Social CBD
Social CBD is a Phoenix-based direct-to-consumer e-commerce brand selling hemp-derived CBD wellness products including drops, gummies, capsules, topicals, pet products, and probiotics. Founded in 2019, it operates as a subsidiary of GenCanna and serves US health-conscious consumers via owned storefront, subscription, and B2B wholesale channels.
- Company typePrivate
- Founded2019
- HeadquartersPhoenix, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Social CBD does
Social CBD is a Phoenix-based direct-to-consumer e-commerce brand founded in 2019 that sells hemp-derived CBD wellness products to US consumers. The company operates as a brand under GenCanna, a strategic operating company in the hemp and CBD industry, and markets approximately 31 SKUs across seven product categories: CBD Drops (isolate, broad spectrum, and full spectrum formulations in strengths from 750MG to 2000MG), CBD Gummies (vegan, melatonin-free sleep and daily wellness formulas), CBD Capsules (pre-dosed gel capsules), CBD Topicals (muscle creams, balm sticks, body lotions, and warming relief creams), CBD Body Lotions, Pet CBD Drops, and Probiotic+ Supplements. Product differentiation rests on three pillars: (1) mandatory third-party batch laboratory testing with publicly accessible Certificates of Analysis for every batch, (2) proprietary nanoemulsification technology in the THC Drink Drops enabling 15-45 minute onset versus traditional oil-based tinctures, and (3) a seaweed-based probiotic delivery system marketed as "Seaweed Submarine" that protects probiotic bacteria from stomach acid.
The business operates three revenue streams: one-time DTC e-commerce purchases (price range $4.99-$114.99, free shipping over $59), a Subscribe & Save subscription program offering 30% recurring discounts and free shipping on 30 or 60-day delivery schedules, and B2B wholesale distribution through wholesalehealistnaturals.com. The Social Wellness Club loyalty program provides three spending tiers (Immerse, Elevate at $249, Thrive at $499) with escalating points multipliers and referral incentives. Marketing is primarily content-led (educational blog, CBD 101, product recommendation quiz) with social media presence on Facebook and Instagram. The customer base is fragmented across wellness use cases (sleep, stress, recovery, daily balance, pet wellness) with no named enterprise customers. Operations are US-only, with no disclosed headcount, revenue figures, funding rounds, or management team details.
Social CBD firmographics
Firmographics- Name
- Social CBD
- Legal name
- Social CBD
- Website
- https://socialcbd.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Social CBD is a Phoenix-based direct-to-consumer e-commerce brand selling hemp-derived CBD wellness products including drops, gummies, capsules, topicals, pet products, and probiotics. Founded in 2019, it operates as a subsidiary of GenCanna and serves US health-conscious consumers via owned storefront, subscription, and B2B wholesale channels.
- Ownership category
- akta.pro rank
Social CBD industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Social CBD is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Social CBD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Product Sales: One-time purchase model for all CBD products including drops, gummies, capsules, topicals, and pet products. Products range from $4.99 clearance items to $114.99 multi-pack options.
- Subscribe & Save Subscription: Recurring subscription model offering 30% discount on all products, free shipping, and flexible delivery scheduling (30 or 60 day intervals). Customers can easily skip, swap, or cancel orders.
- Wholesale Distribution: B2B wholesale channel through wholesalehealistnaturals.com for retail partners seeking to carry Social CBD products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save Program - 30% off with free shipping |
| Subscription | Monthly | Social Wellness Club Loyalty Tiers |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - CBD Drops |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Gummies and Capsules |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Topicals |
| Unit Pricing | Pay-as-you-go | Pet CBD Drops - 500MG |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Social CBD product offering
Product offeringCore offering
Social CBD is a direct-to-consumer hemp-derived CBD wellness brand that formulates, manufactures, and sells a portfolio of CBD products across multiple delivery formats—tincture drops, gummies, capsules, topicals, pet products, probiotics, and nanoemulsified THC/CBD beverage drops. The company sells primarily through its owned e-commerce storefront (socialcbd.com) with a Subscribe & Save subscription program, a tiered loyalty program (Social Wellness Club), and a separate B2B wholesale channel through wholesalehealistnaturals.com.
Product overview
Social CBD is a direct-to-consumer hemp-derived CBD wellness brand offering a diverse portfolio of products across multiple delivery formats: CBD Drops (isolate, broad spectrum, and full spectrum formulations in 1000MG-2000MG strengths with various flavors), CBD Gummies (vegan, melatonin-free sleep and daily wellness formulas), CBD Capsules (pre-dosed gel capsules including Daily, Unwind with botanicals, and Extra Strength 50MG options), CBD Topicals (muscle creams, balm sticks, body lotions, and warming relief creams ranging from 1000MG-1600MG), THC Drink Drops (nanoemulsified water-dispersible 1:1 THC/CBD beverage enhancer), Pets CBD Drops (animal-specific broad spectrum formula), and Probiotic+ Supplements (gut health gummies and capsules). The company operates subscription and loyalty programs for recurring customers and positions itself around purity, third-party testing, and US-grown hemp.
Differentiator
Problem solved
Functional benefit
Brands
- Social Wellness Club: Loyalty rewards program offering points for purchases and exclusive member perks.
Products and services
- CBD Drops Tincture-style CBD oil drops available in isolate, broad spectrum, and full spectrum formulations in strengths from 750MG to 2000MG with flavors including Lemon Ginger, Peppermint, Lavender, Unflavored, and Pink Lemonade. Targeted at adult consumers seeking natural wellness support.
- CBD Gummies Vegan-friendly broad spectrum CBD gummies offered in Unwind (sleep support with Lemon Balm and Valerian Root), Daily (wellness), and Relief & Recovery formulations. Melatonin-free, 60-count jars.
- CBD Capsules Pre-dosed CBD gel capsules in isolate and broad spectrum formulations, including Daily, Unwind (with Valerian Root and Passion Flower), and Extra Strength (50MG CBD) options in 30-60 count bottles.
- CBD Topicals Topical CBD products including Extra Strength Muscle Cream 1200MG with menthol and aloe, Muscle Balm Stick 1000MG, Warming Relief Cream 8oz with vanillyl butyl ether, and Body Lotions (Daily Calm and Rest & Relax). Targeted relief for muscle soreness, joints, and skin care.
- THC Drink Drops Nanoemulsified water-dispersible THC and CBD beverage drops with 1:1 ratio (5mg THC + 5mg CBD per serving), 15 servings per bottle. Water-compatible formulation enables faster cannabinoid absorption (approximately 15-45 minutes) versus traditional oil-based tinctures.
- Pets CBD Drops Pet-specific unflavored broad spectrum CBD drops at 500MG with 0.0% THC and an MCT coconut oil base. Tested to human standards for pet safety; intended for dogs and cats for anxiety, joint support, and general wellness.
- Probiotic+ Supplements Gut health supplements including Probiotic+ Gummies (Blood Orange) and Probiotic+ Capsules containing lactobacilli, bifidobacteria, prebiotics, and a proprietary Seaweed Submarine probiotic delivery system using Brown Seaweed (Lessonia nigrecens) to protect bacteria from stomach acid.
- Subscribe & Save Recurring subscription program offering 30% discount on all CBD products with free shipping, available in 30 or 60-day delivery intervals with the ability to skip, swap, or cancel orders.
- Social Wellness Club Rewards Points-based loyalty program with tiered membership (Immerse, Elevate at $249 spend, Thrive at $499 spend), 1 point per $1 spent, birthday rewards, exclusive sales, referral bonuses (Give $25, Get $25), and points redemption for discounts up to $50.
- Warming Relief Cream 1200MG Fast-absorbing warming CBD cream with vanillyl butyl ether for therapeutic heat, infused with ginger and grapefruit; 1200MG broad spectrum CBD per 8oz bottle.
- After Sun CBD Body Lotion 1000MG Limited edition post-sun recovery lotion with 1000MG broad spectrum CBD, cooling aloe and cucumber, shea butter, and green tea in a 3.4oz bottle.
Quantifiable outcome
- Effects felt in approximately 15-45 minutes for nanoemulsified THC Drink Drops
- +2 more outcomes
Companies that use Social CBD
Customer profileSegments6 records
Ideal customer profiles4 records
Social CBD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Social CBD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GenCanna CompanycoreSocial CBD is identified as 'A GenCanna Company' in the website footer. GenCanna is a hemp/cannabis company, suggesting Social CBD operates as a subsidiary or brand under the GenCanna corporate umbrella. This parent company relationship provides brand credibility, supply chain access, and operational support for the Social CBD consumer brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Social CBD competitors and assessment
Company assessmentDirect peers
- Medterra: DTC CBD brand offering isolate-based tinctures, gummies, capsules, topicals, and pet products with strong third-party testing discipline. Comparable sleep/wellness positioning and product format coverage.
- cbdMD: Public CBD brand selling tinctures, gummies, topicals, capsules, and pet products primarily through DTC e-commerce. Highly comparable product breadth, pricing architecture, and sleep/stress/recovery use-case marketing.
- Joy Organics: Premium DTC CBD brand offering tinctures, gummies, topicals, and softgels with USDA organic positioning. Comparable subscription model, broad/full-spectrum product range, and third-party lab transparency messaging.
- Lazarus Naturals: Vertically integrated hemp CBD brand selling tinctures, capsules, topicals, and pet products with strong wholesale and DTC presence. Comparable third-party testing emphasis and broad-spectrum/isolate SKU coverage.
- Green Roads: Established CBD brand with pharmacist-formulated tinctures, gummies, capsules, topicals, and pet products sold through DTC and wholesale. Similar product format breadth and pharmacist-led formulation credibility positioning.
- PlusCBD Oil (CV Sciences): Public CBD brand selling hemp extract tinctures, gummies, capsules, and topicals through health retail and DTC. Comparable full-spectrum CBD positioning and category structure.
- Charlotte's Web Holdings: Public CBD wellness company offering hemp-derived tinctures, gummies, capsules, and topicals through DTC and wholesale channels. Directly comparable product portfolio, similar consumer segments, and competing on transparency/third-party testing.
Emerging players
- Sunday Scaries: DTC wellness brand selling CBD gummies, tinctures, and chocolates targeted at stress and sleep use cases. Strong overlap with Social CBD's stress/sleep consumer segments and use-case merchandising.
- Cornbread Hemp: USDA organic-certified CBD brand focused on full-spectrum tinctures, gummies, and topicals via DTC. Comparable premium positioning, US-grown hemp sourcing, and subscription/loyalty architecture.
Others
- GenCanna: Parent company of Social CBD and a vertically integrated hemp producer supplying CBD ingredients and white-label products. Relevant as the upstream supplier and corporate parent providing supply-chain leverage to Social CBD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Social CBD social profiles
Digital presenceSocial CBD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social CBD leadership team
Management profileNumber of profiles
Profiles1 record
Social CBD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social CBD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social CBD
What does Social CBD do?
Social CBD is a direct-to-consumer hemp-derived CBD wellness brand that formulates, manufactures, and sells a portfolio of CBD products across multiple delivery formats—tincture drops, gummies, capsules, topicals, pet products, probiotics, and nanoemulsified THC/CBD beverage drops. The company sells primarily through its owned e-commerce storefront (socialcbd.com) with a Subscribe & Save subscription program, a tiered loyalty program (Social Wellness Club), and a separate B2B wholesale channel through wholesalehealistnaturals.com.
Is Social CBD a public or private company?
Social CBD is a private company. It is classified as corporate owned and is currently operating.
When was Social CBD founded?
Social CBD was founded in 2019.
Where is Social CBD based?
Social CBD is headquartered in Phoenix, United States, in the North America region.
How does Social CBD make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are subscribe & Save Subscription and wholesale Distribution.
Who are Social CBD's main competitors?
Direct peers on record are Medterra, cbdMD, Joy Organics, Lazarus Naturals, Green Roads, PlusCBD Oil (CV Sciences) and Charlotte's Web Holdings. Emerging players are Sunday Scaries and Cornbread Hemp. GenCanna is listed as an others.
Does Social CBD have an API?
No public API is recorded for Social CBD.
What industry is Social CBD in?
Social CBD's product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRAFACAC, Health & Wellness (Vitamins, Supplements, OTC) DTC. Its NAICS code is 456191 and its SIC code is 5912.