What Minoli does

Minoli & Co LTD is a UK-based importer and distributor of Italian porcelain and ceramic tiles, founded in 1960 in Cowley, Oxford, and remaining under family ownership with Jonathon Minoli as Managing Director. The company operates two showrooms — its 7,000 ft² Oxford headquarters with an attached 32,000 ft² warehouse and a Marylebone, London showroom — alongside a factory outlet store. Its portfolio spans approximately 500 tile ranges and around 3,000 individual product lines organised into named collections (Marvel, Elysian, Nyra, Luminous, Outdoor 20mm, XL & Slabs) covering marble, stone, wood, concrete and biophilic effects in finishes from Matt to Polished to R11 Grip. The core product technology is fine porcelain stoneware fired at 1400°C, with extra-large format slabs up to 160/320cm and 20mm outdoor pavers.

Distribution is run in-house via a fleet of DAF trucks capable of moving 100,000+ kgs daily, with approximately 75% of stock items available for next-day or 48-hour delivery from the Oxford distribution centre. The remaining ~25% is special-order from Italian and European producers with 6–8 week lead times. Minoli generates revenue through one-time tile sales priced per piece or per square metre, serving four distinct segments: private residential homeowners (showroom-led), corporate clients and professionals (developers, housebuilders, architects, designers, specifiers — served via dedicated account managers), wholesale and distribution partners across southern England from Birmingham to Brighton, and automotive manufacturers and dealers. Ancillary revenue comes from being an approved BAL Adhesive & Grout stockist, a relationship dating to 1962. Pricing is governed by segment-specific digital price lists, and the business explicitly serves customers across southern England, the Home Counties, the broader UK, and internationally.

Name

Minoli

Legal name

Minoli & Co LTD

Website

https://minoli.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Minoli is a UK-based, family-owned importer and distributor of Italian porcelain and ceramic tiles, established 1960, serving private homeowners, developers, architects, automotive and wholesale clients through Oxford and London showrooms, a distribution network across southern England, and a direct delivery fleet.

Ownership category

akta.pro rank

Product category

Porcelain & Ceramic Tile Distribution

NAICS

Clay Building Material and Refractories Manufacturing (327120), Clay Product and Refractory Manufacturing (3271)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Porcelain tile supplier
• Ceramic tile distributor
• Floor and wall tiles
• Outdoor paving tiles
• Marble-look tiles

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile Product Sales: Minoli generates revenue primarily through the sale of porcelain and ceramic tiles for walls and floors, inside and outdoors. Products are priced by the piece or individual item, and others by area with prices provided as nominal cost per square metre. Stock items are available for next day delivery while non-stock/special order items from Italy and Europe have longer lead times of 6-8 weeks.
2. BAL Adhesive & Grout Products: Minoli is an approved supplier of BAL Adhesive & Grout products, holding extensive stock of BAL adhesives, grouts and ancillary products. This represents an ancillary revenue stream complementary to the core tile business.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Minoli imports and distributes Italian porcelain and ceramic tiles for walls and floors, indoors and outdoors. The company supplies a portfolio of approximately 500 tile ranges across roughly 3,000 individual product lines—including marble-look, stone-look, concrete-look, wood-look, and travertine-effect surfaces, plus extra-large format slabs and 20mm outdoor pavers—through company showrooms in Oxford and London, a network of distribution partners across southern England, and direct delivery via their own fleet.

