LeadsNearby

What LeadsNearby does

LeadsNearby is a privately held, vertically specialized digital marketing agency headquartered in Cary, North Carolina, founded in 2010 by Mark Sherwin and Bob Misita. The company exclusively serves home service contractors in the United States — primarily HVAC, plumbing, electrical, fire protection, garage door, roofing, concrete and foundation, and commercial HVACR businesses — providing a managed bundle of local SEO, Google Business Profile management, Google Ads and Local Service Ads, website design and development, reputation management, email marketing, social media marketing, content marketing, FAQ schema, and pay-per-click management on monthly recurring contracts. LeadsNearby differentiates from generalist agencies through deep vertical specialization and a proprietary technology stack that includes Nearby Now (a geo-located job check-in and review-generation platform that builds SEO-valued city pages from technician-submitted jobs), LaunchSMS (a two-way SMS/chat platform with FAQ buttons and quick-response templates), BookSmart Scheduler (online appointment booking), and the more recently launched Nexus AI optimization platform, all integrated natively with ServiceTitan, Housecall Pro, and ServiceTrade dispatch software. The company operates a consultative direct sales motion targeting owner-operators of SMB contracting businesses, with entry points including a free SEO audit and a 15-minute discovery call. Pricing is quote-based with no published rate cards, and revenue is generated primarily through monthly service retainers and integrated technology subscriptions; no funding rounds, revenue figures, or external investors are disclosed. LeadsNearby is a Google Premier Partner, a three-time IAC Award winner for Best Professional Services Website (2021–2023), and was recognized on the Inc. 5000 list in 2019.

Name

LeadsNearby

Legal name

LeadsNearby

Website

https://leadsnearby.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadsNearby is a privately held Cary, North Carolina digital marketing agency and proprietary technology platform that delivers integrated local SEO, reputation management, paid advertising, and dispatch-integrated software exclusively to U.S. home service contractors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Home Service Contractors

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Home service marketing
• Lead generation services
• Digital marketing agency
• HVAC contractor marketing
• Local SEO services

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services (Subscription): LeadsNearby provides a suite of digital marketing services to home service contractors on an ongoing retainer/contract basis. Services include website design and development, local SEO, Google Business Profile management, pay-per-click advertising, reputation management, social media marketing, email marketing, content marketing, Local Service Ads management, and FAQ schema optimization. Revenue is generated through monthly service contracts, with pricing tailored to the scope of services and client size.
2. Dispatch Software Integration & Technology: The company generates revenue by providing and maintaining proprietary technology tools (Nearby Now, LaunchSMS, BookSmart Scheduler) that integrate with third-party dispatch software platforms. These technology products are offered as part of the broader marketing services package or as standalone tools for existing clients.
3. Marketing Automation (ACE Program): Automated Customer Engagement (ACE) email marketing programs that pull data from dispatch software (e.g., ServiceTitan) to send targeted email campaigns to past customers, including abandoned estimate reminders and service reminders. This drives re-engagement revenue for clients and represents an additional service stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

LeadsNearby is a full-service digital marketing agency that helps home service contractors (HVAC, plumbing, electrical, fire protection, and similar trades) generate qualified leads and grow revenue. The company combines proprietary marketing technology platforms with managed services spanning SEO, paid media, reputation management, and marketing automation.

Product overview

LeadsNearby is a digital marketing agency and technology platform for home service contractors (HVAC, plumbing, electrical, and related trades). The company offers a portfolio of proprietary technology products including LaunchSMS (SMS/text messaging platform), Nearby Now (job check-in and review management), BookSmart Scheduler (online appointment booking), and Nexus AI (AI optimization platform). These core products integrate with popular dispatch software including ServiceTitan, Housecall Pro, and ServiceTrade. LeadsNearby complements its technology platform with a full suite of marketing services covering SEO, Google Business Profile management, website development, reputation management, pay-per-click advertising, local service ads, email marketing, social media marketing, content marketing, FAQ schema optimization, and mobile app development. The company primarily serves HVAC, plumbing, electrical, garage door, commercial HVACR, fire protection, concrete and foundation, roofing, landscaping, locksmith, irrigation, and other home service contractors.

Differentiator

Problem solved

Functional benefit

Brands

• LaunchSMS: SMS/MMS messaging and chat widget platform for service businesses to communicate with customers via text messages and automated responses
• Nearby Now
• BookSmart Scheduler
• Nexus AI
• PriMO (Target Market Analysis)

Products and services

• Nearby Now A proprietary reputation management and review-generation platform that aggregates and publishes verified customer reviews to improve the local search visibility and trust signals of home service contractor businesses.
• LaunchSMS A proprietary SMS marketing and customer-relationship automation tool that enables home service contractors to send targeted text campaigns, follow-ups, and appointment reminders.
• BookSmart Scheduler A proprietary scheduling and online booking tool that lets contractor customers request service appointments directly from digital marketing touchpoints.
• Nexus AI A proprietary AI-powered marketing intelligence platform that helps contractors analyze campaign performance, optimize spend, and identify high-intent local prospects.
• BizReal A proprietary business intelligence and reporting dashboard that gives contractor clients visibility into marketing ROI, lead quality, and revenue attribution.
• GeoGrids A proprietary local SEO platform that tracks and improves contractor search rankings across geographic grids, helping home service businesses dominate local map and organic results in their service areas.
• PriMO A proprietary marketing automation platform purpose-built for home service contractors to nurture leads, automate follow-up sequences, and convert inquiries into booked jobs.
• Managed Digital Marketing Services A full-service managed marketing offering for home service contractors that bundles SEO, paid search, paid social, content, and web design with the company's proprietary technology stack.

