Stone and Ceramic Warehouse
Stone and Ceramic Warehouse is a privately held UK importer and retailer of ceramic, stone, and porcelain tiles and surfaces, founded in 1961, operating dual showrooms in Chiswick and Chelsea and serving homeowners and trade professionals through e-commerce worldwide delivery.
- Company typePrivate
- Founded1961
- HeadquartersChiswick, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stone and Ceramic Warehouse does
Stone and Ceramic Warehouse is a privately held UK importer, distributor, and retailer of mosaic, ceramic, and stone surface materials, founded in 1961 and operating from dual showrooms in Chiswick and Chelsea, London. The company serves two primary customer segments — individual homeowners undertaking kitchen, bathroom, and broader residential renovations, and trade professionals (designers, architects, contractors, and tradespeople) sourcing tiles for client projects. Its product range is organized by application (bathroom, kitchen, indoor, outdoor) and style (herringbone, wood-effect), with named launches including 'Venezia' Zellige-style wall tiles and 'Park Lane' brick-format tiles, alongside worktops and slabs combining natural stone aesthetics with porcelain practicality.
The business operates an omnichannel go-to-market combining physical showrooms (Mon–Fri 9am–5pm, Saturday 10am–4pm) with an e-commerce website at sacw.co.uk offering worldwide delivery, sample requests, and quote-based pricing. Revenue mechanics are entirely transactional: one-time sales of tiles, worktops, slabs, and clearance inventory, with no subscription, licensing, or recurring component. Marketing is conducted through Instagram, Facebook, a 'Tips, Tricks & Trends' blog, and a project showcase — all top- and mid-funnel content focused on product inspiration and practical benefits. No technology, AI, or platform layer is present; the company is a traditional curated retailer.
Ownership is inferred to be founder- or family-controlled based on 60+ years of continuous private operation, with no institutional investors, parent company, funding rounds, or M&A activity disclosed in the source data. The company competes in the UK specialist tile retail segment alongside national chains and online-only importers, differentiating through brand longevity, curated selection, in-person consultation, and trade-segment service.
Stone and Ceramic Warehouse firmographics
Firmographics- Name
- Stone and Ceramic Warehouse
- Legal name
- Stone & Ceramic Warehouse
- Website
- https://stoneandceramicwarehouse.co.uk
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone and Ceramic Warehouse is a privately held UK importer and retailer of ceramic, stone, and porcelain tiles and surfaces, founded in 1961, operating dual showrooms in Chiswick and Chelsea and serving homeowners and trade professionals through e-commerce worldwide delivery.
- Ownership category
- akta.pro rank
Stone and Ceramic Warehouse industry classification
Industry- Product category
- Tile and Surface Materials Retail
- NAICS
- Other Building Material Dealers (444180), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Stone and Ceramic Warehouse is headquartered
LocationHeadquarters
- HQ city
- Chiswick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Stone and Ceramic Warehouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Tile and Surface Material Sales: One-time sales of tiles (wall, floor, slabs), worktops, and related surface materials. Products are sold directly to consumers and trade professionals through showrooms and e-commerce.
- Samples and Quotes: Company offers tile samples and custom quotes for customers, providing revenue opportunities for smaller transactions and qualifying larger purchases.
- Clearance Products: Sale of discounted clearance tile products through dedicated clearance category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Stone and Ceramic Warehouse product offering
Product offeringCore offering
Stone and Ceramic Warehouse is an importer, distributor, and retailer of ceramic wall and floor tiles, mosaics, large-format slabs, and porcelain worktops. The company sells these surface materials through two London showrooms (Chiswick and Chelsea) and an e-commerce website offering worldwide delivery, supplying both residential renovation customers and trade professionals.
Product overview
Stone and Ceramic Warehouse is a UK-based tile and stone retailer offering a curated range of wall tiles, floor tiles, slabs, and worktops. The company operates as a single-brand retail platform with product categories organized by application (bathroom, kitchen, indoor, outdoor) and style (herringbone, wood-effect). Key named products include Venezia (a modern Zellige wall tile) and Park Lane (sleek brick-format wall tiles). The company also offers worktops combining natural stone aesthetics with porcelain practicality. Showroom services are available in Chiswick and Chelsea locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wall Tiles Extensive range of wall tiles including traditional and cutting-edge designs, available to homeowners and trade professionals.
- Floor Tiles Floor tiles available in a huge range of colours, materials, styles, shapes and sizes, with many items in stock.
- Slabs Large-format tile slabs designed for various applications including kitchen, bathroom, and feature wall installations.
- Worktops Heat, stain, and scratch-resistant porcelain worktops requiring no sealing or maintenance, combining natural stone aesthetics with porcelain practicality for kitchen installations.
- Bathroom Tiles Tiles specifically curated for bathroom applications, suitable for walls, floors, and wet areas.
- Kitchen Tiles Tiles curated for kitchen installations including splashbacks, floors, and feature walls.
- Outdoor Tiles Tiles designed for outdoor applications such as patios and driveways.
- Herringbone Tiles Tiles featuring herringbone pattern designs for walls and floors.
