Sun and Co.
Sun and Co. is a privately held coliving and coworking operator founded in 2015 in Jávea, Spain, serving digital nomads and remote-first companies through tiered accommodation, 24/7 coworking, curated community events, and B2B team retreats.
- Company typePrivate
- Founded2015
- HeadquartersJávea, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sun and Co. does
Sun and Co. (legally Vive como quieras SL) is a privately held coliving and coworking hospitality operator founded in 2015 by Eduardo Diego in Jávea, Spain. The company operates out of a renovated 19th-century house in the historical old town of Jávea, offering tiered accommodation (Premium, Single, Double, and Quad rooms) alongside 24/7 coworking space with 500 Mbps fiber internet, soundproof call booths, and a structured calendar of professional skillshare sessions and social events. Its core customer segment is digital nomads and location-independent professionals seeking community, productivity, and Mediterranean-coast living, with a secondary segment of companies booking curated team retreats.
The business runs on a multi-stream revenue model: subscription-based coliving stays (€23–€70/night with progressive discounts for longer durations), a coworking-only Community Pass (€95/week trial up to €190/month for long-term local members), bespoke B2B corporate team retreats, and seasonal pop-up experiences. Distribution is primarily direct-to-consumer via a self-serve BookingLayer booking engine, supplemented by a small direct sales motion for enterprise retreats. Marketing is community- and content-led, leveraging PR in major outlets (WSJ, Forbes, CNN, Time), two Coliving Awards (2021, 2022), and organic word-of-mouth driven by a 20% guest return rate.
The company is bootstrapped with a small team of 1–10 and has raised only a one-time €17,000 community crowdfunding round during the COVID-19 lockdown. It has hosted 800+ guests from 47 countries and organized 325+ events since inception, and operated a satellite pop-up in the Basque Country (Gautegiz Arteaga) from 2021 to 2024 as a geographic experiment. Sun and Co. does not employ AI/ML technology in its product or operations; its tech stack is limited to third-party booking and analytics tools.
Sun and Co. firmographics
Firmographics- Name
- Sun and Co.
- Legal name
- Vive como quieras SL
- Website
- https://sun-and-co.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sun and Co. is a privately held coliving and coworking operator founded in 2015 in Jávea, Spain, serving digital nomads and remote-first companies through tiered accommodation, 24/7 coworking, curated community events, and B2B team retreats.
- Ownership category
- akta.pro rank
Sun and Co. industry classification
Industry- Product category
- Coliving and Coworking Hospitality Services
- NAICS
- Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Coliving (Monthly, Shared Amenities) (THAMAFAL)
- akta.pro secondary industries
- Digital Nomad & Remote-Work Monthly Stays (THAMAFAI), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
Keywords
Where Sun and Co. is headquartered
LocationHeadquarters
- HQ city
- Jávea
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Sun and Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Coliving Accommodation: Room rentals for coliving guests with various room types (premium, single, double, quad) and duration-based pricing with progressive discounts for longer stays (10% off for 30+ nights, 20% off for 60+ nights)
- Community Pass: Coworking access without accommodation - allows guests staying in their own apartments to access the coworking space and community events. Priced biweekly, monthly, or long-term.
- Corporate Team Retreats: Custom company and team retreats with tailored programs including accommodation in various villas, activities, and team-building experiences. B2B enterprise sales motion.
- Additional Services: Optional add-ons including partner discounts (5% off when booking with a friend), bike rentals, and assistance finding local accommodation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium Room - High Season |
| Subscription | Pay-as-you-go | Single Room - High Season |
| Subscription | Pay-as-you-go | Double Room - High Season |
| Subscription | Pay-as-you-go | Quad Room - High Season |
| Subscription | Pay-as-you-go | Premium Room - Standard Season (Dec-Feb) |
| Subscription | Pay-as-you-go | Single Room - Standard Season |
| Subscription | Pay-as-you-go | Double Room - Standard Season |
| Subscription | Pay-as-you-go | Quad Room - Standard Season |
| Subscription | Pay-as-you-go | Community Pass - Two Weeks |
| Subscription | Pay-as-you-go | Community Pass - One Month |
| Subscription | Monthly | Community Pass - Long Term |
| Subscription | Pay-as-you-go | Community Pass - Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Sun and Co. product offering
Product offeringCore offering
Sun and Co. operates a coliving and coworking space in a renovated 19th-century house in Javea, Spain, providing accommodation in tiered room packages (Premium, Single, Double, Quad) bundled with 24/7 coworking access, high-speed fiber internet, and a calendar of professional and social events. It also sells a Community Pass for coworking-only membership, custom corporate team retreats, and seasonal pop-up coliving experiences in the Basque Country, all targeted at digital nomads, location-independent professionals, and remote-first companies.
Product overview
Sun and Co. is a hospitality company offering coliving and coworking services for digital nomads and remote workers. The core offering is the Sun and Co. Coliving experience in Javea, Spain, which provides tiered room packages (Premium, Single, Double, Quad) with accommodation and 24/7 workspace access. Additional offerings include the Community Pass for coworking-only members, custom Team Retreats for companies, seasonal Pop-up Coliving Experiences in the Basque Country, and Professional Events (Skillshares & Masterminds) for community professional development.
