What FanIQ does

FanIQ operates a multi-platform paid social management and advertising platform purpose-built for live event marketers, serving professional sports teams (including the Houston Texans, Nashville Predators, Atlanta United FC, and FC Tucson), music festivals (Bottlerock Napa, La Onda, Everwild), colleges (Butler University), venues, and 501c3 organizations. The company has accumulated hundreds of customers and 100+ named partners over five years of operation, with reported customer outcomes including 15-20x ROAS on TikTok campaigns, 80% reductions in campaign setup time, and a 67% performance lift for theme-night ads.

The core product, FanIQ One, is a unified management layer that aggregates paid social performance across TikTok, Instagram, Facebook, Snapchat, Reddit, Spotify, Google Shorts, and Pinterest, providing a single cross-platform reporting dashboard, 40 pre-built transactional video templates covering presales, onsales, theme nights, VIP promotions, and price drops, and 50+ pre-built lifestyle and genre audiences (e.g., Nightlife Enthusiasts, Campus Explorers, Sneakerheads). FanIQ has built deep integrations with 10+ ticketing platforms (Ticketmaster/TM One, Tixr, SeeTickets, AXS, Frontgate, Vivenu, Ticketsauce, Saffire, Dice, Universe, Eventbrite) and added CRM/SMS partners Hive (January 2025) and Laylo (May 2025), with performance data from those partners flowing into its Unified Reporting. A Creator Network of vetted nano and micro influencers (10k-100k followers) was launched in May 2025 as a performance layer for live event content.

The company generates revenue through platform subscription and management fees, distributed via direct enterprise sales with demo-based discovery, a self-service web application at app.faniq.one, and a content marketing/LinkedIn motion targeting live event marketing professionals. Pricing is quote-based and not publicly disclosed. FanIQ is a privately held, founder-led company (CEO and co-founder Jesse Lawrence) with no disclosed funding rounds, no parent company, and US-based operations centered around its live event customer base.

Name

FanIQ

Legal name

FanIQ

Website

https://faniq.live

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FanIQ provides a unified paid social management platform (FanIQ One) for live event marketers, aggregating campaigns across TikTok, Meta, Snapchat, Spotify, and other networks for sports teams, festivals, venues, and colleges.

Ownership category

akta.pro rank

Product category

Live Event Paid Social Advertising Software

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

Keywords

• Paid social management
• Live event marketing
• Cross-platform ad reporting
• Lifestyle audience targeting
• Ticketing attribution software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription/Management Fees: FanIQ generates revenue through platform access and management fees for its multi-platform paid social advertising platform. The company provides tools for campaign management, unified reporting, and audience targeting across multiple social media platforms for live event marketers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FanIQ sells FanIQ One, a unified paid social management platform that helps live event organizers (professional sports teams, music festivals, venues, colleges, and 501c3 nonprofits) plan, run, and measure paid advertising campaigns across TikTok, Instagram, Facebook, Snapchat, Reddit, Spotify, Google Shorts, and Pinterest. The platform combines cross-platform reporting, workflow tooling, 50+ pre-built lifestyle audiences, and 40 pre-built video templates, and integrates with ticketing systems and CRMs to attribute ad spend to ticket sales and fan conversions.

Product overview

FanIQ offers a single unified platform called FanIQ One for managing paid social advertising for live events (sports teams, venues, festivals, colleges). The platform provides unified management with campaign templates and workflow tools, shared/realtime reporting across multiple platforms, pre-built transactional video content templates (40 templates for presales, onsales, theme nights, VIP, price drops), and lifestyle audiences (50+ pre-built and performance-tested audiences). The Unified Reporting feature serves as the central hub providing cross-platform performance visibility at creative, audience, and platform levels. The product is designed for sports teams, venues, festivals, and 501c3 organizations.

Differentiator

Problem solved

Functional benefit

Brands

• FanIQ One: Unified paid social management platform for live events offering campaign templates, unified reporting, and workflow tools for venues, festivals, pro teams, colleges and 501c3 organizations.
• FanIQ Creator Network

Products and services

• FanIQ One Unified paid social management platform that connects paid social to growth, ticketing, and CRM systems to engage and convert fans and prove ROI. Includes unified campaign management and workflow tooling (up to 80% setup time savings), shared real-time reporting across platforms, 40 pre-built transactional video templates for presales/onsales/theme nights/VIP/price drops, and 50+ pre-built, performance-tested lifestyle audiences.
• FanIQ Creator Network A lifestyle-first creator network built specifically for live event marketers, connecting brands with national nano and micro creators specializing in real communities and real lifestyle moments for paid social campaigns.

