My BFF Social

What My BFF Social does

My BFF Social is a Pittsburgh-based, founder-led full-service marketing and advertising agency founded in May 2017 by Matt Gentile. The firm delivers integrated social media marketing, paid advertising, public relations, and email/CRM services, with a primary vertical focus on real estate, mortgage, franchise, and home services, alongside SMB clients. Its core offering is professional services, augmented by three productized extensions: MyBFF LeadPro CRM (a small-business CRM launched May 2023), MyBFF AdPros (a dedicated advertising program for real estate brokers and teams, launched May 2021), and Multilingual Social Media Marketing Solutions (launched August 2024). The Business Leaders Podcast functions as a content/community channel and thought-leadership vehicle.

The technology stack centers on managed paid media across Facebook, Instagram, Google (including Performance Max), YouTube, and LinkedIn, with third-party generative AI tools (ChatGPT, Claude, Gemini, Grok, Perplexity) used for copywriting and AI-generated short-form video for social. The MyBFF LeadPro CRM is positioned as a proprietary add-on. The go-to-market is direct sales-led, with free consultations booked via a website contact form and sales conducted by phone; GTM targets both SMBs (direct outreach, networking, referrals) and enterprise clients in its priority verticals. The firm is privately held, bootstrapped, headquartered at Bakery Square in Pittsburgh, and has remained in the 1-10 employee band while expanding its service and partnership footprint through 2026.

Name

My BFF Social

Legal name

My BFF Social

Website

https://mybffsocial.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

My BFF Social is a Pittsburgh-based, founder-led full-service marketing agency offering social media marketing, paid advertising, public relations, and CRM/email services to SMBs and enterprise clients, primarily in real estate, mortgage, franchise, and home services verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Paid Social Advertising (BPAFACAB)

Keywords

• Social media marketing
• Digital advertising services
• Public relations agency
• Content marketing services
• Email marketing automation

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Social Media Marketing Services: Full-service social media marketing including content creation, posting, engagement management, and strategy development for businesses across various industries.
2. Digital Advertising Services: Paid media campaigns across Facebook, Instagram, Google, YouTube, and LinkedIn platforms. Creative ad design and campaign management to drive brand awareness, preference, and lead generation.
3. Public Relations Services: Media relations, strategic communication, media list development, executive media training, multimedia news release design and distribution, and social media integration.
4. Marketing and CRM Services: Marketing services including CRM solutions like MyBFF LeadPro, email marketing campaigns, and comprehensive marketing strategy development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

My BFF Social is a full-service marketing agency that delivers social media marketing, paid digital advertising, public relations, and CRM/email marketing services to businesses. Its service portfolio spans content creation, paid media campaign management, media relations, and lead management, with AI-enabled tooling applied across creative production and campaign optimization. The agency focuses on real estate, mortgage, franchise, and home services clients and operates from Pittsburgh, PA under a 'Business Friends Forever' relationship-driven philosophy.

Product overview

My BFF Social is a full-service marketing agency offering a unified suite of social media marketing, advertising, public relations, and marketing services. The core offering centers on Social Media Marketing & Advertising Services combined with Advertising Services across major platforms (Facebook, Instagram, Google, YouTube, LinkedIn). Supporting modules include MyBFF LeadPro CRM with integrated Email Marketing, MyBFF AdPros for dedicated real estate advertising, and Multilingual Social Media Marketing Solutions. The company also produces the Business Leaders Podcast as part of its content marketing approach. The BFF (Business Friends Forever) philosophy underpins all services, emphasizing relationship-building and networking strategies for clients.

Differentiator

Problem solved

Functional benefit

Brands

• MyBFF LeadPro: A CRM solution for small business customer relationship management and lead tracking.
• MyBFF AdPros
• MyBFF Business Leaders Podcast

Products and services

• Social Media Marketing & Advertising Services Comprehensive social media management including content creation, posting, engagement, and strategy across platforms such as Facebook, Instagram, LinkedIn, and TikTok. Sold to businesses across real estate, mortgage, franchise, and home services verticals.
• Advertising Services Paid media campaigns across Facebook Ads, Instagram Ads, Google Pay Per Click, YouTube, and LinkedIn Ads designed to drive brand awareness, preference, and lead generation for client businesses.
• Public Relations Services Strategic communication services including media relations, executive media training, multimedia news release design and distribution, and social media integration for client PR campaigns.
• MyBFF LeadPro CRM Customer Relationship Management system for small to medium-sized businesses to manage leads, automate follow-ups, and streamline marketing efforts, with integrated email marketing capabilities.
• MyBFF AdPros Dedicated advertising team combining technology and professional advertising expertise specifically for real estate brokers and teams who want agency services without high costs.
• Multilingual Social Media Marketing Solutions Marketing services enabling clients to reach multilingual audiences, breaking language barriers to boost engagement and build brand loyalty through multilingual content creation and social media marketing.

