices, and the OBSESSO sub-brand for cold coffee products including the new OBSESSO Shot Konsantre Cold Brew. The company operates three production facilities in Tokat, Aydın, and İzmir, processing approximately 100,000 tons of fruit annually. Dimes also launched the Drinke online shopping platform to expand its digital commerce presence.

Differentiator

Problem solved

Functional benefit

Brands

• OBSESSO: Cold coffee brand featuring Latte, Mocha, and Black varieties, produced with real milk at Izmir factory.
• DRİNKE

Products and services

• DİMES İçecek Bi' Şey Main DİMES brand fruit nectar and juice products offered in multiple fruit variants including peach, mixed fruit, orange, apple, cherry, pomegranate, apricot, grape, pineapple, watermelon-strawberry, tomato, mango, and mixed fruit, sold to consumers through retail and e-commerce.
• DİMES 200ml Compact 200ml format fruit nectar products designed for children and convenient consumption occasions.
• DİMES COOL Mix Refreshing flavored beverage line featuring lime mix and berry mix variants, positioned as a new generation trendy product and recognized as a NielsenIQ BASES Top Breakthrough Innovation.
• DİMES Sıkma Fresh-squeezed style fruit juices including orange, pomegranate, white grape, and apple varieties made from locally sourced Turkish fruits without added sugar or preservatives; flagship product holds 58% market share in the squeezed juice category (2018).
• DİMES Milkshake Flavored milk beverages in strawberry white chocolate, banana cookie cream, and cola aromatic varieties designed for fun consumption moments.
• DİMES Smoothie Thick fruit-based beverages containing natural fruit purees without added sugar, positioned as breakfast alternative or snack, available in banana-strawberry, pineapple-banana-coconut, and black mulberry-blackberry varieties.
• DİMES %100 100% pure fruit juice products including tomato juice and mixed fruit juice without any additives.
• DİMES POP Charm Flavored fruit beverage in berry-lime variant, designed for young consumers seeking trendy beverages.
• DİMES Limonata Lemonade beverage in plain (and additional) variants, part of the core product portfolio.
• OBSESSO Cold Coffee Cold brew coffee brand made with real milk, available in Latte, Mocha, and Black varieties. Turkey's first and Europe's third largest producer of high-mount cold coffee brewed in real milk without disrupting milk structure.
• OBSESSO Shot Konsantre Cold Brew Concentrated cold brew coffee product made from Arabica beans via a 16-hour cold brewing process, packaged in 310ml carton allowing preparation of 5 glasses of cold coffee.
• DRINKE Online Beverage Shopping Platform Online beverage shopping platform launched by Dimes that allows consumers to order their favorite beverages directly, supporting the company's globalization journey.

Quantifiable outcome

• Turkey's largest fruit juice producer with 3 factories
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core and major.

• ESCON EnerjiminorStrategic or Co-development Partner · 14 August 2023Energy service company for İzmir facility efficiency improvements. Achieved 73.4% reduction in cooling group electricity consumption and 571 tons carbon reduction.
• China Eastern AirlinescoreStrategic or Co-development Partner · 13 November 2019DİMES supplies products to China Eastern Airlines for in-flight service to First Class and Business Class passengers. 5-year agreement with products also sold through airline's online catalog.
• Güney Bağımsız Denetim ve Serbest Muhasebeci Mali Müşavirlik A.Ş.minorOthersIndependent audit firm registered with BDK/2013/035, providing audit services for DİMES Gıda Sanayi ve Ticaret Anonim Şirketi.
• Yemek.commajorStrategic or Co-development PartnerContent partnership for 'Sesli Komut' (Voice Command) project enabling users to control recipe videos with voice commands. Project won multiple international awards.
• SpotifymajorGTM or Marketing PartnerMusic streaming partnership for '90'lara Başka Bak' campaign featuring 90s Turkish pop playlists and curated content.
• Reklamania CreativecoreStrategic or Co-development PartnerLong-term creative agency partner responsible for 'DİMES Kapışması', 'Tadına Düştük', and 'Göründüğünden Daha Fazlası' campaigns. Created 'Akışkan Marka' (Fluid Brand) doctrine.
• Concept İstanbulmajorStrategic or Co-development PartnerCreative agency partner for OBSESSO 'O Zaman OBSESSO' campaign and Shot Konsantre Cold Brew launch.
• Medina Turgul DDBmajorStrategic or Co-development PartnerCreative agency for OBSESSO advertising films including 'Gerçek Sütlü Soğuk Kahve' campaign.
• ThinkNeuromajorStrategic or Co-development PartnerNeuroscience research partner for strategic consumer insights. Collaborated on 'Stratejik NöroBulmaca' project winning Baykuş Awards.
• Standby Creative GroupminorStrategic or Co-development PartnerCreative agency partner for Beşiktaş Kahvaltıcılar Sokağı project at Muse Creative Awards.
• Wunderman ThompsonminorStrategic or Co-development PartnerCreative agency for OBSESSO advertising film starring Burak Yörük.
• Diren Holding A.Ş.coreOthersParent company of DİMES Gıda Sanayi ve Ticaret A.Ş. Also encompasses Nobel Pazarlama, Kazova Vasfi Diren Tarım, and Semes Gıda.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Coca-Cola İçecek (CCI): Bottler of Coca-Cola brands across Turkey and surrounding markets, also selling the Cappy juice/nectar line; the most direct competitor to DİMES in Turkish juice, soft drinks, and increasingly chilled beverages.
• PepsiCo: Global beverage and snacks major with Tropicana and juice/nectar brands; competes with DİMES via Pepsi, Tropicana, Lipton and other beverages distributed through Turkish modern trade and international retailers.
• Tamek Gıda: Long-established Turkish fruit juice, concentrate, and processed food producer with adjacent categories; competes with DİMES domestically and in export markets on fruit-based beverages.
• Ak Gıda (İçim): Turkey's largest dairy company under Yıldız Holding, with UHT milk, yogurt, and beverage adjacencies that compete for DİMES' retailer shelf space and consumer share-of-throat across chilled and ambient categories.
• Hacıoğlu Gıda: Turkish fruit-based beverage and concentrate producer with overlap in juice, nectar, and private-label manufacturing; directly comparable in product mix and export footprint.
• Pınar (Yaşar Holding): Turkish dairy and beverage producer (Pınar Su, Pınar Juice) under Yaşar Holding; an established peer in juice and bottled water categories overlapping with DİMES' dairy-beverage extensions.
• AGRANA Beteiligungs-AG: Austrian fruit juice concentrate and starch/sugar group supplying B2B customers globally; comparable as a vertically integrated fruit processor with concentrate capabilities similar to DİMES/SEMES.
• Hero Group: Swiss international food company active in juices, smoothies, and baby/family nutrition (Hero, Innocent in some markets); comparable for multi-geography juice/nectar distribution and chilled/ambient SKU mix.

Broad incumbents

• Nestlé: Global F&B conglomerate operating across juices (Nesquik, fruit juice brands), coffee (Nescafé), and dairy beverages; competes with DİMES' juice and OBSESSO cold coffee on international shelves.
• Lavazza: Italian coffee major with growing RTD and cold-brew lines in European retail and HoReCa; directly comparable to OBSESSO in premium packaged cold coffee competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dimestr
• YouTubeyoutube.com/c/dimesturkiye
• Facebookfacebook.com/dimestr
• LinkedInlinkedin.com/company/nobel-pazarlama
• Instagraminstagram.com/dimes.tr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimes