Social Good Brasil

What Social Good Brasil does

Social Good Brasil (Associação Social Good Brasil, CNPJ 20.162.363/0001-30) is a Brazilian nonprofit civil society organization founded in 2012 in Florianópolis, Santa Catarina, in partnership with the United Nations Foundation, that leads the +Social Good movement in Brazil. Its mission is to ensure technology and data are used to solve social challenges rather than create them. The organization runs a multi-program platform built around five program lines: (i) the annual Festival SGB (14 editions since 2012, with regional 'Na Estrada' extensions in Uberlândia, Belém and Brasília) — its flagship convening and audience-acquisition engine; (ii) data and AI literacy training programs — Cidadãos de Dados, Laboratério de Dados, and the IA: Inteligência Ampliada pilot course, cumulatively training 2,000+ students and 12,000+ beneficiaries; (iii) the Autoavaliação de Fluência em Dados, a free online self-assessment hosted on AssessmentGenerator that scores users on a proprietary 7-competency Data Literacy / Data for Good framework and routes them into personalized study recommendations — the only such tool in Brazil, with 10,000+ individual responses covering all 27 Brazilian states; (iv) the SGB Labs social-innovation lab and Programa Fellow fellowship, which have produced 50+ Data for Good solutions and supported 58 organizations; and (v) the recently launched Saúde e Bem-Estar Digital methodology (2025), covering digital-emotional harms in partnership with Instituto Sabin.

Underlying technology is intentionally light and integrator-driven: SGB does not operate its own AI/ML models or API surface — the Autoavaliação runs on the third-party AssessmentGenerator platform, the 'Posso Falar?' newsletter is delivered via RD Station, and the site uses Google Analytics. The proprietary moat sits in the 7-competency methodology and the content library (Habilidados web series, Blog do SGB, Biblioteca SGB), backed by an LGPD-compliant privacy framework (Lei 13.709/2018) and Lei de Incentivo à Cultura tax-incentive sponsorship.

Revenue is blended across (a) voluntary donations via the third-party Para Quem Doar marketplace, (b) corporate sponsorship of Festival SGB secured under Lei Federal de Incentivo à Cultura or direct funding, (c) project/grant funding from institutional and corporate partners (Engie for the Autoavaliação; B3 Social and BRQ for Periferia Criativa; BNDES Garagem 2025; Fundação Telefónica Vivo; A Banca; São Paulo's Municipal Culture Office), and (d) fee-for-service B2B engagements — customized Autoavaliação deployments (SEBRAE Alagoas, Fundação Telefónica Vivo) and Saúde e Bem-Estar Digital workshops/lectures/research for corporate clients. The Festival uses a 'pay-what-you-want' donation-based entry model, the Autoavaliação is freemium (free for individuals, paid customization for organizations), and B2B services are quote-based. Customer mix spans government (Governo de Santa Catarina, SEBRAE Alagoas, BNDES, Secretaria Municipal de Cultura de São Paulo), large corporates (Globo, Google, Vivo, Engie, B3, BRQ, Mercado Livre), major foundations (Fundação Lemann, Itaú Social, Fundação Telefónica Vivo), and the United Nations Foundation.

Name

Social Good Brasil

Legal name

Associação Social Good Brasil

Website

https://socialgoodbrasil.org.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Good Brasil is a Florianópolis-based nonprofit founded in 2012 with the United Nations Foundation that runs the annual Festival SGB and a portfolio of data and AI literacy programs (Cidadãos de Dados, Autoavaliação de Fluência em Dados, SGB Labs) for social entrepreneurs, public managers and citizens across Brazil.

