What KLING KLANG KLONG does

KLING KLANG KLONG GmbH & Co. KG is a Berlin-based sound design and sound scenography studio founded in 2015 that creates custom audio experiences for physical spaces. The firm serves museums, cultural institutions, world expo pavilions, brand and corporate events, and art installations, with notable clients including the German Pavilion at Expo 2025 Osaka, Volkswagen Group Forum, the NDR Elbphilharmonie Orchestra, the Humboldt Forum, Futurium, Merck, Miele, Dolby Gallery San Francisco, Biomuseo Panama, and the Taiwan Contemporary Culture Lab. Its core practice, "sound scenography," treats sound as an architectural and dramaturgical component of spatial experience rather than a recorded overlay, integrating composition, spatial audio, dramaturgy, and architecture into unified spatial-temporal structures.

The studio operates as a project-based professional services firm with approximately 14 employees, custom quote-based pricing, and direct enterprise engagement supplemented by agency partnerships with creative-tech studios such as flora&faunavisions, onformative, TAMSCHICK MEDIA+SPACE, ART+COM Studios, SCHNELLE BUNTE BILDER, and WHYIXD. Its service portfolio spans five interlocking capabilities: sound scenography, generative sound (rules, data, and machine-learning driven), data sonification (climate, environmental, and behavioral datasets translated into musical parameters), spatial audio (multichannel deployment including a 54-speaker, 17-subwoofer Dolby Atmos installation at Dolby Gallery SF), and interactive sound (visitor-movement and sensor-responsive systems). Revenue is generated through bespoke creative and technical service contracts per installation, with segment mix concentrated in museums and cultural institutions and a growing presence in corporate brand environments.

Technology-wise, the firm combines proprietary compositional frameworks and generative sound engines with selective third-party generative AI components, notably Google Magenta's Piano Genie and A.I. Duet (deployed in the AI Music installation at Futurium) and machine-learning-composed music derived from recorded piano improvisations (Meandering River). The studio has received extensive industry recognition, including Cannes Lions Gold and Bronze, One Show Best of Discipline and Gold, D&AD Graphite and Wood Pencils, New York Festivals Golds, and multiple ADC Germany metals in 2019 for the For Seasons climate-data sonification concert, which is now part of the United Nations Development Programme. Geographic footprint spans Germany, Japan, UAE, Taiwan, USA, China, Denmark, Austria, Luxembourg, Panama, and Kazakhstan.

Name

KLING KLANG KLONG

Legal name

KLING KLANG KLONG GmbH & Co. KG

Website

https://klingklangklong.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KLING KLANG KLONG is a Berlin-based, 14-person sound scenography studio that designs custom audio experiences for museums, exhibitions, world expo pavilions, brand environments, and immersive cultural installations across global markets.

Ownership category

akta.pro rank

Product category

Sound Design & Scenography Services

NAICS

Sound Recording Studios (512240)

akta.pro primary industry

Digital Audio Workstations (DAWs) (MPAIAIAA)

Keywords

• Sound scenography services
• Exhibition sound design
• Spatial audio design
• Data sonification
• Immersive sound installations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sound Design & Scenography Services: Project-based professional services for creating sound design, compositions, and spatial audio for exhibitions, museums, pavilions, installations, and brand experiences. Revenue generated through creative and technical service contracts with cultural institutions, museums, corporations, and event organizers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KLING KLANG KLONG is a Berlin-based sound design and sound scenography studio that creates custom sound environments for exhibitions, museums, world expo pavilions, brand experiences, and art installations. The studio combines composition, spatial audio, dramaturgy, and architecture into unified spatial and temporal sound structures, with specialized expertise in data sonification, generative sound systems, spatial audio, and interactive sound that responds to visitor behavior.

Product overview

KLING KLANG KLONG is a sound design and scenography studio that operates as a service studio rather than a software product company. The company's offerings center on Sound Scenography as the primary practice area, supported by specialized service domains including Generative Sound (systems that evolve through rules, data, and machine learning), Data Sonification (translating data into musical and sonic parameters), Spatial Audio (multichannel sound positioning and distribution), Interactive Sound (real-time response to visitor behavior), and Exhibition Sound Design (for museums, pavilions, and cultural spaces). The portfolio includes notable projects such as For Seasons with the NDR Elbphilharmonie Orchestra, the German Pavilion Expo 2025, Icon's World for Volkswagen, and Tender Soul of Ocean: recall with WHYIXD. The studio creates custom sound experiences for exhibitions, museums, world expos, brand events, and art installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Scenography Bespoke sound scenography service that designs how sound behaves in space, connecting composition, spatial audio, dramaturgy, and architecture into unified spatial and temporal structures for exhibitions, museums, pavilions, and immersive spaces. Delivered as project-based professional services for cultural institutions and corporations.
• Generative Sound Design and implementation of sound systems that evolve over time through rules, probabilities, data inputs, machine learning, or real-time adaptation, producing variation without exact repetition for long-duration installations and adaptive environments. Delivered as a project service for exhibitions, museums, and brand installations.
• Data Sonification Service that translates complex datasets (climate, environmental, migration, behavioral) into rhythm, pitch, harmony, density, texture, dynamics, and spatial movement, making abstract systems audible as musical and sonic parameters. Delivered as a project service for cultural institutions, orchestras, and research-driven exhibitions.
• Spatial Audio Design and deployment of multichannel spatial audio systems that position, move, and distribute sound around listeners in rooms and along routes. Composed for rooms, perspectives, and listening positions rather than fixed stereo images, and used in immersive environments, exhibitions, and installations.
• Interactive Sound Sound environments that respond to visitor movement, presence, gestures, sensors, and live systems in real time, allowing visitor presence to influence the sonic environment. Delivered as a project service for installations, exhibitions, and brand experiences.
• Exhibition Sound Design Sound design service specifically for museums, pavilions, and cultural visitor routes that shapes orientation, atmosphere, acoustic zoning, attention, and visitor rhythm across exhibition spaces. Delivered as a project service for cultural institutions and exhibition organizers.

