Duarte Group

What Duarte Group does

Duarte Group, Inc. is a boutique social media and digital strategy agency headquartered in Hamilton, Ontario, Canada. Founded in 1980 by Edward Duarte as a general services business, the firm was pivoted toward social media services in 2015 by current Co-Founder and CEO Katee Duarte following her father's passing. The agency delivers five integrated service lines: social media management (content creation, copywriting, community management, competitive analysis, and analytics reporting), paid digital advertising across Meta, Google, LinkedIn, TikTok, and YouTube, influencer relationship coordination, broader digital marketing (email marketing, website development, SEO), and strategic consulting including audits and in-house training. Duarte Group maintains platform certifications as a Meta Business Partner, Shopify Partner, Klaviyo Partner, BigCommerce Certified Partner, and Mailchimp & Co. Partner, which serve as both credibility signals and channel pathways for client acquisition.

The agency serves a vertically diverse client base spanning non-profit organizations (Compassion Canada, Markham Stouffville Hospital Foundation, Our Daily Bread Ministries), e-commerce and retail brands (Dough Parlour, Saian Skincare, TEGS Tools & Machinery, Magnolia Fine Homes, Milwaukee Tool Canada, LIGHTSTIM), educational institutions (Redeemer University), and health/wellness brands (The Wellness Experience, executed as a Kroger flagship event). Documented client engagements frequently span three to seven or more years, with reported case-study outcomes including $950,000+ in donations generated for Our Daily Bread Ministries, an 8x return on ad spend for TEGS Tools, and a 342% engagement increase for TEGS Tools. Duarte Group is structured around an all-women team of approximately 10 members covering CEO, Director of Operations, account management, content management, and specialized digital advertising roles for Meta and Google.

The business model is project- and retainer-based professional services revenue, with custom pricing determined per engagement (an "Estimated budget" field on the contact form indicates quote-based pricing). The go-to-market motion combines sales-led direct outreach via website, phone (647-598-1877), and email ([email protected]) with channel-driven inbound from platform partner certifications. Operating geographies are concentrated in Ontario, Canada, although campaigns are delivered for clients with national and international audience reach. The firm is privately held with no disclosed external investors, parent company, or subsidiaries.

Name

Duarte Group

Legal name

Duarte Group, Inc.

Website

https://duartegroupinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique social media and digital strategy agency in Hamilton, Ontario, serving non-profits, e-commerce brands, educational institutions, and health/wellness clients through social media management, digital advertising, influencer relations, and consulting services.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Management & Talent Representation (BPAFAHAB)

akta.pro secondary industry

Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Social media management
• Digital advertising services
• Influencer marketing
• Content creation agency
• Digital marketing consulting

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management Services: Ongoing social media management including content creation, copywriting, community management, competitor analysis, and reporting/analytics delivered as retainer-based engagements.
2. Digital Advertising Services: Paid advertising management across Meta, Google, LinkedIn, TikTok, and YouTube platforms, typically structured as ongoing retainer engagements with ad spend passed through to platforms.
3. Influencer Relations Services: Relationship building, coordination, and management of influencer partnerships for clients, delivered as project-based or retainer engagements.
4. Digital Marketing Consulting: Strategic consulting services including digital strategy development, social media auditing, one-on-one consultations, and in-house training for client teams.
5. Email Marketing and Web Services: Email marketing campaign development and management, website development and maintenance, and SEO services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Duarte Group is a boutique social media and digital strategy agency that delivers comprehensive social media management, multi-platform digital advertising (Meta, Google, LinkedIn, TikTok, YouTube), influencer partnership coordination, email marketing and SEO services, and strategic consulting for brands. The agency operates as an extension of clients' brands, producing content, managing communities, running paid campaigns, and providing data-driven analytics and optimization.

Product overview

Duarte Group is a boutique social media agency offering a unified suite of digital marketing services rather than a software platform. The core offerings include Social Media Management (encompassing content creation, community management, and analytics), Digital Advertising (across Meta, Google, LinkedIn, TikTok, and YouTube platforms), Influencer Relations (relationship building, coordination, and management), Digital Marketing (email marketing, website development, SEO), and Consulting (strategy development, audits, and training). These services work together as an integrated social media and digital strategy offering, with the agency serving as an extension of clients' brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management

Quantifiable outcome

• 38% growth in Compassion Canada's online community
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, secondary and community.

• Meta Business PartnercoreGTM or Marketing PartnerDuarte Group is a certified Meta Business Partner, indicating demonstrated expertise and verified capabilities in managing Facebook, Instagram, and other Meta advertising solutions for clients.
• Shopify PartnercoreTechnology or IntegrationAs a Shopify Partner, Duarte Group can provide e-commerce social media strategy and integration services for Shopify-based online stores, with access to platform resources and expertise.
• Klaviyo PartnersecondaryTechnology or IntegrationPartnership with Klaviyo enables Duarte Group to offer email marketing services and integration with social media campaigns for clients using the Klaviyo platform.
• Big Commerce Certified PartnersecondaryTechnology or IntegrationAs a Big Commerce Certified Partner, Duarte Group can support e-commerce clients on the Big Commerce platform with social media strategy and digital marketing integration.
• Mailchimp & Co. PartnersecondaryTechnology or IntegrationPartnership with Mailchimp enables Duarte Group to provide email marketing services and automation for clients using the Mailchimp platform.
• Hamilton Chamber of CommercecommunityStrategic or Co-development PartnerDuarte Group is a member of the Hamilton Chamber of Commerce, indicating local business community involvement and regional business network connections in Hamilton, Ontario.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lyfe Marketing: Lyfe Marketing is a boutique social media marketing agency offering content creation, paid advertising, and community management for SMB and mid-market brands. Highly comparable service mix, retainer model, and target customer profile to Duarte Group.
• SociallyIn: SociallyIn is a social media agency providing strategy, content production, community management, and paid social across Meta, TikTok, and LinkedIn. Overlaps directly with Duarte Group's core offerings and boutique delivery model.
• Disruptive Advertising: Disruptive Advertising is a paid media and digital advertising agency specializing in Meta and Google Ads optimization with a focus on measurable ROAS outcomes. Directly comparable to Duarte Group's digital advertising and ROAS-driven service line.
• Fresh Content Society: Fresh Content Society is a boutique social media agency focused on content creation, influencer marketing, and community building for mid-market brands. Directly comparable in service mix and boutique positioning.
• The Shelf: The Shelf is an influencer marketing agency that plans and executes creator-led campaigns on behalf of brands. Directly comparable to Duarte Group's influencer relations service line.
• Salt Agency: Salt Agency is an influencer marketing and content production agency for brands. Comparable to Duarte Group's influencer relations and creator partnership management service line.
• NeoReach: NeoReach is an influencer marketing platform and agency that runs end-to-end creator campaigns for brands. Comparable in influencer partnership execution and brand-side campaign management.

Broad incumbents

• Thrive Internet Marketing Agency: Thrive is a larger full-service digital marketing agency offering social media, SEO, PPC, and web design. Overlaps with Duarte Group's integrated digital marketing offering but at significantly greater scale and broader scope.
• WebFX: WebFX is a large digital marketing agency offering social media advertising, SEO, content, and web services. Operates in the same space but at materially larger scale and broader geographic footprint than Duarte Group.
• SmartSites: SmartSites is a full-service digital marketing agency offering paid social, SEO, and web development. Comparable offering to Duarte Group but at larger scale and broader service portfolio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/duartegroupinc
• Instagraminstagram.com/duartegroupinc
• Facebookfacebook.com/duartegroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duarte Group