KickID

What KickID does

KickID operates a soccer player performance analytics platform built around AI-powered video analysis and a proprietary KICK ID rating algorithm. During standardized 5v5 assessment sessions on a 40m x 20m pitch, each player participates in four 4-minute matches with rotating lineups, and the platform's computer vision pipeline extracts 270+ performance metrics across six sub-categories: Passing, Dribbling, Defense, Control, Physical, and Impact. Players receive gamified scorecards styled like EA FC25, enabling global comparison regardless of age or level. The platform claims over 1,000,000 minutes of accumulated tracking materials from 150,000+ rated players worldwide, including 25,000+ rated professionals.

The platform serves two primary user segments: individual soccer players seeking objective performance ratings, and coaches and clubs who use the data to customize training, group players strategically, and monitor progress. Distribution is primarily through self-serve iOS and Android apps (product-led growth), supplemented by an enterprise sales channel ('Book Your Call') for clubs and organizations seeking bulk assessment sessions. Revenue mechanics and pricing are not publicly disclosed; the business model is inferred to be subscription-based on the app. No funding rounds, enterprise customer logos, or revenue figures have been disclosed.

The company operates through a dual legal entity structure: ID League GmbH (Berlin, Germany) handles European operations from its headquarters at Holzhauser Straße 180, while ID Sports Ventures Limited (London, UK, incorporated 15 March 2021, Company Number 13267047) serves as the UK holding entity. Both are managed by Hischam Telib. The platform claims active operations in 10 countries with localized versions in English, German, and Arabic, the latter indicating a strategic push into MENA markets.

Name

KickID

Legal name

ID Sports Ventures Limited

Website

https://kickid.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

KickID is a Berlin-based soccer performance analytics platform that uses AI-powered computer vision to rate players across 270+ metrics during standardized 5v5 assessments, serving individual players, coaches, and clubs across 10 active countries.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Soccer performance analytics
• AI video analysis
• Player rating platform
• Sports data analytics
• Athlete performance tracking

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Subscription/Usage: Digital performance analytics platform providing player ratings and coaching tools. Revenue likely generated through app downloads and platform access for players and coaches seeking objective performance evaluation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KICK ID is a digital soccer performance analytics platform that uses AI-powered video analysis of standardized 5v5 assessment sessions to generate objective player ratings. Players and coaches receive gamified scorecards with 270+ technical performance metrics across six categories.

Product overview

KICK ID is a soccer performance analytics platform built around the KICK ID Player Rating product. The system uses AI-powered video analysis of 5v5 matches to evaluate players across 270+ technical metrics in six categories (Passing, Dribbling, Defense, Control, Physical, Impact). Players receive gamified scorecards styled like EA FC25, enabling global comparison regardless of age or level. The platform serves both players seeking objective ratings and coaches who use the data to customize training sessions and group players strategically.

Differentiator

Problem solved

Functional benefit

Products and services

• KICK ID Player Rating A digital performance analytics platform that provides objective, AI-powered ratings for soccer players and coaches based on 270+ technical performance metrics captured during standardized 5v5 assessment sessions. Players receive gamified scorecards styled like EA FC25 across six categories (Passing, Dribbling, Defense, Control, Physical, Impact), while coaches use the data to customize training and group players strategically.

Quantifiable outcome

• 270+ technical performance metrics and stats delivered per player assessment
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Veo Technologies: Veo Technologies provides AI-powered automated video analysis of soccer/football matches with a consumer-friendly camera product — directly overlapping with KickID's computer-vision approach to grading players from match footage.
• Hudl: Hudl is the dominant sports video analysis platform for teams and athletes across multiple sports, including soccer, with a similar coach- and player-centric value proposition of turning game video into actionable performance feedback.
• Playermaker: Playermaker is a soccer-specific wearable player-tracking product used by academies and clubs to measure technical and physical performance — competing for the same player-development analytics budget at the grassroots/elite junior level.

Broad incumbents

• Catapult Sports: Catapult is an established athlete-monitoring platform serving professional teams across many sports, including soccer; it is a broader incumbent offering overlapping performance-analytics capabilities used by elite clubs.
• Stats Perform: Stats Perform is a major sports data and AI analytics provider with deep soccer coverage (Opta, StatsBomb acquisition); overlaps with KickID on soccer performance analytics but at broadcast/media and elite-team scale rather than grassroots.
• Kinexon: Kinexon provides real-time indoor and sports player/object tracking via sensors and analytics, including for soccer training; broader incumbent in performance-tracking infrastructure with overlap into team training environments.

Emerging players

• StatsBomb: StatsBomb provides advanced soccer-specific data and analytics products to clubs, federations, and media — comparable soccer analytics focus, now part of a larger group, serving a similar customer base with deeper video-event data.
• SkillCorner: SkillCorner applies computer-vision to broadcast soccer footage to produce player-tracking analytics for clubs and leagues — a soccer-specific AI-tracking peer at the elite/professional tier.
• Sportlogiq: Sportlogiq is an AI-driven sports analytics company (originally hockey, expanding to soccer and other sports) using computer vision on game video — overlap with KickID's CV-from-video approach to player and team performance evaluation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kickid_official
• YouTubeyoutube.com/channel/UCLddp357MhBCFU00szN6IBg
• Facebookfacebook.com/ikickid
• LinkedInlinkedin.com/company/idleague
• Instagraminstagram.com/kickid_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KickID