Autosoft

What Autosoft does

Autosoft is a privately held, family-owned software company founded in the late 1980s (with conflicting dates of 1988 and 1992 across sources) and headquartered in West Middlesex, Pennsylvania. The company builds and sells a cloud-based Dealer Management System (DMS) deployed on AWS infrastructure that consolidates sales, service, parts, accounting, inventory, CRM, and analytics workflows into a single unified platform branded as Autosoft DMS (also marketed under the sub-brand Autosoft Go). The platform features role-based dashboards, real-time data synchronization, multi-factor authentication, SOC 2 compliance, and proprietary tools including Autosoft Clarity (customer deduplication), Scenario Builder (payment/vehicle scenario modeling), Market Analysis (real-time retail data tracking), and Vehicle Desirability (market performance scoring). Autosoft distinguishes itself by targeting low-to-mid volume franchise dealerships and independent dealers, a segment underserved by enterprise DMS incumbents, with 35+ OEM certifications and 200+ third-party integrations delivered through a strategic partnership with Motive Retail.

The company operates a subscription-based SaaS revenue model with monthly billing, supplemented by professional services (implementation, configuration, training) and ongoing maintenance and support. Pricing is quote-based and not publicly disclosed, with positioning emphasizing affordability versus larger DMS competitors. The go-to-market motion is sales-led with a strong 'Request a Demo' digital conversion path, complemented by event presence at NIADA and NADA, and content marketing via blog, case studies, webinars, and white papers. Autosoft serves 2,000+ dealerships nationwide through a virtual-first team of 101-250 employees distributed across the U.S. Leadership consists of second-generation family owner Bryce Veon (Owner/Chairman), CEO Anthony Belcher (appointed January 2025), and CFO Tara Meierkord. The company has earned 14 Stevie Awards for customer service, was named Automotive DMS Platform of the Year 2025, and is ranked #1 in data security among DMS providers by UpGuard.

Autosoft's primary customer segments are low-to-mid volume franchise dealers (primary), independent dealers, and dealer groups operating multiple rooftops. Named customers include Christian Brothers Ford, Ashland Ford Chrysler, VanNess Automotive Group, Hirlinger Chevrolet, Weber Motor Company, and Mastel Ford-Lincoln, predominantly SMB dealerships. The company holds no patents and has no disclosed funding rounds, indicating an organically grown, profitable business. Strategic partnerships include AWS (infrastructure and digital retail), Motive Retail (integration aggregation), J.D. Power (data), Repairify (Repair360 reconditioning integration announced at NIADA 2026), and a broad ecosystem of CRM, F&I, payments, inventory, and marketing automation partners.

Name

Autosoft

Legal name

Autosoft, Inc.

Website

https://autosoftdms.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Autosoft is a privately held, family-owned provider of a cloud-based Dealer Management System (DMS) serving 2,000+ low-to-mid volume franchise and independent dealerships across the United States. The AWS-hosted platform unifies sales, service, parts, accounting, inventory, and CRM with 200+ third-party integrations and 35+ OEM certifications.

Ownership category

akta.pro rank

Product category

Dealer Management System (DMS) Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Dealer management system
• Dealership management software
• Automotive DMS platform
• Dealership inventory software
• Vehicle service software

Headquarters

HQ city

West Middlesex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DMS Software Subscription: Monthly license fee for access to the Autosoft DMS platform. The fee may be adjusted by Autosoft from time to time with not less than 30 days notice. Operates on a month-to-month basis unless term contracts are specified.
2. Professional Services: Installation, implementation, configuration, and training services provided to customers. Governed by Professional Services Agreement or standard Professional Services Terms.
3. Maintenance and Support: Maintenance and support services purchased by customers, provided pursuant to Autosoft's maintenance and support policies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Autosoft sells a cloud-based Dealer Management System (DMS) that consolidates CRM, inventory management, vehicle service, parts management, accounting, analytics, and security into a single platform for low-to-mid volume franchise and independent automotive dealerships. The platform is built on AWS infrastructure, offers 200+ third-party integrations through its Motive Retail partnership, and is sold via monthly subscriptions supplemented by professional services and maintenance/support contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Autosoft Go: The cloud-based dealer management system platform offering integrated solutions for sales, service, parts, inventory, accounting, and CRM.