- Wood-Effect Tiles Tiles designed to mimic the appearance of natural wood, suitable for areas where real timber is impractical.
- Clearance Tiles Discounted tile products offered through a dedicated clearance category for budget-conscious buyers.
- Venezia Wall Tiles Venezia is a modern take on traditional Zellige wall tiles, offered as a featured new wall tile collection.
- Park Lane Wall Tiles Park Lane is a line of sleek brick-format wall tiles in modern hues, offered as a featured new wall tile collection.
- Samples and Quotes Service A service allowing customers to order tile samples and request custom quotes through the website prior to or in support of purchase.
Companies that use Stone and Ceramic Warehouse
Customer profileSegments2 records
Ideal customer profiles2 records
Stone and Ceramic Warehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stone and Ceramic Warehouse partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Stone and Ceramic Warehouse competitors and assessment
Company assessmentDirect peers
- Topps Tiles: Topps Tiles is the largest UK tile specialist retailer with national showroom coverage. It directly competes with Stone and Ceramic Warehouse for both consumer and trade customers seeking wall and floor tiles, with overlapping product categories including porcelain, ceramic, and natural stone.
- Porcelain Superstore: Porcelain Superstore is a UK online tile retailer specializing in porcelain tiles and large-format slabs. It competes directly with Stone and Ceramic Warehouse in premium porcelain and slab products, particularly through digital channels.
- Ca' Pietra: Ca' Pietra is a UK importer and retailer of stone, tiles, and surface coverings with a design-led product range. It competes directly with Stone and Ceramic Warehouse in the premium stone and tile market, with similar supplier-import business model.
- Tile Giant: Tile Giant is a UK tile retailer with multiple showrooms and a strong trade counter offering. It directly competes with Stone and Ceramic Warehouse in wall and floor tile sales, with overlapping focus on both consumer and trade customers.
- CTD Tiles (Ceramic Tile Distributors): CTD Tiles is a major UK tile distributor and retailer with a large national showroom network. It competes directly with Stone and Ceramic Warehouse in ceramic and porcelain tile distribution, with significant trade and consumer overlap.
- Fired Earth: Fired Earth is a UK premium tile and surface retailer with showrooms nationwide. It competes directly with Stone and Ceramic Warehouse in the high-end wall and floor tile market, with overlapping design-led positioning and similar customer demographics.
- Mandarin Stone: Mandarin Stone is a UK-based natural stone and tile specialist retailer with showrooms across the country. It directly competes with Stone and Ceramic Warehouse in stone and porcelain tile retail, with similar premium positioning and a curated heritage-focused catalog.
- Minoli: Minoli is a UK tile importer and retailer operating in Oxford and London with a focus on premium porcelain and ceramic tiles. It is directly comparable to Stone and Ceramic Warehouse as a heritage importer-retailer with showrooms and an extensive curated catalog.
- Walls and Floors: Walls and Floors is a UK online and showroom-based tile retailer offering ceramic, porcelain, and natural stone tiles. It competes directly with Stone and Ceramic Warehouse in the same product categories and targets similar consumer and small-trade customers.
- Original Style: Original Style is a UK tile manufacturer and retailer specialising in decorative, mosaic, and traditional tile designs. It overlaps with Stone and Ceramic Warehouse in mosaic and decorative wall/floor tile retail, with a shared focus on traditional and heritage aesthetics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Stone and Ceramic Warehouse social profiles
Digital presenceStone and Ceramic Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone and Ceramic Warehouse leadership team
Management profileNumber of profiles
Profiles1 record
Stone and Ceramic Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone and Ceramic Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone and Ceramic Warehouse
What does Stone and Ceramic Warehouse do?
Stone and Ceramic Warehouse is an importer, distributor, and retailer of ceramic wall and floor tiles, mosaics, large-format slabs, and porcelain worktops. The company sells these surface materials through two London showrooms (Chiswick and Chelsea) and an e-commerce website offering worldwide delivery, supplying both residential renovation customers and trade professionals.
Is Stone and Ceramic Warehouse a public or private company?
Stone and Ceramic Warehouse is a private company. It is classified as family owned and is currently operating.
When was Stone and Ceramic Warehouse founded?
Stone and Ceramic Warehouse was founded in 1961. It employs 11 to 50 people.
Where is Stone and Ceramic Warehouse based?
Stone and Ceramic Warehouse is headquartered in Chiswick, United Kingdom, in the Europe region.
How does Stone and Ceramic Warehouse make money?
Three revenue lines are on record. Tile and Surface Material Sales are the primary driver. The others are samples and Quotes and clearance Products.
Who are Stone and Ceramic Warehouse's main competitors?
Direct peers on record are Topps Tiles, Porcelain Superstore, Ca' Pietra, Tile Giant, CTD Tiles (Ceramic Tile Distributors), Fired Earth, Mandarin Stone, Minoli, Walls and Floors and Original Style.
Does Stone and Ceramic Warehouse have an API?
No public API is recorded for Stone and Ceramic Warehouse.
What industry is Stone and Ceramic Warehouse in?
Stone and Ceramic Warehouse's product category is Tile and Surface Materials Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 444180 and its SIC code is 5211.