The Insurance Center
The Insurance Center is a privately held, independent insurance agency founded in 1926 in New Bern, North Carolina, representing 30+ carriers to deliver personal, commercial, maritime, hospitality, and life and health insurance across Eastern North Carolina via three physical offices.
- Company typePrivate
- Founded1926
- HeadquartersNew Bern, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Insurance Center does
The Insurance Center is a privately held, independent insurance agency founded in 1926 by CD Lancaster in New Bern, North Carolina, and now operates from three offices (New Bern HQ, Atlantic Beach, and Wilmington) serving Eastern North Carolina with claimed nationwide reach in hospitality insurance. The firm is not a technology company or insurance carrier; it is an agency that represents 30+ insurance carriers — including Auto-Owners, Travelers, Progressive, Hanover, BlueCross BlueShield of North Carolina, Frontline, SageSure, and the NC Joint Underwriting Association — and earns commission revenue on policies placed and renewed. The Insurance Center bundles personal lines (auto, homeowners, flood, windstorm, condo, boat, RV, motorcycle, renters), life and health (life, individual health, Medicare, employee benefits), maritime programs (recreational boats/yachts, charter and guide, marine construction, salvage and tug, marinas, ocean cargo), and commercial and hospitality coverage (hospitality, commercial auto, property, workers comp, builder's risk, BOP, business interruption, bonds, general liability, cyber liability, fidelity/crime, equipment breakdown, EPLI). Underlying technology is conventional: the agency uses the CSR24 third-party policy administration portal and AppliedPay for payments, with its own website (ticnc.com) handling quote requests, a Self Service Center, and basic self-service — there is no proprietary technology platform or disclosed AI/ML capability.
The company employs 45+ insurance professionals, maintains a 4.8-star Google customer rating, and characterizes its 100-year history under the tagline "Lighting the way for 100 years." Its go-to-market is sales-led, combining field independent agents who provide consultative selling and claims advocacy with direct-to-consumer channels (phone, website quote forms, online portal). Revenue mechanics are commission-based and recurring on policy renewals, with no publicly disclosed pricing tiers because insurance premiums vary by risk profile, coverage, and carrier. Customer segmentation is horizontal, spanning individual consumers, small and mid-size businesses, and specialized marine and hospitality operators, with a horizontal orientation across segments rather than a single vertical. Geographic concentration remains anchored in Eastern NC, though the hospitality line is marketed as nationwide; ownership is private with no disclosed private equity or venture capital backing.
The Insurance Center firmographics
Firmographics- Name
- The Insurance Center
- Legal name
- The Insurance Center
- Website
- https://ticnc.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Insurance Center is a privately held, independent insurance agency founded in 1926 in New Bern, North Carolina, representing 30+ carriers to deliver personal, commercial, maritime, hospitality, and life and health insurance across Eastern North Carolina via three physical offices.
- Ownership category
- akta.pro rank
The Insurance Center industry classification
Industry- Product category
- Independent Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industries
- Personal Auto Insurance (FSAJAMAA), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where The Insurance Center is headquartered
LocationHeadquarters
- HQ city
- New Bern
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Insurance Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: The agency earns commissions from insurance carriers for policies sold and renewed. As an independent agency, they represent multiple insurance companies and receive commission based on premium volume placed with each carrier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance products are quoted individually based on customer risk profile |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Insurance Center product offering
Product offeringCore offering
The Insurance Center is an independent multi-line insurance agency that places personal, commercial, hospitality, maritime, and life and health insurance policies on behalf of customers through a panel of carrier partners. Agents provide consultation, coverage recommendations, and claims advocacy across auto, homeowners, flood, windstorm, boat, RV, motorcycle, life, health, Medicare, employee benefits, and specialized coastal and marine risks. Revenue is generated through commissions paid by the carriers whose policies the agency sells and renews.
