Members Health

What Members Health does

Members Health Inc. is a privately held Canadian digital health company founded in 2018 and headquartered in Etobicoke, Ontario. The company operates a membership-based integrated wellness platform that delivers 24/7/365 access to medical doctors and mental health clinicians primarily through video consultation, supported by a dedicated appointment line (1-800-484-0152) and a self-serve online booking portal (app.membershealth.ca/book). Its service architecture follows a platform-plus-modules model: the Accountable Healthcare Program is the core offering, supplemented by specialized modules including Employee Assistance Program, First Response (PTSD), Substance Use Recovery Program (SURP), and Disability Management, with add-ons Discovery+ for personalized health insights and MyCoach for guided human wellness coaching. Signature Solutions extends the platform into care navigation via a partnership with SignatureRx.

Members Health sells primarily on a B2B2C basis, contracting with Canadian labor unions and employer organizations that offer the service as an employee or member benefit. Named customers include LIUNA, Teamsters Canada, IUOE (national and Local 793), Sheet Metal Workers' International Association, International Union of Painters and Allied Trades, Electrical Workers Local 1620, and the Niagara Regional Police Association — indicating a strong concentration in labor and first-responder association segments. Pricing is quote-based, tiered by organization size (1-100, 100-500, 500-1000, 1000+ employees), and billed annually. Marketing is conducted through the company website, a monthly newsletter (Members' Digest), direct phone outreach, and union/employer referral channels.

The company is small (11-50 employees) with no disclosed external funding, no parent company, and no public ticker. There is no evidence of AI/ML capabilities, patents, or proprietary data assets in the source material. Geographic footprint is concentrated in Ontario with organic spillover into other provinces via national union affiliations. No M&A, leadership changes, or restructuring events are disclosed.

Name

Members Health

Legal name

Members Health Inc.

Website

https://members-health.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Members Health Inc. is a Canadian digital wellness company that delivers 24/7 video-based medical and mental health consultations to employees and union members through contracted organizational memberships with labor unions and employers.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Other Ambulatory Health Care Services (6219), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Corporate wellness programs
• Virtual healthcare services
• Employee assistance programs
• Mental health support
• Occupational health benefits

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Organizational Wellness Memberships: Members Health operates on a membership-based model offering organizations comprehensive wellness programs including accountable care, employee assistance, PTSD support, substance use recovery, and disability management. The company provides these services to unions and employer organizations on a subscription basis, with 24/7/365 access to healthcare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Members Health provides employer- and union-sponsored integrated wellness programs that combine 24/7/365 access to medical doctors and mental health clinicians via video consultation, including an accountable healthcare program, employee assistance, PTSD early intervention, substance use recovery, and disability management. Services are sold on an annual subscription basis to organizations and accessed by their employees and union members through a dedicated appointment line or self-serve online booking platform.

Product overview

Members Health is a unified wellness platform delivering preventative care, mental health support, and longevity services through an integrated network of medical doctors and mental health clinicians available 24/7/365. The platform operates on a platform-plus-modules architecture comprising the Accountable Healthcare Program as the core service, supplemented by specialized modules including Employee Assistance Program, First Response PTSD, Substance Use Recovery (SURP), and Disability Management. Additional offerings include Discovery+ for smart health insights, MyCoach for guided wellness coaching, and Signature Solutions for personalized healthcare navigation. The company offers dedicated service tracks for employers (Organizations) and employees/members (Employees & Members), leveraging connected medical care through video consultation technology to facilitate smooth provider-patient communication.