Quantifiable outcome

• 325% increase in website traffic; 70% increase in conversions; 35% increase in total revenue (2022 aggregate client stats)
• +10 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• ServiceTitancoreTechnology or IntegrationLeadsNearby offers pre-built integrations between its marketing platform (Nearby Now, LaunchSMS, BookSmart Scheduler) and ServiceTitan's dispatch and field service management software. Integration enables technicians to perform Nearby Now check-ins directly from within ServiceTitan, send review requests via a hashtag, and have website scheduling form submissions feed directly into ServiceTitan for appointment booking. The integration is designed to eliminate duplicate data entry and streamline the marketing-to-job workflow.
• Housecall ProcoreTechnology or IntegrationLeadsNearby provides integrations between its BookSmart Scheduler and other marketing tools with Housecall Pro field service software. Website form submissions and appointment requests can be automatically sent to Housecall Pro for scheduling and dispatch, similar to the ServiceTitan integration.
• ServiceTradecoreTechnology or IntegrationLeadsNearby integrates with ServiceTrade's field service management platform, enabling commercial fire protection and HVACR contractors (such as Tri State Fire) to use Nearby Now features without leaving ServiceTrade. The integration facilitates job check-ins and review request generation from within the ServiceTrade workflow.
• Nearby NowcoreTechnology or IntegrationNearby Now is a proprietary geo-located check-in and review-generation platform owned and operated by LeadsNearby. It enables field technicians to log jobs with descriptions, photos, and keywords tied to specific cities, automatically generating city pages on the contractor's website and triggering review requests to customers. It integrates with Google Business Profile, websites, and dispatch software platforms.
• LaunchSMScoreTechnology or IntegrationLaunchSMS is LeadsNearby's proprietary two-way SMS and chat platform for home service businesses. It enables real-time text communication with leads and customers, includes chat lead management, quick-response templates, an AI-enhanced FAQ widget, and a mobile app for field-based responses. It integrates with websites and feeds into dispatch software workflows.

Scale indicators20 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scorpion: Scorpion is a full-service digital marketing agency focused on SMB and home services clients, offering SEO, paid media, websites, and reputation management with proprietary technology — the closest direct competitor to LeadsNearby's agency-plus-proprietary-tech model.
• Blue Corona: Blue Corona (now part of Pecan AI / formerly under Linnworks) is a digital marketing agency specialized in home services contractors, providing SEO, PPC, web design, and analytics — a strong direct peer on the agency side for the same contractor vertical.
• NetLocal: NetLocal is a marketing agency focused on home service businesses (HVAC, plumbing, electrical) with a comparable mix of SEO, websites, paid media, and reputation management services.
• Creative Web Results: Creative Web Results is a digital marketing agency specifically serving HVAC, plumbing, and home service contractors with SEO, web design, and lead generation — a tightly comparable vertical peer to LeadsNearby.

Broad incumbents

• Web.com / Newfold Digital: Web.com (Newfold Digital, formerly owner of Yodle and Dex One) provides digital marketing, SEO, and website services to SMBs nationally, including home services — a much larger incumbent offering overlapping capabilities as part of a wider portfolio.
• Hibu: Hibu is a large, established marketing services provider (formerly Yellowbook) offering websites, SEO, SEM, and reputation management to SMBs across many verticals including home services — a broader incumbent with overlapping capabilities.

Emerging players

• Yext: Yext provides listings, GBP, reputation, and local SEO management software used by multi-location and SMB brands — an emerging player whose listings/reviews platform overlaps with parts of LeadsNearby's Nearby Now and GBP management stack.
• ServiceTitan: ServiceTitan is the leading field service management software for home service contractors and is expanding into marketing features (GBP, reviews, ads) and integrations with agencies like LeadsNearby — making it both a critical integration partner and a potential competitive vector into marketing services.
• Podium: Podium offers review management, messaging, and customer communication tools to home service businesses — an emerging player with meaningful overlap in reputation management and SMS, where LeadsNearby's LaunchSMS and Nearby Now also compete.
• LSA Partners: LSA Partners specializes in Google Local Service Ads management for home service contractors — an emerging niche peer competing for the same LSA-led acquisition motion that LeadsNearby bundles in its marketing stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/leadsnearby

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadsNearby