Nsynk

What Nsynk does

NSYNK Gesellschaft für Kunst und Technik mbH is a Frankfurt am Main-based mixed reality studio founded in 2013, operating at the intersection of storytelling, immersive technology (AR, VR, MR, XR, spatial computing), and AI. The company employs 20+ designers, strategists, developers, architects, and artists and runs a Munich-based virtual production subsidiary called Hyperbowl, which has delivered more than 200 productions across TVCs, feature films, and large-scale events. Core product formats include AI Avatars / BrandAgents (generative-AI-powered conversational personas for brand engagement, education, and culture), XR & VR Trainings built on the proprietary Hyperslides spatial presentation platform, Trade Fair & Exhibition Experiences (AR live shows, VR experiences, immersive spaces, digital touchpoints), and Film & Craft delivered via Hyperbowl. Technical work is anchored by custom tracking systems, including a VisionLib-plus-ARKit pipeline delivering centimeter-level spatial orientation for automotive clients.

NSYNK sells through an enterprise field-sales motion, responding to briefs and co-creating custom immersive experiences with corporate clients. Pricing is quote-based and project-based rather than published, and revenue is generated primarily through professional-services fees for concept, design, development, and production work. The go-to-market targets large enterprise brands — particularly in automotive (Mercedes-Benz, BMW, Porsche, Volkswagen CARIAD), heating/manufacturing (Viessmann), and life sciences (Merck, Covestro) — for flagship product launches, trade-fair presences (IAA, CES, ISH, K Show), and showroom installations. Repeat engagement with anchor accounts (e.g., Viessmann across 2017 and 2019; Mercedes-Benz, BMW, Porsche across multiple years) signals trust-based account expansion rather than transactional volume.

The business is privately held, with no disclosed funding rounds, parent company, or revenue. Management is led by Managing Director (Geschäftsführer) Eno Henze. Capabilities have been validated externally through eleven industry awards, including multiple ADC Golds, a Cannes Lions Silver, and an ADC Bronze for the BMW iVision Dee CES 2023 showcase. The company serves six operating geographies (Germany, UK, France, Italy, USA, China), with trade-fair and event delivery driving a global footprint.

Name

Nsynk

Legal name

NSYNK Gesellschaft für Kunst und Technik mbH

Website

https://nsynk.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

NSYNK is a Frankfurt-based mixed-reality studio founded in 2013 that builds AI avatars, spatial XR training, AR live shows, and virtual production for enterprise brands such as Mercedes-Benz, BMW, Porsche, and Merck.

Ownership category

akta.pro rank

Product category

Immersive Experience & Mixed Reality Studio

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Graphic Design Services (54143), Software Publishers (5132)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

Keywords

• Mixed reality studio
• Immersive experience design
• Augmented reality development
• Virtual production services
• Spatial computing experiences

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Immersive Experience Development: Custom development of immersive experiences including AR live shows, VR/MR presentations, AI avatars, and exhibition installations for enterprise clients. Revenue generated through project fees for concept, design, development, and production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nsynk is a mixed reality studio that designs and develops custom immersive experiences for enterprise brands, combining storytelling with AR, VR, MR, and XR technologies. The studio delivers AR live shows, XR trainings, AI-powered brand avatars, trade fair installations, and virtual production services through its Hyperbowl subsidiary. Engagements are project-based, with the studio working alongside clients from concept through design, development, and on-site production.

Product overview

NSYNK is a mixed reality studio founded in 2013 that crafts immersive experiences blending storytelling, AI, and spatial computing. The company operates four main service formats: AI Avatars/BrandAgents (generative AI-powered interactive personas), XR & VR Trainings (immersive learning with Hyperslides platform), Film & Craft (powered by Hyperbowl virtual production subsidiary), and Trade Fair & Exhibition Experiences (AR/VR exhibition solutions). The portfolio centers on making invisible technologies tangible through AR live shows, VR experiences, and AI-powered digital companions like MIC. Notable projects include AR shows for Mercedes-Benz, Porsche, BMW, Viessmann, and Merck, with the company employing 20+ designers, developers, and artists.

Differentiator

Problem solved

Functional benefit

Brands

• Hyperbowl: Europe's leading virtual production house; NSYNK's subsidiary company specializing in virtual production for film, TV, and events with over 200 productions completed.

Products and services

• AI Avatars / BrandAgents Generative AI-powered avatar system that creates human-like digital personas for brand engagement, customer interaction, education, and cultural experiences. Includes custom AI fine-tuning, conversational flows, and multi-channel deployment across events, web, mobile, and installations.
• Hyperslides Proprietary immersive 3D presentation platform that transforms traditional slide decks into spatial experiences where content floats around users at full scale with augmented diagrams and animated models. Works across headsets, desktops, and streamed devices, with full reusability worldwide.
• Hyperbowl Virtual Production Virtual production services combining game engine expertise, realtime systems, running stages and shows, for global TVCs, feature films, and large-scale events. Delivered as a creative partnership inside director and brand visions.
• XR & VR Trainings Immersive training service format including mixed reality presentations, workshops with spatial computing headsets (Meta Quest 3), virtual product trainings, AI-assisted training modules, and custom eLearning applications for enterprise learning and development teams.
• Trade Fair & Exhibition Experiences Service format delivering interactive exhibition solutions including AR exhibits, explainer shows with live AR presentations, VR experiences, immersive spaces, digital touchpoints, and digital user journeys that integrate physical and digital elements for trade shows and events.
• Education & Culture AI Solutions AI avatar service format for museums, exhibitions, and institutions, including historical figure embodiments, science explainers, cultural guides, and virtual curators. Designed for educational and cultural organizations seeking interactive digital personas.

