West Point
West Point Property Management is a privately held, full-service residential property management firm in Huntington Beach, California, serving individual landlords across Orange County with tenant placement, rent collection, maintenance coordination, legal representation, and inspections under a flat monthly fee model.
- Company typePrivate
- Founded2008
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What West Point does
West Point Property Management Inc. is a privately held, full-service residential property management firm headquartered at 16872 Bolsa Chica St #100 in Huntington Beach, California, serving landlords and property investors across 14+ Orange County cities. The company delivers tenant placement, tenant screening (credit/background/employment checks), rent collection with monthly ACH deposits to owner accounts, maintenance coordination through a contractor network, legal representation including court appearances on behalf of landlords, financial reporting, and property marketing for vacancy fill. Its core technology stack is a standard third-party platform — AppFolio-hosted tenant and owner portals — layered with a proprietary operational methodology called the West Point 21-Point Rental Inspection Framework, which systematically evaluates interior condition, HVAC/plumbing/electrical systems, safety compliance, landscaping, appliances, water intrusion risks, and lease violations during routine inspections.
Revenue is generated through a flat monthly management fee (described as "one low monthly fee with no hidden costs"), positioning the company against the industry-standard percentage-of-rent plus placement/renewal-fee models. The go-to-market is sales-led and regional: direct website quote forms, phone outreach at (714) 501-3783, in-person consultations at the Huntington Beach office, and a content marketing program comprising an SEO-oriented blog, Facebook and YouTube channels, and an email newsletter. The customer base consists entirely of small-scale residential landlords (single-family homes, condos, townhomes, and small multi-unit buildings) rather than institutional owners or commercial clients. The company operates with 11-50 employees, has no institutional capital or parent company, and is run as a founder/owner-operated business under John Muirhead's leadership (identified via blog authorship).
There is a data conflict between firmographics (founded 2008) and the company's own claim of "30+ years" operating in Orange County, with company-history materials pointing to a 1990s origin; this report defers to the company-asserted 30-year operating history while noting the discrepancy. No awards, patents, regulatory actions, M&A, or funding rounds are present in the input data.
West Point firmographics
Firmographics- Name
- West Point
- Legal name
- West Point Property Management Inc.
- Website
- https://westpointproperty.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West Point Property Management is a privately held, full-service residential property management firm in Huntington Beach, California, serving individual landlords across Orange County with tenant placement, rent collection, maintenance coordination, legal representation, and inspections under a flat monthly fee model.
- Ownership category
- akta.pro rank
West Point industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where West Point is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
West Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Monthly Property Management Fees: Full-service property management provided at one low monthly fee with no hidden costs. Rent is deposited into owner accounts on the first of each month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-service property management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
West Point product offering
Product offeringCore offering
West Point Property Management provides full-service residential property management for landlords and rental property owners across Orange County, California. Services encompass tenant screening and placement, automated rent collection with owner direct-deposit on the 1st of each month, maintenance coordination, property marketing for vacancies, financial reporting, and legal/court representation for eviction proceedings, all bundled under one flat monthly fee with no hidden costs. The offering is augmented by the proprietary West Point 21-Point Rental Inspection Framework and tenant/owner portals powered by AppFolio.
Product overview
West Point Property Management is a full-service residential property management company offering a unified platform of services for landlords in Orange County, California. The core offering combines tenant placement, rent collection, maintenance coordination, legal support, and financial reporting under a single monthly fee structure. Key products include the proprietary West Point 21-Point Rental Inspection Framework for standardized property assessments, tenant and owner portals powered by AppFolio, tenant screening services, and property marketing. The company manages single-family homes, apartments, condos, and townhomes across Huntington Beach, Fountain Valley, Irvine, Anaheim, and surrounding Orange County communities.
Differentiator
Problem solved
Functional benefit
Brands
- West Point 21-Point Rental Inspection Framework: A proprietary standardized inspection framework developed from years of managing Orange County rental properties, evaluating interior damage, tenant wear, HVAC, plumbing, electrical systems, safety compliance, landscaping, appliance functionality, and lease violations.