Product overview

Minoli is a UK-based supplier of Italian porcelain and ceramic tiles for walls and floors, operating since 1960. The product portfolio includes multiple distinct collections organized by aesthetic: the Marvel Collection (marble-look tiles including Marvel T travertine-effect series, Marvel Epic, Marvel DIVA, Marvel Ten-X), the Nyra Series (stone-effect biophilic design tiles), Elysian (stone-effect indoor/outdoor tiles), Wood Look tiles (wood-effect porcelain including Tree-Soul Chevron patterns), the Outdoor Collection (20mm thick exterior porcelain pavers), plus XL & Slabs (extra-large format tiles), Luminous (subway brick effect), and Core/Contemporary collections. The portfolio spans approximately 500 tile ranges with around 3,000 individual product lines, available through showrooms in Oxford and London and distributed throughout the UK and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Marvel Collection Marble-look porcelain tile collection offering premium marble-effect surfaces for floors and walls, suitable for residential and commercial interiors.
• Marvel T Travertine-effect porcelain tile collection with seven muted natural shade combinations replicating world-renowned travertine stoneware, available in multiple sizes including extra-large format slabs.
• Nyra Series Stone-effect collection of premium porcelain tiles and slabs using a biophilic design approach to promote well-being through architecturally designed spaces.
• Elysian Stone-effect porcelain tile collection for indoor and outdoor installation, elevating porcelain stoneware for architectural and aesthetic applications.
• Outdoor Collection (20mm Porcelain) Extra thick 20mm porcelain tiles designed for outdoor use on patios, garden paths, terraces, balconies, walkways, swimming pools and driveways, with R11 slip resistance ratings.
• XL & Slabs Extra-large format porcelain tiles and slabs ranging from 120cm to 320cm, including reduced 6mm thicknesses for easier handling, suitable for floors and walls.
• Luminous Subway brick effect tile collection offering a contemporary take on traditional ceramic brick aesthetics.
• Core Collection Foundational tile collection featuring durable, functional floor and wall tiles suitable for interior residential and commercial applications.
• Contemporary Collection Modern tile collection featuring contemporary designs and aesthetics aligned with current interior design trends.
• BAL Adhesive & Grout Products Complementary adhesives, grouts and ancillary products supplied under the BAL (Building Adhesives Limited) brand, essential for tile installation alongside Minoli's tile offerings.
• Minoli Outlet Factory outlet offering selected tiles at reduced prices, including discontinued ranges and obsolete stock from main inventory.

Quantifiable outcome

• 75% of ~500 tile ranges held as stock items ready for despatch
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BAL (Building Adhesives Limited)coreTechnology or Integration · 1 January 1962Minoli has been an approved supplier of BAL Adhesive & Grout products for many years. The company believes they were one of the very first BAL accounts opened when the company was founded in Stoke on Trent in 1962. Minoli works closely with BAL and holds an extensive stock of BAL adhesives, grouts and ancillary products. This partnership provides complementary products (adhesives and grouts) essential for tile installation alongside Minoli's tile offerings.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Tile Giant: UK tile specialist retailer with multiple physical stores and online operations serving both consumers and trade. Directly comparable as a multi-channel tile retailer targeting homeowners, developers, and trade professionals across the UK.
• Tile Mountain: Online-first UK tile retailer offering porcelain, ceramic, and mosaic tiles at competitive prices with nationwide delivery. Compares to Minoli on product category and customer base, but competes via a digital-only model versus Minoli's showroom-led approach.
• Stone & Ceramic Warehouse: London-based importer and retailer of natural stone, porcelain, and ceramic tiles serving consumers, designers, and developers. Directly comparable to Minoli's London showroom offering with overlapping premium tile assortment and architectural/specifier customer base.
• Topps Tiles: UK's largest tile specialist retailer with 200+ stores, offering a broad range of wall and floor tiles to both consumers and trade customers. Directly comparable as a multi-channel tile retailer serving residential and commercial renovation customers nationwide, though at materially greater scale than Minoli.
• Mandarin Stone: UK specialist in natural stone and porcelain tiles with showrooms across the country. Highly comparable to Minoli on premium stone-look porcelain assortment and showroom-led consumer experience, particularly in the architectural/specifier segment.
• Original Style: UK-based tile manufacturer and distributor offering ceramic, porcelain, glass, and natural stone tiles with a focus on premium and decorative ranges. Comparable to Minoli on UK market presence, premium positioning, and product breadth across multiple tile categories.
• CTD Tiles (Ceramic Tile Distributors): UK trade-focused tile distributor with a national branch network supplying tiles to retailers, contractors, and developers. Directly comparable as a multi-segment tile distributor, particularly overlapping with Minoli's wholesale/distribution and trade professional segments.
• Walls and Floors: UK online and trade tile retailer offering porcelain, ceramic, and natural stone tiles with sample ordering and nationwide delivery. Comparable in product mix (porcelain/ceramic focus) and customer base, with stronger digital presence.

Others

• BAL (Building Adhesives Limited): UK manufacturer of tile adhesives, grouts, and ancillary products, and Minoli's long-standing supply partner for complementary installation products. Comparable as an ecosystem partner rather than a direct competitor, illustrating a strategic channel relationship Minoli can leverage.

Emerging players

• Porcel-Thin: UK specialist in large-format thin porcelain slabs and tiles, including outdoor and architectural applications. Overlaps with Minoli's XL & Slabs and Outdoor 20mm categories, representing a more focused competitor in the large-format porcelain segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MinoliOxford

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minoli