What A-Ward Custom Installations does

A-Ward Custom Installations is a family-owned residential remodeling contractor founded circa 1994 and headquartered at 6100 W Pioneer Pkwy, Arlington, Texas. The company specializes in tile and flooring installation services, including kitchen tile and countertops, bathroom tile and tub-to-shower conversions, all flooring types, and decorative fireplace and wall tiling. It serves individual homeowners across seven counties in the Dallas-Fort Worth metroplex — Tarrant, Johnson, Parker, Hood, Denton, Dallas, and Collin — generating revenue through individually quoted, project-based engagements rather than subscription or recurring contracts. Headcount is reported at 11-50 employees, and the operating manager referenced in customer testimonials is Brandon.

The business operates a single-service model with no proprietary technology platform, software product, or AI/ML capabilities. Core technology is the craft skill of the installation crew, and differentiation rests on 30+ years of brand reputation, NTCA (National Tile Contractors Association) membership, and demonstrated experience with complex installations such as herringbone patterns and older-home work. Go-to-market is sales-led via direct phone and website contact-form inquiries, supported by organic social channels (Facebook, Instagram), Google Business Profile, customer reviews, and referral partnerships with retail tile suppliers including Tile Shop, Prosource Wholesale, and DalTile. The company also offers customer financing through Wisetack to reduce purchase friction on higher-ticket remodels.

A-Ward is privately held with no external institutional investors, no subsidiaries, no M&A activity, and no public listing. Pricing is quote-based per project with no publicly disclosed rate cards, and the firm has not raised any funding rounds. Distribution is purely regional across the DFW metroplex, with the entire revenue base dependent on residential remodeling demand in that single market. Revenue is not publicly disclosed, and the company does not hold patents, trademarks registrations, or formal industry awards in the available sources.

Name

A-Ward Custom Installations

Legal name

A-Ward Custom Installations

Website

https://awardcustominstallations.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

A-Ward Custom Installations is a family-owned residential tile and flooring installation contractor in Arlington, Texas, serving homeowners across the Dallas-Fort Worth metroplex with kitchen, bathroom, flooring, and fireplace tile work since circa 1994.

Ownership category

akta.pro rank

Product category

Home Improvement Installation Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD)

Keywords

• Tile installation services
• Flooring installation
• Bathroom remodeling
• Kitchen backsplashes
• Residential remodeling

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Installation Services: One-time project-based revenue from residential installation services including flooring, bathroom remodels, kitchen backsplashes and countertops, and wall/fireplace tiling. Projects are quoted individually based on scope and materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

A-Ward Custom Installations is a family-owned residential tile and flooring installation company based in Arlington, Texas, serving the Dallas-Fort Worth metroplex. The company provides professional tile installation, flooring installation, custom showers, kitchen backsplashes and countertops, and tiled fireplace installations for homeowners. Operating for over 30 years with 11-50 employees, the business is built on referrals and direct sales to individual residential customers.

Product overview

A-Ward Custom Installations is a family-owned residential remodeling contractor offering specialized installation services for tile, flooring, and related home improvement projects. The company operates as a single-service business model rather than a software platform, providing five interconnected installation services: Tile Installation (covering floors, walls, and fireplaces), Flooring Installations (all types of flooring), Custom Showers (including tub-to-shower conversions), Kitchen Backsplashes & Countertops, and Tiled Fireplaces. These services are offered as standalone installation offerings that customers can purchase individually or in combination for complete kitchen and bathroom remodeling projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile Installation
• Flooring Installation
• Custom Showers
• Kitchen Backsplashes & Countertops
• Tiled Fireplaces

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Tile Contractors Association (NTCA)coreStrategic or Co-development PartnerLongstanding member of the NTCA, demonstrating commitment to industry standards and professional practices in tile contracting.
• Tile ShopminorChannel Partner/ Reseller/ DistributorRetail tile store partner located in the metroplex that refers customers to A-Ward for installation services.
• Prosource WholesaleminorChannel Partner/ Reseller/ DistributorWholesale tile and flooring supplier partner that provides products and refers customers for professional installation.
• DalTileminorChannel Partner/ Reseller/ DistributorTile manufacturer partner providing quality products with conveniently located retail presence throughout the metroplex.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Empire Today: National flooring and tile installation company selling directly to homeowners. Closest large-scale analogue to A-Ward's project-based residential installation model, though operating at materially greater geographic scale.
• Carpet One Floor & Home: Cooperative of independent flooring retailers that bundle product sales with professional installation, including tile. Franchisees perform residential installs at the point of product purchase, mirroring A-Ward's tile-store referral model.

Others

• Thumbtack: Online marketplace where homeowners request quotes from local pros across home services including tile and flooring. Functions as an alternative lead-generation channel competing with A-Ward's organic/word-of-mouth GTM motion.
• Modernize: Home-improvement lead-generation platform covering kitchen, bath, and flooring categories. Competes for the same homeowner demand as A-Ward at the lead-acquisition layer, though does not perform installation services itself.
• Angi: Leading U.S. marketplace connecting homeowners with local service professionals, including tile and flooring installers. Acts as a demand-aggregation channel that A-Ward could either partner with or compete against for the same residential install jobs.
• Dal-Tile: Largest U.S. manufacturer of tile and natural stone (Mohawk Industries subsidiary) and an existing channel partner of A-Ward. Functions primarily as a supplier; comparable in that DFW-area retailers selling Dal-Tile products refer installs to contractors including A-Ward.

Broad incumbents

• Lowe's: Major U.S. home-improvement retailer with installed services for flooring, tile, and bath remodels. Competes with A-Ward in the same DFW-adjacent markets through both independent installer referrals and in-house programs.
• The Home Depot: Largest U.S. home-improvement retailer offering installed flooring, tile, and bath services through a national installer network. Competes on price, financing, and convenience rather than specialty craftsmanship, but overlaps with A-Ward on the kitchen/bath remodel buyer.
• Floor & Decor: National hard-surface flooring and tile retailer with an installed customer program (Pro Installation) that connects buyers to contracted installers. Comparable in end-customer and product adjacency; materially larger and not specialized in installation only.

Emerging players

• Mr. Handyman: National franchise under Neighborly Brand offering residential repair, maintenance, and small remodel services. Overlaps with A-Ward's homeowner segment on tile/flooring-adjacent projects, though typically at smaller ticket sizes and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/A-Ward-Custom-Installations-220955954600034
• Instagraminstagram.com/awardcustominstallations
• Xx.com/awardcustomtile
• LinkedInlinkedin.com/company/a-ward-custom-installations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Ward Custom Installations