PlusROI

What PlusROI does

PlusROI Online Marketing Inc. is a Victoria, British Columbia-based digital marketing agency founded in 2007, operating as PlusROI from headquarters in Victoria and a secondary office in Courtenay. The firm delivers a full suite of digital marketing services to small and medium-sized businesses, with four core offerings (Online Advertising, AI Search Optimization, Search Engine Optimization, and WordPress-based Web Design & Development) supplemented by content marketing, email marketing, social media management, Google Analytics setup, thought leadership, fractional CMO, custom training, and managed WordPress hosting. In January 2025, PlusROI launched what it describes as Canada's first dedicated AI Search Optimization (AISO) service, focused on helping client websites remain discoverable in AI-driven search platforms such as ChatGPT and Perplexity. The firm also operates a Tourism Marketing vertical and a sub-brand called JumpStartWeb targeting the small business market.

The business is funded by recurring monthly service contracts supplemented by one-time Online Marketing Audits priced between $500 and $3,500. Pricing for ongoing services is quote-based and not publicly disclosed. The go-to-market is sales-led and direct: prospective clients engage via website contact forms, phone calls, email, or a Google Calendar booking link, with the firm serving customers in the US, Canada, the UK, Germany, and Australia through remote delivery. The company is entrepreneur-owned, with founders Rob Cooper and Rian Bowden named in source material, and holds Google Premier Partner status, which the firm states places it in the top 3% of Google Agencies globally. Headcount is reported as 1-10 employees, and the firm has not disclosed revenue or external funding.

Name

PlusROI

Legal name

PlusROI Online Marketing Inc.

Website

https://plusroi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PlusROI is a Victoria, BC-based digital marketing agency founded in 2007 that serves small and medium-sized businesses across the US, Canada, UK, Germany, and Australia with SEO, online advertising, web design, content marketing, and AI Search Optimization services. A Google Premier Partner with 1-10 employees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Digital marketing services
• Search engine optimization
• Online advertising management
• Web design development
• AI search optimization

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Ongoing monthly improvement services for clients including SEO, online advertising, web design, content marketing, and AI search optimization. Services are delivered with a metrics-driven, ROI-based approach with transparent reporting.
2. Audit Services: One-time audit services priced between $500 and $3,500 depending on the size of the client's online presence and potential for growth. Comprehensive deep dive analysis with actionable recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PlusROI is a Victoria, BC-based digital marketing agency that delivers ROI-based, metrics-driven marketing services to small and medium-sized businesses. Core offerings include online advertising management, search engine optimization, WordPress web design and development, and a pioneering AI Search Optimization (AISO) service. Supporting services include content marketing, email marketing, social media management, Google Analytics setup, fractional CMO engagements, tourism marketing solutions, and comprehensive online marketing audits priced between $500 and $3,500.

Product overview

PlusROI is a digital marketing agency founded in 2007, operating as a Google Premier Partner. The company offers a comprehensive suite of online marketing services centered around four core pillars: Online Advertising (Google Ads and social platforms), AI Search Optimization (AISO) as their innovative AI-focused service, Search Engine Optimization (SEO), and Web Design & Development (WordPress-based). These core services are complemented by supporting offerings including Thought Leadership Services, Google Analytics Setup and migration, Blogging and Content Marketing, Email Marketing, Social Media Services, Consulting & Advisory, Custom Web Marketing Training, WordPress Hosting, Fractional CMO Services, and Tourism Marketing solutions. The company also provides DIY educational webinars on SEO, conversion optimization, and web analytics. Services are delivered with an ROI-based, metrics-driven approach focused on measurable monthly improvement for client revenues.

Differentiator

Problem solved

Functional benefit

Brands

• JumpStartWeb: A partner site for small service businesses, launched in 2009 as a separate web site and service focused solely on helping the small business market.