Quantifiable outcome

• ADC Gold Award - Mercedes-Benz IAA 2015
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• The Game (Production Collective)minorImplementation/ SI/ Consulting Partner · 1 January 2023Production partner for BMW iVision Dee metaverse on wheels showcase at CES 2023, working alongside Journee, Elastique, Usaneers, and Hochkant Film.
• JourneeminorImplementation/ SI/ Consulting Partner · 1 January 2023Production partner for BMW iVision Dee CES 2023 showcase.
• ElastiqueminorImplementation/ SI/ Consulting Partner · 1 January 2023Production partner for BMW iVision Dee CES 2023 showcase.
• UsaneersminorImplementation/ SI/ Consulting Partner · 1 January 2023Production partner for BMW iVision Dee CES 2023 showcase.
• Hochkant FilmminorImplementation/ SI/ Consulting Partner · 1 January 2023Production partner for BMW iVision Dee CES 2023 showcase.
• Studio StreckenbachminorImplementation/ SI/ Consulting Partner · 1 January 2019Character design and animation partner for Viessmann ISH 2019 'Partners for Generations' AR show.
• Prefrontal CortexminorImplementation/ SI/ Consulting Partner · 1 January 2019Character rigging and Unity support partner for Viessmann ISH 2019 project.
• kling klang klongminorImplementation/ SI/ Consulting Partner · 1 January 2019Sound design partner for Viessmann ISH 2019 immersive AR experience.
• Copyright Communications GmbHminorImplementation/ SI/ Consulting Partner · 1 January 2019Lead agency for Porsche Taycan world premiere AR show at IAA 2019.
• Lightshape GmbH & Co. KGminorImplementation/ SI/ Consulting Partner · 1 January 20193D asset support partner for Porsche Taycan AR live show.
• Atelier Markgraph GmbHcoreStrategic or Co-development Partner · 1 January 2017Long-standing collaboration partner on large-scale AR live shows. Lead agency for Mercedes-Benz IAA 2015 and Viessmann ISH 2017 projects. Co-developed unprecedented AR live shows with NSYNK providing technical AR expertise.
• Acht Frankfurt GmbHminorImplementation/ SI/ Consulting Partner · 1 January 20172D and 3D asset production and video partner for Viessmann ISH 2017 AR show.
• POINT. ArchitekturminorImplementation/ SI/ Consulting PartnerShowroom architecture and concept partner for Merck Life Science digital showroom.
• VELTEN GmbH Veranstaltung & TechnikminorImplementation/ SI/ Consulting PartnerMedia planning partner for Merck Life Science showroom.
• Hyperbowl (Virtual Production)coreStrategic or Co-development PartnerEurope's leading virtual production house operated by NSYNK. Over 200 productions from global TVCs to feature films and large-scale events. Creative partner working inside director and brand visions.
• Mutabor Brandspaces GmbHminorImplementation/ SI/ Consulting PartnerProduction management and virtual production partner for VW CARIAD 'Time to Transform' mixed reality conference.
• Mediapicture GmbHminorImplementation/ SI/ Consulting PartnerFilm production, editing, post-production, and music partner for VW CARIAD conference project.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Journée (Journee): Berlin-based immersive experience and metaverse platform company serving enterprise brands with AI-powered virtual brand experiences. Already a documented production partner of Nsynk on the BMW iVision Dee CES 2023 showcase, making it the closest direct competitor in the European enterprise immersive-experience space.
• Atelier Markgraph: Frankfurt-based brand experience and spatial communication agency with a long-standing co-development relationship with Nsynk on Mercedes-Benz IAA 2015 and Viessmann ISH 2017 projects. Overlaps directly on large-scale AR live shows and trade fair brand activations for the same German enterprise clients.
• UNIT9: Global creative technology studio with deep AR/VR/immersive production capabilities serving major brands. Comparable in offering interactive experiences, brand storytelling, and mixed-reality activations across enterprise verticals.
• Moment Factory: Montreal-based multimedia studio specializing in immersive experiences, projection mapping and XR installations for brands, museums and public spaces. Closely comparable in mixing storytelling with custom interactive technology for flagship brand moments.
• Tool of North America: Los Angeles creative studio with a dedicated XR/AR production practice serving major brand advertisers. Similar profile in delivering award-winning AR campaigns and immersive brand experiences for enterprise clients.
• Inition: London-based immersive technology studio producing AR/VR/MR experiences, virtual production and 3D installations for brands and institutions. Direct overlap in trade fair, exhibition, and mixed-reality storytelling services across EMEA.
• Deeplocal: Pittsburgh-based creative technology studio (acquired by The J.M. Smucker Company) building immersive brand experiences using AR/VR, robotics and interactive tech. Comparable in marrying engineering depth with brand storytelling for Fortune 500 clients.
• Stink Studios: Global creative studio with a dedicated XR/immersive practice serving brands on AR campaigns, virtual production and interactive storytelling. Comparable as an award-winning creative-tech studio competing for the same enterprise immersive engagements.
• Mutabor Brandspaces: Hamburg-based brand experience and spatial communication agency producing live brand experiences, trade fair appearances and AR installations. Already a documented partner of Nsynk on VW CARIAD 'Time to Transform', competing for the same German automotive and industrial clients.

Broad incumbents

• The Mill (Technicolor Games / Mill): Global VFX and experience studio (part of Technicolor) with a long-standing virtual production and immersive content practice for major brands and entertainment. A larger incumbent competing for premium immersive brand and film production budgets where Nsynk/Hyperbowl also operate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nsynk
• Instagraminstagram.com/nsynk.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nsynk