Single Action Shooting Society

What Single Action Shooting Society does

Single Action Shooting Society (SASS), founded in 1987 and headquartered in Akron, Indiana, is an international membership organization that serves as the sole governing and sanctioning body for Cowboy Action Shooting and Wild Bunch Action Shooting worldwide. The organization operates with 11–50 employees and provides standardized rules, safety protocols, Range Officer training and certification, club affiliation, and the annual END of TRAIL World Championship, alongside nonprofit arms — the SASS Scholarship Foundation (a 501(c)(3) issuing $500–$3,000 scholarships) and the SASS Western Heritage Museum. SASS members share a common interest in preserving Old West history through competitive shooting in a family-friendly environment, and the community is structured around local SASS Clubs, alias and membership badge systems, and the Cowboy Chronicle newsletter.

SASS's commercial surface is anchored by recurring membership fees (annual and lifetime), a proprietary SASS Match Management and Scoring System sold as a $340 perpetual-license software product to match organizers, and merchandise sales through the SASS Mercantile e-commerce store spanning clothing, hats, collectibles, hardware, and shooting accessories. The SASS Marketplace directory and an Affiliated Merchant Program with over 30 vetted partners (covering firearms, ammunition, western apparel, holsters, and reloading supplies) extend commercial reach, with quarterly email blasts driving referrals. The go-to-market motion is community-led, leveraging club networks, word-of-mouth, the flagship END of TRAIL event, and affiliated merchant referrals rather than paid acquisition.

Name

Single Action Shooting Society

Legal name

The Single Action Shooting Society

Website

https://sassnet.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Single Action Shooting Society is an international membership organization founded in 1987 in Akron, Indiana that governs and sanctions Cowboy Action Shooting and Wild Bunch Action Shooting worldwide, serving shooting sports enthusiasts through membership dues, the END of TRAIL World Championship, branded merchandise, affiliated merchant referrals, and match scoring software.

Ownership category

akta.pro rank

Product category

Shooting Sports Governance & Membership Organization

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Cowboy action shooting
• Shooting sports governance
• Shooting match management
• Competitive shooting association
• Western heritage preservation

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual and lifetime membership fees for individuals joining SASS. Members receive a SASS number and alias system.
2. Merchandise Sales: Sales through SASS Mercantile e-commerce store including clothing, hats, collectibles, hardware, and branded merchandise.
3. Affiliated Merchant Program: Merchants pay to be listed as affiliated and receive referrals from SASS to members.
4. Event Registration: Fees for sanctioned matches including the END of TRAIL World Championship and other regional events.
5. Software Sales: Sales of the SASS Match Management and Scoring System software for match organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

The Single Action Shooting Society (SASS) is an international membership organization founded in 1987 that serves as the governing and sanctioning body for Cowboy Action Shooting and Wild Bunch Action Shooting worldwide. SASS sells annual and lifetime memberships, operates the SASS Mercantile e-commerce store for branded merchandise, licenses its proprietary SASS Match Management and Scoring System software to match organizers, hosts the END of TRAIL World Championship, and runs a network of affiliated merchants and supporting nonprofits (SASS Scholarship Foundation and SASS Western Heritage Museum).

Product overview

Single Action Shooting Society (SASS) operates a multi-platform ecosystem centered on Cowboy Action Shooting and Wild Bunch Action Shooting sports. The core offering consists of the SASS Website Platform for membership management, event registration, and club coordination, along with the proprietary SASS Match Management and Scoring System software. SASS also maintains two e-commerce channels: the SASS Mercantile store selling branded merchandise (clothing, hats, collectibles, buckles, range accessories) and the SASS Marketplace directory connecting members with affiliated merchants. Supporting services include Range Officer training programs, the SASS Scholarship Foundation (501(c)(3) nonprofit), and the SASS Western Heritage Museum. The organization sanctions competitions and maintains standards for the shooting sports while preserving Old West history and culture.

