Dorr Group

What Dorr Group does

Dörr Group GmbH is a privately held, family-owned German luxury supercar dealership and motorsport group headquartered in Frankfurt am Main, operating as the official contract partner (Vertragspartner) for fifteen-plus ultra-luxury and high-performance automotive brands including McLaren, Lamborghini, Bugatti, Pagani, Aston Martin, Pininfarina, Dallara Stradale, Singer, BAC, Czinger, Morgan, Triumph, KTM, Gordon Murray Automotive, and Rimac. The company operates eight physical locations across Germany (Frankfurt, Berlin, Düsseldorf, Munich, Stuttgart, Augsburg, Hockenheim) and Mallorca, Spain, selling new, pre-owned, and limited-edition vehicles with publicly listed prices ranging from approximately €100,000 to over €4.6 million per unit, alongside a motorsport-grade aftersales and service operation delivered by teams with racing pedigree.

The business model is built on three integrated revenue streams: (1) vehicle sales of new, pre-owned, and limited-edition supercars and motorcycles; (2) after-sales service, maintenance, and high-end optimization for luxury vehicles; and (3) motorsport operations, including an in-house racing team competing in the DTM (Deutsche Tourenwagen Masters) and customer racing programs, managed through the Home of Speed subsidiary. The company goes-to-market primarily through direct retail at showrooms, supported by signature experiential events (Dörr Group Day, Ocean Bull Run, Mallorca Experience, Splendid Yachting Croatia), an in-house biannual Pit Lane magazine published since 2016, and organic social/video channels. Family ownership is central: Rainer Dörr is CEO & Founder, Benjamin Genic serves as Managing Director, and multiple Dörr family members hold operating roles (Evelyn Dörr in Brand & Culture, Phil Dörr in McLaren sales, Robin Dörr managing DTM & Customer Racing, Ben Dörr as McLaren Junior Pro Driver and DTM Pilot). The corporate structure comprises wholly owned subsidiaries Dörr AM Automotive GmbH (Aston Martin operations), Dörr Automotive GmbH (McLaren and multi-brand), and Home of Speed by Dörr Group GmbH (motorsport). No external investors, funding rounds, or parent-company relationships are disclosed.

Name

Dorr Group

Legal name

Dörr Group GmbH

Website

https://doerrgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Dörr Group is a privately held, family-owned German luxury supercar dealership and motorsport group operating as authorized contract partner for 15+ ultra-luxury brands (McLaren, Lamborghini, Bugatti, Pagani, Rimac) across 8 locations in Germany and Mallorca, serving high-net-worth collectors with vehicle sales, motorsport-grade service, and DTM racing.

Ownership category

akta.pro rank

Product category

Luxury Automotive Dealership

NAICS

Automobile Dealers (4411), New Car Dealers (441110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Exotic Supercar Rentals (THADAMAA)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Luxury car dealership
• Supercar sales
• Automotive service
• Motorsport racing
• High-performance vehicles

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and pre-owned luxury supercars and supersportwagen from their portfolio of 15+ brands including McLaren, Lamborghini, Bugatti, Pagani, Aston Martin, and others. Vehicles range from approximately €100,000 to over €4 million.
2. Service and Maintenance: Aftermarket service, maintenance, repairs, and high-end optimization for luxury vehicles. Teams work with modern technology and motorsport expertise.
3. Motorsport Operations: Dörr Group operates their own motorsport team participating in DTM and other racing series, which generates revenue through racing operations and customer racing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dörr Group is a Frankfurt-based multi-brand luxury supercar dealership and service provider. The company sells new and pre-owned high-performance vehicles and motorcycles across 15+ official brand partnerships (McLaren, Lamborghini, Bugatti, Pagani, Aston Martin, Pininfarina, Rimac, Gordon Murray Automotive, KTM, Morgan, Triumph, Singer, BAC, Czinger, Dallara Stradale). It also offers motorsport-grade aftersales service, an in-house DTM racing team, and exclusive lifestyle events.

