Society of Diagnostic Medical Sonography (SDMS)

What Society of Diagnostic Medical Sonography (SDMS) does

The Society of Diagnostic Medical Sonography (SDMS) is a nonprofit professional membership organization founded in 1970, headquartered in Addison, Texas, and recognized as the largest association of sonographers and sonography students in the world, with over 28,000 members. It serves diagnostic medical sonographers across all specialties (vascular, abdominal, OB/GYN, cardiac, breast, pediatric, musculoskeletal) plus sonography students, educators, and affiliated healthcare professionals. Its core functional role is to provide continuing medical education, publish the peer-reviewed Journal of Diagnostic Medical Sonography (JDMS), advocate for the profession on licensure and regulatory issues, deliver career and salary resources, and offer community and recognition through awards and fellowships. The affiliated SDMS Foundation, formed in 2009 as a 501(c)(3)-style charitable entity, administers scholarships, grants, and the Emerging Leaders Program.

SDMS's technology stack centers on a professional membership management system integrated with the SDMS CME Tracker, which transmits members' CME credits directly to the three principal U.S. credentialing bodies (ARDMS, ARRT, CCI). The SDMS Learning Center (learn.sdms.org / TopClass LMS) delivers on-demand CME credit opportunities, with the recent addition of the EdPro Library (launched October 2025) — an institutional subscription product featuring 100+ video lectures with PDF transcripts and knowledge-check quizzes for sonography education programs. The 2026 product roadmap also added the Workload & Well-Being Toolkit (February 2026), expanding into workforce-policy resources. The organization's scope-of-practice influence is codified in the 2023 revision of the Scope of Practice and Clinical Standards for the Diagnostic Medical Sonographer, co-developed with 20 partner organizations.

The business model is diversified across six revenue streams typical of large professional associations: recurring individual membership dues, usage-based individual CME credit sales ($25/credit for non-members), event registration (annual conference offering up to 19 CME credits), a merchandise and CME-materials e-commerce store, advertising/event sponsorship (organized into Bronze, Silver, Gold, and Platinum medal supporter tiers at $5K-$30K+ from vendors such as Philips, Siemens, GE Healthcare, Canon, Mindray, CS Medical, Parker Laboratories, Parks Medical Electronics, Unetixs Vascular, SonoSim, US Vascular, and Mayo Clinic), and a recently introduced institutional subscription line for the EdPro Library. Strategic partnerships with ARDMS, ARRT, CCI, AIUM, ASE, and SVU create a credentialing and advocacy ecosystem; international content collaborations with ASA, BMUS, and Sonography Canada extend reach without standing up country-level chapters.

Name

Society of Diagnostic Medical Sonography (SDMS)

Legal name

Society of Diagnostic Medical Sonography

Website

https://sdms.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

The Society of Diagnostic Medical Sonography (SDMS) is a nonprofit professional membership organization founded in 1970, serving over 28,000 sonographers globally. It delivers continuing medical education, publishes the JDMS journal, provides professional advocacy, career resources, and credentialing integration as the world's largest sonographer association.

Ownership category

akta.pro rank

Product category

Professional Association Services - Diagnostic Medical Sonography

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Professional association services
• Continuing medical education
• Sonography credentialing support
• Diagnostic ultrasound education
• Membership-based nonprofit

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to exclusive benefits including CME opportunities, JDMS journal, career center, salary resources, and professional liability insurance. Non-refundable except for overpayments.
2. CME Credits and Learning Activities: Continuing medical education credits sold individually at $25 per credit for non-members, with unlimited on-demand SDMS CME credits available to members.
3. SDMS Store: Sale of tangible products including JDMS CME materials, videos, clothing, and other sonography-related merchandise. 30-day money-back guarantee on tangible products.
4. Annual Conference Registration: Registration fees for the annual SDMS conference offering up to 19 SDMS CME credits. Cancellation and refund policies outlined per registration confirmation.
5. Advertising and Sponsorship: Partnership, sponsorship, and advertising opportunities including event sponsorship, virtual seminar sponsorship, and program partnerships. Non-refundable unless otherwise stated in applicable agreement.
6. EdPro Library Institutional Subscriptions: Institutional subscriptions for sonography programs providing access to video lectures, transcripts, and knowledge check quizzes. 6-month and 12-month options with user-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SDMS is a nonprofit professional membership organization that serves diagnostic medical sonographers, students, educators, and related healthcare providers. It sells annual individual memberships, on-demand CME credit opportunities, the Journal of Diagnostic Medical Sonography (JDMS), the SDMS Annual Conference, the SDMS Store (tangible products), and institutional subscriptions to the SDMS EdPro Library of video lectures and educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• SDMS Foundation: Affiliated nonprofit charitable organization formed in 2009 that provides educational and scientific research support relating to diagnostic medical sonography.