Products and services

• Autosoft DMS Platform Cloud-based Dealer Management System (DMS) that consolidates CRM, inventory management, vehicle service software, parts management, accounting and financial tools, analytics, security, and 200+ third-party integrations into a single unified platform. Built on AWS infrastructure and designed for low-to-mid volume franchise and independent automotive dealerships.
• Autosoft Go Sub-brand of the Autosoft DMS cloud platform offering integrated cloud-based solutions across sales, service, parts, inventory, accounting, and CRM for automotive dealerships.
• Professional Services Installation, implementation, configuration, and training services provided to Autosoft DMS customers, governed by Professional Services Agreement or standard Professional Services Terms.
• Maintenance and Support Recurring maintenance and support services purchased by Autosoft customers, provided pursuant to Autosoft's maintenance and support policies, accessible via [email protected] and 1.800.473.4630.
• Autosoft University On-demand training platform with role-based virtual training designed to quickly get dealership employees up to speed on the Autosoft DMS platform.

Quantifiable outcome

• Average recon costs reached $1,679 per vehicle in 2024, up from $1,455 the prior year, highlighting dealers' need for better cost control tools that Autosoft provides.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability1 record

Feature10 records

Partnerships

29 partnerships are on record, tiered core, flagship and standard.

• Repairify (Repair360)coreTechnology or Integration · 22 June 2026Integration between Repairify's Repair360 reconditioning execution platform and Autosoft DMS announced at NIADA 2026. Enables automatic transfer of completed repair order details including parts, labor, opcodes, and costs into Autosoft without manual re-entry.
• Motive RetailcoreTechnology or IntegrationStrategic partnership through which Autosoft offers 200+ effective, fast, low cost and secure automotive retail integrations. Motive Retail enables Autosoft to provide seamless third-party and OEM integrations for a connected dealership experience.
• J.D. PowerflagshipTechnology or IntegrationIntegration providing access to 100% pure transaction-level data to help dealerships achieve highest performance. J.D. Power data enhances dealer decision-making capabilities.
• CVRstandardTechnology or IntegrationIntegration creating better customer experience with electronic vehicle registration and titling services.
• vAutostandardTechnology or IntegrationIntegration enabling seamless management of used or new vehicles with industry and profitability insights.
• ProMaxstandardTechnology or IntegrationAward-winning complete front end solution for desking, CRM, websites and more integrated with Autosoft.
• AutoPointstandardTechnology or IntegrationIntegration for managing appointments, write-up and electronic MPI with workflow management, marketing, and titling capabilities.
• CarfaxstandardTechnology or IntegrationIntegration providing vehicle history reports to instill confidence in customers and support better decision making.
• DLRdmvstandardTechnology or IntegrationIntegration to automate titling processes and streamline accounting tasks for dealerships.
• Scan123standardTechnology or IntegrationIntegration enabling conversion of important paper documents into secure, searchable, digital files to save time and money.
• AutoAlertstandardTechnology or IntegrationIntegration maximizing CRM and DMS data using data-mining technology with proactive portfolio management.
• DealerFXstandardTechnology or IntegrationIntegration supporting service department with tools to help retain customers and increase efficiency.
• PartsEyestandardTechnology or IntegrationIntegration helping stock parts efficiently and create optimal orders using parts data from OE Connection.
• XtimestandardTechnology or IntegrationXtime Spectrum unifies customer touch points to increase service retention for OEMs and dealerships.
• HomenetstandardTechnology or IntegrationIntegration improving business performance and showing off online inventory with a customized inventory platform.
• AuthviastandardTechnology or IntegrationIntegration allowing customers to securely send message-based payments.
• Superior Integrated SolutionsstandardTechnology or IntegrationIntegration maximizing F&I with revolutionary presentation, predictive analytics, and unique mobile experience.
• eLeadsstandardTechnology or IntegrationIntegration leveraging fixed ops software to generate and convert leads.
• Update PromisestandardTechnology or IntegrationIntegration supporting service team with a powerful CRM system.
• OE ConnectstandardTechnology or IntegrationIntegration connecting with aftersales industry to manage and move parts inventory.
• 700CreditstandardTechnology or IntegrationIntegration enabling dealerships to fund deals faster and stay compliant with Digital Retail, F&I, compliance tools, and eContracting.
• EthosstandardTechnology or IntegrationIntegration helping drive profits and customer retention by creating a world-class ownership experience.
• AutoLoopstandardTechnology or IntegrationIntegration delivering high ROI and more loyal customers with proven dealer-centric sales, service, and marketing solutions.
• Tire ProfilesstandardTechnology or IntegrationIntegration providing software-driven tire tread and alignment reading technology.
• Global PaymentsstandardTechnology or IntegrationIntegration allowing customers to securely send message-based payments through Global Payments platform.
• CudlstandardTechnology or IntegrationIntegration leveraging an integrated financing platform and connecting with credit union leaders.
• AWS (Amazon Web Services)coreTechnology or IntegrationAutosoft is powered by AWS, the trusted cloud platform used by banks and government agencies. AWS provides secured cloud infrastructure with built-in redundancy to protect dealership data.
• AWScoreTechnology or IntegrationPartnership announced December 2023 for a seamless car buying experience leveraging AWS cloud infrastructure.
• GenesisstandardTechnology or IntegrationCertified integration providing seamless connection between Autosoft DMS and Genesis dealer communications system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: Largest U.S. DMS provider serving franchised dealers of all sizes, owned by Brookfield. Directly competes with Autosoft in the franchise dealer segment but with significantly broader product scope (Fortellis platform, CRM, websites) and enterprise focus.
• Reynolds and Reynolds: Long-established DMS provider for franchise automotive dealers, jointly owned by Universal Computer Systems and Reynolds family. Competes head-to-head with Autosoft for franchise dealership contracts across all volume tiers with integrated retailing solutions.
• Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer technology unit, offering a full-stack platform spanning DMS, CRM, F&I, and inventory. Competes with Autosoft primarily on integration breadth and Cox Automotive's adjacent inventory, financing, and marketing products.

