VanillaIP
VanillaIP is a UK digital distributor operating the Uboss OSS/BSS platform, which enables telecommunications channel partners to provision, manage, and bill cloud communication and SaaS services into B2B and B2C markets.
- Company typePrivate
- Founded-
- HeadquartersCroydon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VanillaIP does
VanillaIP is a UK-based digital distributor of cloud communications and SaaS services, operating an OSS/BSS platform called Uboss that channel partners (telecommunications resellers) use to provision, manage, bill, and resell services into B2B and B2C end-markets. The platform unifies single-data-entry workflows from provision to bill across VoIP, mobile, broadband, contact centre, collaboration, and Microsoft 365 services, and supports white-label customer portals, ecommerce storefronts, and RESTful API integration. Core voice infrastructure runs on Cisco BroadSoft technology, which carries 30M+ users globally, with additional stacks sourced from Microsoft (Teams Direct Routing), Cisco (Webex), EE (mobile), Openreach/Zen/AltNet (connectivity), Kakapo (contact centre), Akixi (analytics), and Stripe (payments).
Revenue mechanics combine recurring platform subscription fees for partner access to Uboss, wholesale-to-retail margin on communication services resold through the platform, hardware sales (DrayTek and TP-Link routers, IP phones), and add-on module subscriptions such as Call Recording Standard/Lite, Wallboard, and analytics storage beyond complimentary tiers. Pricing is quote-based and not publicly disclosed, with a UK-based direct sales team handling partner inquiries and enterprise field sales. Distribution is channel-partner led, supplemented by a self-serve portal motion. VanillaIP reports 100K+ end users managed, £1M+ in monthly partner revenue processed through the platform, and operates as a privately held, apparently founder/management-owned company registered in England and Wales, with no disclosed external funding.
VanillaIP firmographics
Firmographics- Name
- VanillaIP
- Legal name
- VanillaIP
- Website
- https://vanillaip.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VanillaIP is a UK digital distributor operating the Uboss OSS/BSS platform, which enables telecommunications channel partners to provision, manage, and bill cloud communication and SaaS services into B2B and B2C markets.
- Ownership category
- akta.pro rank
VanillaIP industry classification
Industry- Product category
- Telecommunications Distribution / OSS-BSS Software
- NAICS
- Telecommunications Resellers (517121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where VanillaIP is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VanillaIP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: Partners subscribe to the Uboss platform to access OSS/BSS capabilities including provisioning, billing, analytics, and service management. Revenue generated through recurring subscription fees based on partner tier and service volume.
- Communication Services Revenue Share: Partners purchase VoIP, mobile, broadband, and contact centre services at wholesale rates and resell to end customers at margin. Platform facilitates the full transaction from provisioning to billing.
- Hardware Sales: Partners can order devices including IP desk phones, routers (DrayTek and TP-Link), and mobile hardware through the Uboss platform. Hardware is fulfilled, billed, and managed through the platform.
- Ecommerce Platform Fees: Partners use Uboss ecommerce templates or RESTful API to sell services online. Platform handles recurring transactions and contract terms for SaaS resellers.
- Microsoft 365 Licensing: Partners can provision and bill Microsoft 365 licenses alongside other services through the platform, creating bundled packages for customers.
- Analytics and Reporting Services: Call recording, transcription, sentiment analysis, and analytics services with tiered storage options. Additional revenue from extended storage beyond complimentary periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform access for channel partners to manage SaaS and communication services |
| Subscription | Monthly | Communication services including VoIP, mobile, and broadband |
| Subscription | Monthly | Call Recording Standard - Extended storage and compliance features |
| Subscription | Monthly | Call Recording Lite - Basic 7-day retention |
| Subscription | Monthly | Mobile First - Business mobile with PBX functionality |
| Subscription | Monthly | Connectivity - FTTP, SoGEA, SoTAP, Ethernet |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
VanillaIP product offering
Product offeringCore offering
VanillaIP sells the Uboss OSS/BSS platform and a portfolio of cloud communication services (VoIP, Mobile First/MPBX, Microsoft Teams Direct Routing, Webex, contact centre, analytics/transcription, connectivity, and Microsoft 365) through a B2B channel partner model. Resellers use the unified, white-label Uboss portal to provision, bill, automate devices, sell online, and manage customer services for both B2B and B2C end customers. The platform is built on Cisco BroadSoft technology and provides single-data-entry from provision to bill across telco and SaaS services.
Product overview
VanillaIP is a digital distributor providing a full OSS/BSS ecosystem called Uboss — a unified, white-label platform through which channel partners sell and manage cloud communication and SaaS services into B2B and B2C markets. The platform is built on a three-part model: Client Services (VoIP, Mobile First/MPBX, Collaboration with Microsoft Teams Direct Routing and Webex, Contact Centre, Analytics and Transcription, Connectivity, Partner Own Services, and Productivity), Partner Operations (Partner Analytics, Billing, Device Automation, eCommerce Platform, Finance, and Marketing), all managed around Uboss Principles. The Uboss platform itself acts as the core product layer, providing single data entry from provision to bill, white-labelling, self-service, ecommerce, billing, security, and audit capabilities. Add-on modules include Uboss Call Recording Standard and Lite, Uboss Wallboard, and the Uboss API. The platform is powered by BroadSoft/Cisco technology with over 30 million users worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Uboss: The primary OSS/BSS platform and portal ecosystem provided by VanillaIP for partners to manage VoIP, billing, analytics, and cloud communication services.
- VanillaIP Fibre Hub
Products and services
- Uboss OSS/BSS Platform A full white-label OSS/BSS ecosystem enabling telecommunications resellers to provision, configure, manage users and devices, bill, and sell VoIP, mobile, broadband, contact centre, analytics, hardware, and Microsoft 365 services to B2B and B2C end customers via a single portal.
- Hosted VoIP Carrier-grade hosted voice service for B2B and B2C customers, scaling from one to thousands of users across multiple locations, with single dial plan, feature codes, and bundling with recording, analytics, collaboration, and mobile services.
- Mobile First (MPBX) Business mobile service on the EE network with on-demand eSIM activation, unified single dial plan across desk, softphone and mobile, native dial pad without apps, one business number, and full PBX capability on the SIM. Roaming included across 40+ countries.
- Collaboration (Microsoft Teams Direct Routing & Webex) Enterprise-grade collaboration delivered via Microsoft Teams Direct Routing (PSTN calling within Teams with partner-controlled numbering, billing, and support) and Cisco Webex (voice, video, and messaging), both packagable and brandable under partner ownership.
- Contact Centre Contact centre solutions ranging from simple call centres to advanced multi-channel customer engagement, integrating voice, web chat, email, SMS, and digital interactions with intelligent routing, real-time analytics, wallboards, and agent transcript and sentiment analysis via Kakapo Unity and Akixi integrations.
- Analytics and Transcription Voice analytics service providing automatic call transcription, sentiment scoring (-10 to +10), call summaries, and traditional call/agent/queue performance reports with up to 13 months of data retention for quality monitoring, training, compliance, and customer experience use cases.
- Connectivity (Fibre Hub) On-demand UK business connectivity portfolio providing SoTAP (copper-based IP broadband for PSTN/ADSL transition), SoGEA, FTTP fibre, Ethernet circuits, and mobile data SIMs, with availability lookup through VanillaIP Fibre Hub across Openreach, Zen, and AltNet networks.
- Uboss Call Recording (Standard and Lite) Call recording add-on for telephony customers in two variants: Call Recording Lite (7-day fixed MP3 rolling retention, basic compliance) and Call Recording Standard (configurable retention from 1 day to indefinite, HTTPS/FTPS export, Listening Groups access control, 90-day complimentary storage with per-GB pricing beyond).
- Uboss Wallboard Web-based real-time contact centre analytics providing live queue monitoring, agent activity, and performance metrics with customisable drag-and-drop widgets, multi-device access, and threshold-based alerts.
- Microsoft 365 (Productivity) Microsoft 365 licensing resold and managed alongside VanillaIP communication services through the Uboss platform, bundled into combined customer packages with automated provisioning and billing.
Quantifiable outcome
- Partners process over £1M in monthly revenue through the platform
- +3 more outcomes
Companies that use VanillaIP
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
VanillaIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature15 records
VanillaIP partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, key and supporting.
- Cisco (BroadSoft)coreVanillaIP's VoIP platform is built on Cisco BroadSoft technology, a proven carrier-grade solution with over 30 million users worldwide. This forms the foundation of VanillaIP's hosted voice services, providing scalability and reliability for channel partners.
- Kakapo SystemscoreKakapo Systems provides Unity Client - an advanced omnichannel contact centre solution integrated with VanillaIP's platform. Unity Client delivers voice, web chat, email, SMS, and digital interactions through a single interface. Also provides Vision360 analytics and reporting platform for BroadSoft call centres.
- AkixicoreAkixi provides CX Analytics - real-time call analytics and reporting for Cisco BroadWorks environments. Features include live wallboards, call volume tracking, agent/queue performance metrics, and CRM integration with 300+ applications. Also offers CX Integration for seamless CRM connectivity.
- MicrosoftcoreMicrosoft Teams Direct Routing enables partners to offer enterprise-grade PSTN calling within Microsoft Teams. VanillaIP manages numbering, billing, and support while partners retain commercial control. Also supports Microsoft 365 licensing integration through Uboss.
- Cisco WebexcoreWebex collaboration platform delivered through VanillaIP's channel partner model. Partners can offer voice, video, and messaging under their own brand with full customer ownership. Includes AI reports, summaries, and enterprise-grade security features.
- EE NetworkcoreVanillaIP Mobile First (MPBX) operates on the EE network, the UK's largest and most reliable mobile network. This enables business mobile services with eSIM activation, extensive UK coverage, and roaming across 40+ countries.
- OpenreachkeyOpenreach provides fibre infrastructure for VanillaIP's connectivity services including FTTP. VanillaIP Fibre Hub provides on-demand access to service availability across UK premises using Openreach network.
- Zen InternetkeyZen Internet provides connectivity infrastructure integrated into VanillaIP's Fibre Hub. Partners can access service availability through Zen alongside Openreach and other networks.
- AltNet ProviderssupportingAlternative network providers integrated into VanillaIP's Fibre Hub for connectivity services, expanding the range of broadband options available to partners.
- DrayTeksupportingRouter hardware vendor providing IP desk phones and network equipment available through VanillaIP's Uboss platform for partner fulfillment.
- TP-LinksupportingRouter hardware vendor providing network equipment available through VanillaIP's Uboss platform for partner fulfillment.
- StripekeyPayment gateway integration with Uboss Sales Ledger, enabling partners to process customer payments through the platform's billing system.
- SalesforcesupportingContact centre integration through Akixi CX Analytics allows Salesforce queue management and customer data correlation within the VanillaIP platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
VanillaIP competitors and assessment
Company assessmentDirect peers
- Gamma Communications: UK-headquartered wholesale distributor of cloud communications, UCaaS, and connectivity services to channel partners and resellers. Directly comparable to VanillaIP in serving UK telecom resellers with white-label voice, mobile, and broadband offerings.
- Wavenet: UK provider of unified communications, connectivity, and cloud services to businesses via channel partners. Comparable to VanillaIP in offering VoIP, broadband, and managed comms with partner-led distribution.
- Digital Wholesale Solutions (DWS): UK wholesale distributor of mobile, unified communications, and connectivity to resellers. Directly comparable wholesale/channel model serving the same UK partner base as VanillaIP.
Broad incumbents
- TalkTalk Business: UK wholesale arm of TalkTalk serving resellers with voice, broadband, and Ethernet. A larger incumbent in the same UK wholesale telecom space as VanillaIP, with broader product portfolio and brand recognition.
- BT Wholesale: UK incumbent wholesale telecom division supplying connectivity, voice, and managed services to channel partners and carriers. Significantly larger but serves the same UK reseller ecosystem VanillaIP targets.
- RingCentral: Global UCaaS platform offering cloud voice, contact centre, and collaboration, sold both direct and via channel partners. Comparable to VanillaIP's VoIP and contact centre modules but at global scale with direct enterprise reach.
- 8x8: Global cloud communications provider delivering UCaaS, CCaaS, and CPaaS. Overlaps with VanillaIP's UCaaS and contact centre modules and increasingly competes for the same SMB and mid-market channel opportunities.
- Vonage (Ericsson): Cloud communications platform (now part of Ericsson) offering UCaaS, CCaaS, and APIs. Comparable in hosted voice and contact centre functionality, though distributed at much larger global scale.
Emerging players
- Sangoma Technologies: Provider of UCaaS and communications solutions for SMBs and partners, including the Switchvox and PBXact platforms. Comparable VoIP/UCaaS portfolio distributed through channel partners, though with stronger North American footprint.
- NetSapiens: White-label UCaaS platform enabling service providers and resellers to deliver hosted voice services. Highly comparable architecture to VanillaIP's Uboss — wholesale UCaaS platform for the channel — though focused on North American and emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VanillaIP social profiles
Digital presenceVanillaIP compliance and trust
Trust signalCompliance4 records
VanillaIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
VanillaIP leadership team
Management profileNumber of profiles
Profiles1 record
VanillaIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VanillaIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VanillaIP
What does VanillaIP do?
VanillaIP sells the Uboss OSS/BSS platform and a portfolio of cloud communication services (VoIP, Mobile First/MPBX, Microsoft Teams Direct Routing, Webex, contact centre, analytics/transcription, connectivity, and Microsoft 365) through a B2B channel partner model. Resellers use the unified, white-label Uboss portal to provision, bill, automate devices, sell online, and manage customer services for both B2B and B2C end customers. The platform is built on Cisco BroadSoft technology and provides single-data-entry from provision to bill across telco and SaaS services.
Is VanillaIP a public or private company?
VanillaIP is a private company. It is classified as unknown and is currently operating.
When was VanillaIP founded?
VanillaIP was founded in -1. It employs 11 to 50 people.
Where is VanillaIP based?
VanillaIP is headquartered in Croydon, United Kingdom, in the Europe region.
How does VanillaIP make money?
Six revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are communication Services Revenue Share, hardware Sales, ecommerce Platform Fees, microsoft 365 Licensing and analytics and Reporting Services.
Who are VanillaIP's main competitors?
Direct peers on record are Gamma Communications, Wavenet and Digital Wholesale Solutions (DWS). Broad incumbents are TalkTalk Business, BT Wholesale, RingCentral, 8x8 and Vonage (Ericsson). Emerging players are Sangoma Technologies and NetSapiens.
Does VanillaIP have an API?
Yes. Uboss platform offers RESTful API integration capabilities. Partners can use the RESTful API to automate service adds and changes, integrate third-party services, and power ecommerce sales. The platform supports API enablement of services 24x7, workflow automation, and inclusion within bespoke service packaging. API integration is used to bring partner's own 3rd party services into the Uboss portal. Developer documentation is at docs.uboss.com.
What industry is VanillaIP in?
VanillaIP's product category is Telecommunications Distribution / OSS-BSS Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 517121 and its SIC code is 7370.