Quantifiable outcome

• For Seasons reached millions and was covered in more than 130 countries. Now part of the United Nations Development Programme.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WHYIXDcoreStrategic or Co-development PartnerCollaborative partnership for Tender Soul of Ocean: recall generative light and sound installation. KLING KLANG KLONG contributed generative spatial sound while WHYIXD led creation and production. Installation presented at Ars Electronica Festival 2025 and C-LAB Sound Festival in Taipei.
• flora&faunavisionscoreStrategic or Co-development PartnerOngoing collaboration on multiple projects including Icon's World at Volkswagen Group Forum, German Pavilion Expo 2025, Luxembourg Pavilion Expo 2020, and Austria Pavilion Expo 2025. flora&faunavisions provides immersive space design while KLING KLANG KLONG delivers sound scenography.
• onformativecoreStrategic or Co-development PartnerCreative partnership for audiovisual installations including Meandering River (AI-composed music with real-time visuals), CX Shanghai, and COLLIDE at Dolby Gallery. onformative handles visual/creative direction while KLING KLANG KLONG provides sound design and composition.
• TAMSCHICK MEDIA+SPACEcoreStrategic or Co-development PartnerPartnership for Light Cloud installation at Merck. TAMSCHICK MEDIA+SPACE provided creative direction and concept while KLING KLANG KLONG developed sound concept, interaction design, and implementation.
• ART+COM StudioscoreStrategic or Co-development PartnerCollaboration for Fjord & Baelt underwater tunnel exhibition in Denmark. ART+COM Studios provided exhibition design and scenography while KLING KLANG KLONG delivered four-hour soundscape based on environmental data.
• SCHNELLE BUNTE BILDERcoreStrategic or Co-development PartnerLongstanding partnership on multiple projects including I Am Not A Robot (light sculpture), Big Printer (surveillance installation), and SENSESCAPES. SCHNELLE BUNTE BILDER provides creative direction and production while KLING KLANG KLONG contributes sound design.
• facts and fiction GmbHcoreStrategic or Co-development PartnerPartnership for German Pavilion Expo 2025 Osaka. facts and fiction led concept, planning, and realization of the pavilion focusing on circularity themes.
• LAVA (Laboratory for Visionary Architecture)coreStrategic or Co-development PartnerArchitecture and spatial design partner for German Pavilion Expo 2025 Osaka, working alongside KLING KLANG KLONG's sound scenography.
• Koelnmesse GmbHminorChannel Partner/ Reseller/ DistributorOrganizer for German Pavilion Expo 2025, acting on behalf of the Federal Ministry for Economic Affairs and Energy.
• NEST ONE GmbHminorChannel Partner/ Reseller/ DistributorLead agency for Icon's World exhibition at Volkswagen Group Forum Berlin.
• Jung von Matt AGminorChannel Partner/ Reseller/ DistributorCreative agency for For Seasons climate data sonification concert with NDR Elbphilharmonie Orchestra.
• Markenfilm CrossingminorChannel Partner/ Reseller/ DistributorProduction company and sound partner for For Seasons project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HOLOPLOT: Berlin-based spatial audio technology company providing advanced beam-forming and immersive sound systems for venues and installations. Directly comparable technology stack in spatial audio for immersive experiences.
• WHITEvoid: Berlin-based immersive experience design studio working on kinetic light, sound and interaction installations. Geographic and category peer, frequently competing for the same European museum and brand commissions.
• Artechouse: US-based operator of immersive digital art venues combining sound, light and projection. Comparable on delivering and curating multisensory sound-driven experiences for cultural and brand audiences.
• Marshmallow Laser Feast: London-based experiential studio combining immersive visuals, spatial sound and interactive technologies for museums, concerts and brand experiences. Strong overlap in generative/responsive sound and scenography.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive installations for museums and World Expos. Directly comparable on sound/visual scenography for cultural venues and brand experiences.
• Random International: London-based contemporary art studio building large-scale immersive, often sound-driven installations for museums and public spaces. Comparable in delivering audio as a primary medium in cultural installations.
• Moment Factory: Montreal-based multidisciplinary studio creating immersive sound, light and projection experiences for museums, public spaces and brand environments. Closest direct peer in terms of mixing sound design, scenography and immersive storytelling for cultural and Expo-tier clients.
• Refik Anadol Studio: LA-based media artist studio producing data-driven, AI-powered immersive installations for museums and expos (e.g., MoMA, Expo Dubai). Direct overlap on data sonification + generative audiovisual installations for cultural venues.

Broad incumbents

• Sennheiser: German-headquartered global pro-audio brand with significant overlap on spatial audio, immersive sound design and exhibition installations. Much larger but operates in adjacent segments including hardware and venue audio.
• Dolby: Global audio technology leader; KKK has delivered work in Dolby Gallery SF and Dolby Atmos systems. Dolby is a customer, partner and adjacent incumbent whose immersive-audio strategy overlaps with KKK's spatial sound practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/klingklangklong
• Instagraminstagram.com/theklongs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLING KLANG KLONG