TravelSpirit BV

What TravelSpirit BV does

TravelSpirit BV is a Dutch private software company founded in 2008 and headquartered in Baarn, Netherlands. It develops a modular SaaS platform purpose-built for the travel industry, organizing its product suite around a proprietary ten-stage customer journey framework spanning inspiration, research, consideration, decision, booking, preparation, travel, stay, sharing, and retention. The core platform, TravelSpirit BackOffice, provides CRM, telephony, email, workflow automation, travel plan management, order processing, document handling, and business intelligence capabilities, and is extended by specialized modules including the Visual Tour Builder (drag-and-drop quote creation), MediaSpirit (media management), Finance & Accounting (with Exact integration, payment links, and e-invoicing), Vluchten (GDS and Airtrade flight import and IATA HOT settlement processing), Website/SPoE (Single Point of Entry website builder with online booking), and Marketing (email, reviews, segmentation). The platform integrates with a Dutch-centric ecosystem of partners — Mollie for payments, Spotler for email marketing, WeCloudIT for telephony, Airtrotter for booking and availability, Travel Intelligence for BI, plus mobile app partnerships with Travelia and Appit and a traveler-side eSIM partnership with Hubby.

The company sells via a direct, consultative enterprise sales motion through its website, offering 'Demo inplannen' (Schedule a Demo) and 'Verkennend gesprek' (Exploratory conversation) entry points, with modular subscription pricing on an annual billing cadence and a dedicated 'Start Pakket' tier for small-scale travel entrepreneurs. It targets a broad vertical segmentation including tour operators, online travel agents, B2B and MICE operators, group travel, traditional travel agents, ZRA-licensed entities, consolidators, destination management companies, and vacation rental operators. TravelSpirit claims 100+ travel companies as customers in the Dutch market and holds memberships in ANVR (member 9626) and VVKR. The company is privately held with no disclosed venture capital, private equity, or parent-company ownership, and provides no public revenue, funding, or headcount data.

Name

TravelSpirit BV

Legal name

TravelSpirit B.V.

Website

https://travelspirit.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TravelSpirit BV is a Dutch vertical SaaS company, founded in 2008 and based in Baarn, that sells a modular travel software platform — covering CRM, BackOffice, tour-building, finance, flights, websites, and marketing — to 100+ Dutch tour operators, travel agents, OTAs, MICE, and DMCs on annual subscriptions.

Ownership category

akta.pro rank

Product category

Travel Management Software

NAICS

Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mid/Back Office & Accounting (ERP, Billing, Reconciliation, Reporting) (THALAGAA)

akta.pro secondary industries

Agency CRM, Sales Automation & Client Servicing (THALAGAB), Corporate Travel CRM, Case/Ticketing & Service Workflow Tools (THAKANAL), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Expense, Invoice & Reconciliation (ERP/AP) for Travel (THALAMAC), Customer & Loyalty Analytics (Segmentation, CLV, Personalization) (THALAIAG)

Keywords

• Travel management software
• Tour operator platform
• Travel agency CRM
• Booking automation software
• Travel backoffice system

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Modular travel software platform sold as subscriptions with various modules. Customers can select and combine modules based on their needs, suggesting tiered or modular pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TravelSpirit BV provides a modular SaaS travel software platform that supports travel companies across the entire customer journey, from inspiration and research through booking, travel, and retention. The core product, TravelSpirit BackOffice, integrates CRM, workflow, document, and business intelligence capabilities, and is complemented by specialized modules including Visual Tour Builder (drag-and-drop quote/itinerary creation), MediaSpirit (photo management), Finance & Accounting, Vluchten (flight/GDS management), Website/SPoE (online booking site builder), and Marketing automation.

Product overview

TravelSpirit BV offers a modular travel software platform designed for the entire travel customer journey, from inspiration through booking, preparation, travel, and retention. The core platform is TravelSpirit BackOffice, which provides foundational capabilities including CRM, workflow management, reporting, and document handling. This integrates with specialized modules including Visual Tour Builder (drag-and-drop quote creation), MediaSpirit (media management), Finance & Accounting (financial operations), Vluchten (flight management), Website/SPoE (website building), and Marketing (automation and customer engagement). The platform is designed for various travel business types including tour operators, OTAs, B2B/MICE operators, travel agents, and DMCs.

Differentiator

Problem solved

Functional benefit

Brands

• MediaSpirit: Photo/media management module for travel content
• Travelia
• Appit

Products and services

• TravelSpirit BackOffice

Named customers11 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MolliecoreTechnology or IntegrationPayment integration partner providing payment link functionality for processing customer payments within the TravelSpirit platform.
• ExactcoreTechnology or IntegrationAccounting software integration for bookkeeping connections, enabling seamless financial data synchronization.
• SpotlercoreTechnology or IntegrationEmail marketing integration for customer communication and newsletter campaigns.
• Travel IntelligencecoreTechnology or IntegrationBusiness intelligence solution integration for data analytics and reporting.
• WeCloudITcoreTechnology or IntegrationTelephony integration for phone connectivity within the CRM and communication workflows.
• AirtrottercoreTechnology or IntegrationBooking and availability system integration for real-time inventory management.
• ANVRminorOthersDutch travel industry association membership (member number 9626). ANVR is the main trade association for Dutch travel companies.
• VVKRminorOthersIndustry association for Dutch travel intermediaries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lemax: Croatia-based vertical SaaS for tour operators and travel agencies covering itinerary building, CRM, booking, back-office, and B2B portals. Closely comparable to TravelSpirit's mid/back-office, CRM, and visual-quoting stack, but with broader international reach.
• TourWriter: Tour-operator software with itinerary building, supplier costing, CRM, and document automation. Overlaps with TravelSpirit's Visual Tour Builder and CRM modules for SMB/mid-market tour operators.
• Tramada: Travel management platform for travel agencies and TMCs with quoting, CRM, supplier integration, and mid/back-office functionality. A direct functional analog serving a similar agency customer base in a different geography (APAC).
• Traveltek: UK-headquartered travel technology provider offering booking platforms, mid-office, and APIs to OTAs, tour operators, and travel agents. Comparable in serving SMB/mid-market travel sellers with back-office and content tools.

Broad incumbents

• Sabre: Global GDS and travel technology incumbent with corporate travel tools (GetThere) and a broad agency tech portfolio. Competes with TravelSpirit at the larger end of the corporate travel and mid/back-office market.
• Amadeus: Global travel technology provider whose Amadeus cytric suite covers corporate self-booking, mid/back-office, and expense. Overlaps with TravelSpirit's corporate/B2B segment at enterprise scale.
• Travelport: Global GDS and travel commerce platform with agency mid/back-office and corporate travel tooling. A broad incumbent with overlapping capabilities to TravelSpirit's Flights module and overall agency platform.
• SAP Concur: Enterprise travel, expense, and invoice management platform. Adjacent to TravelSpirit's Finance & Accounting and corporate-travel workflows, especially for larger customers with T&E integration needs.

Emerging players

• Bókun (a Tripadvisor company): Booking and channel-management platform for tours, attractions, and DMCs. Comparable on the online booking and DMC/tour-operator side of TravelSpirit's customer base, though less focused on full mid/back-office.

Others

• Spotler: Dutch email marketing and customer-engagement platform and a named TravelSpirit integration partner. Listed as an 'Others' peer because the relationship is enabling/partner rather than competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/travelspirit-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TravelSpirit BV