BubbleUp

What BubbleUp does

BubbleUp, LLC is a privately held, bootstrapped digital agency founded in 2004 and headquartered in The Woodlands, Texas, with additional offices in Houston, Nashville, and Hartford. The firm delivers six integrated service lines — Website Development, eCommerce & Fulfillment, Digital Marketing, Design and Creative, AI for Your Business, and Fan Clubs & Membership Communities — primarily to music artists, entertainment brands, lifestyle consumer companies, and select B2B enterprises. Its customer roster includes Jimmy Buffett, Eagles, Aerosmith, BTS, Luke Bryan, Eric Clapton, KISS, Def Leppard, Chris Stapleton, Kenny Chesney, Houston Texans, Kroger, and Live Nation among others.

The technology stack combines commercial platforms (Shopify Premier Partner, Salesforce, HubSpot, WordPress, WooCommerce, Optimizely, Craft CMS, Payload) with proprietary assets: a 20+ year-old fan club content management system, the Blive livestream player for exclusive fan events, and BubbleUp CONNECT, an integration framework bridging eCommerce with ERP (NetSuite, Microsoft Dynamics, SAP Business One), CRM, fulfillment, and accounting systems. AI capabilities — added in 2025 — include custom agents, voice agents, generative content, and the OpenClaw orchestration layer coordinating multi-step workflows across client systems.

Commercially, BubbleUp operates a sales-led enterprise model with project-based website engagements starting at $15,000-$50,000, monthly marketing and AI retainers, subscription/managed services for fan club platforms, and merchandise fulfillment on a zero-upfront-cost basis. Distribution is direct via discovery calls, referrals, and long-term account relationships; the firm has no public listing, no disclosed institutional funding, and is founder-controlled under CEO Coleman Sisson, supported by a 40+ person team across product, engineering, creative, and operations functions.

Name

BubbleUp

Legal name

BubbleUp, LLC

Website

https://bubbleup.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BubbleUp is a full-service digital agency that builds websites, eCommerce stores, fan clubs, and digital marketing campaigns — alongside AI integration services — for music artists, entertainment brands, lifestyle companies, and select B2B enterprises, with proprietary fan club, livestream, and integration tooling.

Ownership category

akta.pro rank

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Custom website design and development, digital marketing campaigns, design and creative services. Projects quoted at $15,000-$50,000 for custom websites. Retainer arrangements for ongoing support.
2. Merchandise Fulfillment: End-to-end merchandise solutions including design, production, warehousing, and global shipping. Zero upfront costs for clients with automated order processing.
3. Fan Club and Membership Management: Platform and services for managing fan clubs, VIP clubs, loyalty programs, and membership communities with recurring subscription revenue potential.
4. AI Integration Services: Custom AI agents, workflow automation, vibe-coding, voice agents, and orchestration services with fixed-price, time and materials, or retainer billing models.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

BubbleUp is a full-service digital agency delivering custom website development, eCommerce store design and merchandise fulfillment, digital marketing campaigns, creative design services, AI integration and automation, and fan club/membership community platforms. The agency primarily serves music artists, entertainers, entertainment brands, and consumer lifestyle companies, providing integrated digital ecosystems that combine technology, marketing, and creative production.

Product overview

BubbleUp is a full-service digital agency offering a unified platform of digital marketing and technology services for the music industry, entertainment brands, and lifestyle companies. The core offering spans six integrated service lines: Website Development, eCommerce & Fulfillment, Digital Marketing, Design and Creative, AI for Your Business, and Fan Clubs and Membership Communities. These services are delivered as interconnected modules that work together—Shopify Store Design extends eCommerce capabilities, Membership Programs enhances Fan Clubs, and AI Integration augments all services. The company also offers proprietary tools including BubbleUp CONNECT for data migration, OpenClaw for AI orchestration, and Blive for livestream fan engagement. They provide free AI agent trials (AI Phone Receptionist, AI Website Designer) to demonstrate capabilities. The agency specializes in serving entertainers, corporations, and non-profits with a focus on high-volume e-commerce, fan engagement platforms, and digital marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom website design and development for entertainers, corporations, and non-profits. Builds mobile-first, secure, and fully-compliant websites with full content management support, including GDPR-compliant builds.
• eCommerce & Fulfillment End-to-end e-commerce solutions including store design, conversion optimization, warehousing, merchandise fulfillment, and customer service for high-volume online stores.
• Digital Marketing Full-service digital marketing including SEO, SEM, social media, display advertising, influencer marketing, email marketing, and tour/music marketing campaigns delivered on a monthly retainer basis.
• Design and Creative Award-winning creative services including website design, landing pages, print design, logo development, social media ads, animated ads, and promotional videos.
• AI for Your Business (AI Integration) Custom AI agent development, workflow automation, AI orchestration using OpenClaw, voice agents, vibe coding, and integration services for rapid prototyping to production-ready applications. Billing available as fixed-price, time and materials, or retainer.
• Fan Clubs and Membership Communities

Quantifiable outcome

• 31.3x ROAS achieved for kitchenware eCommerce SMS marketing campaign ($4.3k spend generating $134.3k revenue)
• +4 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability12 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, minor, core and supporting.

• Live NationflagshipStrategic or Co-development Partner · 15 January 2026Long-standing partnership with Live Nation for tour launches, ticketing support, and live event digital solutions. Partnered on BTS World Tour announcement handling 2.08M+ opening day views.
• The Resort at FredericksburgminorStrategic or Co-development Partner · 2 May 2023Partnership for social media campaigns, visual content creation, and brand promotion for luxury Texas Hill Country resort.
• ShopifycoreTechnology or IntegrationPremier Shopify Partner with certified expertise in store design, development, and optimization. Builds custom Shopify stores for clients with advanced eCommerce functionality including inventory management, payment gateways, and app integrations.
• Meta Business PartnercoreGTM or Marketing PartnerOfficial Meta Business Partner enabling Facebook and Instagram advertising campaigns for clients with advanced targeting and analytics capabilities.
• Klaviyo PartnercoreTechnology or IntegrationCertified Klaviyo partner for email marketing automation, customer segmentation, and lifecycle campaigns integrated with Shopify stores.
• SME Live NationcoreStrategic or Co-development PartnerWebsite redesign partnership with Los Angeles-based entertainment booking agency with 30 years of experience. BubbleUp created user-friendly interface leveraging Live Nation relationship.
• SalesforcecoreTechnology or IntegrationBuilds websites and integrates with Salesforce CRM for enterprise client requirements including content management and customer data management.
• HubSpotcoreTechnology or IntegrationCertified HubSpot partner for inbound marketing, CRM integration, and marketing automation implementations.
• NetSuitecoreTechnology or IntegrationERP integration partner for enterprise clients using BubbleUp CONNECT framework to sync orders, inventory, and financial data.
• AttentivesupportingTechnology or IntegrationSMS/MMS marketing platform partner for text message marketing campaigns achieving high engagement rates for eCommerce clients.
• Evey Events & TicketssupportingTechnology or IntegrationShopify-native ticketing app for presale management, event pages, and ticket delivery integrated directly with Shopify checkout.
• MemberstacksupportingTechnology or IntegrationMembership platform integration for fan clubs and subscription-based community features alongside Shopify.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groove Jones: Digital experience agency focused on interactive content, AR/VR, and immersive fan experiences for major entertainment and brand clients. Closely comparable to BubbleUp's experiential and fan engagement work for artists and entertainment brands.
• The Stable: Commerce and digital agency focused on consumer brands, including entertainment and lifestyle, with deep Shopify and omnichannel commerce expertise. Comparable to BubbleUp on end-to-end Shopify commerce, digital marketing, and brand site builds.
• MuteSix: Performance marketing and creative agency with deep eCommerce and direct-to-consumer expertise. Comparable to BubbleUp on digital marketing, creative, and eCommerce performance services for consumer and entertainment brands.
• Resound: Custom software and digital agency serving music industry clients with artist platforms, label tools, and fan engagement. Closely comparable to BubbleUp's fan club CMS, artist commerce, and music-industry specialization.
• Primitive: Shopify Premier Partner agency specializing in eCommerce design, development, and growth for consumer and entertainment brands. Closely matches BubbleUp's Shopify-led eCommerce + digital marketing bundle and artist/brand client profile.
• Modea: Digital agency specializing in healthcare, consumer, and entertainment digital ecosystems including website, app, and eCommerce work. Comparable to BubbleUp on integrated digital build + marketing retainer model.
• The Good: Entertainment-focused creative and digital agency serving film, TV, gaming, and music clients. Highly comparable to BubbleUp's music and entertainment vertical focus and integrated web/marketing/creative service model.

Broad incumbents

• VaynerMedia: Large full-service digital agency with strong entertainment and consumer brand practice. Comparable to BubbleUp as an integrated digital, social, eCommerce, and creative partner, but operating at significantly greater scale across multiple verticals.
• Wpromote: Large performance and full-service digital marketing agency with strong media buying, SEO, and eCommerce capabilities. Comparable to BubbleUp's digital marketing and SEO/SEM offering, but with much broader vertical exposure.

Emerging players

• Bluecadet: Digital experience agency focused on cultural and entertainment institutions, museums, and brands. Partially comparable on award-winning digital builds and fan/community engagement, though more cultural-institution focused than music-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bubbleuptechnology
• Facebookfacebook.com/BubbleUp
• LinkedInlinkedin.com/company/bubbleup
• Instagraminstagram.com/bubbleup_agency
• Xx.com/bubbleup_agency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BubbleUp