Systime Automotive Solutions

What Systime Automotive Solutions does

Systime Automotive Solutions is the dealer management system (DMS) brand operating under Auxo Software, a privately held New Zealand-headquartered software firm founded in 1985 and based in Auckland. The company provides software to automotive dealerships, workshops, and parts operations across the full vehicle lifecycle — from first customer touch through sales, service, parts, fleet, rental, and resale. The flagship product, the Systime Dealer Management System, is described as used by 96,000 dealerships globally as marquee management software. Auxo's broader portfolio follows a platform-plus-modules architecture: Systime (DMS for marquee dealerships) plus the Systime Importer Management System for OEM parts importing; SAM Workshop (desktop, medium-to-large workshops); Orion (desktop workshop, dealer, fleet, rental, and inventory modules for multisite operations and adjacent verticals including marine and power equipment); Auxo Workshop (cloud-based, small-to-medium teams); and web-based / mobile add-ons including webWorkshop, webSAM, Tjekvik (customer check-in), SmartCheck Pro (vehicle inspection), and SmartCheck eWoF aligned with New Zealand's Warrant of Fitness regime. Mobile applications for Auxo Workshop are distributed through Google Play and the Apple App Store.

The business operates a recurring software subscription revenue model across both cloud-based and desktop deployment options. Go-to-market is hybrid: self-serve trials ("Start Trial") for cloud products targeting SMB workshops, alongside traditional direct enterprise sales ("Get a demo") for larger dealership deployments of Systime and Orion. Marketing is executed through the company's website, blog content (customer stories, business guides, industry news, events), and social channels (YouTube, Facebook, LinkedIn). Primary markets served are New Zealand and Australia, with a self-claimed global footprint anchored by the 96,000-dealership Systime installed base. The firm runs with a lean headcount of 11–50 employees. No external funding rounds, M&A transactions, patents, or senior leadership appointments are disclosed in the available data, and there is no evidence of public listing or institutional investor ownership. The product portfolio is built on conventional dealership-management workflows with no disclosed AI/ML, API, or SDK capabilities in the data.

Revenue is not publicly disclosed; pricing is contact-based with no published rate cards. Customer concentration disclosure is limited to two named case-study customers in 2025 (Cooper Automotive, MyServi Centre). The combination of long-tenured legacy installed-base support, an ongoing desktop-to-cloud platform transition, and incremental product expansion (mobile, ecosystem add-ons, adjacent verticals) characterizes the current operating posture.

Name

Systime Automotive Solutions

Legal name

Auxo Software

Website

https://systime.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Systime Automotive Solutions, operating as part of Auxo Software, is a New Zealand-based software provider founded in 1985 selling dealer management and workshop management software to automotive dealerships across New Zealand, Australia, and globally, with a claimed installed base of 96,000 dealerships.

Ownership category

akta.pro rank

Product category

Dealer Management Systems

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Dealer management systems
• Automotive workshop software
• Fleet management systems
• Vehicle inventory software
• Rental management solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Subscriptions: Systime generates revenue through software subscription licensing for dealer management system services, with cloud-based and desktop deployment options for dealerships of varying sizes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Systime Automotive Solutions is a dealer management system (DMS) for automotive dealerships, covering the full vehicle lifecycle from first customer touch to resale. It is offered as part of the Auxo Software product portfolio, alongside workshop management (Auxo Workshop, SAM, Orion), fleet, rental, inventory, parts importing, vehicle inspection, and customer check-in software. The system is used globally by 96,000 dealerships and is available as cloud-based and desktop deployments.

Product overview

Systime Automotive Solutions is offered as part of the Auxo Software product portfolio, which operates as a platform-plus-modules architecture. The core Systime Dealer Management System provides marquee management for first touch to resale across 96,000 global dealerships, with a dedicated Systime Importer Management System add-on for OEM parts importing. Beyond Systime, the Auxo portfolio includes multiple workshop management products at different tiers: Auxo Workshop (cloud-based, small-to-medium teams), SAM Workshop Management System (desktop, medium-to-large workshops), and Orion Workshop Management System (desktop, multisite/larger operations). Orion also extends into dealer, fleet, rental, and inventory management verticals. Additional web-based and mobile add-ons include webWorkshop, webSAM, SmartCheck Pro, and Tjekvik Check-In, creating a comprehensive suite covering dealership sales, workshop operations, fleet management, rental services, parts management, and customer check-in workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Systime: Dealer Management System - Marquee management for first touch to resale, used globally by 96,000 dealerships
• SAM
• Orion
• Auxo Workshop
• webWorkshop
• webSAM
• SmartCheck Pro
• Tjekvik
• Systime Importer Management System

Products and services

• Systime Dealer Management System Marquee dealer management system covering the full automotive dealer lifecycle from first customer touch to resale; used globally by 96,000 dealerships and available with cloud-based and desktop deployment options.
• Systime Importer Management System

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workshop Software: Australia-based cloud workshop management system for mechanical and auto workshops; directly competes with Auxo Workshop in the Australian SMB workshop segment.
• PBS Systems: Canadian DMS provider focused on automotive, agricultural, and recreational dealerships. Closely comparable to Systime/Orion in serving dealer verticals beyond passenger cars with a regional focus.
• Autosoft DMS: Dealership management system for independent and franchise dealers in North America. Comparable product/customer alignment to Systime's DMS, focused on SMB-to-mid-market dealers.
• DealerCenter: Cloud-based DMS for independent used-car dealerships with CRM, inventory, and dealer financing tools. Comparable to a lightweight, SMB-focused slice of Systime's dealer management footprint.
• Frazer Computing: DMS provider for independent used-car dealers with module-based pricing. Comparable SMB dealer management orientation to Systime's marquee management system, though US-focused.

Broad incumbents

• CDK Global: One of the largest global dealer management system providers for automotive retailers, serving franchised dealerships with DMS, CRM, and F&I. Direct comparable to Systime's DMS offering but at vastly greater scale and geographic reach.
• Reynolds and Reynolds: Long-established US-based DMS and dealership software provider with deep retail automotive integrations. Comparable to Systime's marquee DMS focus but serving primarily North American franchised dealers.
• Cox Automotive: Owner of Dealertrack and a broad portfolio of dealership software, including inventory, CRM, and F&I. Overlaps with Systime's dealer and parts/inventory management modules as part of a much larger automotive software ecosystem.
• Solera / DealerSocket: Owner of DealerSocket CRM and broader dealership software suite under the Solera umbrella. Adjacent competitor to Systime's dealer and parts management modules, with extensive dealer integrations.

Emerging players

• Tekmetric: US-based cloud-native shop management platform for auto repair shops; competes with Auxo Workshop/SAM in the cloud workshop segment and represents the cloud migration risk for Systime's legacy desktop base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@auxosoftware
• Facebookfacebook.com/SAM.by.Auxo
• LinkedInlinkedin.com/company/systime-computers-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Systime Automotive Solutions