Products and services
- Full-Service Property Management Comprehensive property management for residential rental properties in Orange County covering tenant placement, rent collection, maintenance coordination, and financial reporting, bundled under one flat monthly fee.
- Tenant Screening Evaluation of prospective tenants through background checks, credit checks, employment verification, and rental history references to place trustworthy tenants in landlords' units.
- Rent Collection and Payment Management Automated rent collection that ensures timely tenant payments and direct deposit of rent into owner accounts on the first of each month.
- Maintenance Coordination
Quantifiable outcome
- Mid-lease inspection identified undetected plumbing leak, saving owner over $4,000 in cabinet replacement and mold remediation costs
Companies that use West Point
Customer profileSegments1 record
Ideal customer profiles1 record
West Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
West Point partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
West Point competitors and assessment
Company assessmentEmerging players
- Mynd Management: Tech-enabled residential property management company focused on single-family rentals across multiple US markets, leveraging proprietary software to deliver remote landlord services. Competes with West Point on SFR owners seeking a modern, software-led experience.
Direct peers
- Real Property Management: National franchise network of residential property management offices offering full-service landlord solutions. Directly comparable to West Point in service model and target customer, with franchise locations across the US including Southern California.
- Green Residential: Texas-based residential property management company providing full-service management for single-family rentals, with subscription-style pricing and owner/tenant portals — closely mirroring West Point's service model and customer base.
- RPM Living (Residential Property Management): Residential property management firm managing single-family and multifamily rentals with full-service offerings including tenant screening, maintenance, and owner reporting. Operates in multiple US markets and is a comparable full-service PM operator to West Point.
- Mainstreet Renewal: Single-family rental property management company operating across multiple US states, providing full-service management for individual investor-owned homes. Comparable to West Point in target customer (SFR landlords) and full-service delivery model.
Others
- Buildium: Property management software platform serving residential landlords and small-to-mid PM firms. While not a direct service competitor, Buildium-powered operators compete with West Point for tech-forward individual landlords in the same Orange County market.
- AppFolio: Cloud-based property management software platform whose tenant/owner portals power West Point's digital operations. Acts as the underlying technology infrastructure rather than a direct competitor, but enables competing PM firms with similar capabilities.
Regional players
- Keystone Pacific Property Management: Irvine, California-based property management company specializing in community association and rental management across Orange County and Southern California. Directly competes with West Point for residential landlord clients in the same Orange County geography.
Broad incumbents
- FirstService Residential: Large North American residential property manager with operations across the US including California, offering full-service management for apartments, HOAs, and mixed-use communities. Represents the broad incumbent competitor West Point faces in larger Orange County accounts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
West Point social profiles
Digital presenceWest Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Point leadership team
Management profileNumber of profiles
Profiles1 record
West Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Point
What does West Point do?
West Point Property Management provides full-service residential property management for landlords and rental property owners across Orange County, California. Services encompass tenant screening and placement, automated rent collection with owner direct-deposit on the 1st of each month, maintenance coordination, property marketing for vacancies, financial reporting, and legal/court representation for eviction proceedings, all bundled under one flat monthly fee with no hidden costs. The offering is augmented by the proprietary West Point 21-Point Rental Inspection Framework and tenant/owner portals powered by AppFolio.
Is West Point a public or private company?
West Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was West Point founded?
West Point was founded in 2008. It employs 11 to 50 people.
Where is West Point based?
West Point is headquartered in Huntington Beach, United States, in the North America region.
How does West Point make money?
One revenue line is on record: monthly Property Management Fees.
Who are West Point's main competitors?
Mynd Management is listed as an emerging player. Direct peers are Real Property Management, Green Residential, RPM Living (Residential Property Management) and Mainstreet Renewal. Others are Buildium and AppFolio. Keystone Pacific Property Management is listed as a regional player. FirstService Residential is listed as a broad incumbent.
Does West Point have an API?
No public API is recorded for West Point.
What industry is West Point in?
West Point's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6531.