Differentiator

Problem solved

Functional benefit

Brands

• Accountable Healthcare Program: Comprehensive 24/7 Physical Health and Mental Wellness program
• Employee Assistance Program
• Substance Use Recovery (SURP)
• First Response - PTSD
• Disability Management
• Signature Solutions
• Discovery+
• MyCoach

Products and services

• Accountable Healthcare Program A synergistic model bringing together medical doctors and mental health clinicians to deliver comprehensive and compassionate care available 24/7/365, encompassing physical health and mental wellness services for employees and union members.
• Employee Assistance Program (EAP) Short-term interventional care providing confidential crisis intervention and counselling support for both personal and work-related challenges, delivered by mental health clinicians.
• First Response - PTSD Early intervention support program for PTSD and anxiety symptoms, providing confidential mental health support to first responders, police, military personnel, and other high-risk occupational groups.
• Substance Use Recovery Program (SURP) Alcohol and drug assessment, treatment and relapse prevention program providing support for substance use recovery among employees and union members.
• Disability Management Support program for mental health related issues and return to work planning for employees on disability leave, delivered by mental health clinicians in coordination with employers.
• Discovery+ Proactive lifelong wellness platform providing smart health insights and personalized recommendations to help members make informed health decisions and engage in preventative care.
• MyCoach Guided, human-centered wellness coaching program providing personal coaching and support for employee health and well-being goals.
• Signature Solutions Personalized guidance, trusted health information, and seamless navigation through the healthcare system, providing members with physician-led care coordination and health information support.
• Virtual Care Platform Video-based consultation platform enabling employees and union members to book appointments, meet with doctors via video call, receive prescriptions and follow-up communications from the care team.
• Organizations / Employers Wellness Plans Care coordination and management services tailored specifically for organizational needs, including customized wellness plans, stress-free onboarding, ongoing employee engagement, and comprehensive reporting on employee health utilization.
• Employees & Members Care Services Personalized healthcare services for employees and their families accessed through their organization's membership, including 24/7 access, care team support, timely follow-ups and complete privacy.

Quantifiable outcome

• Same-day appointments available - testimonial reports 14 minutes from phone call to doctor consultation
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dialogue Health Technologies: Canadian employer- and insurer-sponsored virtual care platform offering 24/7 access to medical and mental health professionals. Most directly comparable to Members Health in customer base (Canadian employers and benefits plans), product (integrated primary + mental health virtual care), and business model (B2B2C subscription).
• Maple: Canadian virtual care platform providing on-demand physician consultations via messaging, video, and phone, with employer and insurer partnerships. Directly comparable as a Canada-only virtual primary care platform sold to organizations on a subscription/membership basis.
• Akira by TELUS Health: Employer-sponsored virtual primary care and mental health platform in Canada (acquired by TELUS Health). Closely comparable in serving Canadian employees with integrated medical and mental health services on a subscription basis.
• CloudMD Software & Services: Canadian health services company combining virtual care, mental health (MindBeacon acquisition), and employer wellness programs. Directly comparable in delivering integrated employer- and patient-facing mental and physical health services in Canada.
• MindBeacon: Canadian iCBT and teletherapy provider serving employers, insurers, and government programs (now part of CloudMD). Comparable to the behavioral health and EAP components of Members Health's offering.
• Wello (formerly INLIV): Canadian employer- and family-focused virtual primary care and wellness provider. Comparable in offering subscription-based virtual primary care and wellness programs to Canadian organizations and individuals.
• GOeVisit: Canadian virtual care provider offering on-demand physician consultations and employer health benefits. Comparable as a Canada-only virtual care subscription platform targeting employees and members.

Broad incumbents

• TELUS Health: Diversified Canadian healthcare services incumbent offering virtual care, employer wellness, EAP, and mental health programs. Overlaps with Members Health in the employer-sponsored wellness and virtual primary/mental care space, but operates at much larger scale and as part of a broader portfolio.
• Medavie Blue Cross: Major Canadian not-for-profit health benefits carrier offering group health, virtual care, and EAP services to employers and associations. Comparable in distributing wellness and mental health benefits to Canadian employer and member organizations, though as a broad incumbent carrier rather than a virtual-first platform.

Emerging players

• KixCare: Canadian pediatric virtual care platform serving families and employer benefit plans. Comparable in the employer-sponsored virtual care model, though focused on a narrower (pediatric) clinical niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MembersHealth1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Members Health