Evolution Marketing
Evolution Marketing is a Rochester, NY-based full-service digital marketing agency providing website development, digital advertising, SEO, and creative services to SMBs, enterprises, non-profits, and government clients using its proprietary CMS Max platform.
- Company typePrivate
- Founded2020
- HeadquartersWebster, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Evolution Marketing does
Evolution Marketing, legally Evolution Web & Marketing Inc., is a full-service digital marketing and website development agency headquartered in Webster, New York (Rochester region). Founded in November 2020 by Sam Pizzo and Mitch Laclair, the firm consolidated all website and marketing customers from Pizzo's earlier proprietary website platform business, CMS Max, into a single service brand. The agency serves four primary segments — small and mid-sized businesses, enterprise corporations, non-profit organizations, and New York state municipalities/government clients — across the Rochester/Finger Lakes/Western NY region with remote delivery into additional US states including Texas and Florida.
The company's core technology stack is anchored by the proprietary CMS Max website platform, which competes with WordPress and Shopify and supports custom non-template-driven websites on Amazon Web Services cloud hosting. Integrated partner offerings include Yext for listings management across hundreds of directories, Google Workspace for email and productivity setup, Payments Max for credit card processing, and certified Google Partner and Microsoft Advertising partner channels for paid media. Front-end development covers HTML, CSS, JavaScript, PHP, MySQL/MariaDB, React, Laravel, Google PageSpeed Module, and Apache, with in-house creative services spanning photography (including drone/aerial), video production, graphic design, and content writing.
The business model blends project-based quotations for website builds and creative services with monthly recurring retainers for digital marketing, SEO, social media management, and paid advertising (Google Ads, Meta, YouTube, programmatic). Pricing is quote-based and not publicly disclosed, with standard 45-day payment terms and a 3% credit card processing fee. Services span to both SMBs requiring entry-level digital presence and enterprise clients requiring multi-channel campaign management. Free pro-bono services are provided to qualifying Rochester/Western NY non-profits. The company is privately held and bootstrapped, with growth funded through operations as evidenced by consecutive Greater Rochester Chamber Top 100 rankings (#59 in 2024, #30 in 2025).
Evolution Marketing firmographics
Firmographics- Name
- Evolution Marketing
- Legal name
- Evolution Web & Marketing Inc.
- Website
- https://evolutionmarketing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evolution Marketing is a Rochester, NY-based full-service digital marketing agency providing website development, digital advertising, SEO, and creative services to SMBs, enterprises, non-profits, and government clients using its proprietary CMS Max platform.
- Ownership category
- akta.pro rank
Evolution Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Product & Growth Marketing Strategy (MPAAAFAE), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Evolution Marketing is headquartered
LocationHeadquarters
- HQ city
- Webster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evolution Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Website Development Services: Custom website design and development services including responsive web design, e-commerce websites, and website hosting. Services provided through project-based quotes and ongoing maintenance agreements.
- Digital Marketing Services: Comprehensive internet marketing including SEO, PPC campaigns, social media management, email marketing, and programmatic display advertising. Typically delivered through monthly retainer agreements.
- Creative Services: Graphic design, photography, video production, and content writing services for marketing campaigns and website content.
- Paid Advertising Management: Management of Google Ads, Meta advertising, YouTube ads, and other paid media campaigns. Services billed through monthly management fees based on scope and ad spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quotation based on project scope and service requirements |
| Other | Monthly | Free services for qualifying non-profit organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Evolution Marketing product offering
Product offeringCore offering
Evolution Marketing is a full-service digital marketing and website development agency that designs, builds, and hosts custom websites (including eCommerce) and delivers integrated digital marketing campaigns across Google Ads, SEO, social media, programmatic display, email, and traditional advertising channels. Creative services (graphic design, photography, video production, copywriting, branding) are produced in-house to support campaign and website needs for SMB, enterprise, non-profit, and government clients.
