Speck
Speck is a privately held Croatian design and development agency delivering Discover-Build-Grow digital product services — including UX/UI design, web and mobile development, custom AI modules, and blockchain engineering — to mid-sized and large enterprises across EdTech, healthcare, fintech, and media.
- Company typePrivate
- Founded2017
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Speck does
Speck d.o.o. is a privately held Croatian design and development agency founded in 2017, headquartered in Križevci with a primary sales office in Zagreb, and operating with 70+ technology professionals. The company delivers end-to-end digital product work through a four-phase Discover–Build–Grow methodology, spanning discovery and audits, UX/UI design, full-stack web and mobile development (React, React Native, WordPress), custom AI modules and integrations, ERP and blockchain platform engineering (notably a Minka blockchain throughput of 10,000+ transactions per second), and growth optimization services.
Speck monetizes through three streams: project-based engagements priced in four tiers from under €50,000 to over €250,000; long-term dedicated-team arrangements (e.g., a 20+ person team supporting Peterson's); and internal products such as Belupoint (a WordPress-based LMS used by 1,000+ Croatian healthcare professionals), Autoskola.hr (a driving-theory platform serving 50+ driving schools and 50,000+ students), and HubDialer (a web-based campaign management tool). The firm sells consultatively to mid-sized and large enterprises outside the core tech-product domain, with named clients across EdTech (Peterson's, KidzToPros), Healthcare/Pharma (Belupo), Media (24sata/Styria), Fintech (Minka), MarTech (Covideo), File Sharing/Enterprise (Syncplicity, Allianz, Droplr), and HealthTech (GNA Biosolutions).
Distribution is sales-led via website contact forms, referrals, and a deepening conference and workshop presence (Infobip Shift, BETT Show, SEETEST; AI workshops with the Croatian Chamber of Economy and TechPark Varaždin). Speck holds Clutch Rising Star (2020), Clutch Impact Star (2021), and the Croatian Chamber of Economy's Zlatna kuna award (2024), and operates an internal talent pipeline via Speck Academy at the Faculty of Organisation and Informatics in Varaždin. The firm is founder/management-controlled with no disclosed institutional capital.
Speck firmographics
Firmographics- Name
- Speck
- Legal name
- Speck d.o.o.
- Website
- https://speck.agency
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speck is a privately held Croatian design and development agency delivering Discover-Build-Grow digital product services — including UX/UI design, web and mobile development, custom AI modules, and blockchain engineering — to mid-sized and large enterprises across EdTech, healthcare, fintech, and media.
- Ownership category
- akta.pro rank
Speck industry classification
Industry- Product category
- Custom Software Development / Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Graphic Design Services (541430), Other Specialized Design Services (541490)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
- akta.pro secondary industry
- Smart Contract Frameworks & SDKs (developer kits, templates, standards) (FSAPABAB)
Keywords
Where Speck is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices2 records
Markets served
Speck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Project-Based Development Services: Custom digital product development, design, and strategy engagements with varying scopes and budgets. Services include discovery workshops, UX/UI design, frontend/backend development, mobile development, and growth optimization. Pricing tiers based on project complexity: up to 50,000 EUR, 50,000-100,000 EUR, 100,000-250,000 EUR, and over 250,000 EUR.
- Dedicated Team Arrangements: Long-term team outsourcing arrangements where Speck provides and manages a complete product development team. For Peterson's, they provide 20+ experts including project management, development, database engineering, covering entire tech department operations.
- Internal Product Development: Speck develops and operates internal products such as Autoskola.hr (driving school platform), which they developed as their own product before offering similar solutions to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Entry-level projects under 50,000 EUR |
| Hybrid | Multi-year contract | Mid-range projects 50,000-100,000 EUR |
| Hybrid | Multi-year contract | Large projects 100,000-250,000 EUR |
| Hybrid | Multi-year contract | Enterprise projects over 250,000 EUR |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Speck product offering
Product offeringCore offering
Speck is a design and development agency that provides custom digital product development services to mid-sized and large businesses. They deliver end-to-end solutions spanning discovery/strategy, UX/UI design, full-stack web and mobile development, AI integrations, ERP setup, blockchain platform development, and growth optimization. They also operate internal products including Belupoint (LMS for healthcare professionals), Autoskola.hr (driving school platform), and HubDialer (campaign management tool).
Product overview
Speck is a design and development agency that offers custom digital solutions including strategic discovery, UX/UI design, full-stack development, and growth services. The agency's own product portfolio includes Belupoint (a WordPress-based LMS for healthcare professionals), Autoskola.hr (a React/React Native driving theory practice platform serving 50,000+ students), and HubDialer (a web-based campaign management tool). Speck's client-facing services span custom AI modules and integrations, system architecture, ERP setup, mobile development, QA and testing, SEO optimization, and process automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Belupoint LMS A WordPress-based Learning Management System designed for healthcare professionals, enabling digital and remote learning. It attracted 1000+ healthcare professionals in its first month. This is an internal product developed by Speck that is offered as a customizable solution to healthcare and education clients.
- Autoskola.hr The first driving theory practice platform in Croatia, developed in React with a companion React Native mobile app, serving over 53 driving schools and 50,000+ students. Generates 2,100 unique monthly active users with 150,000 practice exams completed yearly.
- HubDialer A web-based campaign management tool that facilitates automated calling, voicemail management, enhanced volunteer recruiting, and features a real-time monitoring dashboard.
- ChatGPT AI Education Workshop A one-day hands-on workshop service teaching businesses how to use ChatGPT and generative AI tools for email drafting, document summarization, brainstorming, and content generation. Resulted in 63% of participating companies actively using generative AI post-training.
Quantifiable outcome
- 1.4x increase in organic user growth
- +7 more outcomes
Companies that use Speck
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Speck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Speck partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and major.
- TechPark VaraždincorePartnership for AI workshops and tech events. Hosted smaller AI workshop session with 15 participants and collaborated on tech conferences.
- Croatian Chamber of EconomycorePartnered for organizing AI workshop conference in Križevci with 50+ participants representing 40+ companies.
- Entrepreneurship Centre KriževcisupportingLocal partner for organizing AI workshop conference in Križevci region.
- Porobija & Špoljarić Law FirmsupportingLegal partnership for AI workshops, providing coverage of legal aspects of AI implementation in business operations.
- Faculty of Organisation and Informatics (FOI)coreLong-standing collaboration including Speck Academy (4-month program at FOI in Varaždin), FOI Career Week participation, QA workshop collaboration, and student mentoring.
- Styria Media GroupmajorParent company of client 24sata. Speck conducted tech and SEO audit for Croatia's #1 news portal under this media group.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Speck competitors and assessment
Company assessmentDirect peers
- Brainlab: Croatian digital agency focused on web development, design, and digital product strategy; comparable mid-tier service offerings and regional client base.
- COBE: Croatian/Slovenian product design and engineering studio offering custom software, web/mobile, and design services; closely comparable in scale and digital-product focus.
- Infinum: Croatia-based design and development agency of similar size and seniority, offering custom web/mobile development, UX/UI, and product strategy to European and US enterprise clients — directly comparable on services mix and target buyer profile.
- Q Agency: Croatian digital agency specializing in design, web development, and growth services for mid-market and enterprise clients; comparable service lines and regional positioning to Speck.
- Undabot: Croatian software agency delivering custom digital product development, mobile apps, and UX design for enterprise clients; highly comparable in service portfolio and Croatian market positioning.
- Degordian: Croatian digital agency offering web development, design, and digital marketing services to enterprise clients; comparable scale, geography, and full-service agency model.
- Netgen: Croatian software development agency with similar services in custom development, UX design, and dedicated team arrangements for European clients.
Broad incumbents
- Netguru: Larger Polish-based software agency offering custom development, design, and product management across Europe and globally; comparable service lines but at materially greater scale and broader geographic reach.
- Thoughtbot: US-based design and development consultancy offering custom software, UX, and product strategy to startups and enterprises; comparable in methodology (discovery/design/build/grow) and product-focused delivery model.
Regional players
- 10Clouds: Polish design and development agency offering custom software, web/mobile development, and UX services; comparable services with a Central European delivery base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Speck social profiles
Digital presenceSpeck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speck leadership team
Management profileNumber of profiles
Profiles3 records
Speck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speck
What does Speck do?
Speck is a design and development agency that provides custom digital product development services to mid-sized and large businesses. They deliver end-to-end solutions spanning discovery/strategy, UX/UI design, full-stack web and mobile development, AI integrations, ERP setup, blockchain platform development, and growth optimization. They also operate internal products including Belupoint (LMS for healthcare professionals), Autoskola.hr (driving school platform), and HubDialer (campaign management tool).
Is Speck a public or private company?
Speck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Speck founded?
Speck was founded in 2017. It employs 11 to 50 people.
Where is Speck based?
Speck is headquartered in Zagreb, Croatia, in the Europe region.
How does Speck make money?
Three revenue lines are on record. Project-Based Development Services are the primary driver. The others are dedicated Team Arrangements and internal Product Development.
Who are Speck's main competitors?
Direct peers on record are Brainlab, COBE, Infinum, Q Agency, Undabot, Degordian and Netgen. Broad incumbents are Netguru and Thoughtbot. 10Clouds is listed as a regional player.
Does Speck have an API?
No public API is recorded for Speck.
What industry is Speck in?
Speck's product category is Custom Software Development / Digital Agency Services. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms, with a secondary code of FSAPABAB, Smart Contract Frameworks & SDKs (developer kits, templates, standards). Its NAICS code is 54151.