Thinkage
Thinkage Ltd. is a Canadian software company founded in 1991 that develops and sells MainBoss, a Computerized Maintenance Management System for mid-market organizations across manufacturing, facilities management, education, healthcare, hospitality, and government sectors globally, distributed via a freemium tier, direct sales, and a regional dealer network.
- Company typePrivate
- Founded1991
- HeadquartersBaden, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Thinkage does
Thinkage Ltd. is a privately held Canadian software company founded in 1991 and headquartered at 3092 Wilby Rd, Waterloo, Ontario, near the University of Waterloo. The company develops and sells MainBoss, a Computerized Maintenance Management System (CMMS) sold under the MainBoss Advanced (full-featured, modular) and MainBoss Basic (entry-level) product lines, with a free MainBoss System tier available for evaluation. Core capabilities include work order management, preventive maintenance scheduling, inventory control, purchasing and receiving, web-based access for work orders and requests, email-driven request processing, and reporting through Microsoft Report Viewer with Excel export. The platform is built on Microsoft SQL Server and runs on Windows environments.
The product is sold on a concurrent-user subscription licensing model with modular sublicenses for Planned Maintenance, Web Access, Web Requests, Inventory, Purchasing, Service, and Accounting, plus an annual support plan priced as a percentage of license cost. Thinkage goes to market directly through its mainboss.com website and free TeamViewer-based live online demonstrations, and indirectly through a regional dealer network covering Canada, USA, the United Kingdom, and Latin America (Colombia, Peru, Uruguay, Ecuador, Argentina). Named customers span manufacturing, commercial and retail property, education, healthcare and support services, hospitality, and government segments, with no single vertical or logo dominating the public case studies.
The operating profile is that of a small, bootstrapped, cash-generative niche software firm: 1-10 employees, no disclosed external funding, no M&A activity, and a 30+ year track record of incremental version releases (currently MainBoss Advanced 4.2.4 and MainBoss Basic 2.9 Update 9). The product line is a traditional on-premises Windows application with no disclosed AI, machine learning, or modern cloud-native architecture, which positions MainBoss as a long-tenured mid-market alternative to the modern SaaS CMMS and facilities management platforms now entering the same verticals.
Thinkage firmographics
Firmographics- Name
- Thinkage
- Legal name
- Thinkage Ltd.
- Website
- https://mainboss.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thinkage Ltd. is a Canadian software company founded in 1991 that develops and sells MainBoss, a Computerized Maintenance Management System for mid-market organizations across manufacturing, facilities management, education, healthcare, hospitality, and government sectors globally, distributed via a freemium tier, direct sales, and a regional dealer network.
- Ownership category
- akta.pro rank
Thinkage industry classification
Industry- Product category
- Computerized Maintenance Management System (CMMS)
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industry
- Work Order Management & CMMS Operations (EDALALAD)
Keywords
Where Thinkage is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Thinkage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses (Concurrent User): MainBoss is licensed by concurrent users—the number of users who can simultaneously connect to a MainBoss database. The software may be installed on any number of computers configured to refer to the same database. MainBoss Advanced uses modular sublicenses: MainBoss (user limit), Planned Maintenance, MainBoss Requests, Web Access, Web Requests, Inventory, Service, Purchasing, and Accounting modules. MainBoss Basic uses simpler per-seat or site licensing.
- Annual Support and Maintenance: Thinkage offers annual support plans providing occasional software updates. Cost is calculated as a percentage of the current licensing cost at the time of renewal. Support ensures customers receive the latest versions and bug fixes.
- Live Online Demonstrations: Free live online demonstrations are provided using TeamViewer videoconferencing, enabling prospective customers to evaluate the software before purchase. This is a demand-generation tool rather than a revenue stream.
- Dealer/Channel Revenue Share: Dealers in Canada, USA, U.K., and Latin America resell and support MainBoss locally, generating revenue through software sales and associated implementation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free MainBoss System — no-cost entry tier |
| Subscription | Annual | MainBoss Basic — core CMMS for smaller organizations |
| Subscription | Annual | MainBoss Advanced — full-featured modular CMMS |
| Freemium | — | Live Online Demonstrations — free evaluation sessions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Thinkage product offering
Product offeringCore offering
Thinkage Ltd. develops and sells MainBoss, a full-featured Computerized Maintenance Management System (CMMS) software package that helps organizations manage work orders, schedule preventive maintenance, track work requests, control spare parts inventory, and supervise purchasing/receiving. The product line includes a free base system, MainBoss Basic (entry-level), and MainBoss Advanced (modular full-featured edition), sold as concurrent-user licenses with optional annual support.
Product overview
Thinkage Ltd. offers MainBoss, a comprehensive CMMS (Computerized Maintenance Management System) product line consisting of a core platform with modular add-ons. MainBoss Advanced is the full-featured enterprise version with modular sublicenses for Planned Maintenance, Inventory, Purchasing, Accounting, Web Access, and Web Requests. MainBoss Basic provides entry-level functionality at a lower price point. The ecosystem includes MainBoss @Requests for automated email request processing, MainBoss Service for Windows-based email/notification services, and MainBoss Web Access for browser-based remote access via MainBossRemote. A free evaluation version allows prospects to explore core functionality before purchasing modules. The software runs on Windows, stores data in Microsoft SQL Server, and uses Microsoft Report Viewer for reporting.
Differentiator
Problem solved
Functional benefit
Brands
- MainBoss: MainBoss is a full-functioned CMMS (Computerized Maintenance Management System) software package that helps optimize maintenance operations including work orders, preventive maintenance scheduling, inventory control, and purchasing/receiving.
- MainBoss Basic
- MainBoss Advanced
Products and services
- MainBoss Advanced Full-featured CMMS (Computerized Maintenance Management System) software for organizations of all sizes. Includes work order management, preventive maintenance scheduling, equipment asset management, inventory control, purchasing/receiving, web access, and sophisticated reporting. Licensed per concurrent users with modular sublicenses available for additional capabilities.
- MainBoss Basic Entry-level CMMS providing core maintenance management functionality at an affordable price. Includes work order management, preventive maintenance scheduling, and inventory control capabilities for smaller organizations.
- Free MainBoss System No-cost version of MainBoss CMMS offered for evaluation purposes. Provides basic CMMS functionality that prospects can explore before purchasing additional modules such as Advanced features, Planned Maintenance, Web Access, Inventory, or Purchasing.
- Training and Implementation Services Thinkage offers services for MainBoss customers including training, implementation, online courses, and data conversion to help organizations deploy and adopt the CMMS software.
Quantifiable outcome
- Organizations using CMMS can reduce tenant turnover costs, with industry surveys estimating 60% of tenants leave due to inadequate maintenance. Turnaround costs range from $400-$1000 per unit, and can reach $3000 per unit.
- +1 more outcomes
Companies that use Thinkage
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Thinkage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Thinkage partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DA-TROL GROUP Inc.coreDA-TROL GROUP Inc. is Thinkage's authorized MainBoss dealer for Canada. Located in Hamilton, ON, the dealer is led by Roger Davies and provides local sales, implementation, and support services for MainBoss CMMS in the Canadian market.
- Ensoft Consulting Inc.coreEnsoft Consulting Inc. is Thinkage's authorized MainBoss dealer for the United States. Located in Plano, TX, the dealer is led by Jamshed Rivetna and provides local sales, implementation, and support services for MainBoss CMMS in the U.S. market.
- Richard LewisminorRichard Lewis is an independent authorized MainBoss dealer serving the United Kingdom market from Dunnington, North York. Provides local sales and support for MainBoss customers in the U.K.
- Henry RuizminorHenry Ruiz is an independent authorized MainBoss dealer serving the Latin American market covering Colombia, Peru, Uruguay, Ecuador, and Argentina, based in Alajuela, Costa Rica.
Scale indicators3 records
Expansion highlights5 records
Thinkage competitors and assessment
Company assessmentBroad incumbents
- ServiceNow ITSM: ServiceNow is a broad enterprise platform whose IT and facilities workflows overlap with CMMS functionality. It is a broad incumbent competing with MainBoss when large enterprises consolidate maintenance and service management onto a single cloud platform.
- SAP PM (Plant Maintenance): SAP PM is the enterprise asset and maintenance management module within SAP's ERP suite. It is a broad incumbent competing with MainBoss in larger manufacturing and industrial customers, especially those already standardized on SAP.
- IBM Maximo Application Suite: IBM Maximo is a broad enterprise asset management platform used by large utilities, manufacturers, and government agencies. It is a broad incumbent competing with MainBoss in the larger enterprise CMMS/EAM segment, typically at higher price points and with deeper functionality.
Direct peers
- Fiix (Rockwell Automation): Fiix is a cloud-based CMMS serving manufacturing, facilities, and fleet customers with work order, preventive maintenance, and asset management modules. It is a direct competitor to MainBoss in the mid-market CMMS segment, now backed by Rockwell Automation's industrial customer base.
- Limble CMMS: Limble is a cloud CMMS used by manufacturing, facilities, and property management teams for work orders, preventive maintenance, and asset tracking. It directly competes with MainBoss in the same mid-market CMMS buyer profile, with a modern cloud and mobile interface.
- Asset Panda: Asset Panda is an asset tracking and CMMS platform with work orders, preventive maintenance, and inventory features for facilities and operations teams. It is a direct competitor in the mid-market CMMS space, with a cloud-native, mobile-led approach that contrasts with MainBoss's on-prem Windows stack.
- Maintenance Connection: Maintenance Connection is a CMMS for work orders, preventive maintenance, inventory, and purchasing serving education, manufacturing, government, and facilities customers. It directly competes with MainBoss in the same verticals, including schools and municipalities.
- Hippo CMMS (ServiceChannel): Hippo (now part of ServiceChannel) is a CMMS focused on facility and property maintenance work orders and preventive maintenance for multi-site operators. It competes with MainBoss in the commercial property and facilities management segments.
- eMaint (Fluke Reliability): eMaint is a web-based CMMS offering work order management, preventive maintenance, and inventory modules to manufacturing and facilities customers. It is a direct peer in the mid-market CMMS category where MainBoss competes, now part of Fluke's reliability portfolio.
- UpKeep: UpKeep is a mobile-first CMMS targeting maintenance and facility teams with work orders, preventive maintenance, and inventory features. It is a direct competitor in the SMB/mid-market CMMS category where MainBoss Advanced and MainBoss Basic compete, differentiated by a cloud-native, mobile-led UX.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key highlights6 records
Customer concentration
Thinkage social profiles
Digital presenceThinkage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinkage leadership team
Management profileNumber of profiles
Thinkage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinkage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinkage
What does Thinkage do?
Thinkage Ltd. develops and sells MainBoss, a full-featured Computerized Maintenance Management System (CMMS) software package that helps organizations manage work orders, schedule preventive maintenance, track work requests, control spare parts inventory, and supervise purchasing/receiving. The product line includes a free base system, MainBoss Basic (entry-level), and MainBoss Advanced (modular full-featured edition), sold as concurrent-user licenses with optional annual support.
Is Thinkage a public or private company?
Thinkage is a private company. It is classified as unknown and is currently operating.
When was Thinkage founded?
Thinkage was founded in 1991. It employs 1 to 10 people.
Where is Thinkage based?
Thinkage is headquartered in Baden, Canada, in the North America region.
How does Thinkage make money?
Four revenue lines are on record. Software Licenses (Concurrent User) is the primary driver. The others are annual Support and Maintenance, live Online Demonstrations and dealer/Channel Revenue Share.
Who are Thinkage's main competitors?
Broad incumbents on record are ServiceNow ITSM, SAP PM (Plant Maintenance) and IBM Maximo Application Suite. Direct peers are Fiix (Rockwell Automation), Limble CMMS, Asset Panda, Maintenance Connection, Hippo CMMS (ServiceChannel), eMaint (Fluke Reliability) and UpKeep.
Does Thinkage have an API?
No public API is recorded for Thinkage.
What industry is Thinkage in?
Thinkage's product category is Computerized Maintenance Management System (CMMS). Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of EDALALAD, Work Order Management & CMMS Operations. Its NAICS code is 5132 and its SIC code is 7372.