Differentiator

Problem solved

Functional benefit

Products and services

• SASS Individual Membership Annual and lifetime membership in the Single Action Shooting Society granting members a unique alias, membership number, access to sanctioned matches, The Cowboy Chronicle newsletter, and member benefits across the international SASS community.
• Cowboy Action Shooting The primary shooting sport governed and sanctioned by SASS, requiring participants to use period-correct Old West firearms in standardized competitive shooting stages under uniform safety and scoring rules.
• Wild Bunch Action Shooting A secondary shooting sport sanctioned by SASS that provides an alternative to Cowboy Action Shooting with different firearm requirements, stage designs, and scoring rules.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Wild West MercantileflagshipChannel Partner/ Reseller/ DistributorWild West Mercantile serves as The Official Clothier of SASS, providing cowboy clothing and accessories. Located in Mesa, AZ with a strong online presence. They are featured prominently on the SASS website and in the SASS Marketplace.
• Hunter's HD GoldcoreChannel Partner/ Reseller/ DistributorHunter's HD Gold is The Official Eye Wear of SASS, providing advanced shooting lenses for members.
• The National Rifle Association (NRA)minorStrategic or Co-development PartnerListed in the SASS Marketplace as an association partner, indicating a mutual interest in shooting sports advocacy.
• Second Amendment FoundationminorStrategic or Co-development PartnerListed in the SASS Marketplace as an association partner, indicating shared advocacy for firearm rights.
• Texas JackscoreChannel Partner/ Reseller/ DistributorFeatured partner providing clothing, shoes, accessories, guns, knives, and dry goods. Located in Texas.
• Cimarron Firearms CompanycoreChannel Partner/ Reseller/ DistributorFeatured partner and marketplace merchant providing handguns, custom guns, rifles, shotguns, leather, and accessories. Located in Fredericksburg, TX.
• Mernickle HolsterscoreChannel Partner/ Reseller/ DistributorFeatured partner providing custom leather holsters. Their products are featured in the SASS Marketplace.
• Choice AmmunitioncoreChannel Partner/ Reseller/ DistributorFeatured partner providing cowboy ammunition and reloading supplies. Also produces Chey Cast bullets.
• Molly's Custom SilvercoreChannel Partner/ Reseller/ DistributorTexas-based custom silver company producing SASS Champion Buckles and scarf slides sold through SASS Mercantile.
• JHornaday Dry GoodscoreChannel Partner/ Reseller/ DistributorProduces custom embroidered merchandise including ammo bags, brass bags, bottle bags, and dust covers sold through SASS Mercantile.
• Smith & WarrenminorChannel Partner/ Reseller/ DistributorCustom badge manufacturer producing SASS Silver Collectors Badge with rhodium plating and lifetime warranty.
• D Bar J Hat CompanyminorChannel Partner/ Reseller/ DistributorHat company listed in the SASS Marketplace, located in Las Vegas, NV.
• Jaxonbilt HatsminorChannel Partner/ Reseller/ DistributorHat company listed in the SASS Marketplace, located in Salmon, ID.
• Starline BrassminorChannel Partner/ Reseller/ DistributorReloading supplies merchant listed in the SASS Marketplace, located in Sedalia, MO.
• Dillon Precision Products IncminorChannel Partner/ Reseller/ DistributorReloading equipment merchant listed in the SASS Marketplace, located in Scottsdale, AZ.
• Marion River WoodcraftminorChannel Partner/ Reseller/ DistributorGun cart manufacturer listed in the SASS Marketplace, located in High Point, NC.
• Rugged GearcoreChannel Partner/ Reseller/ DistributorFeatured partner providing gun carts, located in Elk Point, SD.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Shooting Sports Foundation (NSSF): Trade association for the firearms and shooting-sports industry that, like SASS, sustains itself through membership dues, events, and industry affiliate/referral programs — but at the broader industry level across all shooting disciplines.
• National Rifle Association (NRA): Largest US firearms/shooting-sports membership organization; listed as an association partner in the SASS Marketplace. Comparable on member-driven advocacy, sanctioned competition programs, and merchandise revenue, though at vastly greater scale.

Direct peers

• United States Practical Shooting Association (USPSA): Governing body for practical pistol shooting in the US — runs sanctioned matches, certifies range officers, sells branded merchandise, and operates a national championship analogous to SASS's END of TRAIL.
• USA Shooting: National governing body for Olympic shooting sports in the US, with the same structural role SASS plays for Cowboy Action Shooting — sanctioning competitions, certifying officials, and managing membership of competitive shooters.
• Amateur Trapshooting Association (ATA): National governing body for American trap shooting, running sanctioned competition through affiliated clubs with annual membership and a Grand American championship — directly analogous organizational structure to SASS.
• National Skeet Shooting Association (NSSA): Governing body for skeet shooting competitions with membership, sanctioned matches through affiliated clubs, a Hall of Fame, and merchandise program — structural peer in competitive shotgun disciplines.
• International Defensive Pistol Association (IDPA): Defensive-pistol governing body operating a similar model to SASS: membership-based, sanctions local matches run by affiliated clubs, certifies safety officers, and sells branded merchandise and rule books through an online store.
• International Practical Shooting Confederation (IPSC): International governing body for practical shooting with member federations, sanctioned matches, range-officer certification, and a world championship — comparable governing-body model at the international level.
• Steel Challenge Shooting Association (SCSA): Governing body for Steel Challenge shooting competition, with the same membership/sanctioned-match/club-affiliation model and a dedicated annual World Championship event.

Emerging players

• Benchrest Shooters of America: Specialized shooting-discipline membership organization (benchrest) using a similar club-affiliation and competition-sanctioning model to SASS, though smaller in member scale and geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/singleactionss
• Facebookfacebook.com/sassnet
• LinkedInlinkedin.com/company/cowboy-action-shooting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Single Action Shooting Society