Sendi.io

What Sendi.io does

Sendi.io is a Tel Aviv-based SaaS provider of last-mile delivery management software targeting restaurants and delivery companies operating in Israel. The platform unifies internal and external courier operations under a single interface, enabling businesses to control delivery times, monitor couriers in real time, and bypass dominant third-party aggregators by offering direct deliveries. Go-to-market is hybrid: SMB and mid-market customers self-onboard through the Sendi admin portal, while enterprise accounts are closed via direct sales with dedicated implementation support, as evidenced by named logos including McDonald's Israel, Domino's Israel, and Papa Jones (פאפא ג'ונס).

The product consists of three integrated components: a web-based Sendi.io Platform for dispatch and analytics, a Sendi Mobile App on Android and iOS for couriers and dispatchers, and a public API handling approximately 20,000 requests per day for POS and system integrations. Core capabilities include real-time courier tracking, route optimization, AI-based automatic courier assignment branded 'Sendi AI' (operating over structured location, route, and order data), and support for both cash and card payment workflows. The platform claims coverage of nearly the entire Israeli delivery-courier network, with reported scale metrics of roughly 1,200 active couriers and 5,000 registered businesses across Israel.

Sendi.io operates as a subscription-based SaaS business; pricing is not publicly disclosed and is quoted on a per-customer basis, consistent with a mix of self-serve SMB sign-ups and tailored enterprise contracts. Distribution is direct — no third-party reseller channel, marketplace listing, or platform integration partnerships are disclosed. The company is privately held with 1-10 employees, and no funding rounds, ownership structure, leadership team, or financial disclosures are available in source material.

Name

Sendi.io

Legal name

Sendi.io

Website

https://sendi.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sendi.io is a Tel Aviv-based SaaS platform providing last-mile delivery management software for restaurants and delivery companies in Israel, combining real-time courier tracking, AI-driven courier assignment, and API-based integration with POS systems and external courier fleets.

Ownership category

akta.pro rank

Product category

Delivery Management Software

NAICS

Couriers and Express Delivery Services (4921)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

akta.pro secondary industry

Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF)

Keywords

• Delivery management software
• Courier tracking platform
• Last-mile logistics
• Courier assignment AI
• Restaurant delivery SaaS

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Delivery Management Software: Sendi.io operates as a SaaS delivery management platform offering subscription-based access to their software for managing couriers and deliveries. The platform serves restaurants and delivery companies, providing technology for delivery operations management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Sendi.io provides a subscription-based last-mile delivery management platform that combines management software, mobile apps, and an API to unify internal and external courier operations. It offers real-time courier tracking, AI-powered automatic courier assignment (Sendi AI), route optimization, custom analytics, and cash/credit payment support for restaurants and delivery companies operating in Israel. The platform enables businesses to manage the entire delivery workflow remotely from mobile or desktop while keeping the end customer within their own branded interface.

Product overview

Sendi.io is a unified delivery management platform that combines three integrated components: (1) the core Sendi.io Platform for comprehensive delivery and courier management, (2) Sendi AI for automatic courier assignment powered by optimization algorithms, and (3) Sendi Mobile App for iOS and Android providing real-time dispatch and tracking capabilities. The platform integrates external and internal courier operations through an API, serving restaurants and delivery companies across Israel with approximately 1,200 couriers and 5,000 registered businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Sendi.io Delivery Management Platform Subscription-based SaaS platform that combines management software, mobile applications, and API integration to unify internal and external courier operations for restaurants and delivery companies in Israel. Provides real-time courier and delivery management, control over delivery times, custom reports, route optimization, and AI-based courier assignment, keeping the end customer inside the customer's own branded interface.
• Sendi Mobile App (iOS and Android) Real-time delivery management mobile application for Android and iOS that enables couriers and dispatchers to manage deliveries, track orders, and control the delivery process from mobile devices. Functions as the mobile delivery surface for the Sendi.io platform.

Quantifiable outcome

• Customer satisfaction improved by dozens of percentages through technology and algorithm optimization
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Track-POD: Delivery management software for last-mile logistics with route optimization, real-time driver tracking, and proof of delivery, serving couriers and small-to-mid-sized delivery companies. Comparable to Sendi.io in delivery management and courier operations, with similar SMB/mid-market target customers.
• FarEye: Delivery management orchestration platform for shippers, 3PLs, and carriers, with real-time tracking, route optimization, and automated dispatch. Comparable to Sendi.io in delivery orchestration and tracking, but with a broader B2B enterprise customer base.
• OptimoRoute: Route optimization and dispatch software used by delivery, field service, and distribution businesses, providing planning, live tracking, and driver apps. Overlaps with Sendi.io on the route optimization, driver tracking, and dispatch functionality, though focused on multi-stop route planning.
• DispatchTrack: Last-mile delivery management platform serving large retailers, grocers, and building-products distributors with route optimization, real-time tracking, and customer experience tools. Comparable to Sendi.io in delivery orchestration but skewed toward larger enterprise retailers rather than restaurants.
• Tookan (by Jungleworks): Delivery management and dispatch software used by restaurants, couriers, and on-demand service businesses, offering automated dispatch, driver apps, and analytics. Directly comparable to Sendi.io as a SaaS platform managing courier fleets with API integrations.
• Bringg: Israeli-founded last-mile delivery orchestration platform offering dispatcher, driver, and customer-facing tools for enterprise retail and restaurant chains. Directly comparable to Sendi.io as a delivery management SaaS for restaurants and couriers, with a similar API-first architecture but a much larger enterprise footprint.
• Shipsy: Logistics and last-mile delivery management SaaS offering dispatch, route optimization, real-time tracking, and customer experience tools across MENA, India, and other emerging markets. Comparable to Sendi.io as a delivery management platform with a focus on emerging markets.
• Locus: AI-powered route optimization and delivery management platform for last-mile logistics, serving enterprises across retail, e-commerce, and 3PL. Comparable to Sendi.io on the AI-driven route optimization and courier assignment layer, though at significantly larger enterprise scale.
• Routific: Route optimization software for delivery businesses, specializing in multi-stop route planning, driver dispatch, and customer notifications. Overlaps with Sendi.io on the route optimization feature, but more narrowly focused on the routing algorithm layer.
• Onfleet: Last-mile delivery management software that provides dispatch, real-time driver tracking, route optimization, and analytics for restaurants, retailers, and couriers. Comparable to Sendi.io in core product (delivery management platform with driver tracking and route optimization) and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sendi.io2
• LinkedInlinkedin.com/company/sendi-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendi.io