Velstar
- Company typePrivate
- Founded2016
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Velstar firmographics
Firmographics- Name
- Velstar
- Legal name
- Velstar Ltd.
- Website
- https://velstar.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Velstar is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Velstar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- eCommerce Agency Services: Professional services revenue from Shopify Plus development, custom eCommerce builds, AI strategy and implementation, performance marketing, optimisation, hosting, managed cloud, and security/compliance services. Revenue is generated through project-based engagements and retainer contracts for ongoing support and optimisation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Velstar product offering
Product offeringCore offering
Velstar is a full-service eCommerce agency specialising in Shopify Plus platform solutions for established D2C and B2B brands. The company delivers end-to-end services spanning AI strategy, custom development, performance marketing, optimisation, hosting and managed cloud, and security/compliance. Engagements are structured around complex eCommerce projects requiring deep expertise across build, performance, AI and trading disciplines.
Product overview
Velstar is a full-service eCommerce agency that operates as a unified service offering rather than a modular platform. The company provides end-to-end eCommerce services across strategy, build, AI, and trading, with specialization in Shopify Plus development. The service portfolio comprises eight interconnected capabilities: AI Strategy & Enablement (consulting and deployment), Shopify Development, Custom eCommerce Development, Performance Marketing, Optimisation, Operations & Support, Hosting & Managed Cloud, and Security & Compliance. These services work together to deliver complex eCommerce projects for established DTC and B2B brands.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Strategy & Enablement End-to-end AI consulting and deployment service helping established businesses identify where AI fits in their operations, design AI solutions, and deploy them securely to deliver commercial value across their eCommerce platform and wider business operations.
- Shopify Development Shopify Plus development services including custom theme development, app integration, and ongoing support and operations, delivered under Velstar's Shopify Platinum Partner status for established D2C and B2B brands.
- Custom eCommerce Development Build services for complex eCommerce projects that require more than standard platform capabilities, including bespoke integrations, custom functionality and complex architectures for D2C and B2B clients.
- Performance Marketing Performance marketing services focused on driving traffic, conversions and revenue growth for eCommerce brands, leveraging Velstar's Google Premier Partner status alongside its broader marketing technology stack.
- Optimisation Conversion rate optimisation and site performance services aimed at improving commercial outcomes for eCommerce platforms through data-led experimentation and design improvements.
- Operations & Support Ongoing operational support and maintenance services for Shopify stores, delivered via structured support plans covering platform maintenance, issue resolution and continuous improvement.
- Hosting & Managed Cloud Managed hosting and cloud infrastructure services for eCommerce platforms, leveraging AWS and other cloud providers to deliver reliable, scalable commerce infrastructure.
- Security & Compliance Security and compliance services for eCommerce platforms, covering platform hardening, regulatory adherence and risk management for established commerce operations.
Quantifiable outcome
- 188% increase in sales for Sculpted By Aimee
- +3 more outcomes
Companies that use Velstar
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Velstar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature1 record
Velstar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreShopify Platinum Partner - the highest tier partner status. Velstar specialises in Shopify Plus implementations and development, integrating Shopify platform capabilities into client eCommerce solutions.
- GooglecoreGoogle Premier Partner 2026 status. Velstar leverages Google advertising platforms and integrates Google services into client eCommerce solutions for performance marketing and analytics.
- AlgoliacoreTechnology integration partner for search and discovery capabilities. Algolia's search API is integrated into client eCommerce platforms for enhanced product discovery.
- KlaviyocoreTechnology integration partner for email marketing and automation. Klaviyo's platform is integrated for customer engagement and marketing automation.
- AWScoreTechnology integration partner for cloud infrastructure. AWS provides cloud hosting and managed services capabilities for client eCommerce implementations.
- BrightpearlcoreTechnology integration partner for ERP and retail management. Brightpearl's platform enables end-to-end commerce operations integration.
- Global-ecoreTechnology integration partner for cross-border eCommerce. Global-e provides globalisation and localised payment solutions for international commerce.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Velstar competitors and assessment
Company assessmentDirect peers
- OuterBox: US-based Shopify Plus agency delivering design, development and digital marketing for enterprise brands. Direct competitor for Shopify Plus implementation and performance marketing mandates across North America.
- WPIC Marketing + Commerce: Global Shopify Plus agency with UK and China presence, focused on enterprise commerce builds, AI and marketing services. Closely comparable to Velstar in service mix, Shopify Platinum positioning and cross-border delivery.
- We Make Websites: London-based Shopify Plus agency serving enterprise D2C and B2B brands. Comparable scale, geography and platform specialisation, and a frequent competitor for UK enterprise eCommerce pitches.
- Netalico Commerce: US Shopify Plus agency providing development, design and digital marketing for D2C brands. Comparable platform-centric, full-service eCommerce agency model.
- Silk Software: UK Shopify Plus agency offering design, build and digital marketing for enterprise commerce brands. Comparable service stack and target customer profile in the UK Shopify ecosystem.
- Aegis Digital: Shopify Plus-focused agency providing development and growth services for enterprise commerce clients. Comparable platform specialisation and target market.
- SwiftOtter: Shopify Plus development and optimisation agency serving enterprise merchants. Comparable in technical Shopify specialisation and performance optimisation service line.
- The Brains: UK digital agency offering Shopify builds, performance marketing and AI services to enterprise brands. Comparable UK footprint, service mix and target customer verticals.
Broad incumbents
- Blue Acorn iCi: Large US eCommerce and digital experience agency (now part of Cognizant) covering Shopify, Adobe and other platforms. Competes with Velstar for enterprise commerce RFPs but operates at significantly greater scale and platform breadth.
- Gorilla Group (now divisions of Saggezza): Large US commerce, marketing and technology agency. Comparable in delivering enterprise eCommerce and digital experience work but with a much broader platform and service portfolio than Velstar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Velstar social profiles
Digital presenceVelstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velstar leadership team
Management profileNumber of profiles
Profiles1 record
Velstar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velstar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velstar M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velstar
What does Velstar do?
Velstar is a full-service eCommerce agency specialising in Shopify Plus platform solutions for established D2C and B2B brands. The company delivers end-to-end services spanning AI strategy, custom development, performance marketing, optimisation, hosting and managed cloud, and security/compliance. Engagements are structured around complex eCommerce projects requiring deep expertise across build, performance, AI and trading disciplines.
Is Velstar a public or private company?
Velstar is a private company. It is classified as unknown and is currently operating.
When was Velstar founded?
Velstar was founded in 2016. It employs 51 to 100 people.
Where is Velstar based?
Velstar is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Velstar make money?
One revenue line is on record: eCommerce Agency Services.
Who are Velstar's main competitors?
Direct peers on record are OuterBox, WPIC Marketing + Commerce, We Make Websites, Netalico Commerce, Silk Software, Aegis Digital, SwiftOtter and The Brains. Broad incumbents are Blue Acorn iCi and Gorilla Group (now divisions of Saggezza).
Does Velstar have an API?
No public API is recorded for Velstar.