What T2D3 does

T2D3 is a private B2B SaaS go-to-market education and certification platform built around the T2D3 growth framework (Triple Triple Double Double Double: triple revenue for two years, then double revenue for three years to reach $100M ARR). Its core products are a published book sold on Amazon in print and digital formats, a paid B2B SaaS CMO Masterclass certification, and a tiered membership platform (Community free, Basic free with registered book, Pro at $200/year or $140/6 months) that unlocks an expanding library of plug-and-play Google Slides/Sheets templates covering ICP definition, positioning, customer personas, and feature-based pricing. The company also delivers premium one-on-one coaching via founder Stijn Hendrikse and a network of T2D3-certified marketing coaches, with the member dashboard hosted on the Kalungi platform that Stijn co-founded.

T2D3 targets four overlapping personas: early-stage B2B SaaS CEOs and founders who need a structured GTM playbook, CMOs and marketing leaders stepping into strategic roles, early-stage B2B SaaS companies seeking to build a marketing function, and investors evaluating SaaS marketing maturity in portfolio companies. Revenue is generated through a mix of one-time book royalties, recurring membership subscriptions, paid masterclass enrollment, and professional services coaching; no enterprise licensing or institutional pricing is disclosed.

The company is founder-led, online-first with no disclosed office location, and operates as a small distributed team alongside a network of certified coaches. There is no proprietary software platform or public API; the technology stack consists of a HubSpot-hosted website, Google Slides/Sheets for templates, Amazon for book distribution, and the Kalungi member dashboard. T2D3 functions as the content, certification, and coaching arm of Kalungi's fractional go-to-market services, with no disclosed external funding or institutional investors.

Name

T2D3

Legal name

T2D3

Website

https://t2d3.pro

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

T2D3 is a private B2B SaaS go-to-market education and certification platform that sells a book, a CMO masterclass, a tiered membership, and plug-and-play templates built around the Triple Triple Double Double Double framework for scaling SaaS from MVP to $100M ARR, serving early-stage SaaS founders, CMOs, and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Book Sales: The T2D3 book is sold on Amazon in both digital (e-book) and print formats. The book serves as the primary entry point for the T2D3 ecosystem and go-to-market education.
2. Membership Subscriptions: Three tiers: Community (Free), Basic Member (Free with registered book), and Pro Member ($200/year or $140/6 months). Pro members receive access to advanced templates added every 2 months, blog content, and newsletter.
3. CMO Masterclass Certification: A paid online certification course for B2B SaaS marketing leaders. The masterclass covers the full growth journey from early-stage traction to scaling toward $100M ARR and awards a certification upon completion. Pro membership may be included with the masterclass.
4. Coaching Services: One-on-one coaching with Stijn Hendrikse and access to T2D3-certified marketing coaches. These are premium advisory services for B2B SaaS companies seeking personalized go-to-market guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

T2D3 sells educational content, frameworks, and certification programs that teach B2B SaaS companies how to scale go-to-market from MVP to $100M ARR using the Triple Triple Double Double Double (T2D3) growth model. Its sellable offerings include the T2D3 book, the B2B SaaS CMO Masterclass certification, a tiered membership (Community/Basic/Pro), a library of downloadable GTM templates, and one-on-one coaching with the founder or T2D3-certified coaches.

Product overview

T2D3 is a B2B SaaS go-to-market education and certification platform centered on the T2D3 (Triple Triple Double Double Double) growth model for scaling software companies from MVP to $100M ARR. The core offering consists of the T2D3 Book, the B2B SaaS CMO Masterclass certification program, and a membership platform with tiered access (Community, Basic, Pro). The product suite includes a library of downloadable templates covering ICP development, customer personas, positioning strategy, and feature pricing matrices. Supplementary resources include a newsletter, long-form articles, coaching services, and a member dashboard for template access. The platform is organized around four growth stages: MVP, Product-Market Fit, T2D3 Growth, and Rule of 40% Profitability.

Differentiator

Problem solved

Functional benefit

Brands

• T2D3 B2B SaaS CMO Masterclass: A certification program for B2B SaaS marketing leaders, covering growth stages, go-to-market strategy, positioning, demand generation, and revenue operations.
• T2D3 Templates
• T2D3 Newsletter

Products and services

• T2D3 Book (The Go-to-Market Playbook for B2B SaaS) The primary playbook for B2B SaaS companies to scale from MVP to $100M ARR, covering the T2D3 (Triple Triple Double Double Double) growth model, frameworks for positioning, market segmentation, demand generation, and go-to-market execution. Sold on Amazon in digital and print formats and serves as the primary ecosystem entry point.
• T2D3 B2B SaaS CMO Masterclass Certification A comprehensive online certification program teaching go-to-market strategy from MVP through $100M ARR, covering ICP development, positioning, demand generation, marketing team structure, sales-marketing alignment, SaaS metrics, and fundraising readiness. Issues a certification upon completion and may include Pro membership.
• T2D3 Pro Membership Paid membership tier at $200/year or $140 for 6 months providing access to blog content, the newsletter, and Pro templates added every two months.
• Ideal Customer Profile (ICP) Template A plug-and-play template that helps B2B SaaS teams define their ideal customer profile and align sales and marketing on account targeting filters and signals, designed for use after situational analysis.
• Customer Personas Template Template for creating the three foundational personas for B2B SaaS go-to-market — P1 (User/Beneficiary), P2 (Decision Maker/Supervisor), and P3 (Executive/Sponsor) — designed for use after ICP completion.
• Positioning Vector Template A template for identifying the right combination of value propositions to position a product against the market, built around the 'Best, Better, Only' exercise from the T2D3 book.
• Feature Matrix & Product Pricing Tool A tool that simulates feature-based pricing models, organizing services, capabilities, and features into pricing packages to help SaaS teams implement value-based pricing. Available to Pro members.
• T2D3 Coaching Services One-on-one paid coaching engagements with Stijn Hendrikse or with T2D3-certified marketing leaders, providing personalized B2B SaaS go-to-market guidance.

Quantifiable outcome

• Revenue can grow at 300% YoY under T2D3-guided leadership
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• KalungicoreStrategic or Co-development PartnerKalungi was co-founded by Stijn Hendrikse and provides instant go-to-market teams for early-stage B2B software companies. Kalungi and T2D3 are closely linked: Kalungi implements the T2D3 framework as a service for clients, and the T2D3 member dashboard is hosted on Kalungi's platform (app.kalungi.com).
• Stijn HendriksecoreOthersFounder and primary author of T2D3. Stijn works with searchers during diligence and post-acquisition, including as interim CMO. He has served as CMO and CEO for multiple B2B SaaS companies and led Global SMB Marketing and B2B Product Marketing at Microsoft.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as the primary distribution channel for the T2D3 book, selling both digital (e-book) and print formats globally. The book is available at amazon.com/T2D3.
• T2D3 Certified CoachescoreImplementation/ SI/ Consulting PartnerA network of T2D3-certified marketing leaders who provide coaching services to B2B SaaS companies under the T2D3 brand. These coaches extend the T2D3 methodology through one-on-one advisory engagements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pavilion: Pavilion (formerly Revenue Collective) is a membership community and learning platform for B2B revenue, marketing, and sales leaders with courses, certifications, and peer groups. It competes directly with T2D3's target CMO persona and content-led community model.
• Demand Curve: Demand Curve runs growth marketing courses, playbooks, and training programs aimed at B2B SaaS founders and marketers. It overlaps with T2D3 in targeting early-stage SaaS leaders with structured go-to-market education.
• Foundation Inc: Foundation is a B2B SaaS marketing community and education platform offering courses, certifications, and a private network of senior marketing leaders. It mirrors T2D3's content/community/certification structure for the B2B SaaS CMO audience.
• Section: Section is a business education platform offering cohort-based courses, certificates, and a community for marketing and business leaders. It overlaps with T2D3's CMO Masterclass and content-led B2B marketing education.
• Reforge: Reforge offers subscription-based B2B SaaS growth and product courses, programs, and a community for senior product, growth, and marketing practitioners. It is highly comparable to T2D3 in the B2B SaaS education/certification category and competes for the same senior marketing audience.
• Winning by Design: Winning by Design provides B2B SaaS sales and marketing frameworks, certifications, and training programs built around the SLICE methodology. It is directly comparable to T2D3 as a framework-driven B2B SaaS education and certification brand.
• SaaS Academy: SaaS Academy offers coaching, training, and tools for SaaS founders and executives to scale recurring revenue businesses. It is comparable to T2D3 in combining educational content with premium advisory for SaaS leadership.

Broad incumbents

• Coursera: Coursera hosts large-scale online courses and certifications from universities and companies, including marketing and SaaS-adjacent content. It represents the broader online education incumbent against which T2D3's niche certification competes.
• HubSpot Academy: HubSpot Academy offers free, widely adopted marketing, sales, and CRM certifications and courses across categories including B2B SaaS marketing. It competes for the same learner mindshare as T2D3 but with much broader scope and free pricing.

Emerging players

• Animalz: Animalz is a B2B content marketing agency that also publishes widely-read educational content on SaaS content strategy. It is adjacent to T2D3 in serving SaaS marketing leaders through content and advisory, though it is agency-first rather than framework-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T2D3