Product overview
The Insurance Center is an independent insurance agency offering a comprehensive portfolio of insurance products and services through multiple carrier partnerships. The company provides personal insurance (auto, homeowners, flood, windstorm, condo, boat, RV, motorcycle, renters), life and health insurance (life, individual health, Medicare, employee benefits), maritime programs (recreational boats, charter/guide, marine construction, salvage/tug, marina, ocean cargo), and commercial/hospitality coverage (hospitality, commercial auto, property, workers comp, builder's risk, BOP, business interruption, bonds, general liability, cyber liability, fidelity/crime, equipment breakdown, EPLI). The agency operates as a traditional insurance agency model with local agents providing personalized service rather than a unified software platform, connecting customers with insurance products from multiple carrier partners including Auto-Owners, Travelers, Progressive, Hanover, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Comprehensive auto insurance covering liability, collision, comprehensive, uninsured motorist, medical payments, and roadside assistance for Eastern North Carolina drivers, placed through multiple carrier partners.
- Homeowners Insurance Homeowners insurance protecting against fire, theft, storms, and liability claims for coastal and suburban properties in Eastern North Carolina, placed via carrier partners.
- Flood Insurance Flood insurance covering building structure, contents, basement, and replacement cost options accessed through NFIP and private flood markets for high-risk coastal properties.
- Windstorm Insurance Windstorm coverage sourced through the NC Insurance Underwriting Association for properties in coastal areas where standard insurers exclude wind damage.
- Condo Insurance HO-6 condo policies covering unit interior, personal belongings, loss assessment, and liability, coordinated with the association master policy.
- Boat Insurance Marine insurance covering hull, motor, equipment, liability, towing, and personal effects for recreational vessels from bass boats to offshore fishing vessels.
- RV Insurance Specialized coverage for motorhomes, travel trailers, and fifth wheels addressing vehicle and living-space protection, personal belongings, and liability.
- Motorcycle Insurance Motorcycle coverage including liability, collision, comprehensive, uninsured motorist, medical payments, and accessory protection for Eastern NC riders.
- Renters Insurance Affordable protection for personal belongings, liability, and additional living expenses for apartment and beach house renters.
- Life Insurance Life insurance including term, whole, universal, final expense, accidental death, and living benefits policies for families and business owners.
- Individual Health Insurance Health coverage for self-employed individuals and families including ACA marketplace plans, short-term plans, health sharing, and supplemental coverage.
- Medicare Insurance Medicare supplement, advantage, and Part D prescription drug plan guidance for Eastern NC seniors, including enrollment timing and annual plan reviews.
- Employee Benefits Group health, dental, vision, life, disability, retirement, and voluntary benefits packages designed for Eastern NC businesses.
- Recreational Boats and Yachts Insurance Marine insurance for recreational vessels including agreed-value coverage, liability, medical payments, and emergency services for coastal and offshore boating.
- Charter and Guide Insurance Commercial marine coverage for fishing guides and charter captains including commercial hull, protection and indemnity, Jones Act, and equipment protection.
- Marine Construction Insurance Coverage for marine contractors including builders risk, hull and machinery, marine liability, and pollution liability for docks, piers, and bulkheads.
- Salvage and Tug Operations Insurance Specialized marine coverage for salvage and towing operations including hull, P&I, tower's liability, and wreck removal liability.
- Marina Insurance Comprehensive marina operator coverage including property, liability, care custody and control, pollution, and business income protection.
- Ocean Cargo Insurance Cargo insurance covering all-risk and named perils for goods moving by sea, including warehouse-to-warehouse, general average, and duty coverage.
- Hospitality Insurance Specialized hotel insurance including property, liability, business interruption, workers comp, cyber liability, umbrella, EPLI, and equipment breakdown coverage for hotels and hospitality operators.
- Commercial Auto Insurance Business vehicle coverage for delivery vans, work trucks, and fleet vehicles including liability, physical damage, hired auto, and cargo protection.
- Commercial Property Insurance Protection for business buildings, equipment, inventory, and contents against fire, theft, and storms, plus business income and extra expense coverage.
- Workers Compensation Insurance North Carolina-required workers comp coverage providing medical benefits, disability, death benefits, rehabilitation, and employer liability protection.
- Builder's Risk Insurance Construction project coverage protecting buildings under construction, materials, temporary structures, soft costs, and debris removal.
- Business Owners Policy (BOP) Bundled coverage combining property, liability, and business interruption protection for small to mid-sized businesses.
- Business Interruption Insurance Coverage replacing lost income and paying continuing expenses when covered events force temporary business closure.
- Bonds Surety and fidelity bonds for businesses, including contract bonds, commercial bonds, and court bonds.
- General Liability Insurance Core business liability coverage protecting against third-party bodily injury and property damage claims.
- Cyber Liability Insurance Protection against data breaches, ransomware attacks, and other digital threats for businesses handling customer data.
- Fidelity and Crime Insurance Coverage for employee theft, embezzlement, and fraudulent acts against businesses.
- Equipment Breakdown Insurance Coverage for sudden mechanical or electrical failure of business equipment including HVAC, computers, and production machinery.
- Employment Practices Liability Insurance (EPLI) Protection against claims related to wrongful termination, discrimination, harassment, and other employment issues.
Quantifiable outcome
- 100 years of continuous operation since 1926
- +2 more outcomes
Companies that use The Insurance Center
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Insurance Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Insurance Center partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered primary, core and supporting.
- Auto-Owners InsuranceprimaryFeatured insurance carrier partner offering auto, homeowners, and commercial insurance products through the agency. Multiple logos displayed as insurance carrier partner.
- Travelers InsuranceprimaryFeatured insurance carrier partner. Logo displayed on multiple product pages indicating active partnership for various insurance lines.
- Progressive InsuranceprimaryFeatured insurance carrier partner for auto and personal insurance products. Logo displayed across auto, boat, and personal insurance pages.
- The Hanover Insurance GroupprimaryFeatured insurance carrier partner for commercial and personal insurance. Multiple product page logos indicate active partnership.
- BlueCross BlueShield of North CarolinaprimaryHealth insurance carrier partner for individual and group health insurance, Medicare, and employee benefits products.
- Frontline InsurancecoreFeatured insurance carrier partner for personal and commercial insurance products. Logo displayed across multiple product categories.
- Penn National InsurancecoreInsurance carrier partner with logo displayed on auto and personal insurance product pages.
- Kemper InsurancecoreInsurance carrier partner featured on auto and personal insurance product pages.
- The HartfordcoreInsurance carrier partner for commercial and business insurance products including workers comp and business coverage.
- Builders Mutual InsurancecoreInsurance carrier partner specializing in construction and builders risk insurance products. Logo displayed on claims and payment pages.
- American Modern InsurancecoreInsurance carrier partner for specialty products including boat and manufactured home insurance. Logo on claims and payment pages.
- Bankers InsurancecoreInsurance carrier partner with logo displayed on claims and payment pages.
- Harford Mutual Insurance GroupcoreInsurance carrier partner for commercial insurance products. Logo displayed on claims page.
- Selective InsurancecoreInsurance carrier partner. Logo displayed on claims and payment pages for various insurance products.
- National General InsurancecoreInsurance carrier partner for auto and personal insurance. Logo displayed on claims and payment pages.
- USLI InsurancecoreInsurance carrier partner. Logo displayed on claims and payment pages.
- Utica National Insurance GroupcoreInsurance carrier partner. Logo displayed on claims and payment pages.
- Westfield InsurancecoreInsurance carrier partner. Logo displayed on claims and payment pages.
- Berkshire Hathaway GuardsupportingInsurance carrier partner for workers compensation and commercial insurance. Logo on payment page.
- Foremost InsurancesupportingInsurance carrier partner for specialty products. Logo displayed on payment page.
- Great American InsurancesupportingInsurance carrier partner. Logo displayed on payment page.
- Liberty MutualsupportingInsurance carrier partner for business insurance. Logo displayed on payment page.
- MarkelsupportingInsurance carrier partner for specialty and marine insurance. Logo displayed on payment page.
- SageSuresupportingInsurance carrier partner for flood and coastal property insurance. Logo displayed on payment page.
- UPC InsurancesupportingInsurance carrier partner. Logo displayed on payment page.
- Velocity RisksupportingInsurance carrier partner for windstorm and coastal property insurance. Logo displayed on payment page.
- NC Joint Underwriting Association (NCJUA/NCIUA)supportingState-chartered insurance association providing beach plan windstorm coverage for coastal North Carolina properties.
