What Yuboto does

Yuboto is a privately held Greek telecommunications and omnichannel communications provider founded in 2007 and headquartered in Metamorfosi, Greece. The company operates an integrated cloud-based stack spanning omnichannel messaging (SMS, Viber Business Messages, Mobile Landing Pages), VoIP telephony and an in-house-built cloud PBX (VPBX), email marketing with automation, an omnichannel Contact Center consolidating 10+ messaging channels, OTP/2FA delivery, an online booking platform (Calendapp), Click2Call callback, electronic forms with digital signatures, and global wholesale voice and SMS termination. Its proprietary differentiators are the in-house VPBX (2019), the first Greek-speaking AI Voice Agent (2025, in partnership with Voice Logica), and 70+ native CRM/ERP/e-commerce integrations, all EETT-licensed and ISO 27001/9001 certified.

Yuboto monetizes through a mix of usage-based pricing (SMS at roughly €0.035–€0.050/message, Viber, OTP, Click2Call airtime, wholesale termination) and recurring subscriptions (VPBX per-seat, VoIP numbers from €24/year, unlimited email marketing, Calendapp, Contact Center, reseller programs). Distribution combines self-serve product-led sign-ups, sales-assisted enterprise engagement ([email protected]), two reseller programs (SMS/Viber and VoIP Telephony), direct wholesale sales to carriers and CPaaS platforms, and active participation in global telecom events (Wholesale World Congress, Messaging & SMS World, GCCM Europe).

The company serves 25,000+ businesses across retail, healthcare, hospitality, financial services, education, fitness, and telecom operator/wholesale verticals, with enterprise logos including OPAP, ACS, Interamerican, Nespresso, Mercedes-Benz, Novartis, Avon, GAP, the Athens Stock Exchange, and Greek government entities (e-EFKA, Region of North Aegean). Co-founders Apostolos Ioakeim and Konstantinos Liadakis lead the company, which has remained privately funded with no disclosed venture capital or institutional rounds.

Name

Yuboto

Legal name

Yuboto Ltd.

Website

https://yuboto.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Yuboto is a Greek cloud communications provider offering omnichannel messaging (SMS, Viber, email), VoIP/VPBX telephony, an AI Voice Agent, Contact Center, OTP, and wholesale termination to 25,000+ businesses across retail, healthcare, hospitality, finance, and telecom verticals.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telemarketing Bureaus and Other Contact Centers (561422), Telecommunications Resellers (517121)

SIC

Services-Telephone Interconnect Systems (7385), Radiotelephone Communications (4812)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

International Voice Wholesale (carrier voice, termination, A2P routing) (HDAIAEAD), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Voice Calling (VoIP) Apps (BPAMACAC), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Cloud communications services
• Business messaging solutions
• VoIP telephony services
• Omnichannel marketing platform
• Wholesale voice termination

Headquarters

HQ city

Metamórfosis

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Omnichannel Messaging (SMS, Viber): Usage-based and subscription-based billing for bulk SMS and Viber Business Messages. Pay-as-you-go credits available, plus 40+ subscription plans with volume discounts. Cost per SMS typically ranges from €0.035 to €0.050.
2. VoIP Telephony & Cloud PBX (VPBX): Annual subscription and per-seat pricing for VoIP numbers (from €24/year for Greek VoIP numbers), cloud phone system (VPBX) with no contracts or equipment costs. SIP trunk available for call termination.
3. Email Marketing Platform: Monthly subscription model with unlimited email sending. No per-message charges for subscribers. 97% deliverability guaranteed.
4. OTP & 2FA Services: Pay-as-you-go and subscription-based pricing for one-time password delivery across SMS, Viber, and Voice channels.
5. Wholesale Voice & SMS Termination: Wholesale rates for telecom operators, carriers, VoIP providers, CPaaS platforms, and enterprises requiring high-volume voice and SMS termination globally.
6. Click2Call: Pay-as-you-go service where air time credits are purchased for call bridging functionality. No long-term commitments.
7. Calendapp Online Booking: Subscription-based online appointment scheduling with SMS/Viber reminders. Instant activation within one business day.
8. Reseller Programs (SMS/Viber & VoIP): Partners (advertising agencies, marketing consultants, IT professionals, MSPs) purchase at wholesale rates and resell under their own pricing, generating margin on every transaction.
9. Contact Center Platform: Subscription-based omnichannel customer support and marketing platform consolidating 10+ communication channels with AI chatbots and automation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yuboto provides cloud-based omnichannel communication services for businesses, including bulk SMS and Viber Business Messages, email marketing, cloud telephony (VoIP numbers, SIP trunking, VPBX cloud phone system), AI voice agents, an omnichannel Contact Center, online booking (Calendapp), OTP/2FA delivery, and Click2Call callback. The company also offers wholesale voice and SMS termination to telecom operators and carriers globally, and operates two reseller programs (SMS/Viber and VoIP Telephony) for channel partners.

