Sundgren Realty
Sundgren Realty is a privately held Kansas brokerage and auction firm that buys, sells, and auctions residential, commercial, farm, ranch, and recreational acreage properties across South Central Kansas, with a 40-year El Dorado-based operation.
- Company typePrivate
- Founded1984
- HeadquartersEl Dorado, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sundgren Realty does
Sundgren Realty, Inc. is a privately held real estate brokerage and auction firm headquartered in El Dorado, Kansas, serving South Central Kansas with a particular focus on Butler County and the Flint Hills region. Founded in 1984, the firm operates with 11–50 employees and has maintained continuous operations for over 40 years, offering a vertically integrated service set that spans residential sales, commercial and multifamily investment brokerage, farm/ranch and recreational acreage transactions, property appraisals, and online real estate auctions.
The company's technology foundation is built on an IDX Broker-powered property search platform integrated with the South Central Kansas MLS, Inc., enabling clients to browse residential, commercial, and land listings across the region. A proprietary mobile bidding application, distributed on both iOS and Android, supports the firm's online auction vertical by allowing remote, real-time participation, property watching, and automated outbid notifications. A direct email subscription channel delivers auction alerts to opted-in prospects.
Sundgren generates revenue primarily through transaction-based real estate commissions on residential, commercial, and land deals, supplemented by auction service fees and property appraisal engagements. Pricing is negotiated per transaction and is not publicly disclosed. The go-to-market combines direct agent-driven sales with self-serve digital channels (website search and mobile app), targeting a fragmented customer base of individual home buyers and sellers, farm/ranch owners, and commercial/multifamily investors across the region. The firm appears to be independently and likely founder/family-owned, with no parent company, institutional investor, or external funding identified in the source data.
Sundgren Realty firmographics
Firmographics- Name
- Sundgren Realty
- Legal name
- Sundgren Realty, Inc.
- Website
- https://sundgren.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sundgren Realty is a privately held Kansas brokerage and auction firm that buys, sells, and auctions residential, commercial, farm, ranch, and recreational acreage properties across South Central Kansas, with a 40-year El Dorado-based operation.
- Ownership category
- akta.pro rank
Sundgren Realty industry classification
Industry- Product category
- Real Estate Brokerage and Auction Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Sundgren Realty is headquartered
LocationHeadquarters
- HQ city
- El Dorado
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sundgren Realty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: Traditional real estate brokerage commissions from residential, commercial, and land property transactions. Agents facilitate buying and selling of properties in South Central Kansas.
- Auction Services: Revenue from property and land auctions, including online auction platforms and mobile bidding capabilities.
- Appraisal Services: Property appraisal services as part of the real estate service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction commissions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Sundgren Realty product offering
Product offeringCore offering
Sundgren Realty is a real estate brokerage and auction firm that facilitates the buying, selling, and auctioning of residential, commercial, farm/ranch/recreational acreage, and land properties in South Central Kansas. Its offering combines traditional agent-led brokerage services with an online auction platform supported by a proprietary mobile bidding application, plus property appraisal services.
Product overview
Sundgren Realty operates as a real estate brokerage and auction company serving South Central Kansas, offering a unified platform for residential, commercial, and land property transactions. The core product is the Property Search Platform powered by IDX Broker, which aggregates listings across multiple property types. Supporting products include land/farm/ranch listings focused on Butler County and the Flint Hills region, online auction services with mobile bidding capabilities via their iOS and Android apps, and agent representation services. The company leverages third-party IDX Broker for the MLS data infrastructure and offers a proprietary mobile bidding application for auction participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform IDX-based property search platform that allows users to browse residential, commercial, and land listings across South Central Kansas, with detailed listing pages including photos, pricing, and property details. Powered by IDX Broker and integrated with the South Central Kansas MLS.
- Residential Property Listings and Brokerage
- Commercial Property Listings and Brokerage
- Land, Farm, and Ranch Listings
- Online Property and Land Auctions
- Sundgren Mobile Bidding App
- Real Estate Appraisal Services
Companies that use Sundgren Realty
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Sundgren Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sundgren Realty partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- South Central Kansas MLS, Inc.coreIDX data exchange partnership providing comprehensive MLS listing data for the property search platform. Listings include residential, commercial, and land properties across South Central Kansas.
- IDX BrokercoreTechnology platform powering the IDX property search functionality on the Sundgren Realty website, enabling MLS data integration and property search capabilities.
- Apple App StoresupportingDistribution channel for the Sundgren Realty mobile bidding application on iOS devices.
- Google Play StoresupportingDistribution channel for the Sundgren Realty mobile bidding application on Android devices.
Scale indicators2 records
Recent moves2 records
Expansion highlights4 records
Sundgren Realty competitors and assessment
Company assessmentDirect peers
- Hall and Hall: Specialized ranch and farm real estate brokerage with national auction capabilities. Directly comparable to Sundgren's Flint Hills land/ranch specialty, though operating at a much larger scale across multiple Western and Plains states.
- Farmers National Company: Nationwide farm management, real estate sales, and auction company specializing in agricultural land. Comparable to Sundgren's land/ranch brokerage and auction services in rural Kansas and the broader Plains region.
- Hertz Real Estate Services: Iowa-based farm management and real estate brokerage with a national land sales platform. Directly comparable to Sundgren's farm/ranch/acreage auction and brokerage business, with deeper geographic reach but similar transaction-based commission model.
- Whitetail Properties Real Estate: Recreational land-focused brokerage with strong auction capabilities across the Midwest and Plains. Directly comparable to Sundgren's recreational acreage and hunting/land auction business model in rural markets.
- Mossy Oak Properties: Franchise network built around rural land, farm, and recreational property sales. Directly comparable to Sundgren's niche positioning in farm, ranch, and recreational acreage brokerage, with a broader national network but similar rural land specialization.
Regional players
- J.P. Weigand & Sons, Inc. Long-established family-owned Kansas real estate brokerage headquartered in Wichita with a broad regional footprint across South Central Kansas. Directly comparable to Sundgren as a regional independent brokerage serving residential, commercial, and land clients, though operating at significantly larger scale with multiple offices.
Broad incumbents
- Coldwell Banker: Major national real estate franchise with broad residential and commercial brokerage capabilities. Comparable to Sundgren's residential brokerage arm as a competing service offering, though at vastly larger scale and brand recognition.
- United Country Real Estate: Large national franchise network specializing in rural, land, farm, and small-town real estate. Broadly comparable to Sundgren's niche in land and rural property, but operates a franchise model across thousands of offices rather than as a single independent firm.
- Re/Max: Global real estate franchise network with strong agent-centric model. Comparable to Sundgren's traditional agent-led brokerage model, though with national marketing scale and technology infrastructure that independent firms cannot match.
Emerging players
- Auction.com (Xome): Online auction marketplace for residential and commercial real estate. Comparable to Sundgren's online auction motion and mobile bidding app, though focused primarily on distressed/foreclosure properties at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sundgren Realty social profiles
Digital presenceSundgren Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundgren Realty leadership team
Management profileNumber of profiles
Profiles2 records
Sundgren Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundgren Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundgren Realty
What does Sundgren Realty do?
Sundgren Realty is a real estate brokerage and auction firm that facilitates the buying, selling, and auctioning of residential, commercial, farm/ranch/recreational acreage, and land properties in South Central Kansas. Its offering combines traditional agent-led brokerage services with an online auction platform supported by a proprietary mobile bidding application, plus property appraisal services.
Is Sundgren Realty a public or private company?
Sundgren Realty is a private company. It is classified as family owned and is currently operating.
When was Sundgren Realty founded?
Sundgren Realty was founded in 1984. It employs 11 to 50 people.
Where is Sundgren Realty based?
Sundgren Realty is headquartered in El Dorado, United States, in the North America region.
How does Sundgren Realty make money?
Three revenue lines are on record. Real Estate Commissions are the primary driver. The others are auction Services and appraisal Services.
Who are Sundgren Realty's main competitors?
Direct peers on record are Hall and Hall, Farmers National Company, Hertz Real Estate Services, Whitetail Properties Real Estate and Mossy Oak Properties. J.P. Weigand & Sons, Inc. is listed as a regional player. Broad incumbents are Coldwell Banker, United Country Real Estate and Re/Max. Auction.com (Xome) is listed as an emerging player.
Does Sundgren Realty have an API?
No public API is recorded for Sundgren Realty.
What industry is Sundgren Realty in?
Sundgren Realty's product category is Real Estate Brokerage and Auction Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.