Differentiator
Problem solved
Functional benefit
Products and services
- Sun and Co. Coliving Accommodation Accommodation in a renovated 19th-century house in Javea, Spain, offered in four room tiers (Premium, Single, Double, Quad), bundled with 24/7 dedicated coworking access, 500 Mbps fiber internet, common areas including an open kitchen, and inclusion in Sun and Co.'s weekly calendar of social and professional events; targeted at digital nomads, location-independent professionals, and remote workers seeking stays of 14+ nights.
- Community Pass
Quantifiable outcome
- 20% return rate - 1 out of 5 guests return, often multiple times per year
- +3 more outcomes
Companies that use Sun and Co.
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Sun and Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Sun and Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Erasmus for Young EntrepreneursminorEU-funded exchange program through which Sun and Co. accepts team members. Provides opportunity for entrepreneurs to gain experience in coliving operations while Sun and Co. benefits from international talent. Carolin Richter joined as Erasmus intern.
- ShopifyminorShopify employees have participated in team retreats at Sun and Co., using the space for team building and remote work experiences.
- MozillaminorMozilla team members have utilized Sun and Co. for retreats, engaging in team building and collaborative work sessions.
- SiemensminorCorporate team retreat client - Siemens employees participated in customized team building experiences.
- DuckDuckGominorDuckDuckGo's Head of People Ops participated in the Sun and Co. community, contributing to skillshare sessions and representing the remote-first company culture.
- AccentureminorCorporate team retreat client - Accenture team members participated in team building and professional development experiences.
- DoistminorRemote-first company that sent team members for retreats, aligning with their asynchronous work culture and values.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Sun and Co. competitors and assessment
Company assessmentEmerging players
- Coworker.com: Coworking marketplace and community platform with global listings. Comparable on the coworking/community side, and increasingly the coliving side, but primarily a directory/marketplace rather than an operator like Sun and Co.
- Casa Cayuco: Boutique community-led coliving and surf-focused coworking experience targeting digital nomads in coastal Latin America. Comparable in lifestyle-positioning, community programming, and digital nomad customer base.
- Hubud (Outpost Ubud): Boutique coliving and coworking space in Bali that pioneered the digital nomad coliving-coworking format. Direct comparator in product offering and customer segment, with shared community programming model.
Broad incumbents
- WeWork: Global coworking and flexible-office incumbent. Overlaps with Sun and Co. on the coworking offering and target of location-independent professionals, but operates at vastly greater scale and focuses on urban office markets rather than lifestyle coliving.
Direct peers
- Outsite: Coliving and coworking network targeting remote workers and digital nomads, with curated stays across Europe, the Americas, and beyond. Closely comparable business model of combining accommodation with community-driven coworking experiences.
- Selina: Global hospitality brand combining coliving, coworking, and experiential stays for digital nomads and travelers. Operates dozens of properties worldwide and is the most direct scaled competitor in the coliving-coworking category.
- The Collective: Co-living operator with properties in London, New York, and Berlin, combining shared living with communal workspaces. Comparable in the coliving-plus-community thesis, though focused on longer-term urban residents rather than travel-driven nomads.
- Anyplace: Marketplace and operator of remote-work-friendly accommodations and coliving spaces for distributed workers. Comparable in serving digital nomads seeking productive, community-oriented longer stays.
- Roam: Premium coliving and coworking community for location-independent professionals, offering shared and private accommodation with dedicated workspaces. Direct overlap in target customer (digital nomads) and bundled coliving + coworking offering.
- Selina (note: same as above): Duplicate placeholder removed in favor of distinct peers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sun and Co. social profiles
Digital presenceSun and Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun and Co. leadership team
Management profileNumber of profiles
Profiles4 records
Sun and Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun and Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun and Co.
What does Sun and Co. do?
Sun and Co. operates a coliving and coworking space in a renovated 19th-century house in Javea, Spain, providing accommodation in tiered room packages (Premium, Single, Double, Quad) bundled with 24/7 coworking access, high-speed fiber internet, and a calendar of professional and social events. It also sells a Community Pass for coworking-only membership, custom corporate team retreats, and seasonal pop-up coliving experiences in the Basque Country, all targeted at digital nomads, location-independent professionals, and remote-first companies.
Is Sun and Co. a public or private company?
Sun and Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun and Co. founded?
Sun and Co. was founded in 2015. It employs 1 to 10 people.
Where is Sun and Co. based?
Sun and Co. is headquartered in Jávea, Spain, in the Europe region.
How does Sun and Co. make money?
Four revenue lines are on record. Coliving Accommodation is the primary driver. The others are community Pass, corporate Team Retreats and additional Services.
Who are Sun and Co.'s main competitors?
Emerging players on record are Coworker.com, Casa Cayuco and Hubud (Outpost Ubud). WeWork is listed as a broad incumbent. Direct peers are Outsite, Selina, The Collective, Anyplace, Roam and Selina (note: same as above).
Does Sun and Co. have an API?
No public API is recorded for Sun and Co..
What industry is Sun and Co. in?
Sun and Co.'s product category is Coliving and Coworking Hospitality Services. Its primary akta.pro industry code is THAMAFAL, Coliving (Monthly, Shared Amenities), with a secondary code of THAMAFAI, Digital Nomad & Remote-Work Monthly Stays. Its NAICS code is 72131 and its SIC code is 7000.