Varejo 360

What Varejo 360 does

Varejo 360 (legal entity: Benchmkt Inteligencia e Pesquisas de Mercado Ltda.) is a privately held Brazilian market intelligence and consumer research company founded in 2016 and headquartered in Campinas, São Paulo. The firm operates a digital platform that combines a market monitoring dashboard with customizable consumer research, serving enterprise customers in retail (varejo), consumer goods manufacturing (indústria de bens de consumo), and shopping centers across Brazil.

The product portfolio centers on the Dashboard de Mercado, a digital platform that tracks market players, scenarios, movements, and trends and self-describes as Brazil's largest consumer panel; Pesquisas Customizáveis, which support deeper investigation into consumer purchase decisions and shopping experience; and Captis, a proprietary sub-brand that segments audiences by consumption habit rather than demographics alone. Visible customers include Camil, a multi-brand food and consumer goods company; Candura, a retail/distribution operator; and BR Brands, a consumer goods company. Documented use cases include competitive pricing monitoring, joint business plan development with retail partners, trade marketing planning, and commercial expansion decisions.

Varejo 360 runs a sales-led go-to-market with subscription-based recurring revenue, routing prospects through a 'Pedir apresentação' website CTA, [email protected], and WhatsApp Business. Pricing is not publicly disclosed. The company distributes content and proof points through LinkedIn, Facebook, Instagram, YouTube testimonial videos, and a Google Drive resource library. As of available data, there are no disclosed institutional investors, funding rounds, M&A activity, or operations outside Brazil.

Name

Varejo 360

Legal name

Benchmkt Inteligencia e Pesquisas de Mercado Ltda.

Website

https://meuvarejo360.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Varejo 360 is a Brazilian market intelligence firm operating a consumer panel dashboard and Captis segmentation tool to help retailers, consumer goods companies, and shopping centers monitor pricing, competitors, and consumer purchase behavior.

Ownership category

akta.pro rank

Product category

Market Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Market intelligence platform
• Consumer panel research
• Retail market data
• Consumer behavior analytics
• Competitive intelligence software

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Market Intelligence Platform Subscription: SaaS-based market intelligence platform providing consumer panel data and competitive analytics through subscription access to dashboard and research tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Varejo 360 operates a SaaS-based market intelligence platform that delivers consumer panel data, competitor monitoring, and trend analytics for the Brazilian retail and consumer goods sectors. The platform combines a market dashboard (Dashboard de Mercado) with a customizable consumer research tool (Captis) that enables consumption-based segmentation to support strategic planning, pricing, trade marketing, and business plan development for enterprise clients.

Product overview

Varejo 360 is a market intelligence and research company that offers a unified digital platform with two main integrated solutions: a market dashboard providing comprehensive market data, player monitoring, and trend analysis; and customizable research tools powered by Captis for deep consumer habit analysis and segmentation. The platform serves retailers, consumer goods industries, shopping centers, and other segments, positioning itself as Brazil's largest consumer panel.

Differentiator

Problem solved

Functional benefit

Brands

• Captis: Consumer segmentation platform enabling targeting of audiences within specific consumption habits, used for custom research on decision-making processes and purchase experience.

Products and services

• Dashboard de Mercado A digital market intelligence platform providing accurate data with a comprehensive view of all market players, scenarios, movements, and trends. It enables strategic planning and improved business results for retailers, consumer goods industries, shopping centers, and other segments. Self-described as the largest consumer panel in Brazil.
• Pesquisas Customizáveis Customizable research tools that provide deeper insights into consumer habits, purchase decision processes, and shopping experiences. Combined with the Captis segmentation capability, allows targeting of audiences within specific consumption habits.
• Captis A proprietary research and consumer segmentation tool enabling targeting of specific audiences based on consumption habits rather than demographics. Supports custom research on decision-making processes and shopping experience.

Quantifiable outcome

• Improved positioning strategy validation for multi-brand companies
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NielsenIQ: Global market research and consumer intelligence incumbent with extensive retail and CPG measurement panels worldwide, including Brazil. Directly comparable because it serves the same retail/CPG buyer base with consumer panel data and market measurement dashboards.
• Kantar: Global consumer insights and market research firm with established panels and brand-tracking products. Comparable because it competes for the same enterprise market intelligence budgets in retail and consumer goods in Brazil and LatAm.
• Information Resources Inc. (IRI): Global provider of market research, consumer panel, and retail measurement solutions for CPGs and retailers. Comparable because it offers consumer panel subscriptions and market dashboards targeting the same enterprise customers in Brazil and globally.
• GfK (an Ipsos company): Global market research firm with consumer panels, retail measurement, and consumer behavior analytics. Comparable as a broader incumbent offering panel-based market intelligence to retailers and CPGs, with overlap in Brazil.
• Euromonitor International: Global market research publisher providing country-level consumer and retail intelligence, including detailed Brazil coverage. Comparable because it monetizes syndicated consumer and retail data via subscriptions to the same enterprise buyer base.

Direct peers

• Scanntech: Brazilian retail intelligence and shopper data platform providing point-of-sale analytics and market insights to retailers and CPGs. Directly comparable as a domestic competitor offering panel-like retail and consumer data through a SaaS dashboard to the same buyer personas.
• Neogrid: Brazilian retail and consumer goods intelligence SaaS providing point-of-sale data, demand planning, and market insights. Directly comparable because it monetizes continuous retail data via subscription dashboards sold into the same retailers and CPGs that Varejo 360 targets.
• Offerwise: Brazilian consumer research and insights platform operating consumer panels and behavior studies. Directly comparable as a domestic market research competitor using panel methodologies and serving similar retail and CPG clients in Brazil.

Regional players

• Mercado & Consumo: Brazilian market research and consumer behavior insights firm focused on retail and consumer goods. Comparable as a regional market research competitor providing consumer insights to similar Brazilian enterprise clients.

Emerging players

• Brain Intelligence (formerly The Nielsen Company Brazil retail practice): Brazilian market intelligence firm offering retail and consumer data analytics with SaaS delivery. Comparable as an emerging regional player competing for the same retail and CPG market intelligence budgets in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/varejo360
• LinkedInlinkedin.com/company/varejo360
• Instagraminstagram.com/varejo360.oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varejo 360