Product overview

Dörr Group is a German multi-brand luxury supercar dealership headquartered in Frankfurt, operating as the official contract partner for 15+ exclusive automotive brands including McLaren, Lamborghini, Bugatti, Pagani, Aston Martin, Rimac, Gordon Murray Automotive, KTM, Morgan, Triumph, Singer, BAC, Czinger, Dallara Stradale, and Pininfarina. The company operates a unified business model combining vehicle sales (new, pre-owned, and limited editions), high-end aftersales service enriched by genuine motorsport DNA, and an active in-house motorsport program competing in DTM and customer racing. It further differentiates through signature customer experiences — including the annual Dörr Group Day, Mallorca Experience, Ocean Bull Run, and Splendid Yachting Croatia — as well as its in-house Pit Lane magazine and dedicated locations across Germany and Mallorca.

Differentiator

Problem solved

Functional benefit

Brands

• Pit Lane: The company's in-house magazine published twice yearly since 2016, featuring exclusive automotive content, brand news, and interviews.

Products and services

• Vehicle Sales (Fahrzeuge) Sale of new and pre-owned luxury and supercars, including limited editions and motorsport-derived vehicles. The portfolio spans brands such as McLaren, Lamborghini, Bugatti, Pagani, Aston Martin, Pininfarina, Rimac, Gordon Murray Automotive, KTM, Morgan, Triumph, Singer, BAC, Czinger, and Dallara Stradale. Pricing ranges from approximately €5,745 (Triumph Speed 400) to over €4.6 million (Bugatti Chiron Sport 110Ans 1of20).
• Service & Maintenance Maintenance and repair services for luxury and high-performance vehicles, performed by teams with motorsport DNA using state-of-the-art equipment at multiple German locations.
• Dörr Motorsport The company's own motorsport team competing in DTM (Deutsche Tourenwagen Masters) and customer racing programs. The team applies racing-derived knowledge directly to vehicle sales, services, and customer consulting.
• Dörr Group Signature Events Exclusive customer and lifestyle events including the annual Dörr Group Day at Hockenheimring, Mallorca Experience, Ocean Bull Run, and Splendid Yachting Croatia combining supercar driving with luxury yachting experiences.