Product overview
Evolution Marketing is a full-service digital marketing agency based in Rochester, NY, offering a comprehensive suite of integrated marketing services. The core offering centers on Website Development and Digital Marketing as the primary service pillars, with Website Development encompassing custom website design, eCommerce solutions, hosting, and accessibility services. Digital Marketing includes Google Ads management, SEO, Social Media Services, Listings Management, Programmatic Display and Video, Traditional Advertising, and Email Marketing. These core services are supplemented by Creative Services including Graphic Design, Photography, Video Production, and Content Writing & Copywriting. Additional offerings include Branding, Google Workspace Setup, Credit Card Processing Solutions, and Charity Website programs. The company positions itself as a unified marketing platform where website development, advertising campaigns, creative production, and ongoing marketing services work together to drive client engagement and measurable results.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Professional custom website design and development services creating responsive websites tailored to client brands and focused on user experience, for SMBs, enterprises, non-profits, and municipalities.
- eCommerce Websites Online store development enabling businesses to sell products and services online with integrated payment processing solutions recommended via Payments Max.
- Digital Marketing Comprehensive internet marketing services including Google Search Network, Google Display Network, programmatic display, video advertising, and data-driven campaign management for SMB and enterprise clients.
- Google Ads Management Pay-per-click advertising campaign management across Search Ads, Shopping Ads, Local Service Ads, Responsive Display Ads, and YouTube Ads, with ROI optimization handled by Google Ads-certified specialists.
- Search Engine Optimization (SEO) Organic search optimization services including on-page and off-page SEO, keyword research, content strategy, technical SEO audits, and link-building campaigns.
- Social Media Services Social media management across Google Business, Facebook/Meta, Instagram, Twitter/X, YouTube, LinkedIn, Pinterest, and TikTok platforms for brand visibility and engagement.
- Traditional Advertising Offline advertising services including TV/OTT, Radio/Streaming, Billboard/OOH, Newspaper/Print, and Direct Mail campaigns, offered to complement digital efforts.
- Graphic Design Visual design services including logos, animated GIFs, cut-out graphics, website banners, display ads, mobile app designs, and image cleanup.
- Photography Professional photography including aerial/drone photos, food photography, lifestyle shots, model portraits, and product photography.
- Video Production Video content creation including brand videos, event recaps, FAQs, influential topic videos, mini-documentaries, product/service videos, TV/digital commercials, and website video banners.
- Content Writing & Copywriting SEO-optimized website content, blog articles, email marketing copy, and print advertising content written by professional writers.
- Branding Brand development services including brand strategy, logo design, visual identity systems, and brand guidelines.
- Accessibility Services Website accessibility improvements ensuring compliance with Web Content Accessibility Guidelines (WCAG) using the UserWay accessibility widget.
- Charity Websites Pro-bono website design, development, and marketing services donated to non-profit and charitable organizations throughout the Rochester and Western NY region.
Quantifiable outcome
- 235 more clicks and 50 more conversions for a sample Google Ads client, with $6.47 less spent per conversion
- +2 more outcomes
Companies that use Evolution Marketing
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Evolution Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature4 records
Evolution Marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CMS MaxcoreRelated company founded by co-founder Sam Pizzo in 2013. CMS Max is a proprietary website platform that competes with WordPress, Shopify and other template-based platforms. All website and marketing customers were transitioned from CMS Max to Evolution Marketing in November 2020.
- Payments MaxcoreRecommended credit card processing partner for e-commerce clients and businesses needing payment solutions. Evolution Marketing works with clients to ensure seamless integration and competitive pricing for brick-and-mortar, mobile, and online payment acceptance.
- YextcoreYext Knowledge Network integration for listings management services. Evolution Marketing offers Yext-powered solutions to help businesses show up accurately across hundreds of directories with professionally written, SEO-optimized listings.
- Amazon Web Services (AWS)coreCloud hosting infrastructure partner providing secure, reliable hosting solutions for client websites. Evolution Marketing's web team is well-versed in AWS features and utilizes the platform for enterprise-grade hosting.