- Covenant UnderwriterssupportingInsurance carrier partner. Logo displayed on claims page.
- TypTap InsurancesupportingInsurance carrier partner. Logo displayed on payment page.
- Stonewood InsurancesupportingInsurance carrier partner. Logo displayed on payment page.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Insurance Center competitors and assessment
Company assessmentBroad incumbents
- Hub International: Large North American insurance brokerage serving personal, commercial, and employee benefits clients. Comparable independent brokerage model with property & casualty focus, though operating at much greater scale and geographic breadth than The Insurance Center.
- Acrisure: PE-backed insurance brokerage roll-up with rapidly expanding retail and commercial brokerage operations. Comparable independent brokerage model and aggressive acquisition-driven growth strategy, representing the competitive threat of well-capitalized consolidators.
- Brown & Brown: National insurance brokerage with significant personal, commercial, and specialty lines capability. Comparable as a multi-line independent brokerage model, though much larger scale and broader geographic reach than The Insurance Center.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with strong retail brokerage and hospitality practice. Comparable as a multi-line independent broker serving commercial and personal clients, with significantly larger scale and dedicated hospitality industry expertise.
- Marsh McLennan: Global leader in insurance broking and risk advisory serving large commercial clients. Comparable as an insurance intermediary, though operating at vastly larger scale and focused primarily on enterprise/commercial accounts rather than regional personal lines.
- RPS (Risk Placement Services): Wholesale insurance broker and managing general agent with marine, hospitality, and specialty expertise. Comparable as a specialty intermediary providing carrier access and placement services in marine and hospitality markets that The Insurance Center also serves.
- Truist Insurance Holdings (formerly BB&T Insurance): Top-10 U.S. insurance brokerage with deep Southeast regional presence including North Carolina. Comparable multi-line brokerage with personal, commercial, and employee benefits capabilities, operating at much greater scale than The Insurance Center.
Direct peers
- Coastal Insurance Solutions: Independent insurance agency focused on coastal property, flood, and windstorm coverage in the Carolinas. Direct comparable as a similarly specialized coastal/independent agency competing in the same flood, windstorm, and waterfront insurance market.
- Eastern Insurance Group: Regional independent insurance agency serving the Carolinas with personal, commercial, and specialty lines. Direct comparable as a similar-sized independent agency competing for the same Eastern NC / coastal Carolinas customer base.
Regional players
- Glatfelter Insurance Group: Specialty insurance program manager and broker with expertise in hospitality, marine, and specialty commercial lines. Comparable niche specialization in hospitality and marine insurance, overlapping with The Insurance Center's Maritime Programs and Commercial/Hospitality books.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Insurance Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Insurance Center leadership team
Management profileNumber of profiles
The Insurance Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Insurance Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Insurance Center
What does The Insurance Center do?
The Insurance Center is an independent multi-line insurance agency that places personal, commercial, hospitality, maritime, and life and health insurance policies on behalf of customers through a panel of carrier partners. Agents provide consultation, coverage recommendations, and claims advocacy across auto, homeowners, flood, windstorm, boat, RV, motorcycle, life, health, Medicare, employee benefits, and specialized coastal and marine risks. Revenue is generated through commissions paid by the carriers whose policies the agency sells and renews.
Is The Insurance Center a public or private company?
The Insurance Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Insurance Center founded?
The Insurance Center was founded in 1926. It employs 11 to 50 people.
Where is The Insurance Center based?
The Insurance Center is headquartered in New Bern, United States, in the North America region.
How does The Insurance Center make money?
One revenue line is on record: insurance Commission Revenue.
Who are The Insurance Center's main competitors?
Broad incumbents on record are Hub International, Acrisure, Brown & Brown, Arthur J. Gallagher, Marsh McLennan, RPS (Risk Placement Services) and Truist Insurance Holdings (formerly BB&T Insurance). Direct peers are Coastal Insurance Solutions and Eastern Insurance Group. Glatfelter Insurance Group is listed as a regional player.
Does The Insurance Center have an API?
No public API is recorded for The Insurance Center.
What industry is The Insurance Center in?
The Insurance Center's product category is Independent Insurance Agency Services. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524210 and its SIC code is 6411.