Agência Drone

What Agência Drone does

Agência Drone, formally registered as DRONE — Agência de Comunicação e Mídias Digitais LTDA (CNPJ 71.602.882/0001-03), is a privately held, integrated communications agency headquartered at Av Mofarrej 348 in São Paulo's Vila Leopoldina district. Founded in 1993 as an evolution of Rosa Arrais Comunicação, the firm operates as a human-delivery professional services company — not a technology platform — providing two principal service lines: Assessoria de Imprensa (press relations, reputation building, brand/product launches, fair and event promotion, press tours, media training, and crisis management) and Comunicação Digital (campaign creation, multiplatform content, social media management, influencer marketing, digital PR, monitoring, and analytics). The account team comprises experienced journalists and social media professionals.

The agency sells to businesses and organizations in Brazil on a project or retainer basis through a consultative, sales-led B2B motion, with direct client engagement as the sole distribution channel and quoting occurring on an undisclosed, per-engagement basis. Geographic scope is concentrated in southeast Brazil, with the multilingual website (PT/EN/ES) suggesting soft positioning toward international or Spanish-speaking clients. The agency reports an 11–50 employee headcount, holds no disclosed patents, trademarks, certifications, or institutional investment, and operates as a horizontal-services provider with no public listing. Its differentiators cited in source data are limited to brand recognition inherited from Rosa Arrais Comunicação and a talent moat of in-house journalists, with switching costs and intangible assets forming a modest competitive position in an otherwise fragmented PR services market.

Name

Agência Drone

Legal name

DRONE — Agência de Comunicação e Mídias Digitais LTDA

Website

https://agenciadrone.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Agência Drone is a São Paulo-based, integrated communications agency founded in 1993, providing press relations, digital marketing, social media management, event organization, and crisis communication services to Brazilian businesses through a team of in-house journalists and social media professionals.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Press relations services
• Public relations agency
• Digital communication services
• Social media management
• Corporate communication consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communication Services: Revenue generated from providing integrated communication services including press relations, digital marketing, social media management, content creation, and event organization. Services are delivered on a project or retainer basis to business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Agência Drone is an integrated communication and digital media agency that delivers press relations (Assessoria de Imprensa) and digital communication (Comunicação Digital) services to business clients. Its offering spans reputation building, brand and product launches, event organization (press tours, press trips, press days, in-person and virtual events), crisis management and media training, internal communication, content multiplatform creation, social media and community management, influencer marketing, digital PR, and campaign metrics and analytics, combining offline and online communication strategies executed by an account team of experienced journalists and social media professionals.

Product overview

Agência Drone is an integrated communication agency that operates as a single unified service offering rather than a modular platform. The agency provides two primary service lines: Press Relations (Assessoria de Imprensa) and Digital Communication (Comunicação Digital), complemented by specialized service modules including Internal Communication, Event Management, Crisis Management, Social Media Management, Content Marketing, Digital PR, and Metrics & Analytics. Founded from Rosa Arrais Comunicação, the agency transforms ideas into news across online and offline channels, serving clients across all interaction needs with media and other audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Relations Services (Assessoria de Imprensa) Integrated press relations services that transform ideas into news, including reputation building, brand and product launches, fair and event promotion, strategy creation, internal communication, press tours/press trips/press days, crisis management, media training, press kits, and journalist relationships — for brands and organizations seeking media exposure.
• Digital Communication Services (Comunicação Digital) Digital communication and marketing services covering campaign creation, media planning, content development, social media management, multiplatform content distribution, community management, influencer marketing, digital PR, paid media plans, monitoring, metrics and analytics, and audience engagement — for brands and organizations seeking integrated digital presence.
• Event Management Services Organization and promotion of in-person and virtual events, press tours, press trips, and press days for clients needing audience-facing events and media access.
• Crisis Management and Media Training Services Crisis management and media training services to protect and manage client reputations during challenging situations, including social media crisis management and spokesperson preparation.
• Social Media Management Services Comprehensive social media management including multiplatform content distribution, community management, influencer marketing, and social media crisis management — for brands that need sustained, professional social presence.
• Content Marketing Services Content creation and marketing across multiple platforms to attract and engage target audiences, including consultation and strategic planning support.
• Internal Communication Services Internal communication services that help organizations manage and improve internal messaging and employee engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Ketchum Brazil: Global PR network's Brazilian affiliate offering integrated communications and digital — comparable service portfolio but with multinational reach and tooling Drone lacks.
• Edelman Brazil: Global communications giant's Brazilian operation offering PR, digital, and corporate communications at much greater scale — establishes the incumbent competitive ceiling Drone competes beneath.
• Weber Shandwick Brazil: Interpublic-owned global PR network with Brazilian presence, offering integrated communications to multinational and large domestic clients.
• Burson Cohn & Wolfe (BCW) Brazil: Global communications agency present in Brazil with full-service PR, digital, and content capabilities — illustrates the network-owned competitor set Drone competes against.

Direct peers

• Approach Comunicação: Brazilian integrated communications agency delivering press relations, digital marketing, social media, and content services to B2B and B2C clients — comparable integrated model.
• InPress Porter Novelli: Brazilian PR firm with national reach across press relations, public affairs, and digital — provides a like-for-like comparison in agency size and service mix for Drone.
• FSB Comunicação: One of Brazil's largest independent communications and PR agencies, offering press relations, digital, and integrated communications to enterprise clients across multiple sectors — the most direct large-scale peer to Agência Drone's service mix.
• Grupo Ideal: Brazilian independent communications group offering press relations, digital, events, and content — comparable mid-market integrated agency profile with national footprint.
• G&A Comunicação: Brazilian communications consultancy with strong press relations and corporate communications practice serving corporate clients — directly comparable integrated PR + digital offering.
• CDN Comunicação: Brazilian agency offering press relations, digital, content, and events for brands and organizations — overlapping service portfolio and São Paulo footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Drone