Quantifiable outcome

• Doerr Group Day 2023 brought together nearly 100 Hypercars and Supersportwagen with approximately 450 guests, setting a new visitor record
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• McLarencoreChannel Partner/ Reseller/ DistributorDörr Group is an official contract partner for McLaren, offering sales and service for the full McLaren lineup including Sports Series, Super Series, and Ultimate Series vehicles.
• LamborghinicoreChannel Partner/ Reseller/ DistributorOfficial Lamborghini dealer partner, managing sales and service across Germany with dedicated Lamborghini Frankfurt and other locations.
• BugatticoreChannel Partner/ Reseller/ DistributorAuthorized Bugatti dealer providing sales and service for Bugatti vehicles in Germany.
• PaganicoreChannel Partner/ Reseller/ DistributorOfficial Pagani Deutschland dealer partner for sales and specialized service.
• Aston MartincoreChannel Partner/ Reseller/ DistributorAuthorized Aston Martin dealer for sales and service in Germany.
• PininfarinacoreChannel Partner/ Reseller/ DistributorOfficial dealer partner for Pininfarina vehicles including the Battista and B95.
• Dallara StradalecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dallara Stradale track cars.
• SingercoreChannel Partner/ Reseller/ DistributorProduct specialist partner for Singer vehicle re-imaginings.
• BAC (Briggs Automotive Company)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for BAC Mono and other BAC vehicles.
• CzingercoreChannel Partner/ Reseller/ DistributorOfficial dealer partner for Czinger vehicles including the 21C.
• MorgancoreChannel Partner/ Reseller/ DistributorAuthorized Morgan dealer for the full lineup including Plus Four, Super 3, and Supersport.
• TriumphcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Triumph motorcycles including Street Triple, Speed Triple, Bonneville, Tiger, Rocket 3, and off-road models.
• KTMcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KTM X-BOW vehicles including GT-XR and GT2 racing variants.
• Gordon Murray AutomotivecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Gordon Murray Automotive vehicles including T.50, T.50s Niki Lauda, T.33, and T.33 Spider.
• RimaccoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Rimac electric hypercars including Nevera and Nevera R.
• Azimut YachtwerkminorGTM or Marketing PartnerCollaboration partner for Yachting Meets Supersportscars event, combining Azimut yachts with Dörr Group supercars for exclusive 4-day events in Croatia.
• Splendid Yachting CroatiaminorGTM or Marketing PartnerEvent partner for yachting experiences combined with supercar driving experiences in Croatia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lueg Group: Lueg is one of Germany's largest multi-brand automotive dealership groups with a strong presence in premium and luxury brands and a broad DACH footprint. Directly comparable to Dörr as another German multi-brand retailer operating across premium OEM franchises with aftersales, though it spans a wider price/brand band including volume luxury brands.
• AVAG Group: AVAG is a major German multi-brand automotive retail and service group. Comparable to Dörr in operating an authorized multi-brand premium/luxury dealership network across Germany with full-service capabilities, though broader in brand and price segment.
• Senger Group: Senger is a German multi-brand automotive dealership group representing several premium OEMs across multiple locations. Comparable to Dörr in authorized multi-brand premium retail in Germany, with deeper mass-premium brand breadth but less concentration on exotic/supercar manufacturers.
• H.R. Owen: H.R. Owen is the UK's leading luxury car retailer representing Bugatti, Lamborghini, Aston Martin, Ferrari and Bentley among others. Closest international peer to Dörr given similar supercar-led multi-brand mix and luxury customer focus; serves as a benchmark for UK market geography versus Dörr's DACH/Mallorca focus.
• Tom Hartley: Tom Hartley is a UK-based independent specialist in ultra-luxury and supercar sales, particularly for limited-edition and high-value pre-owned vehicles (including McLaren, Ferrari, Lamborghini, Bugatti). Comparable to Dörr in deep supercar focus, emphasis on rare vehicle allocation, and HNW relationship-driven sales model.
• O'Gara Coach Company: O'Gara is a US-based multi-brand ultra-luxury and luxury automotive retailer representing Bugatti, Bentley, Rolls-Royce, Lamborghini, Aston Martin and others. Comparable to Dörr in supercar-led multi-brand authorized retailing, though operating in a different geography (US West Coast and South Florida).
• Manhattan Motorcars: Manhattan Motorcars is a New York-based authorized dealer representing Bentley, Lamborghini, Rolls-Royce, Bugatti, McLaren and other supercar brands. Closest US East Coast peer to Dörr in terms of brand portfolio overlap and HNW customer focus in a major metropolitan market.
• Braman Motorcars: Braman is a Florida-based luxury automotive dealership group representing Bentley, Rolls-Royce, Lamborghini, McLaren, Porsche and other premium brands. Comparable to Dörr in supercar/luxury multi-brand authorized retail; differs in US Florida geography and broader premium-mass brand coverage.

Emerging players

• Manthey Racing: Manthey Racing is a German motorsport specialist with a Porsche works-supported racing team and customer-racing programs. Comparable to Dörr Motorsport on the DTM/racing-services side as a Germany-based independent motorsport entrant offering customer racing and racing-derived service expertise.

Regional players

• ABT Sportsline: ABT is a German motorsport and performance-tuning firm with DTM heritage (formerly operating an Audi-supported DTM team) and aftermarket tuning products. Comparable to Dörr Motorsport in terms of combining Germany-based DTM racing operations with motorsport-derived commercial activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/doerrgroup
• Facebookfacebook.com/doerrgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dorr Group