Glaze Digital
Glaze Digital is a Belfast-based, Shopify Plus Partner agency (top 1.5% globally) that designs, builds, and optimises Shopify and Shopify Plus stores for 250+ merchants across the UK, Ireland, Europe, the US, and Australia via custom development, CRO, paid media, and Klaviyo email marketing retainers.
- Company typePrivate
- Founded2014
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Glaze Digital does
Glaze Digital is a full-service Shopify-focused digital agency headquartered in Belfast, Northern Ireland, founded in 2014. It serves merchants operating on Shopify and Shopify Plus, delivering custom store design and development, CRO-led audits, paid media, Klaviyo-powered email marketing, and ongoing support retainers. The firm is a certified Shopify Plus Partner ranked in the top 1.5% of Shopify agencies globally, with a portfolio of more than 250 stores built across fashion, beauty, food and beverage, B2B, sports, pharmacy, eyewear, home, automotive, and other verticals, and reports that its client stores collectively generate over £20m per month in revenue.
Underlying technology centres on the Shopify and Shopify Plus platform stack, augmented by a defined set of third-party integrations: Klaviyo for email automation, Rebuy for upsell and merchandising, Recharge for subscriptions, AB Convert for A/B testing, Reviews.io and Judge.me for social proof, Tapcart for mobile apps, Swym for wishlists, Shop Circle for analytics, and Order Editing for post-purchase changes. Service capability includes custom theme development, multi-market/multi-currency setup (Shopify Markets), Shopify Plus B2B portals with partner login and API integration, platform migrations from Magento, WordPress, and IRP, and mobile-first performance optimisation against Core Web Vitals. The firm uses a proprietary 32-point audit checklist as the entry point for engagements.
The business model is professional services plus managed services, monetised through one-off project fees (builds, migrations, audits) and tiered monthly retainers for ongoing support, paid media management, and email marketing. GTM is consultative and sales-led: inbound discovery calls via the website, supported by a content library (blog, 50+ case studies), a 'Shopify Insider' newsletter, organic LinkedIn/Instagram presence, and client referrals. Customer mix spans SMB through enterprise, with active delivery across the UK, Ireland, Europe, the US, and Australia, served by a small UK-based remote team in the 11–50 headcount band.
Glaze Digital firmographics
Firmographics- Name
- Glaze Digital
- Legal name
- Glaze Digital
- Website
- https://glazedigital.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Glaze Digital is a Belfast-based, Shopify Plus Partner agency (top 1.5% globally) that designs, builds, and optimises Shopify and Shopify Plus stores for 250+ merchants across the UK, Ireland, Europe, the US, and Australia via custom development, CRO, paid media, and Klaviyo email marketing retainers.
- Ownership category
- akta.pro rank
Where Glaze Digital is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Glaze Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Shopify Store Design & Development: Custom Shopify theme design and development services for new store builds and replatforming projects (e.g., Magento to Shopify migrations). One-time project-based fees or included as part of broader retainer engagements.
- Shopify Support, Maintenance & Retainers: Tiered retainer plans for ongoing support, maintenance, and development. Provides flexible support from foundational site stability to growth-focused improvements. Clients are billed on a retainer basis for continuous Shopify assistance.
- Paid Media Campaigns: PPC (Google Search, Google Shopping) and Paid Social campaigns managed on behalf of clients, generating ROAS. Includes strategy, setup, optimisation, and monthly reporting. Revenue tied to ad spend management and performance delivery.
- Email Marketing Services: Klaviyo-powered email marketing including bespoke design, automation flows, campaign planning, and list growth strategy. Services include welcome series, cart abandonment, and retention campaigns. Billed as part of retainer or standalone engagements.
- Shopify Audit: Deep-dive store audit using a 32-point checklist covering apps, site speed, user experience, and actionable optimisation roadmap. One-time consulting engagement preceding broader project or retainer work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tiered Shopify support, maintenance and retainer plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Glaze Digital product offering
Product offeringCore offering
Glaze Digital is a full-service Shopify-specialised digital agency that builds, optimises, and grows Shopify and Shopify Plus stores for merchants. Core deliverables include custom Shopify theme design and development, a 32-point CRO audit, ongoing support and maintenance retainers, managed paid media campaigns, and Klaviyo-powered email marketing automation. The agency also delivers platform migrations from Magento, WordPress, and IRP, and supports enterprise Shopify Plus engagements including B2B portals and multi-market setups.
