What REI Master does

REI Master Pty Ltd is an Australian privately held property management software company headquartered in Helensvale, Queensland, founded circa 2003 and operating for 16+ years. The company provides an integrated software suite designed specifically for the Australian and New Zealand property management, real estate, management rights, holiday letting, and commercial property industries. Its technology is built on Microsoft SQL Server or MS Access database architecture with cloud deployment via REI Cloud and optional desktop application, featuring real-time synchronization across devices. The product portfolio spans the core REI Master platform (trust accounting, property management, CRM, document management) plus adjacent modules: EzyRez for accommodation reservations, REI Inspect for iPad-based inspections, EzyChannel for OTA connectivity, FileMaster for document management, and a direct Booking Engine. The company differentiates through regulatory embeddedness (Australian state/territory-specific trust accounting, RTA forms, body corporate compliance), an end-of-month reconciliation wizard, and integrations with Microsoft Outlook/Word, eWay payment gateway, SiteMinder, TicketMates, and workflow content from PM Boss, BDM Academy, and Koncept Konnect.

REI Master generates revenue primarily through monthly software subscriptions with a 12-month minimum term, supplemented by usage-based SMS services (tiered pricing from 22c to 10c per SMS), remote backup subscriptions (Basic and Standard tiers), on-site and remote training/consulting services billed in 15-minute increments, one-time RTA forms setup fees, and data migration professional services. Pricing is quote-based and not publicly disclosed; preferred payment is Direct Debit with other methods incurring a AUD $22 monthly administration fee. Go-to-market is sales-led with dedicated Business Development Managers conducting in-person or online demonstrations, supported by an inside sales telephone team, a formal referral program (where existing clients earn free subscription months for successful referrals, generating 70%+ of new business), and a community/event-led motion through seminars and webinars featuring industry partners such as Hynes Legal, Holmans Accountants, Savvi Accounting, Koncept Konnect, and Pebble Design. Marketing channels include a blog, YouTube training library (nearly 30,000 views), email newsletters, video case studies, and partnership-driven events.

The company serves over 1,300 clients across Australia, New Zealand, and the Pacific region, spanning real estate agencies (including franchise networks such as Ray White, RE/MAX, Century 21, LJ Hooker, PRD Nationwide, First National, Professionals, R&W), management rights businesses (Dreamtime Resorts, The Hub, East Coast Leisure Management), holiday accommodation operators (Turtle Beach Resort, Xanadu, The Breakers Gold Coast, Gemini Court, Bayview Waters, Paradise Isles, Sheraton, Gold Coast Backpackers), student accommodation (Varsity Towers), and government/healthcare/education accounts (Townsville Hospital and Health Service, St Andrew's Anglican College). REI Master operates as a bootstrapped, founder-led company under Managing Director Justin Owen with no disclosed funding rounds, no parent company, and no subsidiary structure; legal entity is REI Master Pty Ltd (ACN 107 267 434). The team is reported to have over 100 years of combined industry experience and maintains average telephone support response times under 10 minutes (99% within 20 minutes).

Name

REI Master

Legal name

REI Master Pty Ltd

Website

https://reimaster.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

REI Master Pty Ltd is an Australian property management software company providing integrated trust accounting, property management, and holiday letting solutions to over 1,300 real estate agencies, management rights operators, and accommodation providers across Australia, New Zealand, and the Pacific.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Software Publishers (5132)

SIC

Real Estate (6500)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Property management software
• Trust accounting software
• Management rights software
• Holiday letting software
• Real estate software

Headquarters

HQ city

Helensvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Monthly software subscription providing access to REI Master property management software, unlimited telephone/internet support, and all program upgrades and updates. Minimum 12-month subscription period with payment in advance. The subscription is a compulsory and ongoing component while using the software.
2. Remote Backup Services: Off-site database backup services with Basic (monthly backup) and Standard (verified restore with staff follow-up) tiers. Setup fee plus monthly subscription included as part of REI Master product subscription.
3. SMS Services: Integrated SMS service with tiered pricing based on volume: 0-500 SMS at 22c per SMS, 501-1000 at 18c, 1001-1500 at 15c, 1501-2000 at 12c, 2001+ at 10c. Charged monthly in arrears.
4. Training and Consulting Services: On-site and remote training courses, consulting services, and bookkeeping assistance charged in 15-minute increments with minimum one-hour fee. Includes assistance with management change transitions and business setup.
5. RTA Forms Package Setup: Setup fee for RTA Mail Merge Forms package for Queensland businesses, including Microsoft Word integration for form editing.
6. Data Migration Services: Data migration services to transfer client data from existing property management systems to REI Master, included as part of the onboarding process for businesses changing software providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