Emerging players

• Tekion: Cloud-native, AI-first automotive DMS challenger serving franchise dealer groups. Directly threatens Autosoft's mid-market positioning by offering a modern API-based platform that appeals to dealers seeking a step-change from legacy systems.
• MotorDealz: Smaller cloud-based DMS targeting independent and franchise dealers with a modern user experience. Partial overlap with Autosoft's independent dealer focus, though typically less feature-rich.

Direct peers

• PBS Systems: DMS provider focused on the automotive retail industry with strong franchise and independent dealer offering. Closely comparable to Autosoft in scale, product scope, and dealer-segment focus.
• Frazer Computing: DMS provider that, like Autosoft, targets independent and smaller franchise dealers with an emphasis on usability and affordability. Direct competitor in the lower-volume segment with a comparable SMB-first go-to-market.
• DealerCenter (by Internet Brands): Cloud-based DMS and CRM platform focused on independent used car dealers and small franchise dealers. Directly overlaps with Autosoft's independent dealer segment and competes on price and ease of use.
• Dominion DMS: DMS provider serving franchised dealers with cloud-based deployment and integrated CRM and inventory tools. Compares to Autosoft in product scope and dealership target customer.

Others

• Stone Eagle (Dealership Performance Solutions): F&I and warranty administration platform provider that integrates with Autosoft DMS via its data-mining CRM offering. Comparable technology ecosystem player rather than direct DMS competitor, but intersects in dealership technology purchasing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutosoftDMS
• YouTubeyoutube.com/user/autosoftdms
• Facebookfacebook.com/autosoftdms
• LinkedInlinkedin.com/company/autosoftdms
• Instagraminstagram.com/autosoftdms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autosoft