Product overview
Glaze Digital is a full-service Shopify agency offering a unified portfolio of e-commerce services centered around the Shopify and Shopify Plus platforms. The core offering comprises five main service lines: Shopify Audit (performance assessment), Shopify Design & Development (custom theme buildout), Shopify Support Retainers (ongoing maintenance), Paid Media (advertising campaigns), and Email Marketing (Klaviyo-powered automation). Supporting these are specialized features including theme customization, visual design, CRO improvements, checkout optimization, platform migrations, B2B solutions, mobile app integration, and POS systems. The agency operates exclusively within the Shopify ecosystem, functioning as a Shopify Plus Partner in the top 1.5% of global Shopify agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Glaze Ventures: Parent company referenced in footer as 'A Glaze Ventures Company'
Quantifiable outcome
- Over £20m generated per month by stores built by Glaze Digital
- +12 more outcomes
Companies that use Glaze Digital
Customer profileNamed customers28 records
Segments13 records
Ideal customer profiles3 records
Glaze Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature7 records
Glaze Digital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Shopify PluscoreShopify Plus Partner status places Glaze Digital in the top 1.5% of Shopify agencies globally. As Shopify Plus Partners, Glaze can access Shopify Plus features, API capabilities, and support resources to build and manage enterprise-level Shopify stores for clients. The partnership enables multi-store management, custom checkout development, and advanced automation for high-volume merchants.
- RebuycoreRebuy is a Shopify app used by Glaze for personalised upsell, cross-sell, and product recommendation widgets. Integration enables kit builders, bundle builders, and custom product page sections that increase average order value. Used across multiple client projects including Bold Golf, Castle Lighting, and Marchon Global.
- KlaviyocoreKlaviyo is the primary email marketing platform used by Glaze for client campaigns. Capabilities include automated flows (welcome series, cart abandonment, post-purchase), campaign management, list growth, and advanced customer segmentation. Documented client success includes Lusana (email 38% of revenue) and Franklins (40k+ subscriber database).
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Glaze Digital competitors and assessment
Company assessmentOthers
- Klaviyo: Email marketing automation platform and core technology partner used by Glaze for client campaigns. Not a direct competitor but a strategic ecosystem partner whose product roadmap directly shapes Glaze's email marketing service offering.
Direct peers
- Eastside Co: Manchester-based Shopify Plus Partner agency serving enterprise and mid-market merchants with design, development, and growth services. Direct competitor to Glaze in the UK Shopify Plus agency market with comparable focus on B2B, multi-market, and replatforming engagements.
- Coalition Technologies: Los Angeles-based Shopify Plus Partner agency offering design, development, SEO, and paid media. Comparable full-service Shopify Plus agency at a larger scale, competing for the same enterprise and mid-market merchant segment globally.
- Velstar: UK-based Shopify Plus Partner agency providing design, development, and digital marketing services to fashion and lifestyle brands. Closely comparable UK peer with overlapping fashion/beauty verticals and similar mid-market positioning.
- Wave Commerce: Shopify Plus Partner agency providing design, development, and growth services to DTC and B2B brands. Comparable Shopify Plus specialisation and full-service offering targeting enterprise merchants.
- We Make Websites: London-headquartered Shopify Plus Partner agency focused on design, build, and growth services for fashion and lifestyle brands. Closely comparable UK-based peer with overlapping verticals (fashion, beauty) and similar Shopify Plus enterprise positioning.
- Pixel Union: Shopify-focused design and theme development company offering bespoke themes and design services. Comparable in its Shopify-exclusive focus and design-led value proposition, though operating more at the SMB end of the market.
- Straight Up: Shopify Plus Partner agency offering design, development, and CRO services. Directly comparable in service portfolio and Shopify Plus specialisation, providing an apples-to-apples benchmark on positioning and pricing.
- The Code Company: Australia- and US-based Shopify Plus Partner agency focused on custom design and development for enterprise merchants. Comparable to Glaze in Shopify Plus specialisation, with stronger APAC and US footprint as a counterpoint.
- OuterBox: US-based Shopify Plus Partner agency delivering design, development, and digital marketing services. Comparable full-service Shopify Plus partner competing for enterprise merchant engagements, particularly in the US market Glaze is targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glaze Digital social profiles
Digital presenceGlaze Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glaze Digital leadership team
Management profileNumber of profiles
Glaze Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glaze Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glaze Digital
What does Glaze Digital do?
Glaze Digital is a full-service Shopify-specialised digital agency that builds, optimises, and grows Shopify and Shopify Plus stores for merchants. Core deliverables include custom Shopify theme design and development, a 32-point CRO audit, ongoing support and maintenance retainers, managed paid media campaigns, and Klaviyo-powered email marketing automation. The agency also delivers platform migrations from Magento, WordPress, and IRP, and supports enterprise Shopify Plus engagements including B2B portals and multi-market setups.
Is Glaze Digital a public or private company?
Glaze Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glaze Digital founded?
Glaze Digital was founded in 2014. It employs 11 to 50 people.
Where is Glaze Digital based?
Glaze Digital is headquartered in Belfast, United Kingdom, in the Europe region.
How does Glaze Digital make money?
Five revenue lines are on record. Shopify Store Design & Development is the primary driver. The others are shopify Support, Maintenance & Retainers, paid Media Campaigns, email Marketing Services and shopify Audit.
Who are Glaze Digital's main competitors?
Klaviyo is listed as an others. Direct peers are Eastside Co, Coalition Technologies, Velstar, Wave Commerce, We Make Websites, Pixel Union, Straight Up, The Code Company and OuterBox.
Does Glaze Digital have an API?
No public API is recorded for Glaze Digital.