Products and services

• SDMS Membership
• SDMS Annual Conference
• SDMS EdPro Library
• SDMS Learning Center - Individual CME Credits
• Journal of Diagnostic Medical Sonography (JDMS)
• SDMS Store
• EdPro Library Institutional Subscriptions

Quantifiable outcome

• Earn up to 19 SDMS CME Credits at the 2026 SDMS Annual Conference
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Trajecsys CorporationcoreTechnology or Integration · 19 August 2025Strategic partnership renewal providing Trajecsys Centralized Clinical Recordkeeping system to sonography education programs. Features include reduced paperwork, free access for programs, SPE Tracker for accreditation standards, and streamlined data management. Trajecsys joined Portico in 2025 to expand capabilities.
• American Registry of Radiologic Technologists (ARRT)coreStrategic or Co-development PartnerARRT sponsors the SDMS Foundation Emerging Leaders Program and is a Gold Medal Level Supporter ($20,000-$29,999). ARRT is a certification/credentialing organization for radiologic technologists.
• American Registry for Diagnostic Medical Sonography (ARDMS)coreStrategic or Co-development PartnerPlatinum Medal Level Supporter ($30,000 or more). ARDMS is a certification/credentialing organization for diagnostic medical sonographers and participates in the Scope of Practice revision process.
• Philips HealthcarecoreGTM or Marketing PartnerPlatinum Medal Level Supporter ($30,000 or more). 2026 SDMS Virtual Seminars sponsor (Abdominal, Vascular, Breast).
• Siemens HealthineerscoreGTM or Marketing PartnerGold Medal Level Supporter ($20,000-$29,999). Major supporter of SDMS programs and events.
• Canon Medical SystemsminorGTM or Marketing PartnerSilver Medal Level Supporter ($10,000-$19,999). SDMS Knowledge Series partner in 2026.
• GE HealthCareminorGTM or Marketing PartnerBronze Medal Level Supporter ($5,000-$9,999). SDMS Education Exchange partner in 2026.
• CS MedicalcoreGTM or Marketing PartnerPlatinum Medal Level Supporter ($30,000 or more). SDMS CME Weekend partner in 2026.
• Parker Laboratories, Inc.minorGTM or Marketing PartnerPlatinum Medal Level Supporter ($30,000 or more). Manufacturer supporting SDMS programs.
• Parks Medical Electronics, Inc.minorGTM or Marketing PartnerPlatinum Medal Level Supporter ($30,000 or more). Manufacturer supporting SDMS programs.
• Unetixs Vascular, Inc.minorGTM or Marketing PartnerPlatinum Medal Level Supporter ($30,000 or more) and 2025 Gold supporter. Supports SDMS and sonography profession.
• US Vascular (Vasculab)minorGTM or Marketing PartnerPlatinum Medal Level Supporter ($30,000 or more). Supports SDMS and sonography profession.
• Cardiovascular Credentialing International (CCI)minorStrategic or Co-development PartnerSilver Medal Level Supporter ($10,000-$19,999). CCI is a cardiovascular credentialing organization and participates in the Scope of Practice revision process.
• Mayo ClinicminorGTM or Marketing PartnerSilver Medal Level Supporter ($10,000-$19,999). Major healthcare institution supporting SDMS programs.
• MindrayminorGTM or Marketing PartnerBronze Medal Level Supporter ($5,000-$9,999). SDMS CME Weekend partner in 2026.
• Australasian Sonographers Association (ASA)minorStrategic or Co-development PartnerCollaborated with SDMS to provide combined Musculoskeletal resources to the sonography profession, including guidelines, journal articles, and podcasts.
• British Medical Ultrasound Society (BMUS)minorStrategic or Co-development PartnerCollaborated with SDMS to provide combined Musculoskeletal resources to the sonography profession, including journal articles and guidelines.
• Sonography CanadaminorStrategic or Co-development PartnerCollaborated with SDMS to provide combined Musculoskeletal resources to the sonography profession, including journal articles, simulations, and webinars.
• American Institute of Ultrasound in Medicine (AIUM)coreStrategic or Co-development PartnerCollaborative partner in Medical Ultrasound Awareness Month (MUAM) along with ARDMS, ASE, CCI, and SVU. AIUM is a supporting organization in the Scope of Practice revision.
• American Society of Echocardiography (ASE)coreStrategic or Co-development PartnerCollaborative partner in Medical Ultrasound Awareness Month (MUAM). ASE formally endorsed the revised Scope of Practice and Clinical Standards for the Diagnostic Medical Sonographer.
• Society for Vascular Ultrasound (SVU)coreStrategic or Co-development PartnerCollaborative partner in Medical Ultrasound Awareness Month (MUAM). SVU formally endorsed the revised Scope of Practice and Clinical Standards for the Diagnostic Medical Sonographer.
• Clickview CorporationminorGTM or Marketing Partner2026 SDMS CME Weekend partner providing educational video content.
• UltraProCertminorGTM or Marketing Partner2026 SDMS Fetal Echo Virtual Seminar partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Institute of Ultrasound in Medicine (AIUM): AIUM is a multidisciplinary ultrasound association that overlaps with SDMS on diagnostic medical sonography, jointly leads Medical Ultrasound Awareness Month, and collaborates on Scope of Practice revisions, making it the closest direct peer.
• Society for Vascular Ultrasound (SVU): SVU is a US-based vascular ultrasound society that co-leads Medical Ultrasound Awareness Month with SDMS and formally endorsed the revised Scope of Practice, serving an overlapping vascular sonography member base.
• American Society of Echocardiography (ASE): ASE represents cardiovascular ultrasound professionals and partners with SDMS on MUAM and Scope of Practice, overlapping with SDMS members in cardiac sonography.

Others

• American Registry for Diagnostic Medical Sonography (ARDMS): ARDMS is the primary credentialing body for diagnostic medical sonographers and a Platinum Medal SDMS supporter; its credentialing infrastructure underpins the value of SDMS's CME Tracker and JDMS activities.
• Cardiovascular Credentialing International (CCI): CCI is a cardiovascular credentialing organization that receives SDMS CME Tracker transmissions and participates in Scope of Practice revisions, making it a credentialing complement rather than a direct member competitor.
• American Registry of Radiologic Technologists (ARRT): ARRT is the radiologic technologist credentialing body that receives SDMS CME Tracker transmissions and sponsors the SDMS Foundation Emerging Leaders Program, serving as a credentialing complement.

Regional players

• Australasian Sonographers Association (ASA): ASA is the leading sonography association in Australia and New Zealand and has co-developed Musculoskeletal resources with SDMS, serving as the principal regional peer outside North America.
• British Medical Ultrasound Society (BMUS): BMUS is the UK-based ultrasound society that has collaborated with SDMS on combined Musculoskeletal journal articles and guidelines, making it a regional peer addressing similar sonography CME and advocacy needs.
• Sonography Canada: Sonography Canada is the national Canadian sonography association that has collaborated with SDMS on combined MSK resources including webinars and simulations, overlapping with SDMS membership in North America.

Emerging players

• SonoSim: SonoSim provides ultrasound training technology and is a Silver Medal SDMS supporter; it overlaps with SDMS's educational mission via on-demand sonography simulation, positioning it as an emerging player in sonography education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheSDMS
• YouTubeyoutube.com/user/SDMSChannel
• Facebookfacebook.com/SDMS3
• LinkedInlinkedin.com/company/society-of-diagnostic-medical-sonography
• Instagraminstagram.com/thesdms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society of Diagnostic Medical Sonography (SDMS)