The Niles Agency

What The Niles Agency does

The Niles Agency is a family-owned independent insurance agency headquartered at 41 Katonah Ave, Katonah, New York, founded in 1932 by Harrison W. Niles and relocated from Yonkers to Katonah in 1957. The firm operates with 1-10 employees under second- and third-generation owners Bruce and Rud Niles, and serves individual, family, small-to-medium business, and high net worth clients across the Tri-State area (NY, NJ, CT).

The agency's core products split into Personal Insurance (homeowners, auto, umbrella liability, watercraft, life, flood, renters, condo/co-op, valuable items, motorcycle, and a Private Client Services division for high-value homes, antique/classic cars, fine art, and family offices) and Business Insurance (commercial lines, workers compensation, emergency service industry, transportation cargo, agriculture/farm, and cyber). All products are distributed through relationships with 16+ regional and national carriers including Travelers, Chubb, Hanover, Hartford, Progressive, Zurich, NYCM, Philadelphia Insurance, Preferred Mutual, Sterling, Utica National, Main Street America, Mid-Hudson Cooperative, Selective, Foremost, and National General.

The business model is commission-based: as an independent agent, the agency earns carrier commissions for placing and maintaining client policies and shops coverage across carriers on the client's behalf. The firm offers 24/7 personal service, claims assistance, free estimates, and ongoing policy review. Marketing is primarily relationship-driven via referrals, supplemented by a website, Facebook page, Google Places listing, and email/newsletter contact. There is no proprietary technology disclosed, and the operation runs as a traditional service-led brokerage rather than a technology platform.

Name

The Niles Agency

Legal name

The Niles Agency

Website

https://nilesagency.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

The Niles Agency is a family-owned independent insurance agency in Katonah, New York, serving individuals, families, small-to-medium businesses, and high net worth clients across the Tri-State area (NY, NJ, CT) with personal and commercial lines sourced from 16+ national and regional carriers on a commission basis.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Personal insurance
• Commercial insurance
• Independent insurance agency
• Umbrella liability coverage
• Insurance brokerage services

Headquarters

HQ city

Katonah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, The Niles Agency earns commissions from insurance carriers for placing and maintaining client policies. Revenue is generated through commissions on personal lines (auto, home, umbrella, watercraft, life) and commercial lines (business insurance, workers compensation, cyber insurance, agriculture).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Niles Agency is an independent insurance agency that places personal and commercial insurance policies on behalf of clients. Personal lines include homeowners, automobile, umbrella liability, watercraft, life, renters, condominium/co-op, flood, valuable items, and Private Client Services for high-net-worth clients. Commercial lines include small business owners insurance, workers compensation, emergency service industry coverage, transportation cargo, agriculture/farm, and cyber liability insurance. Coverage is sourced from 16+ regional and national carriers.

Product overview

The Niles Agency operates as an independent insurance agency offering a unified portfolio of insurance products and services. The core offerings consist of Personal Insurance (homeowners, automobile, umbrella liability, watercraft, and life insurance) and Business Insurance (commercial, workers compensation, emergency service, transportation cargo, agriculture/farm, and cyber insurance). The agency also offers bundled products including Family Insurance Bundle, Couples Insurance Plan, and Individual Insurance Package. A premium sub-brand, Private Client Services, serves high net worth clients with specialized coverage for valuable assets. All products are distributed through relationships with multiple insurance carriers, allowing the agency to shop coverage tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• The Travelers CompaniescoreChannel Partner/ Reseller/ DistributorSecond largest writer of U.S. commercial property casualty insurance and third largest writer of U.S. personal insurance through independent agents. Major carrier partner for The Niles Agency.
• ChubbcoreChannel Partner/ Reseller/ DistributorRecently merged with ACE, known for expertise in coverage and claims for high-value homes and autos. Premier writer of specialty business products including Executive Protection, Builders Risk, E&O, Excess liability.
• The Hanover Insurance GroupminorChannel Partner/ Reseller/ DistributorFounded in 1852, Worcester, MA-based property casualty insurer with 160-year history writing for businesses and individuals. Named top 50 most trustworthy financial firms by Forbes.
• National General InsuranceminorChannel Partner/ Reseller/ DistributorWinston-Salem, NC-based property and casualty insurance company, formerly GMAC Insurance Group, founded in 1920. Only insurance company in the U.S. from automotive industry.
• NYCM InsuranceminorChannel Partner/ Reseller/ DistributorFounded in 1899, Edmeston, NY-based company with over 800 employees specializing in Personal, Auto, Home & Umbrella coverage.
• The HartfordcoreChannel Partner/ Reseller/ DistributorLeading carrier for over 200 years with strength in property casualty and employee benefits. Recognized by JD Powers for outstanding service delivery.
• Progressive InsuranceminorChannel Partner/ Reseller/ DistributorOne of the largest providers of car insurance in the U.S. Also insures motorcycles, boats, RVs, commercial vehicles, and provides home insurance through select companies.
• Selective InsuranceminorChannel Partner/ Reseller/ Distributor42nd largest property casualty group specializing in business risks, and 6th largest flood insurer, established in 1926.
• Foremost (Farmers Insurance Group)minorChannel Partner/ Reseller/ DistributorMember of Farmers Insurance Group of Companies offering wide variety of home, life, specialty, commercial and auto insurance products across the United States.
• Main Street America GroupminorChannel Partner/ Reseller/ DistributorEstablished in 1923, offers property and casualty insurance in 36 states, surety bonds in 47 states and DC, annually writes more than $1 billion in premium.
• Mid-Hudson Cooperative InsuranceminorChannel Partner/ Reseller/ DistributorCo-operative insurance company in New York State specializing in Commercial and Personal Insurance products.
• Philadelphia Insurance Companies (PHLY)minorChannel Partner/ Reseller/ DistributorSpecializes in unique commercial risks including professional liability. Received A++ rating with AM Best.
• Preferred Mutual Insurance CompanyminorChannel Partner/ Reseller/ DistributorStarted in 1896, employs more than 270 people, operates with over 450 independent agents in New York, New Jersey, Massachusetts, and New Hampshire.
• Sterling Insurance CompanyminorChannel Partner/ Reseller/ DistributorSince 1895, provides insurance protection including homeowners, equestrian estate, mobile homeowners, tenant homeowners, dwelling fire, personal automobile, personal umbrella, landlord package, business owners, special multi-peril and commercial fire.
• Utica National Insurance GroupminorChannel Partner/ Reseller/ DistributorTop 100 nationally recognized insurer providing personal and commercial insurance products and services, with the second-largest E&O business in the U.S.
• Zurich Insurance GroupcoreChannel Partner/ Reseller/ DistributorGlobal insurance company organized into three core business segments: General Insurance, Global Life and Farmers. Employs around 60,000 people serving customers in more than 170 countries.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leavitt Group: Network of independent insurance agencies offering personal and commercial lines through multiple carrier relationships, structurally similar to The Niles Agency but operating across the western U.S. Both are independent, multi-carrier brokerages focused on relationship-driven service.
• The Hilb Group: Mid-sized independent insurance brokerage acquiring and operating local agencies across the U.S., offering personal, commercial, and HNW coverage. Comparable as a peer-broker model with multi-carrier access and family/small-agency DNA at acquired offices.
• Starkweather & Shepley Insurance Brokerage: Regional independent insurance brokerage headquartered in Rhode Island, family-operated with similar multi-carrier distribution across personal and commercial lines. Comparable size, ownership profile, and Northeast independent-agency operating model.

Broad incumbents

• Brown & Brown Insurance: Large publicly traded insurance brokerage built largely through acquisitions of independent agencies like The Niles Agency. Comparable as a scaled version of the same independent agency model with multi-carrier distribution and broad P&C offerings.
• Hub International: Large insurance brokerage serving personal and commercial clients across North America through a network of offices. Comparable in product breadth and carrier relationships, but at far greater scale and geographic reach.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant personal lines and commercial lines brokerage operations. Comparable as a multi-carrier broker with overlapping product mix, though far larger and publicly traded.
• USI Insurance Services: Large national insurance brokerage serving middle-market commercial and personal clients with multi-carrier solutions. Comparable offering structure but operating at significantly greater scale and geographic breadth.
• Acrisure: Rapidly growing insurance brokerage built through acquisitions of independent agencies. Highly comparable business model — acquiring family-style agencies and layering technology and capital — and a potential roll-up acquirer for agencies like The Niles Agency.
• NFP (an Aon company): Mid-to-large insurance brokerage with strong personal lines, commercial, and HNW practices, serving clients across the U.S. Comparable in product and customer mix, especially the HNW/private client segment.
• Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing personal and commercial insurance brokerage services to businesses and individuals. Comparable multi-carrier broker model, though operating at substantially larger scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NilesAgency
• LinkedInlinkedin.com/company/the-niles-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Niles Agency