Local Tickets

What Local Tickets does

Local Tickets, legally Ticket Solutions Pty Ltd and operating as Localtix, is an Australian ticketing platform founded in 2011 in Brisbane and now active across Australia and New Zealand. It serves local and regional event organizers — including agricultural shows, rodeos, motorsport and racing clubs, community awards, and grassroots sports — providing online, mobile, and box-office ticket sales, DIY event setup, onsite scanning services, and ancillary marketing services. The company positions itself as Australia's largest independent ticketing operator, citing more than 27 million tickets sold and 32,000-plus event creators since inception.

The core technology stack was inherited and consolidated through the February 2023 merger with Oztix, after which the combined business relaunched under the Localtix brand with an upgraded platform experience. The product surface spans a web-based organizer console, consumer ticketing pages, mobile and box-office applications, payment integrations, and a resale partnership with Tixel. Distribution is amplified through the "Localtix Aussie Network" of town-specific marketplace pages that give regional events discoverability outside their immediate organizer channels.

The business model is transaction-based. Organizers pay a per-ticket booking fee (A$1–A$5 for casual events; A$0.75–A$3.50 for not-for-profit events) plus a handling fee of A$1 plus 2% per order, with optional DIY setup starting at A$40 and add-on onsite and marketing services. The customer base is a long tail of SMB and mid-market organizers rather than enterprise anchors, and the company is privately held with no disclosed funding rounds.

Name

Local Tickets

Legal name

Ticket Solutions Pty Ltd

Website

https://localtickets.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Local Tickets (operating as Localtix) is an Australian and New Zealand ticketing platform serving local and regional event organizers — including agricultural shows, racing clubs, and community events — with online, mobile, and onsite ticket sales built on Oztix technology.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Onsite event ticketing
• Ticket marketplace

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Booking Fees: Per-ticket booking fees charged to event organizers based on ticket price tiers. Casual users: $1-$5 per ticket depending on price range. Not-for-profit: $0.75-$3.50 per ticket. Fees automatically calculated into customer end price.
2. Transaction & Handling Fees: $1 transaction fee plus 2% handling fee per order. Plus $0.10 scanning fee per ticket after first 100 free scans per event.
3. DIY Setup Service: Do-it-yourself ticketing setup available from $40 for event organizers who prefer self-service.
4. Full Service Onsite Ticketing: Provision of ticketing staff and equipment for onsite gate operations. Pricing varies based on event size and service level.
5. Marketing Services: In-house marketing campaigns including ticket sales media releases, database campaigns, and social media campaigns. Offered as custom campaigns with free consultations.
6. No Fees Option: Organizers absorb fees into ticket price; platform earns through customer-paid booking fees rather than separate line items.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Local Tickets (Localtix) operates an Australian online ticketing marketplace that enables event organizers to sell tickets to local and regional events through a web-based platform supporting online, mobile, and onsite ticket sales. The service includes QR barcoded eTickets delivered via SMS and email, live sales reporting, team collaboration, a DIY self-service setup from $40, full-service onsite ticketing with scanning equipment, and in-house marketing campaigns. Following the February 2023 merger with Oztix, the platform also offers access to a 2.6-million subscriber marketing database and the Oztix product suite of 100+ features.

Product overview

Local Tickets operates a dual-brand ticketing ecosystem. Localtix serves local and regional event organizers with a DIY-friendly platform featuring online and mobile ticket sales, onsite ticketing services (Full Service, Mid Level, and Self Service tiers), and in-house marketing support. Oztix provides enterprise-grade solutions with its full product suite of applications (including Insights and Audience Engage), dedicated client management, and over 100 features for larger events. Together they form Australia's Largest Independent Ticketing Company, with the Localtix Aussie Network spanning location-specific marketplaces across all Australian states and territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Localtix Ticketing Platform Online ticketing platform for local and regional events in Australia, offering online and mobile ticket sales, QR barcoded eTickets, live sales reporting, team collaboration, and a No Fees option for event organizers across community marketplaces.
• Onsite Event Ticketing Onsite ticketing solutions available in three tiers: Full Service (staff and equipment provided), Mid Level Service (supervisory staff with equipment), and Self Service (equipment with zoom training for client-managed gates). Includes scanning and selling solutions at event gates.
• In-house Marketing Services Custom marketing campaigns crafted by the in-house team including ticket sales media releases, database campaigns to past ticket holders, and social media campaigns linking directly to ticket sales. Free consultations offered.
• Localtix Check-In App Mobile application for Localtix event staff to manage gate check-in and QR code scanning operations at events. Not available to general customers.
• DIY Ticketing Setup Do-it-yourself ticketing setup service for event organizers who prefer self-service, available from $40, allowing organizers to set up ticketing in minutes.
• Ticket Resale Facility Resale platform for specific events allowing customers to sell unwanted tickets or buy from other customers, in addition to the Tixel authorized resale partnership.