REI Master is an integrated property management software platform built for the Australian and New Zealand real estate, management rights, holiday letting, and commercial property markets. It combines trust accounting, property management, holiday letting/reservations, channel management, document management, inspections, repairs/maintenance, CRM, and sales listings into a single cloud-accessible suite with an optional desktop application. The platform serves over 1,300 clients including real estate agencies, management rights businesses, holiday accommodation operators, and government/education entities.

Product overview

REI Master is a comprehensive property management software suite built around a core platform (REI Master) with integrated modules and related products. The core REI Master platform provides trust accounting and property management functionality, which can be deployed via cloud (REI Cloud) or desktop. The product ecosystem includes EzyRez for accommodation/holiday letting, REI Inspect for mobile inspections, EzyChannel for channel management, FileMaster for document management, and Booking Engine for direct online bookings. Additional modules cover CRM, commercial property management, sales listings, workflow automation, repairs/maintenance, and inspections. The suite is complemented by support, training, and language services, targeting real estate agencies, property managers, management rights operators, and holiday letting businesses in Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• REI Master: Core property management software with integrated trust accounting for real estate and management rights industries, including modules for property management, real estate sales, management rights, holiday letting and commercial property management.
• REI Cloud
• EzyRez
• REI Inspect
• EzyChannel
• FileMaster
• Booking Engine

Products and services

• REI Master Integrated trust accounting and property management software designed for real estate and management rights industries. Offers modules for property management, real estate sales, management rights, holiday letting, and commercial property management. Available as cloud-based or optional desktop application with work-anywhere functionality.
• REI Cloud Cloud-hosted version of REI Master providing remote access to property management software. Allows users to work anywhere, anytime via any internet-enabled device without compromising functionality.
• EzyRez Accommodation management module for motels, serviced apartments, hotels, backpackers, B&Bs, and marinas. Features channel management, online booking engine integration, and hospitality-specific functionality for holiday letting businesses.
• REI Inspect Dedicated inspection management app for iPad that syncs seamlessly with REI Master. Allows scheduling inspections, setting reminders, sending entry notices, and completing property inspections with advanced note-taking and image capture.
• EzyChannel Channel management software providing two-way connections to worldwide booking sites and GDSs including SiteMinder, Levart, ResOnline, eTourism, and Allotz. Features automated bookings, yield maximisation tools, and real-time data synchronisation from REI Master.
• FileMaster Built-in document management system for storing, printing, retrieving, and sending documents from within REI Master. Features batch filing, automatic delivery with statements, and advanced search capabilities, eliminating the need for third-party document management add-ons.
• Booking Engine Direct online booking engine fully connected to REI Master for real-time inventory, pricing, and bookings. Features responsive design, branded appearance, and no manual allotting or double bookings.
• Training Services Training options including consulting, training courses in dedicated training rooms, online training resources, seminars and webinars, video library with step-by-step instructions, and management change assistance.
• Support Services Telephone and internet support with average response time under 10 minutes and 99% of support requests responded to within 20 minutes. Online support tools available for remote assistance.
• Getting Started Services Implementation services including business setup, data migration from existing systems, management change services, and tailored solutions incorporating installation, training, and consulting.

Quantifiable outcome

• Over 1,300 clients in Australia, NZ, and Pacific region
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• eWay (Global Payments)coreTechnology or IntegrationeWay is a tier-1 PCI-DSS compliant payment gateway providing secure credit card processing integrated into REI Master for holiday letting bookings. The integration enables PCI-DSS tier 1 processing within REI Master, supporting Visa, MasterCard, AMEX, PayPal, 3D Secure, MasterPass, Visa Checkout, and AMEX Express checkout. Fund settlement occurs same day into client's bank account. REI Master has completed first round of integration with full integration to booking screen underway.
• TicketmatescoreTechnology or IntegrationTwo-way connectivity between Ticketmates (Australia's leading online tours and tickets vendor) and REI Master. Users can securely log into Ticketmates from guest bookings within REI Master. Tour and ticket purchases are automatically fed back as room charges. Provides access to thousands of activities including theme parks, tours, and transport with no risk of forgotten billing prior to checkout. Available in all REI Master editions at no additional charge.
• SiteMindercoreTechnology or IntegrationSiteMinder is one of the major channel management and booking platform connections available through REI Master/EzyChannel. Enables two-way connectivity for inventory synchronization and booking management with global distribution systems.
• Koncept KonnectminorGTM or Marketing PartnerKoncept Konnect provides outsourced sales and marketing support services for tourism and hospitality businesses since 2013. Over 70% of their clients have partnered with them for over 4 years. REI Master co-presents Sales and Marketing Seminars with Koncept Konnect targeting holiday management rights customers on topics including rate setting, season management, and website optimization.
• Pebble DesignminorGTM or Marketing PartnerPebble Design, led by Brendan Veary, provides marketing workshops for REI Master clients on securing direct bookings. Presented 'Don't Say Book Direct' workshop targeting holiday management rights customers. Free workshops offered as part of REI Master's commitment to the industry.
• Hynes LegalminorGTM or Marketing PartnerHynes Legal, led by Frank Higginson (specialist in body corporate law and management rights), presents REI Master seminars on management rights sales and compliance topics. Frank is a panel lawyer to ARAMA (peak management rights body) with 25+ years of experience. Seminars cover current issues killing management rights sales and strategies for successful exits.
• Holmans AccountantsminorGTM or Marketing PartnerHolmans Accommodation Team provides accounting services to 300+ hotels, motels, and management rights properties. Partner Tony Rossiter presents REI Master seminars on fee bundling strategies and case for bundling in property management businesses.
• Savvi AccountingminorGTM or Marketing PartnerSavvi Accounting, led by Damien Moffrey, presents REI Master seminars on the case against bundling fees in property management. Provides perspective from audit, taxation, and profit verification with industry experience since 1989.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Buildium: US-based property management SaaS serving residential property managers and HOA/condo associations. Comparable to REI Master across residential property management and community/association workflows, with a much larger scale.
• Yardi: Global real estate and property management software suite used across residential, commercial, and holiday letting. Has ANZ presence and competes with REI Master for larger real estate and management rights accounts.
• AppFolio: US-listed vertical SaaS platform for residential and commercial property managers. Comparable to REI Master as a property management software vendor targeting SMB and mid-market agencies with integrated accounting.
• MRI Software: Global real estate software provider with a strong ANZ presence (including the legacy Rockend/Property Tree business). Competes broadly with REI Master across property management, trust accounting, and back-office workflows for real estate agencies and property managers.

Emerging players

• BuildingLink: Property management platform for condominium, HOA, and community associations globally. Comparable to REI Master's management rights and body corporate functionality, particularly for community title scheme operators.
• Inspection Express: Australian mobile property inspection app commonly bundled with property management software. Comparable to REI Master's REI Inspect module and competes for inspection workflows within ANZ property management.

Direct peers

• Console: Australian real estate and property management software vendor serving sales, property management, and trust accounting workflows. Direct competitor to REI Master in the ANZ real estate agency software market.
• Re-Leased: Cloud-based commercial property management software founded in New Zealand, serving commercial property managers and landlords across ANZ. Comparable to REI Master's Commercial Property Module and management rights workflows.
• PropertyMe: Australian cloud-based property management software platform serving real estate agencies and property managers. Direct competitor to REI Master in the Australian property management software market, with similar customer segments and cloud-first delivery model.
• PayProp: Automated rental payments and trust accounting platform widely used by Australian and NZ property managers. Directly comparable to REI Master's trust accounting and property management functionality for residential letting agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REIMasterSoftware
• LinkedInlinkedin.com/company/rei-master

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI Master