- Google (Advertising Platforms)coreCertified Google Partner managing Google Ads campaigns including Search, Display, Shopping, YouTube, and Performance Max. Google Ads certification demonstrates platform expertise and access to partner resources.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Evolution Marketing competitors and assessment
Company assessmentBroad incumbents
- Power Digital Marketing: Power Digital Marketing is a larger, well-known full-service digital marketing agency with a broader service portfolio and a national footprint. It is comparable in offering but operates at greater scale and brand recognition than Evolution Marketing.
- HubSpot (Solutions Partner agencies): HubSpot and its ecosystem of Solutions Partner agencies provide inbound marketing, CRM, website, and content services to SMBs. While platform-tied, the broader HubSpot agency ecosystem competes with Evolution Marketing for the same SMB marketing-services wallet.
Direct peers
- Ignite Visibility: Ignite Visibility is a full-service digital marketing agency specializing in SEO, paid media, social media, and email marketing. Its multi-channel service model and SMB-to-enterprise reach parallel Evolution Marketing's positioning.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, PPC, social media, and reputation management. Its integrated agency model and SMB/mid-market focus closely mirror Evolution Marketing's positioning.
- Straight North: Straight North is a full-service digital marketing agency offering SEO, PPC, web design, and creative services to B2B and B2C clients. Its integrated agency model and target customer segments overlap meaningfully with Evolution Marketing.
- WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, website design and development, and content services to SMB and mid-market clients. It is directly comparable in service mix and target customer to Evolution Marketing, though significantly larger in scale.
- SmartSites: SmartSites is a full-service digital agency offering website design, SEO, PPC, and email marketing, primarily to SMBs. Its service scope and Google Partner credentials make it a strong direct peer.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing, with strong Google/Meta partner credentials. It competes in the same paid-media-led agency segment as Evolution Marketing.
- LYFE Marketing: LYFE Marketing is a full-service social media and digital marketing agency providing SEO, PPC, web design, and content services to SMBs. Its service mix and SMB focus closely resemble Evolution Marketing's core offering.
Others
- Yext (Listings/Partner agencies): Yext is a technology partner that Evolution Marketing resells/integrates, but the broader Yext partner ecosystem of agencies offers comparable listings-management services. It is adjacent infrastructure rather than a direct competitor, useful for framing the partner channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Evolution Marketing social profiles
Digital presenceEvolution Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evolution Marketing leadership team
Management profileNumber of profiles
Profiles7 records
Evolution Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evolution Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evolution Marketing
What does Evolution Marketing do?
Evolution Marketing is a full-service digital marketing and website development agency that designs, builds, and hosts custom websites (including eCommerce) and delivers integrated digital marketing campaigns across Google Ads, SEO, social media, programmatic display, email, and traditional advertising channels. Creative services (graphic design, photography, video production, copywriting, branding) are produced in-house to support campaign and website needs for SMB, enterprise, non-profit, and government clients.
Is Evolution Marketing a public or private company?
Evolution Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evolution Marketing founded?
Evolution Marketing was founded in 2020. It employs 11 to 50 people.
Where is Evolution Marketing based?
Evolution Marketing is headquartered in Webster, United States, in the North America region.
How does Evolution Marketing make money?
Four revenue lines are on record. Website Development Services are the primary driver. The others are digital Marketing Services, creative Services and paid Advertising Management.
Who are Evolution Marketing's main competitors?
Broad incumbents on record are Power Digital Marketing and HubSpot (Solutions Partner agencies). Direct peers are Ignite Visibility, Thrive Internet Marketing Agency, Straight North, WebFX, SmartSites, Disruptive Advertising and LYFE Marketing. Yext (Listings/Partner agencies) is listed as an others.
Does Evolution Marketing have an API?
No public API is recorded for Evolution Marketing.
What industry is Evolution Marketing in?
Evolution Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.