Quantifiable outcome

• 27 million tickets sold across platform history
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OztixcoreStrategic or Co-development Partner · 1 February 2023Merger with Oztix in February 2023 created Australia's Largest Independent Ticketing Company. Local Tickets (after 12 years) became Localtix as refreshed brand. Oztix provides upgraded platform, full product suite, 100+ features, dedicated client managers, and access to 2.6M subscriber marketing database. Same Local Tickets team continues with Oztix experts now also available.
• TixelminorChannel Partner/ Reseller/ DistributorRecommended authorized and safe resale platform for customers who cannot attend events. Localtix advises customers to use Tixel rather than unauthorized third-party sellers to ensure ticket validity.
• Venues and Event PromoterscoreStrategic or Co-development PartnerLocaltix operates as authorized agent of event organizers including artists, venues, and promoters. Coordinates attendance lists and shares customer information with venues and promoters for event management and communications.
• Financial Institutions and Payment Gateway ProviderscoreTechnology or IntegrationPayment processing partners including banks and payment gateway providers. Credit card details stored by financial institution, not by Localtix system. Handles credit card authorization, verification, and fraud prevention.
• Related Entities and SubsidiariescoreStrategic or Co-development PartnerOztix operates related bodies corporate as defined by Corporations Act. Personal information may be shared with related entities for service provision and marketing purposes.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TryBooking: Australian online ticketing platform serving community events, sports clubs, schools and small festivals with a similar self-service DIY model and per-ticket fee structure. Highly comparable in target customer (SMB/community organizers) and geography (Australia/NZ).
• Humanitix: Australia-founded ticketing platform that donates booking fees to charity, targeting the same community, NFP and SMB event organizer base. Competes head-to-head on the not-for-profit pricing tier and mission-driven positioning.
• Ticketebo: Australian online ticketing platform targeting small to mid-sized events with per-ticket pricing. Directly comparable in offering, geography and target SMB organizer segment, particularly in regional and community markets.
• TicketSource: UK-based ticketing platform serving theatres, festivals and community events with similar DIY self-service model. Comparable in functional offering and SMB/community event focus, though geographically distinct.
• Tito: Modern self-service ticketing platform for events of all sizes, targeting independent organizers with a sleek UX. Competes on similar DIY ticketing motion with comparable feature set (QR tickets, scanning, team accounts).

Broad incumbents

• Eventbrite: Global DIY ticketing marketplace with strong Australian presence. Competes on the same self-service SMB ticketing motion but operates at vastly greater scale with international brand recognition and a self-serve platform.
• Ticketek (TEG): Australia's largest ticketing incumbent, owned by TEG, with venue exclusivity at major sports and entertainment arenas. Competes for the same event organizers but at the enterprise end, often locking out independents at major venues.
• Ticketmaster: Global ticketing leader (Live Nation) with Australian operations covering major concerts, sports and theater. Comparable as a primary ticketing platform but competing primarily for high-volume, enterprise events rather than community ticketing.

Emerging players

• Tixel: Australian-founded safe ticket resale marketplace, currently a channel partner that Localtix recommends for resale. Operates in adjacent secondary-ticketing economics and could evolve into a primary ticketing competitor over time.

Others

• OzTix (parent): The parent/sister brand and platform that powers Localtix post-merger, serving larger enterprise events with a 100+ feature product suite. Functions as both a parent entity and an internal product peer covering the enterprise segment of the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/local-tickets-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Tickets