Quantifiable outcome

• 265% above industry average response rate for targeted content marketing campaigns
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, notable and minor.

• Recruiting InsightcoreStrategic or Co-development Partner · 27 April 2026Recruiting Insight partnered with MyBFF Social alongside Lone Wolf Technologies to release the Q1 2026 Agent Migration and Brokerage Model Performance Report covering nearly 98,000 samples across key U.S. corridors. MyBFF Social contributed data insights to the report analyzing agent migration and brokerage model performance.
• Lone Wolf TechnologiescoreStrategic or Co-development Partner · 27 April 2026Lone Wolf Technologies partnered with Recruiting Insight and MyBFF Social for the Q1 2026 Agent Migration and Brokerage Model Performance Report, providing technology and data infrastructure for the analysis.
• AI Horizons PittsburghnotableStrategic or Co-development Partner · 22 September 2025MyBFF Social was selected as the marketing partner for AI Horizons Pittsburgh 2025 conference, generating over 2 million targeted media impressions and 12,000 click-throughs in two weeks through onsite activation teams and paid media campaigns.
• Real Estate Brokers and Teams (AdPros Program)coreChannel Partner/ Reseller/ Distributor · 19 May 2021MyBFF introduced Social AdPros as a program targeting real estate brokers and teams who want dedicated advertising agency services without high costs. The company positions this as 'Geek Squad meets Mad Men' - combining technical support with creative advertising.
• 412 Food RescueminorOthersMy BFF Social's philanthropic partner, supporting food rescue efforts. The company pledges to donate 5% of its profits to support 412 Food Rescue and participated in initiatives like #HuddleforHunger and donations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, social media marketing, and web design — directly comparable to MyBFF's full-service agency model targeting SMB and mid-market customers.
• Ignite Social Media: Ignite Social Media is a social media marketing agency focused on community management, content creation, and paid social — directly comparable to MyBFF's core social media and community management offering.
• SmartSites: SmartSites is a digital marketing agency offering SEO, PPC, social media advertising, and web design for SMB to enterprise clients — comparable in service mix and client tier to My BFF Social's full-service offering.
• Disruptive Advertising: Disruptive Advertising is a digital advertising agency specializing in PPC, paid social, and conversion rate optimization across Google, Facebook, and other platforms — overlapping directly with MyBFF's paid media and social advertising services.
• Lyfe Marketing: Lyfe Marketing is a full-service social media and digital advertising agency that serves SMB and mid-market clients with content, paid ads, and social media management — directly competing with My BFF Social in core service lines and target market.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering social media marketing, SEO, PPC, and web design — a direct competitor to MyBFF in delivering integrated marketing services to SMBs and mid-market clients.

Broad incumbents

• Hootsuite: Hootsuite is a leading social media management platform that offers scheduling, analytics, and engagement tools — a broad incumbent whose software product overlaps with the social media management services MyBFF delivers for clients.
• HubSpot: HubSpot is an inbound marketing, sales, and CRM platform that competes with MyBFF's MyBFF LeadPro CRM and email marketing modules while serving the same SMB and mid-market customer base broadly.
• Sprout Social: Sprout Social is a social media management and analytics platform serving agencies and brands — competing with MyBFF's MyBFF LeadPro CRM and social media workflow on the software side while operating in the same customer ecosystem.
• Tinuiti: Tinuiti is a large independent digital marketing agency offering paid media, SEO, social, and creative services — overlapping with MyBFF's full-service digital advertising and paid social offering but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mybffsocial
• YouTubeyoutube.com/@mybffsocial
• Facebookfacebook.com/MyBFFSocial
• LinkedInlinkedin.com/company/mybff-social
• Instagraminstagram.com/mybffsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My BFF Social