Ownership category

akta.pro rank

Product category

Social Impact Education and Training

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Civil Society Strengthening & Civic Space (BPADAGAD)

akta.pro secondary industry

Volunteerism, Service-Learning & Community Service (EDALAHAG)

Keywords

• Social impact consulting
• Data literacy training
• Tech for good events
• Nonprofit community building
• Digital well-being programs

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations (Doe Agora): Voluntary donations from individuals collected via the 'Doe Agora' button routing to the third-party donation platform paraquemdoar.com.br. The Festival SGB historically operates on a donation-based entry model ('O ingresso do evento não tem valor fixo' — donation of any amount secures entry, with suggested tiers receiving recognition).
2. Corporate Sponsorship of Festival SGB: Corporate sponsorship of the Festival SGB, sourced either via direct funding ('recurso direto') or through the Brazilian Federal Law of Incentive to Culture ('Lei Federal de Incentivo à Cultura'), with sponsor benefits including alignment with the UN Sustainable Development Goals (ODS) and connection to a qualified/engaged audience.
3. Project / Grant Funding (B2B and Institutional): Project-based funding from institutional partners and corporate social investors: e.g., Engie invested in the Autoavaliação; B3 Social funded the 2023/2024 Laboratório de Dados Periferia Criativa; BRQ sponsors 2025 edition; BNDES Garagem 2025 program supported the data/IA training for impact businesses; A Banca and São Paulo's Municipal Culture Office supported Periferia Criativa. Funds are tied to specific educational programs and impact projects.
4. Paid Corporate Services (Workshops, Lectures, Research): New 'Saúde e Bem-Estar Digital' line: organizations can fund/purchase customized lectures, workshops and research on Digital Health & Well-being for their internal audience or specific target public, with services adapted to the public profile and delivered in-person or online.
5. Customized Autoavaliação Engagements: B2B customized deployment of the Autoavaliação de Fluência em Dados with exclusive link, custom analyses and detailed report (e.g., applied for SEBRAE Alagoas microentrepreneurs, and for Fundação Telefônica Vivo with youth and public education managers). Free for individuals.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Social Good Brasil is a nonprofit civil society organization that promotes the use of technology, data, and innovation to address social challenges in Brazil. It operates the +Social Good movement through flagship events, training programs, assessments, and content, serving both individual citizens free of charge and corporate clients with paid workshops, customized assessments, and sponsorships.

Product overview

Social Good Brasil (SGB) operates a multi-program platform architecture for social innovation, data literacy, and digital well-being in Brazil, rather than a single unified product. The portfolio is anchored by its flagship event, the Festival SGB (with the 'Na Estrada' regional extensions in Uberlândia, Brasília, and Belém), and the SGB Labs social-innovation lab that incubates impact initiatives. Around these, SGB delivers a stack of training programs (Cidadãos de Dados, Laboratório de Dados, and the IA: Inteligência Ampliada course) plus the Programa Fellow SGB fellowship. The Autoavaliação de Fluência em Dados self-assessment tool acts as a common entry point, scoring users against 7 data-literacy competencies and routing them into the appropriate training program with personalized study recommendations. The Habilidados web series, the Saúde e Bem-Estar Digital methodology, the monthly 'Posso Falar?' newsletter, the Blog do SGB, and the Biblioteca SGB content library extend the reach of these programs, while projects such as the Núcleo de Inteligência de Dados COVID-19 (supporting 295 Santa Catarina municipalities) and the Laboratório de Dados - Periferia Criativa apply SGB's methodologies in field deployments. All of these offerings share the common mission of advancing Tech for Good and Data for Good in Brazil, with the Autoavaliação and Festival SGB functioning as the primary discovery and entry points for new learners and partners.

Differentiator

Problem solved

Functional benefit

Brands

• Festival SGB: Annual flagship event/festival organized by Social Good Brasil, with editions spanning 2012 to 2025.

Products and services

• Festival SGB Annual flagship event convening actors in Brazil's tech-for-good ecosystem, featuring talks, panels, and networking; open to the general public with voluntary contribution and supported by corporate sponsors.
• Festival SGB - Na Estrada Regional roadshow edition of Festival SGB, taking the +Social Good experience to additional Brazilian cities to expand the movement's reach beyond the flagship event.
• Programa Fellow SGB Fellowship program engaging leaders and specialists to advance the Social Good Brasil mission, build community capacity, and support program delivery.
• Cidadãos de Dados Program dedicated to data citizenship, engaging citizens on issues of data rights, literacy, and civic participation around data.
• Laboratório de Dados Data laboratory initiative supporting civil society organizations to develop data-driven solutions to social challenges.
• IA: Inteligência Ampliada Educational program providing perspective on artificial intelligence, focused on how AI can be understood and applied for social impact.
• Autoavaliação de Fluência em Dados Proprietary self-assessment tool that measures individual data fluency; available free to individuals and as a customized version for organizations.
• SGB Labs Innovation program supporting impact-driven businesses to develop technology-enabled solutions to social challenges.
• Habilidados Web series produced by Social Good Brasil that explores skills and themes related to technology and social impact.
• Saúde e Bem-Estar Digital Corporate service program offering workshops, lectures, and research on digital well-being delivered to organizations.
• Newsletter 'Posso Falar?' Periodic email newsletter 'Posso Falar?' published by Social Good Brasil covering tech-for-good and data topics.
• Blog do SGB Editorial blog published by Social Good Brasil covering technology, data, and social impact topics.
• Biblioteca SGB Online library of curated content and references on technology, data, and social impact maintained by Social Good Brasil.
• Formaçães (Corporate Training) Paid corporate training offering delivered to organizations on topics related to technology, data, and social impact.
• Customized Autoavaliação for Organizations Customized corporate version of the Autoavaliação de Fluência em Dados assessment, tailored for organizations to measure team-level data fluency.
• Conectados Transformamos (Book) Book titled 'Conectados Transformamos' published by Social Good Brasil as part of its editorial and content output.

Quantifiable outcome

• 8 million people directly and indirectly benefited from SGB's social innovations
• +7 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

29 partnerships are on record, tiered flagship, core and minor.

• United Nations FoundationflagshipStrategic or Co-development PartnerCo-creation partner since SGB's founding in 2012, when SGB was created in partnership with the Fundação das Nações Unidas to lead the +Social Good movement in Brazil. Logo displayed on SGB's homepage partners section.
• EngieflagshipGTM or Marketing PartnerInvested in the development of the Autoavaliação de Fluência em Dados ('A Autoavaliação de Fluência em Dados foi desenvolvida pelo Social Good Brasil com investimento da Engie'). Also a long-time Festival SGB sponsor (logo shown on the SGB site and Festival pages).
• Fundação LemanncoreGTM or Marketing PartnerListed as one of SGB's supporting partners on the homepage (logo displayed). A well-known Brazilian social-impact foundation focused on education.
• Itaú SocialcoreGTM or Marketing PartnerListed as one of SGB's supporting partners on the homepage (logo displayed). One of the largest Brazilian corporate social-investment funds.
• CIT (Centro de Inovação de Florianópolis / similar)minorGTM or Marketing PartnerListed as one of SGB's supporting partners on the homepage (logo displayed).
• GooglecoreTechnology or IntegrationListed as one of SGB's supporting partners on the homepage (logo displayed). Google Analytics is also used on the SGB site to collect navigation data per the privacy policy.
• GlobocoreGTM or Marketing PartnerMajor Brazilian media group listed as one of SGB's supporting partners on the homepage. Earned-media coverage of SGB in O Globo and Gente (Globo), and partnership on the 'Humanos em Rede: Presença Crítica na Era Digital' article.
• Instituto SabincoreStrategic or Co-development PartnerPartner on the Saúde e Bem-Estar Digital research — an unprecedented national survey of Brazilians' relationship with the digital environment, in which 75% of respondents work in the socio-environmental field. Logo shown on the SGB homepage partners section.
• Mercado LivrecoreGTM or Marketing PartnerListed as one of SGB's supporting partners on the homepage (logo displayed). One of Latin America's largest e-commerce companies.
• QuintessacoreImplementation/ SI/ Consulting PartnerCo-delivery partner on the 'Formações de Dados, IA e Teoria da Mudança' workshops within the BNDES Garagem 2025 program, training 50 impact businesses.
• A BancacoreStrategic or Co-development PartnerCo-delivery partner on the Laboratório de Dados - Periferia Criativa (2023-2025), with support from São Paulo's Municipal Culture Office and B3 Social (2023-2024) / BRQ (2025). Impacted 160 peripheral entrepreneurs.
• SEBRAE AlagoascoreStrategic or Co-development PartnerDeployed a customized version of the Autoavaliação de Fluência em Dados to diagnose and provide improvement paths for microentrepreneurs in Alagoas.
• Live de Assédio (Livre de Assédio)minorImplementation/ SI/ Consulting PartnerPartner organization supporting the Festival SGB's 'Livre de assédio' (Harassment-Free) commitment, providing reception, information and team training.
• Singularity University / SingularityU Brasil SummitflagshipStrategic or Co-development PartnerCo-organizational / impact partnership for the SingularityU Brasil Summit (April 2018, São Paulo), where SGB was 'parceiro de impacto' (impact partner) and launched the first Laboratório de Tecnologias Exponenciais para Impacto Social in Brazil. Speakers included Peter Diamandis and Raymond McCauley, among others.
• IBMcoreStrategic or Co-development PartnerMultinational technology partner announced for the new 'Laboratório de dados e tecnologias exponenciais para inovação social em Florianópolis' (2017), alongside SAP, Neoway, Resultados Digitais, Exosphere and Data Science Brigade.
• SAPcoreStrategic or Co-development PartnerMultinational technology partner announced for the new 'Laboratório de dados e tecnologias exponenciais para inovação social em Florianópolis' (2017), alongside IBM, Neoway, Resultados Digitais, Exosphere and Data Science Brigade.
• NeowaycoreTechnology or IntegrationSanta Catarina big-data company announced as a partner of the 2017 'Laboratório de dados e tecnologias exponenciais para inovação social em Florianópolis'.
• Resultados DigitaiscoreTechnology or IntegrationMarketing and sales technology company announced as a partner of the 2017 'Laboratório de dados e tecnologias exponenciais para inovação social em Florianópolis'. Felipe Spina (their Growth Hacker) is also a former SGB Camp mentor.
• ExospherecoreTechnology or IntegrationTechnology education incubator announced as a partner of the 2017 'Laboratório de dados e tecnologias exponenciais para inovação social em Florianópolis'.
• Data Science BrigadecoreTechnology or IntegrationBrazilian civic-tech collective behind Operação Serenata de Amor ('Rosie' AI auditing congressional expenses) and an SGB network project; partner of the Laboratório SGB launched at SingularityU Brasil Summit 2018.
• Sumá (startup)coreStrategic or Co-development PartnerAgri-food platform connecting family farmers to recurring buyers, co-developed during SGB Lab 2016; SGB Lab alumnus and reference project in the SGB network, presented at the SingularityU Brasil Summit 2018. 10 cooperatives, 1,595 families, 103 buyers in its user base.
• Praças (placefunding platform)coreStrategic or Co-development PartnerFirst placefunding platform in the world, originated within the SGB Lab ecosystem; reference project in the SGB network presented at the SingularityU Brasil Summit 2018.
• ModellagiominorStrategic or Co-development PartnerFirst online CAD app for fashion, originated within the SGB Lab; reference project in the SGB network presented at the SingularityU Brasil Summit 2018. Uses Blockchain to guarantee authenticity of created models.
• DiagonalminorStrategic or Co-development Partner25+ year social/policy design firm; reference project in the SGB network presented at the SingularityU Brasil Summit 2018. Has impacted more than 1 million families in South America and Africa.
• Maria Farinha FilmesminorStrategic or Co-development PartnerBrazilian production company focused on social impact audiovisual content; reference project in the SGB network presented at the SingularityU Brasil Summit 2018. Their documentary 'O Começo da Vida' reached more than 200 million people globally.
• Flow (cultural impact distributor)minorStrategic or Co-development PartnerCultural impact distributor; reference project in the SGB network presented at the SingularityU Brasil Summit 2018, connecting causes, specialists, activists, market and cultural producers.
• JunglebeeminorStrategic or Co-development PartnerAudiovisual production company using virtual and augmented reality; reference project in the SGB network presented at the SingularityU Brasil Summit 2018.
• HSM GroupcoreStrategic or Co-development PartnerCo-organizer of the SingularityU Brasil Summit (April 2018) together with Mirach, with SGB as impact partner.
• MirachcoreStrategic or Co-development PartnerCo-organizer of the SingularityU Brasil Summit (April 2018) together with HSM Group, with SGB as impact partner. Mirach is led by Francisco Milagres, who is also an SGB Lab mentor.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• +Social Good Global: Global movement founded with the United Nations Foundation that convenes leaders around technology and social good — SGB's parent/partnership movement. Comparable as a sibling organization in the same +Social Good network, but operating globally and with less regional depth than SGB.
• The GovLab: NYU-based research institute focused on how technology and data can improve governance and public-sector problem solving. Comparable to SGB's Data for Good methodology and its work with the Santa Catarina government on COVID-19 data products, but operates as an academic research center rather than a service-delivery nonprofit.
• Fundação Lemann: One of Brazil's largest social-impact foundations, focused on education and equity. Directly comparable as a Brazilian nonprofit that funds and develops programs in partnership with public-sector actors, and also an existing SGB partner (logo on homepage). SGB is far smaller and more technology-focused; Fundação Lemann is a much larger incumbent in adjacent space.

Direct peers

• Purpose: Global social impact agency that builds campaigns, movements and organizations for progressive causes. Comparable to SGB in mobilizing public attention around technology and impact, and in operating both movement-building (analogous to +Social Good) and project-delivery (analogous to SGB Labs) functions.
• Data For Good: Global volunteer-driven community of data scientists building data-for-good projects for nonprofits and social impact organizations. Directly comparable to SGB's Data for Good methodology, SGB Labs and COVID-19 Data Intelligence Nucleus work, though organized as a volunteer community rather than a staffed nonprofit.
• Fundación Avina: Latin American foundation that promotes sustainable development through partnerships and convening, similar in structure to SGB as a regional nonprofit that brokers multi-stakeholder initiatives and funds impact projects. Highly comparable in mission and operating model across LATAM.
• Ashoka Brasil: Brazilian arm of the global Ashoka network supporting social entrepreneurs through fellowships, training and convenings. Directly comparable to SGB's Programa Fellow SGB, SGB Labs and Periferia Criativa entrepreneur-support work.

Emerging players

• Code for America: US-based nonprofit that builds digital services and advocates for tech-for-good approaches in government. Comparable in mission (technology in service of civic outcomes) but US-focused; SGB's Periferia Criativa and COVID-19 Nucleus work are closer to Code for America's civic-tech project model.

Regional players

• Movimento Bem Maior: Brazilian movement that mobilizes leaders and citizens around social impact and collective action. Comparable to SGB's mission of mobilizing civil society around social good, with a different focus (collective giving and movement building rather than technology and data literacy).
• Artigo 19: Brazilian human rights and digital rights organization that works at the intersection of technology, civic space and public policy. Comparable to SGB's LGPD-compliant data governance work and civic-space strengthening, but focused on rights and advocacy rather than data literacy and impact entrepreneurship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/socialgoodbr
• GitHubgithub.com/socialgoodbrasil
• YouTubeyoutube.com/user/SocialGoodBrasil
• Facebookfacebook.com/SocialGoodBrasil
• LinkedInlinkedin.com/company/social-good-brasil
• Instagraminstagram.com/socialgoodbrasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Social Good Brasil