Products and services

• AI Search Optimization (AISO) A dedicated service helping businesses optimize their online presence for AI-powered search platforms and algorithms, ensuring websites are discoverable and well-ranked in AI-driven search results.
• Online Advertising Performance-based online advertising across Google Ads, social media platforms, and other digital channels to drive targeted traffic and conversions for SMBs.
• Search Engine Optimization (SEO) Organic search optimization services including keyword research, on-page and off-page SEO, technical SEO, and competitive analysis to improve search rankings.
• Web Design & Development WordPress-based website design and development ranging from personal sites to custom ecommerce projects, with focus on fast loading, high conversion, and technical SEO best practices.
• Online Marketing Audits Comprehensive website and digital presence audits priced between $500 and $3,500, analyzing site performance, SEO, social properties, conversion strategies, and AI-readiness for tools like ChatGPT and Perplexity.
• Blogging and Content Marketing Services Content creation and marketing services supporting social, inbound, and SEO goals through strategic blog content and content strategy.
• Email Marketing Email marketing campaigns and newsletter management services for customer engagement and lead nurturing.
• Social Media Services
• Consulting & Advisory Services
• Custom Web Marketing Training Customized training programs for teams on web marketing best practices, SEO, analytics, and digital marketing skills.
• WordPress Web Hosting Services Managed WordPress hosting services for client websites.
• Fractional CMO Services Part-time or fractional chief marketing officer services for businesses needing senior marketing leadership without full-time executive hire.
• Tourism Marketing Specialized marketing solutions for tourism businesses including hotels, resorts, and travel companies.
• Thought Leadership Services Strategic services to help businesses establish industry authority and thought leadership positioning through content and marketing initiatives.
• Google Analytics Setup Setup and configuration of Google Analytics 4 tracking, goal tracking, and analytics infrastructure for measuring marketing performance.

Quantifiable outcome

• Every audit client has been appreciative and excited about the value of opportunities found

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status, placing PlusROI in the top 3% of Google Agencies. This partnership provides access to Google's advertising platforms, tools, and certification programs for serving clients with Google Ads and related services.
• Facebook/MetacoreTechnology or IntegrationPartner for Facebook advertising services, enabling PlusROI to manage Facebook and Instagram ad campaigns for clients.
• LinkedIn AdvertisingcoreTechnology or IntegrationPartner for LinkedIn advertising services, enabling B2B advertising solutions for professional audiences.
• What Works MarketingminorChannel Partner/ Reseller/ DistributorPartner site for small service businesses, separate brand operated by PlusROI team.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and content marketing for SMB and mid-market clients. Directly comparable to PlusROI given its similar multi-channel service portfolio and ROI-driven positioning.
• Thrive Internet Marketing Agency: Multi-service digital agency providing SEO, PPC, web design, social media, and content marketing. Comparable to PlusROI through its shared SMB focus and full-funnel digital marketing service mix.
• Ignite Visibility: Digital marketing agency specializing in SEO, paid media, social, email, and CRO for mid-market clients. Comparable as a multi-channel competitor with overlapping service breadth to PlusROI.
• Disruptive Advertising: Performance-focused agency specializing in paid media, SEO, and lifecycle marketing. Comparable to PlusROI for its emphasis on measurable ROI across paid search and paid social channels.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion rate optimization. Comparable to PlusROI through overlapping paid media expertise and ROI-driven service approach.
• SmartSites: Digital marketing agency offering web design, SEO, PPC, and social media for SMBs. Comparable to PlusROI for its SMB focus and similar multi-service web marketing portfolio.
• Coalition Technologies: SEO, web design, and digital marketing agency serving SMB and mid-market clients. Comparable through overlapping SEO and web design service offerings targeting a similar SMB segment.
• LYFE Marketing: Social media and digital marketing agency serving SMB clients across multiple platforms. Comparable to PlusROI through its SMB segment focus and multi-channel digital marketing services.
• Higher Visibility: Digital marketing agency offering SEO, paid media, web design, and content marketing. Comparable through similar service mix and SMB to mid-market customer orientation.
• Single Grain: Performance marketing agency offering SEO, paid media, content marketing, and SaaS marketing services. Comparable to PlusROI through multi-channel digital marketing offerings and ROI-driven approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plusroi
• YouTubeyoutube.com/channel/UCRXaX_97REdjFLf6VI4RoMg
• Facebookfacebook.com/PlusROI
• LinkedInlinkedin.com/company/plusroi-online-marketing-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlusROI