Fudgelearn
Fudgelearn is a UK-based Oracle-focused training firm that delivers end-user training, change management, and digital adoption services to enterprise and government clients implementing Oracle Cloud, EBS, ERP, and HCM systems.
- Company typePrivate
- Founded2017
- HeadquartersBeckenham, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Fudgelearn does
Fudgelearn is a UK-based B2B training and change management firm founded in 2017, focused exclusively on Oracle enterprise applications — Cloud (SaaS), EBS, ERP, HCM, SCM, EPM, CX, and Analytics. It serves organizations implementing or upgrading Oracle systems, providing end-user training, change management, digital adoption, and technical training services. Disclosed customers include the Bank of England, LSEG, Schroders, SMBC, FCDO, the UK Home Office, Seadrill, Ricoh, Johnson Controls, Value Retail, Vale of Glamorgan, and the University of Edinburgh, spanning financial services, government, energy, retail, and education. The company operates from Beckenham (registered) and Keston, Kent, with 51-100 employees, and is incorporated as Fudgelearn Limited (UK company registration 11042734).
The core technology is the Fudgelearn Academy, an online learning management system that delivers video tutorials, hands-on simulated Oracle environments, quizzes, and certification. Proprietary or curated capabilities include Oracle Guided Learning integration for in-application contextual guidance, AI-enhanced learning modules for Oracle Cloud applications, and interactive simulations that let learners practice in safe, simulated Oracle instances. Content is updated in alignment with Oracle's quarterly release cadence, supported by an in-house trainer team reported at 350+ combined years of Oracle expertise.
Commercially, Fudgelearn runs a dual revenue model: bespoke enterprise training and managed services engagements (change management, end-user training, digital adoption, technical training, Oracle Guided Learning Managed Services) sold primarily direct to enterprise and government buyers, and a self-serve recurring subscription channel through the Fudgelearn Academy. Pricing is quote-based for enterprise work and annual per-seat for Academy courses, with bulk discounts available for teams. Distribution combines direct sales, Oracle Partner channel access, and a global self-serve web channel; ownership is founder/management controlled with no disclosed institutional investment.
Fudgelearn firmographics
Firmographics- Name
- Fudgelearn
- Legal name
- Fudgelearn Limited
- Website
- https://fudgelearn.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fudgelearn is a UK-based Oracle-focused training firm that delivers end-user training, change management, and digital adoption services to enterprise and government clients implementing Oracle Cloud, EBS, ERP, and HCM systems.
- Ownership category
- akta.pro rank
Fudgelearn industry classification
Industry- Product category
- Enterprise ERP Training & Digital Adoption
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)
- akta.pro secondary industries
- Financial Data, Analytics & FinTech Tools (BI, ERP, Automation) (EDABAJAM), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
Keywords
Where Fudgelearn is headquartered
LocationHeadquarters
- HQ city
- Beckenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fudgelearn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise Training Services: Customized Oracle ERP training programs delivered to enterprise clients for end-users and technical teams across Oracle Cloud, EBS, HCM, SCM, EPM, CX, and Analytics
- Online Academy Courses: Self-paced online courses for Oracle end users, sold individually with 1-year subscriptions. Includes certification upon completion
- Oracle Guided Learning Managed Services: Managed services for Oracle Guided Learning digital adoption platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service Procurement Course with 50% first-time discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fudgelearn product offering
Product offeringCore offering
Fudgelearn provides tailored Oracle ERP and HCM training services to enterprise clients, covering change management, end-user training, digital adoption, and technical training across Oracle Cloud (SaaS), EBS, ERP, HCM, SCM, EPM, CX, and Analytics. The company also operates the Fudgelearn Academy, an online learning platform offering self-paced Oracle courses with hands-on simulations, video tutorials, quizzes, and certifications. Free consultation and implementation services accompany the training portfolio to drive user adoption and maximize ROI on Oracle system investments.
Product overview
Fudgelearn is an Oracle-focused training and change management company offering a unified portfolio centered on its Fudgelearn Academy online learning platform and associated professional services. The Academy (academy.fudgelearn.com) provides self-paced online courses including the Oracle Cloud Self Service Procurement - Redwood course, featuring video tutorials, hands-on simulations, quizzes, and certifications. Complementing the Academy are four core service lines: Change Management (Oracle ERP SaaS adoption programs), End-User Training (utilizing latest tools and techniques), Digital Adoption Solutions (including AI Powered Learning, ClickLearn, and Oracle Guided Learning Managed Services), and Technical Training (for Oracle ERP SaaS and EBS IT/support teams). Additional offerings include Blended Learning, E-Business Suite Training, Business As Usual Training, and Reporting Training. The portfolio spans end-user education, technical enablement, and ongoing adoption support across the Oracle Cloud (SaaS), EBS, ERP, HCM, SCM, EPM, CX, and Analytics ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Fudgelearn Academy: Online professional training platform offering Oracle end-user courses with video tutorials, hands-on simulations, quizzes, and certifications.
Products and services
- Fudgelearn Academy Online professional learning platform providing Oracle end-user training with video tutorials, hands-on simulations, quizzes, and certifications, enabling learners to practice in a safe simulated environment across real-life Oracle scenarios.
- Change Management Services Oracle ERP SaaS change management and user adoption programmes that accelerate digital transformation for organizations implementing Oracle systems.
- End-User Training Services Effective training services utilizing the latest tools, techniques, and innovations to maximize ROI on Oracle system investments for end users.
- Digital Adoption Solutions Technology solutions that streamline and enable Oracle user adoption and provide ongoing support to business users, including integration with AI-powered learning, ClickLearn, and Oracle Guided Learning.
- Oracle Guided Learning Managed Services Managed services for Oracle's in-app guidance solution, helping organizations implement and maintain Oracle Guided Learning to support Oracle user adoption.
- ClickLearn Digital Adoption Tool Partner-provided digital adoption tool that automates the creation of step-by-step guides, process documentation, and in-app support content for Oracle users.
- Blended Learning A combination of learning technologies and methods that integrates multiple approaches to maximize Oracle training effectiveness for enterprise clients.
- Technical Training Services (EBS and Business As Usual Training) Hands-on Oracle ERP SaaS and EBS technical training for IT and support teams, including ongoing Business As Usual training and reporting training, to ensure smooth operations and system maintenance.
- E-Business Suite Training Training services for Oracle E-Business Suite end-users and technical teams, covering functional and technical capabilities of the legacy Oracle ERP platform.
- Reporting Training Technical training focused on Oracle reporting capabilities and tools, enabling IT teams and analysts to build and maintain Oracle reports.
- Oracle Cloud Self Service Procurement - Redwood Course Interactive hands-on course teaching Oracle Procurement users how to raise, amend, and receipt requisitions in Fusion, incorporating the Redwood User Interface, with 6 processes, 1 certification, system simulations, and narrated demos.
Quantifiable outcome
- 5/5 customer rating from reviews
- +1 more outcomes
Companies that use Fudgelearn
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Fudgelearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
Fudgelearn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OraclecoreFudgelearn operates as an Oracle partner, specializing in Oracle ERP training services. The partnership enables delivery of Oracle Guided Learning Managed Services and positions Fudgelearn as a trusted provider within the Oracle ecosystem. Fudgelearn's training content is designed to complement Oracle's product suite and is updated alongside Oracle quarterly releases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fudgelearn competitors and assessment
Company assessmentEmerging players
- Lemon Learning: Lemon Learning is a digital adoption and in-app training platform focused on helping end users adopt new software, including ERP suites. It targets a similar European mid-market and enterprise buyer to Fudgelearn and competes for the same digital adoption and end-user training budgets.
- Apty: Apty is a digital adoption platform offering in-app guidance, workflow automation, and user onboarding for enterprise applications including Oracle E-Business Suite and Cloud. It competes for the same Oracle user adoption wallet that Fudgelearn addresses through its Digital Adoption service line.
- Userlane: Userlane is a digital adoption platform that delivers in-app guidance and automated user training for enterprise software. It overlaps with Fudgelearn's digital adoption, AI-powered learning, and Oracle Guided Learning managed services, particularly in DACH and EMEA markets.
- Whatfix: Whatfix is a leading digital adoption platform that provides in-app guidance, simulations, and on-screen training overlays for enterprise software including Oracle. It overlaps with Fudgelearn's AI-powered learning and Oracle Guided Learning managed services in delivering contextual user enablement inside Oracle.
- Stonly: Stonly provides interactive guides and knowledge workflows for customer and employee onboarding, with overlap into ERP and SaaS user enablement use cases. It is comparable to Fudgelearn's interactive simulation and guided learning approach for enterprise software adoption.
Direct peers
- ClickLearn: ClickLearn is a digital adoption platform that automates creation of step-by-step guides, process documentation, and in-app support content. Fudgelearn explicitly resells and co-delivers ClickLearn alongside its own Oracle training services, making it a directly overlapping product capability.
Broad incumbents
- WalkMe: WalkMe is the largest standalone digital adoption platform, providing AI-driven in-app guidance and user onboarding across enterprise applications including Oracle. It overlaps with Fudgelearn's digital adoption and AI-powered learning offerings but serves a much broader software portfolio.
- Pendo: Pendo is a product experience and digital adoption platform with in-app guides, walkthroughs, and learning tools for enterprise software. While broader than Oracle-specific training, it competes for the user onboarding and training budget that Fudgelearn targets inside Oracle deployments.
- Oracle University: Oracle's own training and certification arm, offering official Oracle Cloud and E-Business Suite courses. It is the incumbent vendor-led alternative to Fudgelearn and the most direct comparator on content, although it is not partner-led or change-management focused.
Others
- Upland RightAnswers: RightAnswers is a knowledge management and self-service support platform used to train users on enterprise applications. It is adjacent to Fudgelearn's training and digital adoption offerings, serving a similar need for in-application user support, but is part of the broader Upland suite rather than Oracle-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fudgelearn social profiles
Digital presenceFudgelearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fudgelearn leadership team
Management profileNumber of profiles
Profiles8 records
Fudgelearn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fudgelearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fudgelearn
What does Fudgelearn do?
Fudgelearn provides tailored Oracle ERP and HCM training services to enterprise clients, covering change management, end-user training, digital adoption, and technical training across Oracle Cloud (SaaS), EBS, ERP, HCM, SCM, EPM, CX, and Analytics. The company also operates the Fudgelearn Academy, an online learning platform offering self-paced Oracle courses with hands-on simulations, video tutorials, quizzes, and certifications. Free consultation and implementation services accompany the training portfolio to drive user adoption and maximize ROI on Oracle system investments.
Is Fudgelearn a public or private company?
Fudgelearn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fudgelearn founded?
Fudgelearn was founded in 2017. It employs 51 to 100 people.
Where is Fudgelearn based?
Fudgelearn is headquartered in Beckenham, United Kingdom, in the Europe region.
How does Fudgelearn make money?
Three revenue lines are on record. Enterprise Training Services are the primary driver. The others are online Academy Courses and oracle Guided Learning Managed Services.
Who are Fudgelearn's main competitors?
Emerging players on record are Lemon Learning, Apty, Userlane, Whatfix and Stonly. ClickLearn is listed as a direct peer. Broad incumbents are WalkMe, Pendo and Oracle University. Upland RightAnswers is listed as an others.
Does Fudgelearn have an API?
No public API is recorded for Fudgelearn.
What industry is Fudgelearn in?
Fudgelearn's product category is Enterprise ERP Training & Digital Adoption. Its primary akta.pro industry code is EDABAFAJ, Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday), with a secondary code of EDABAJAM, Financial Data, Analytics & FinTech Tools (BI, ERP, Automation). Its NAICS code is 611420 and its SIC code is 8200.