Quantifiable outcome

• Clients see 15-20x ROAS on TikTok campaigns for live events
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LaylocoreTechnology or Integration · 7 May 2025FanIQ partnered with Laylo, a drop-based CRM and SMS marketing platform, to help festivals and teams drive presale engagement through RSVPs that convert into sales. FanIQ clients receive free Laylo credits to test as part of paid social campaigns, while Laylo makes enhanced audience segments available to FanIQ clients. Performance data from Laylo including RSVPs, SMS engagement, and drop conversions is available through FanIQ's unified reporting.
• AFC Ann ArborminorStrategic or Co-development Partner · 10 February 2025FanIQ partnered with AFC Ann Arbor and University of Michigan Sport Management students to drive paid social campaigns using user-generated content. Students capture engaging content at AFC Ann Arbor home games and use FanIQ's platform and workflow tools for execution and reporting. This collaboration provides real-world paid social experience for students while generating authentic content for the soccer team's marketing campaigns.
• HivecoreTechnology or Integration · 14 January 2025FanIQ partnered with Hive, a best-in-class marketing CRM, to deliver a turnkey solution for activating high-intent audiences across all major paid social platforms. The integration combines FanIQ's audience-focused content and platform expertise with Hive's CRM capabilities, providing venues and festivals unified access to fan data across every platform where new and known fans are spending time. The partnership integrates Hive's performance data into FanIQ's Unified Reporting dashboard.
• TicketmastercoreTechnology or IntegrationFanIQ integrates with Ticketmaster allowing sports teams, colleges, and music festivals to set up Snapchat Pixels on Ticketmaster event pages using TM One for conversion tracking. This integration enables tracking from ad engagement through ticket purchase checkout and confirmation.
• Ticketing Platforms IntegrationcoreTechnology or IntegrationFanIQ integrates with major ticketing platforms including Tixr, SeeTickets, AXS, Frontgate, Vivenu, Ticketsauce, Saffire, Dice, Universe, and Eventbrite for seamless ticket sales tracking and attribution across paid social campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smartly.io: Smartly.io is a leading paid social automation platform that manages campaigns across Meta, TikTok, Snapchat, and Pinterest for enterprise brands. It is the closest direct peer to FanIQ in cross-platform paid social workflow, reporting, and creative templating, though Smartly operates horizontally while FanIQ focuses on live events.
• Marin Software: Marin Software provides cross-channel paid media management, including search, social, and e-commerce ad buying, with unified reporting and bid optimization. It is comparable to FanIQ as a paid social/digital ad management platform for performance marketers, though Marin focuses on search and broader retail verticals.
• Skai: Skai (formerly Kenshoo) is an enterprise marketing platform that activates campaigns across paid social, retail media, and programmatic channels. Its unified reporting and cross-channel workflow tools directly mirror FanIQ One's value proposition for marketers managing fragmented paid social media buying.
• Khoros: Khoros is a social media marketing and customer engagement platform serving enterprise brands across publishing, campaign management, and community. It overlaps with FanIQ on multi-platform social campaign management and reporting for large organizations.
• AdParlor: AdParlor is a paid social agency and platform specializing in Meta, TikTok, Snapchat, and Pinterest campaign management for brands. It is comparable to FanIQ for its hands-on paid social execution and cross-platform reporting, though it operates more as a managed service.
• Basis Technologies: Basis Technologies (formerly Centro) is a media management and buying platform used by agencies and advertisers to plan, buy, and analyze digital campaigns across programmatic, social, and connected TV. It is comparable to FanIQ for its unified paid media workflow and reporting across fragmented channels.

Broad incumbents

• Hootsuite: Hootsuite is an established social media management platform offering publishing, analytics, and paid campaign tools across major networks. It addresses the same cross-platform social workflow problem as FanIQ, but at a much broader, horizontal scale and primarily through organic publishing plus light paid features.
• Sprout Social: Sprout Social is a public social media management platform serving brands with publishing, engagement, analytics, and paid promotion tools. It competes for the same marketer budget as FanIQ on cross-platform social workflow and reporting, though Sprout is horizontal and stronger in organic engagement than paid performance.
• Brandwatch (Falcon.io): Brandwatch (including Falcon.io) provides social media management, listening, and consumer intelligence for enterprise brands. It overlaps with FanIQ in social campaign planning and cross-platform performance reporting, with stronger listening and organic engagement capabilities.

Emerging players

• Celtra: Celtra provides creative automation and ad production tools for cross-platform digital campaigns, including social and display. It is adjacent to FanIQ's 40 pre-built video templates and creative workflow features, though Celtra focuses on creative production rather than full paid media buying.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fan-iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanIQ