Finn Frogne

What Finn Frogne does

Finn Frogne A/S is a Danish family-owned IT software company founded in 1973 by engineer Finn Frogne, now led by second-generation CEO Kaare Frogne. The company develops and supplies integrated technology solutions for the taxi, bus, and public sector passenger transport industries, primarily across the Nordic region (Denmark, Sweden, Norway, Finland, Iceland) with a regional office in Tübingen, Germany. Headquartered in Ishøj, near Copenhagen, the company employs between 101–250 people and operates as a private limited company (CVR: 73249414).

The core offering is the Frogne Mobility Platform — a fully integrated booking and dispatch system combining EU MID-approved hardware (the Frogne TM3 taximeter, Samsung driver tablets, payment terminals, security cameras, and thermal printers) with software modules including a dispatch engine, AI voicebot (VIBE), Frogne Maps navigation, tariff management, the CoDrive driver app, the Infinity passenger booking app, and a Business Intelligence suite including system optimization and the Grøn Taxi (Green Taxi) module. The platform claims 99.99% uptime and is available in eight languages (Danish, English, German, Norwegian, Swedish, Finnish, Icelandic, Serbian/Montenegrin). Notable customer outcomes include Europe's first integrated taxi meter and central system (Aalborg Taxi, 1986), the world's first green taxi technology project (2016–2019, with 170 cars, 400 drivers, and 170 million km of data), and the co-founding of the SUTI standard (2002) which now processes more than 30,000 daily passenger trips across the Nordics.

Revenue is generated through three streams: recurring Dispatch-as-a-Service subscriptions for the mobility platform, hardware sales of in-vehicle equipment, and professional services including system optimization reviews. The company pursues a direct enterprise field sales motion targeting taxi fleets, bus operators, and municipal/public sector transport providers, augmented by an API-first distribution strategy (Public APIs, Corporate APIs, TM3 Taximeter API, CoDrive API, SUTI links) and channel partnerships with Structab AB (MegTax) and subsidiary Nordic Auto El. Named enterprise customers include Hreyfill Taxi (Iceland's largest operator with 400 vehicles), Aalborg Taxi, Helsingborg Taxi, and participants in the Green Taxi project.

Name

Finn Frogne

Legal name

Finn Frogne A/S

Website

https://frogne.dk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Finn Frogne A/S is a Danish family-owned software company founded in 1973 that provides integrated booking, dispatch, taximeter, and AI voicebot solutions for taxi, bus, and public sector passenger transport operators across the Nordic region and Germany.

Ownership category

akta.pro rank

Product category

Taxi and Passenger Transport Dispatch Software

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

akta.pro secondary industries

Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI)

Keywords

• Taxi dispatch software
• Taximeter systems
• Fleet management platform
• Passenger transport solutions
• Mobility booking software

Headquarters

HQ city

Ishøj

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. SaaS / Platform Subscription for Booking & Dispatch: Frogne provides its fully integrated booking and dispatch platform as a service (Dispatch as a Service) to taxi companies and mobility providers. The platform is offered with guaranteed 24/7 uptime and minimal investment requirements, suggesting a recurring subscription model with service-level guarantees.
2. Hardware Sales (Taximeters, Tablets, Payment Terminals, Printers, Cameras): Frogne sells physical in-vehicle equipment including the Frogne TM3 taximeter, Samsung driver tablets, payment terminals, thermal printers, and security cameras. Hardware is EU MID-certified and fully integrated with the software platform.
3. Professional Services & System Optimization: Frogne offers system optimization reviews and professional services as part of its Business Intelligence suite, helping mobility providers fine-tune operational efficiency and maximize system performance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Finn Frogne develops and sells the Frogne Mobility Platform, an integrated booking, dispatch, and administration system for taxi, bus, and public sector passenger transport operators across the Nordics. The offering combines EU MID-approved taximeter hardware (Frogne TM3, driver tablets, payment terminals, thermal printers, security cameras) with software modules including AI-powered voice booking (VIBE), passenger apps, dispatch engine, navigation (Frogne Maps with TomTom traffic data), tariff management, business intelligence, and open APIs for third-party integration. The platform serves as a complete system for taxi fleet operators, mixed bus/taxi operators, and municipalities managing publicly funded social/health transport.

Product overview

Finn Frogne is a Nordic mobility technology provider offering a complete, modular platform for taxi, bus, and public sector passenger transport operations. The Frogne Mobility Platform integrates booking, dispatch, and administration in one fully-integrated system (99.99% uptime). The platform is supported by vehicle equipment including the EU MID-approved Frogne TM3 Taximeter, Samsung-based driver tablet, payment terminals, security cameras, and thermal printers. Customer-facing add-ons include Frogne WebBooking (web-based booking), Frogne Infinity Booking App (mobile app for iOS/Android), and Frogne Voicebot (AI-powered voice booking). Fleet management tools include Frogne Maps (navigation with geocoding/routing), Frogne CoDrive Navigation, Frogne Tariff Module, and Frogne System Optimization. Administrative tools include the Frogne Vognmand/Chauffør Portal and Frogne Public System for school/patient transport management.

Differentiator

Problem solved

Functional benefit

Brands

• Frogne Voicebot: AI-based voice robot that automates booking process and optimizes dispatch center resources using Nexcom technology.
• Frogne Maps
• Frogne Public System
• Frogne Systemoptimering
• Frogne Tarif
• Frogne TM3 Taxameter
• Frogne CoDrive
• Frogne WebBooking
• Frogne Infinity / Mobility Booking App
• VIBE (Voice Interface Booking Engine)

Products and services

• Frogne Mobility Platform A complete, modular booking and dispatch platform for taxi, bus, and public sector transport operations. Combines booking, dispatch, and administration in one fully-integrated system with 99.99% system uptime reliability. Serves as the core product that all other Frogne offerings extend.
• Frogne TM3 Taximeter EU MID-approved taximeter system with intuitive touch screen and full integration to Frogne CoDrive driver app. Complies with all European fiscal and legal requirements, serving as a future-proof work tool in vehicles for taxi operators.
• Frogne Infinity Booking App End-to-end taxi booking mobile app for passengers to book, calculate price, track, pay and rate trips. Available for Android and iOS with features including anonymous or registered booking, push notifications for trip status, in-app wallet with multiple payment cards, business/private trip separation, and corporate account linking.
• Frogne WebBooking Universal online booking tool for corporate and private customers accessible via website with responsive design for smartphone, tablet, and PC. Supports both anonymous and registered users, multiple languages, detailed map view of trip with price calculation, and company account management.
• Frogne Voicebot (VIBE) AI-based voice robot powered by Nexcom Voicerobot technology that fully automatically answers calls and creates bookings into Frogne dispatch system. Available in 8 languages, handles multiple simultaneous booking calls 24/7, calculates and distributes optimal routes to drivers, and improves through machine learning.
• Frogne Maps Map service built on decades of experience in optimal map navigation and fleet management for taxi and passenger transport. Includes integrated geocoding and routing, TomTom real-time traffic data integration, open platform with transparent cost structure providing full control over data and costs.
• Frogne Public System User-friendly web booking and management tool for publicly operated person transportation such as school trips, elderly and patient transport. Links mobility providers, municipalities, and parents in an online booking and administrative network allowing stakeholders to see, book, and modify trips, create user lists with status, date, name, pick-up and drop-off addresses.
• Frogne Driver Tablet Samsung Tablet S9-based in-vehicle tool connecting the car to the dispatching system. Known for sturdy build and proven Android reliability, enabling drivers to carry out dispatching operations efficiently inside and outside the vehicle.
• Frogne Payment Terminals Quality terminals handling all card types from driver cards to credit cards, from magnetic stripe to contactless payment. Fully integrated with the entire vehicle system providing drivers and passengers ease of use.
• Frogne Security Camera In-car security camera providing safety for drivers and passengers. Integrated with in-car equipment and call-center booking system. Encrypted high-quality pictures are automatically saved and transferred to dispatch when alarm button is activated.
• Frogne Thermal Printer Fully integrated thermal printer for high-resolution receipts, taximeter reports and booking information. Can also print logos and campaign messages for brand marketing.
• Frogne CoDrive Driver App Android driver application designed for all types of person transportation. Provides drivers with all necessary information and functionality to easily, securely, and reliably manage bookings and daily tasks including passenger management, navigation, messaging, and shift overview. Fully integrated with Frogne Maps.
• Frogne API Suite Open APIs and secure links enabling connection of Frogne dispatch solution to other systems. Includes Public APIs, Corporate APIs, Frogne TM3 Taximeter API, Frogne CoDrive API, and SUTI links for system-to-system integration with third-party solutions.

Quantifiable outcome

• 99.99% system uptime reliability
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nexcom (Voicerobot)coreTechnology or Integration · 22 January 2025Frogne partnered with Nexcom's Voicerobot technology to power the Frogne Voicebot (also called VIBE - Voice Interface Booking Engine), an AI-powered voice booking solution. Nexcom is described as one of the world's leading developers of AI applications. The voicebot uses Nexcom's AI technology to handle multiple simultaneous booking calls 24/7, recognizing customers, calculating optimal routes, and booking the nearest car. The solution has proven its value and efficacy on the Danish market before expansion to all Frogne markets in 8 languages.
• TomTomcoreTechnology or Integration · 1 January 2025Frogne announced a new commercial partnership with Dutch company TomTom, a global leader in navigation, traffic, and mapping technology. Frogne will leverage TomTom's insight into traffic flows and distance optimization to improve the accuracy of estimated arrival times (ETA) and total journey time (ETT), improving both operational efficiency and service experience for Frogne customers in taxi, social, and disability transportation. The new real-time traffic data will be integrated into Frogne Maps. Expected availability: Q3 2025.
• Nordic Auto ElminorChannel Partner/ Reseller/ DistributorNordic Auto El is a subsidiary of Finn Frogne that serves as a distribution and service channel for Frogne products in the Nordic market. Frogne exhibits together with Nordic Auto El at trade events such as PERSONTRAFIK.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Uber: Global ride-hailing platform that owns iCabbi and Cordic and increasingly targets taxi fleets via Uber Taxi. Comparable as a broader incumbent in mobility with overlapping taxi-dispatch and customer-booking capabilities.
• Samsara: IoT-based fleet management platform providing telematics, video, and dispatch tooling for fleets. Comparable because it serves fleet-operator customers (a category Frogne targets) but operates at a broader, non-taxi-specialized scope.
• FreeNow (formerly mytaxi): European multi-mobility app (taxi, ride-hailing, micromobility) owned by BMW and Daimler, active across the Nordics and Germany. Comparable because it operates in Frogne's customer market but as a B2C aggregator rather than B2B software.

Others

• TomTom: Dutch mapping and real-time traffic data provider, currently a Frogne partner integrated into Frogne Maps. Comparable as an adjacent ecosystem participant supplying navigation and traffic intelligence to mobility platforms.

Emerging players

• Optibus: AI-powered public transit scheduling and fleet-optimization platform. Comparable to Frogne's Public System and dispatch modules because it serves bus and transit operators — Frogne's secondary customer segment — with AI-driven scheduling and optimization.
• Bolt: Estonian ride-hailing and micromobility platform with growing Nordic presence. Comparable as a competing mobility platform addressing the same end-passenger demand pool that Frogne's taxi-operator customers rely on.

Direct peers

• iCabbi: Cloud-based taxi dispatch and booking platform serving taxi and private-hire operators globally (now part of Uber). Directly comparable as a B2B dispatch and booking SaaS for taxi fleets — the same model Frogne runs across the Nordics.
• TaxiCaller: Cloud-based taxi and chauffeur dispatch software used by fleets worldwide. Comparable as a B2B SaaS providing booking, dispatch, and driver/passenger apps to taxi operators — same category as Frogne.
• Cordic Technologies: UK provider of taxi dispatch and private-hire software (now part of Uber alongside iCabbi). Directly comparable as a legacy B2B dispatch provider competing with Frogne for taxi-fleet software spend.
• Autocab: UK-based supplier of taxi booking, dispatch, and driver apps to taxi operators. Comparable as a B2B platform providing booking and dispatch software to taxi fleets, similar to Frogne's core Mobility Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finn-frogne-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finn Frogne