Product overview

Yuboto offers a comprehensive telecommunications and digital marketing platform architecture. The core portfolio centers on Octapush (omnichannel messaging platform for SMS, Viber, and Landing Pages), Yuboto-Telephony (VoIP telephony sub-brand including VPBX cloud phone system, VoIP numbers, and SIP Trunk), and Contact Center (omnichannel customer support platform). Supporting products include AI Voice Agent (Greek-speaking AI voice assistant in partnership with Voice Logica), Click2Call (free callback service), Email Marketing Platform, Calendapp (online booking), Yuboto Forms, Mobile Landing Pages, OTP service, MyNumber and MyVoIP management platforms, and Wholesale Voice & SMS Termination. The platform architecture enables businesses to manage messaging, telephony, customer support, and appointments through integrated channels with AI-powered capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Octapush: Omnichannel messaging platform by Yuboto combining SMS, Viber, and Landing Pages
• VPBX
• Calendapp
• Yuboto Forms
• Contact Center
• MyNumber
• MyVoIP
• Click2Call

Products and services

• Octapush Yuboto's omnichannel messaging platform that connects businesses with customers through SMS, Viber, and Mobile Landing Pages, with subscriber growth tools, two-factor authentication, short trackable URLs, and detailed campaign reporting.
• Yuboto VPBX Cloud phone system for businesses offering 50+ digital features, free number portability, instant activation, and telephony cost reduction of up to 70%. Available with AI Addon featuring AI IVR, Smart Voicemail, AI Receptionist, and Survey capabilities.
• AI Voice Agent The first Greek-speaking AI Voice Agent, an intelligent voice assistant that understands, responds, and serves customers 24/7, developed in collaboration with Voice Logica.
• Click2Call Free callback service that lets customers request an immediate callback with one click, connecting them directly to a company representative at no cost.
• Email Marketing Platform Advanced email marketing platform with drag-and-drop editor, complete automation workflows, and guaranteed deliverability, supporting promotional and transactional emails with personalization, A/B testing, and detailed analytics.
• Contact Center All-in-one omnichannel platform for customer support and marketing unifying 10+ channels (WhatsApp, Messenger, Telegram, SMS, email, tickets, live chat) with AI chatbots powered by OpenAI and Dialogflow.
• Calendapp Online booking and appointment management system that organizes availability, reduces no-shows, and supports booking through website, social media, SMS, and Viber.
• SMS Marketing Bulk SMS marketing service with dynamic sender ID, short trackable URLs, rich landing pages, personalized content, and SMS templates for instant audience connection.
• Viber Business Messages Official Gold Partner Viber Business Messaging service offering rich content with images, emojis, CTAs, two-way communication, and fallback SMS with 98%+ delivery rates.
• Mobile Landing Pages No-code mobile landing page creator with responsive design, 6 dynamic variables for personalization, and delivery via SMS or Viber.
• Yuboto Forms No-code online form builder for data collection with logic, conditions, 20+ question types, electronic contracts with digital signatures, and GDPR-compliant document storage.
• One Time Passwords (OTP) Secure one-time password delivery service for user authentication and transaction verification, offering 99% deliverability via SMS, Viber, and Voice Call channels with easy API integration.
• VoIP Telephony Voice over IP telephony service that reduces communication costs while providing superior call quality and flexibility, offering Greek VoIP numbers from 65 cities and international numbers from 60+ countries.
• Wholesale Voice & SMS Termination Global wholesale voice and SMS termination for telecom operators, service providers, and enterprises, with worldwide direct and premium routes, CLI & Non-CLI options, 24/7 traffic monitoring, and fraud prevention.
• Yuboto-Telephony Sub-brand offering VoIP telephony services including Greek VoIP numbers from 65 cities, international numbers from 60+ countries, SIP Trunk, Cloud Phone System (VPBX), Fax to Email, and Number Parking services.

Quantifiable outcome

• Reduce telephony costs by up to 70%
• +5 more outcomes

Named customers36 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration63 records

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Voice LogicacoreTechnology or Integration · 1 January 2025In 2025, Yuboto collaborated with Voice Logica to bring to market the first AI Voice Agent designed specifically for Greek-speaking communication. Voice Logica provides the AI technology powering Yuboto's AI IVR, Smart Voicemail, AI Receptionist, and Survey features within the VPBX platform. Voice Logica AI is also listed as an integration on Yuboto's integrations page, with their website linked from both the partners and integrations sections.
• Rakuten ViberflagshipStrategic or Co-development Partner · 1 January 2017Yuboto became an official Viber Rakuten partner in Greece in 2017 and has since achieved Gold Partner status. The partnership enables Yuboto to offer Viber Business Messages, Viber Business Calls, and other Viber-integrated services. In 2024, Yuboto was the first in Greece to launch Viber Business Calls, a new service allowing app users to connect by voice call with brands that have official Viber Business Accounts. The partnership is a cornerstone of Yuboto's omnichannel messaging strategy.
• inalanminorStrategic or Co-development Partnerinalan is listed as a strategic partner of Yuboto, appearing in the 'Strategic Partners' section of the website alongside Rakuten Viber. The nature of the partnership relates to telecommunications infrastructure and connectivity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CM.com: European CPaaS player offering messaging (SMS, WhatsApp, Viber), voice, and omnichannel customer engagement. Directly comparable omnichannel product mix and mid-market European customer base to Yuboto.
• Bird (formerly MessageBird): Global omnichannel CPaaS with SMS, Voice, WhatsApp Business, and an in-house Flow Builder. Overlaps heavily with Octapush and Yuboto Contact Center across messaging and conversational channels.
• Infobip: Croatia-headquartered global CPaaS offering SMS, Viber Business Messages, WhatsApp, email, and customer engagement solutions. Closest European peer of similar scale, product breadth, and Viber partnership structure.
• Plivo: Cloud communications platform providing SMS, voice, and WhatsApp APIs targeted at SMB and mid-market customers. Comparable CPaaS product set with similar wholesale and self-serve pricing model.
• Telnyx: Carrier-grade VoIP and messaging provider with private network infrastructure and SIP trunking. Directly comparable VoIP telephony and wholesale termination capabilities to Yuboto-Telephony.
• Apifon: Greece-based messaging and customer engagement platform offering SMS/Viber/email/voice. Most direct Greek-market competitor to Yuboto with overlapping product portfolio and target segments.

Broad incumbents

• Twilio: Largest global CPaaS with messaging, voice, email, and contact center offerings. While much larger, Twilio anchors the upper bound of competition for Greek and regional mid-market accounts.
• Vonage (Ericsson): Now part of Ericsson's Business Area Global Communications Platform, Vonage provides UCaaS, CCaaS, and CPaaS. Overlap with Yuboto's VPBX, Contact Center, and messaging products at higher enterprise tier.
• Sinch: Global CPaaS incumbent serving enterprises across messaging, voice, email, and conversational AI at much larger scale. Direct overlap in SMS/Viber/voice with pricing pressure implications for Yuboto.

Emerging players

• Talkdesk: Cloud contact center provider with growing AI voice agent capabilities. Partial overlap with Yuboto Contact Center and the new AI Voice Agent on conversational customer support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yuboto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuboto