KSI Kitchen & Bath
KSI Kitchen & Bath is a privately held Michigan-based design and remodeling firm operating 10 showrooms across Michigan and Ohio, offering kitchen and bathroom design, cabinetry, and installation services to homeowners, builders, and contractors.
- Company typePrivate
- Founded1971
- HeadquartersBirmingham, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What KSI Kitchen & Bath does
KSI Kitchen & Bath is a privately held, family-owned kitchen and bathroom design and remodeling firm headquartered in Brighton, Michigan, operating 10 design center showrooms across Southeast Michigan, West Michigan, and Northwestern Ohio. Founded in 1971 by Don Fisher and Don Ziegler, the company sells full-service design, cabinetry, countertop, and installation services to two primary customer segments: individual homeowners undertaking remodels and a professional trades channel serving residential home builders and general contractors. Its service methodology is codified in a five-step "Bringing Design Home" process spanning inspiration, design consultation, product selection, project management, and installation, and it carries multiple cabinetry brand partnerships (Merillat, Inspira, Dura Supreme, Medallion, Serenade) plus countertop partners such as Cambria.
The business model combines project-based professional services with cabinetry and accessory product sales through the KSI Design Centers and a discount sub-brand, Cabinets Express (RTA and scratch-and-dent, two locations). Since a 2019 ownership transition to Lauren and Bryan Tolles and the hiring of Tony Achatz as President and CEO, KSI has executed an active expansion strategy: two acquisitions in 2021 (Starlite Kitchens in Byron Center and ASA Cabinet Corp in Walled Lake), new showrooms in Rochester Hills (2022) and Northville (February 2024, a 9,500 SF flagship), and the buildout of a "KSI Family of Brands" ecosystem spanning Henderson Glass, Paramount Fence, Riemer Floors, and TrueScale Studio. Revenue, funding, and detailed financial performance are not publicly disclosed. The firm carries over a dozen national and regional design awards and over 50 years of operating history, and it employs 100+ associates across its showroom and corporate operations.
KSI Kitchen & Bath firmographics
Firmographics- Name
- KSI Kitchen & Bath
- Legal name
- KSI Kitchen & Bath
- Website
- https://ksikitchens.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KSI Kitchen & Bath is a privately held Michigan-based design and remodeling firm operating 10 showrooms across Michigan and Ohio, offering kitchen and bathroom design, cabinetry, and installation services to homeowners, builders, and contractors.
- Ownership category
- akta.pro rank
KSI Kitchen & Bath industry classification
Industry- Product category
- Kitchen and Bath Remodeling Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Kitchen Permitting, Design & Project Management (HSAPAAAK), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen Island & Custom Storage Solutions (HSAPAAAH)
Keywords
Where KSI Kitchen & Bath is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
KSI Kitchen & Bath business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Kitchen and Bath Remodeling Services: Full-service kitchen and bathroom remodeling including design, product supply, and installation. Projects range from cabinetry updates to complete room renovations.
- New Construction Cabinetry: Cabinetry supply and design for new home construction through builder partnerships.
- Cabinetry Products: Sale of cabinetry products through design centers and the Cabinets Express retail outlet subsidiary.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
KSI Kitchen & Bath product offering
Product offeringCore offering
KSI Kitchen & Bath is a full-service kitchen and bath design, remodeling, and new-construction cabinetry company that operates 10 design centers across Michigan and Ohio. The firm pairs in-showroom design consultation with a structured five-step "Bringing Design Home" process to deliver turnkey renovations for homeowners, builders, and contractors. Its offerings span cabinetry from multiple premium brands, glass, flooring, and fence solutions delivered through wholly owned subsidiary brands.
Product overview
KSI Kitchen & Bath is a kitchen and bathroom design and remodeling firm offering full-service design, product selection, and installation. The company operates a network of 10 showrooms across Michigan and Ohio under a five-step design process methodology. Their portfolio includes kitchen remodels, bathroom renovations, new construction cabinetry, and laundry room solutions. KSI works with cabinetry brands including Merillat, Inspira Cabinetry, Pioneer, Dura Supreme, and Medallion Cabinetry, along with countertop materials from Cambria, Antolini, and various stone providers. The company also operates Cabinets Express as an economical RTA cabinet outlet and has acquired ASA Cabinet Corp and Starlite Kitchens to expand its footprint. The KSI Family of Brands includes complementary companies: TrueScale Studio, Henderson Glass, Paramount Fence, and Riemer Floors.
Differentiator
Problem solved
Functional benefit
Brands
- Cabinets Express: Economical Ready-to-Assemble cabinetry outlet offering scratch-and-dent, mis-ordered, and discontinued cabinets
- Henderson Glass
- Paramount Fence
- Riemer Floor
- TrueScale Studio
Products and services
- Kitchen Design and Remodeling Full-service kitchen design and renovation delivered through a five-step "Bringing Design Home" process, including consultation, design, product selection, installation, and project management for homeowners, builders, and contractors.
- Bath Design and Remodeling End-to-end bathroom design and remodeling service including layout planning, product selection, and installation of cabinetry, fixtures, and finishes for residential and new-construction projects.
- New Construction Cabinetry Cabinetry solutions specified and supplied for new residential construction projects, supporting builders and contractors with product selection and project coordination through KSI design centers.
- Cabinets Express Subsidiary brand offering expedited cabinetry products and quick-ship options to builders, contractors, and homeowners requiring faster lead times.
- Henderson Glass Subsidiary brand providing glass products and installation services, integrated with KSI's kitchen and bath project delivery.
- Paramount Fence Subsidiary brand offering residential and light-commercial fencing products and installation as a complementary offering.
- Riemer Floor Subsidiary brand supplying flooring products and installation services to complement kitchen and bath renovation projects.
- TrueScale Studio Subsidiary brand offering scaled design, rendering, or visualization services to support remodeling project planning and presentation.
Quantifiable outcome
- 50+ year track record of successful kitchen and bathroom transformations
- +1 more outcomes
Companies that use KSI Kitchen & Bath
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
KSI Kitchen & Bath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KSI Kitchen & Bath partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ASA Cabinet CorpcoreAcquired in August 2021, ASA Cabinet Corp of Walled Lake strengthened KSI's builder and contractor team in Southeast Michigan. The Shapiro family retained ownership of ASA Builders Supply, focusing on mouldings, doors and stair parts.
- Starlite Kitchens of Byron CentercoreAcquired in March 2021, Starlite Kitchens of Byron Center, MI expanded KSI into West Michigan, creating Michigan's largest family of kitchen and bath design centers. This acquisition strengthened KSI's presence in the western part of the state.
- Merillat CabinetrycoreLong-standing partnership since 1972 when Merillat began selling directly to KSI. KSI offers Merillat products including Masterpiece and other lines as part of their cabinetry offerings.
- Cabinets ExpresscoreSubsidiary retail outlet brand offering economical Ready-to-Assemble cabinetry and discounted scratch-and-dent, mis-ordered, and discontinued cabinets. Locations in Brighton and Sterling Heights.
- Henderson GlassminorPart of the KSI Family of Brands, Henderson Glass provides glass products and services.
- Paramount FenceminorPart of the KSI Family of Brands, Paramount Fence provides fencing products and services.
- Riemer FloorsminorPart of the KSI Family of Brands, Riemer Floors provides flooring installation services. Used for projects such as the Kentwood Floors Bohemia Collection installation.
- Toys for TotsminorKSI partners with the Toys for Tots program, collecting hundreds of toys annually at design center locations to donate to less fortunate children during the holiday season.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
KSI Kitchen & Bath competitors and assessment
Company assessmentEmerging players
- CliqStudios: Online-direct kitchen design firm with virtual design consultations and shipped cabinetry. Overlaps with KSI's design-led value proposition but uses a digital-first, no-showroom model — a potential disruptive alternative.
Broad incumbents
- Low's Kitchens (Lowe's): National home improvement retailer's kitchen and bath design and installation services. Direct channel competitor for cabinetry and design-led remodels at scale; competes primarily on accessibility and price rather than bespoke service.
- Home Depot Kitchen & Bath Design Services: National home improvement retailer's in-store kitchen and bath design services. Competes on convenience and pricing rather than bespoke design; represents the dominant big-box alternative to regional design showrooms.
- Reico Kitchen & Bath: Larger Mid-Atlantic kitchen and bath dealer with extensive showroom network. Overlapping showroom-distributed design and remodeling services; broader geographic footprint than KSI but same fundamental business model.
Direct peers
- House of Cabinetry: Multi-location kitchen and bath cabinetry showroom and design company with comparable full-service design and installation offerings to homeowners and contractors. Direct competitor in the showroom-led remodel segment.
- Bachmann Kitchen & Bath: Midwest kitchen and bath design firm operating showroom-based design and remodeling services. Comparable product offering, showroom distribution model, and customer base of homeowners and trade professionals.
- Cabinetry Design Group: Regional kitchen and bath cabinetry design and remodeling firm operating showroom locations. Comparable focus on designer-led cabinetry specification and installation services for residential clients.
- Bell Kitchen & Bath: Midwest-based kitchen and bath design showroom chain offering similar full-service design, cabinetry, and remodeling services. Directly comparable regional showroom model with multiple design center locations serving homeowners and builders.
- Kitchen & Bath Authority: Kitchen and bath design and remodeling retailer offering similar cabinetry brands and design services through showroom locations. Comparable business model combining retail showroom with design and installation.
Others
- Cambria (countertop partner): Quartz countertop manufacturer named as a KSI design partner. Adjacent ecosystem participant — a key supplier into KSI's kitchen and bath projects rather than a direct competitor, but represents a strategic relationship that could expand or be lost.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KSI Kitchen & Bath social profiles
Digital presenceKSI Kitchen & Bath financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSI Kitchen & Bath leadership team
Management profileNumber of profiles
Profiles3 records
KSI Kitchen & Bath subsidiaries and ownership
Company hierarchySubsidiaries7 records
KSI Kitchen & Bath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSI Kitchen & Bath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSI Kitchen & Bath
What does KSI Kitchen & Bath do?
KSI Kitchen & Bath is a full-service kitchen and bath design, remodeling, and new-construction cabinetry company that operates 10 design centers across Michigan and Ohio. The firm pairs in-showroom design consultation with a structured five-step "Bringing Design Home" process to deliver turnkey renovations for homeowners, builders, and contractors. Its offerings span cabinetry from multiple premium brands, glass, flooring, and fence solutions delivered through wholly owned subsidiary brands.
Is KSI Kitchen & Bath a public or private company?
KSI Kitchen & Bath is a private company. It is classified as family owned and is currently operating.
When was KSI Kitchen & Bath founded?
KSI Kitchen & Bath was founded in 1971. It employs 101 to 250 people.
Where is KSI Kitchen & Bath based?
KSI Kitchen & Bath is headquartered in Birmingham, United States, in the North America region.
How does KSI Kitchen & Bath make money?
Three revenue lines are on record. Kitchen and Bath Remodeling Services are the primary driver. The others are new Construction Cabinetry and cabinetry Products.
Who are KSI Kitchen & Bath's main competitors?
CliqStudios is listed as an emerging player. Broad incumbents are Low's Kitchens (Lowe's), Home Depot Kitchen & Bath Design Services and Reico Kitchen & Bath. Direct peers are House of Cabinetry, Bachmann Kitchen & Bath, Cabinetry Design Group, Bell Kitchen & Bath and Kitchen & Bath Authority. Cambria (countertop partner) is listed as an others.
Does KSI Kitchen & Bath have an API?
No public API is recorded for KSI Kitchen & Bath.
What industry is KSI Kitchen & Bath in?
KSI Kitchen & Bath's product category is Kitchen and Bath Remodeling Services. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 54141 and its SIC code is 2540.