HukCommerce

What HukCommerce does

HukCommerce is a privately-held, bootstrapped Vietnamese technology company founded around 2016 and headquartered in Thai Nguyen, Vietnam, that builds Shopify applications and delivers professional services for ecommerce merchants worldwide. The company maintains a portfolio of 9 proprietary Shopify apps covering gift cards, product reviews, visual product customization, product options and variants, product labels and badges, mega menu navigation, PDF catalog generation, booking and scheduling, and AJAX cart functionality. Apps are distributed through the Shopify App Store and the company's own website, and source code is provided to buyers. The company claims 10,000+ customers globally and a 4.9/5 rating on 200+ reviews, and is recognized as an official Shopify Partner. A 2024 Taranker listing named its Hukify Gift Card Pro app among the Top 8 Shopify Apps for August 2024.

The business operates a dual monetization model: self-serve one-time app licenses (with one year of free support and source code provided) on the product side, and consultative, hourly-priced services on the services side. Services include Magento-to-Shopify migration, site audits, theme customization, custom and public app development, custom feature development, and bug fixing, priced at $25/hour for customization. Optional recurring support is offered at $25/month or $50 lifetime for free apps and themes. Distribution combines a product-led growth motion through the Shopify App Store with a sales-led motion for mid-market service engagements, supported by a content marketing and SEO engine covering Shopify tutorials, app reviews, theme guides, and tech tips.

The team is small (1-10 employees) and founder-led, with Kien Vu as Founder and CEO, Hau Nguyen as CTO and Shopify Architect, Uoc Mai as Head of App Development, and Cong as Merchant Growth Specialist. The customer base skews toward SMB Shopify merchants globally across retail, fashion, education, and architecture verticals, with named logos including Skirack, Valenluma, Leader In Me, Wellens & Men, Architessa, and Ware House. HukCommerce discloses no external funding, no parent company, no M&A activity, and no subsidiaries, and is governed by New York law per its Terms and Conditions despite the Vietnam operating base.

Name

HukCommerce

Legal name

HukCommerce, Inc.

Website

https://hukcommerce.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HukCommerce is a bootstrapped Vietnamese Shopify partner that develops and sells 9 proprietary Shopify apps (gift cards, reviews, product customization, options, labels, menus, catalogs, booking, AJAX cart) and provides hourly-priced professional services to a global base of SMB ecommerce merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Thái Nguyên

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. App Sales (One-time License): Shopify apps sold with one-time purchase license. Customers receive source code (100% open) and license certificate valid for one live installation with unlimited test installations.
2. Professional Services: Custom development, Magento to Shopify migration, theme customization, bug fixing, public and custom app development, and site audit services.
3. Support Services: One year free support included with paid apps. Additional paid support options: $25/month or $50 lifetime for free items. Customization services at $25/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

HukCommerce develops and sells a portfolio of 9 proprietary Shopify apps (including Gift Card Pro, Product Reviews, Product Designer Pro, Smart Product Options, Product Labels & Badges, Mega Menu Creator Pro, PDF Catalog Printer, Booking System Pro, and Ajax Cart Pro) that merchants install on Shopify stores. The company also delivers 6 professional services — Site Audit, Magento to Shopify Migration, Theme Customization, Public & Custom App Development, Custom Development, and Bug Fixing — to support merchants across store launch, migration, optimization, and customization needs.

Product overview

HukCommerce is a Shopify-focused technology partner offering a portfolio of 9 proprietary Shopify apps and 6 professional services. The app suite includes Gift Card Pro, Product Reviews, Product Designer Pro, Smart Product Options, Product Labels & Badges, Mega Menu Creator Pro, PDF Catalog Printer, Booking System Pro, and Ajax Cart Pro. These apps address core eCommerce functions including product customization, merchandising, booking/scheduling, and cart optimization. The services portfolio covers migration (Magento to Shopify), site audits, theme customization, custom app development, and bug fixing. The apps are sold as individual standalone products while services complement the app ecosystem for merchants seeking full-service Shopify support.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card Pro A Shopify app that enables merchants to create and sell gift cards that customers can send to friends via post office or digitally.
• Product Reviews A Shopify app that helps merchants collect, display, and manage customer reviews to enhance trust and conversion.
• Product Designer Pro A visual product designer app that allows merchants and their customers to design and customize products directly on Shopify.
• Smart Product Options A Shopify app that lets merchants add unlimited product options and variants without coding, using dropdowns and various input methods.
• Product Labels & Badges A Shopify app that allows merchants to create custom labels and badges for their products with various styles.
• Mega Menu Creator Pro A responsive, highly customizable drag-and-drop menu builder app for Shopify stores.
• PDF Catalog Printer A Shopify app that allows merchants to export their complete shop as PDF catalogs for printing and distribution.
• Booking System Pro A Shopify app that adds a native scheduling popup for any service or product requiring appointments.
• Ajax Cart Pro A Shopify app that enables customers to shop more efficiently via AJAX-powered cart functionality without page reloads.
• Site Audit A professional audit service that evaluates store performance, identifies issues, and recommends optimizations for Shopify merchants.
• Magento to Shopify Migration A migration service that builds bots, crawls, and captures data from Magento stores for seamless transitions to Shopify.
• Theme Customization A custom Shopify theme development and customization service that builds unique store designs for merchants.
• Public & Custom App Development A development service for building both public Shopify apps and custom private apps tailored to specific merchant needs.
• Custom Development Expert Shopify developers build custom solutions, features, and integrations for unique merchant business requirements.
• Bug Fixing A Shopify bug fixing service that ensures products work correctly and resolves errors on merchant stores.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner building apps for the Shopify ecosystem. Apps are distributed through and integrated with the Shopify platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vitals: Vitals is an all-in-one Shopify app suite combining 40+ conversion and marketing tools in a single subscription. It is the closest direct competitor to HukCommerce's multi-app portfolio model (reviews, upsells, currency, etc.), targeting the same horizontal merchant segment.
• PageFly: PageFly is a leading landing page builder for Shopify merchants, sold via one-time licenses and subscription tiers. It competes directly with several HukCommerce app categories and serves the same SMB Shopify merchant base.
• Shogun: Shogun provides drag-and-drop page building and A/B testing for Shopify and BigCommerce stores. Comparable to HukCommerce's customization-oriented apps (e.g., Product Designer Pro, Mega Menu Creator Pro) and serves the same merchant personalization needs.
• Recharge: Recharge is the leading subscription payments app for Shopify, serving thousands of DTC merchants globally. It competes in the same Shopify app marketplace with deep merchant penetration, comparable to where HukCommerce aims with its broader app portfolio.
• Yotpo: Yotpo provides reviews, visual UGC, loyalty, and SMS marketing apps natively integrated with Shopify. It directly competes with HukCommerce's Product Reviews app and adjacent apps within the same merchant install base.
• Smile.io: Smile.io is a leading loyalty and rewards platform for Shopify merchants. It competes for the same merchant wallet as HukCommerce's product suite, particularly on retention-driving apps adjacent to reviews and product options.
• Bold Commerce: Bold Commerce builds a suite of Shopify apps (subscriptions, discounts, checkout customization) and provides custom development services. Closely mirrors HukCommerce's combined apps-plus-services model for the Shopify ecosystem.
• Privy: Privy offers email marketing, pop-ups, and conversion tools for Shopify and BigCommerce merchants. Comparable product positioning and customer base to HukCommerce's merchant-growth-oriented apps.

Emerging players

• Klaviyo: Klaviyo is a leading email and SMS marketing platform tightly integrated with Shopify. While focused on a different functional category, it competes for the same Shopify merchant attention and wallet as HukCommerce's Product Reviews and customer-engagement apps.

Broad incumbents

• Shopify: Shopify is the platform on which HukCommerce's entire product set is built and distributed. As a broad incumbent, Shopify increasingly bundles native features (Shopify Reviews, native gift cards, Shopify Email) that overlap directly with HukCommerce's apps, representing the most consequential competitive force.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hukcommerce
• Facebookfacebook.com/hukcommerce
• LinkedInlinkedin.com/company/hukcommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HukCommerce