ClickLearn
ClickLearn is a Copenhagen-based Digital Adoption Platform that auto-produces training content and documentation in seven formats and 45+ languages for enterprises implementing major ERP and CRM systems including Microsoft Dynamics, SAP, Oracle, Salesforce, IFS, and Acumatica.
- Company typePrivate
- Founded2009
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ClickLearn does
ClickLearn is a privately held Danish software company (ClickLearn ApS, CVR 33075731) founded in 2009 and headquartered in Copenhagen that operates a Digital Adoption Platform (DAP) for enterprise software implementations. The platform captures work processes through keystroke-level recording and auto-produces training content in seven formats — Word, PDF, PowerPoint, interactive video, virtual assistant, and others — translated into 45+ languages, without requiring API integrations with customer systems. The company serves organizations deploying major ERP and CRM systems including Microsoft Dynamics 365 (F&O, CE, Business Central), SAP S/4HANA, Oracle Cloud, Salesforce, IFS, and Acumatica, with named customers spanning manufacturing (CKS Packaging across 11 plants), construction (Multiplex), and financial services (Atradius).
The platform is hosted on Microsoft Azure across four regions (West Europe, United States, Canada, Australia) supporting cloud, hybrid, and on-premises deployments. Its Connector technology covers approximately 90% of Windows and web-based applications. Add-on modules include the User eXperience Panel (UXP), an AI-powered in-application guidance panel launched in October 2023; Voice Cloud for text-to-speech narration; and AI Video Avatars developed in partnership with Colossyan (announced October 2024). The architecture employs secure multi-tenant isolation, AES-256 encryption at rest, TLS 1.2+ in transit, and inherits Azure SOC 1, SOC 2 Type 2, ISO 27001, ISO 27017, and ISO 27018 certifications. ClickLearn is GDPR and CCPA compliant with an active ISO 27001 and SOC 2 Type 2 roadmap.
ClickLearn monetizes primarily through annual subscription licenses priced by Editions, Platforms, Authors, and End-Users, with a one-time perpetual license plus required maintenance option, an ISV license for software vendors, and free evaluation trials. The go-to-market combines direct enterprise sales (demo and trial CTAs), a global partner channel anchored by IFS Platinum Partner status, an ISV Partner Program, a Strategic Alliances program, and ecosystem partnerships with Colossyan, Andovar, Fudgelearn, NetAtWork, and RUX. The company operates with 11–50 employees across Denmark, the United States, India, and Australia, and was ranked #136 in the Financial Times' 2019 list of fastest-growing European companies.
ClickLearn firmographics
Firmographics- Name
- ClickLearn
- Legal name
- ClickLearn ApS
- Website
- https://clicklearn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClickLearn is a Copenhagen-based Digital Adoption Platform that auto-produces training content and documentation in seven formats and 45+ languages for enterprises implementing major ERP and CRM systems including Microsoft Dynamics, SAP, Oracle, Salesforce, IFS, and Acumatica.
- Ownership category
- akta.pro rank
ClickLearn industry classification
Industry- Product category
- Digital Adoption Platform (DAP) software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Learning & Microlearning Authoring Tools (EDAFAHAE)
- akta.pro secondary industries
- Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI), Microlearning & Short-Form Lesson Platforms (MPACALAE), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where ClickLearn is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
ClickLearn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription License: Annual subscription model with fees based on selected Services, Editions, Platforms, number of Authors, and End-Users. Authors are named individuals permitted to create content; End-Users are the total number of individuals authorized to consume content. End-User Threshold allows up to 30% above agreed number. Prices adjusted annually based on EU HICP with minimum 2% and maximum 7% increase per year.
- Perpetual License: One-time payment model for on-premises software deployment. Fee depends on selected Connector License (main connector included, optional supplemental connectors), and number of concurrent Authors. Fees fixed for 24 months from Effective Date. Requires purchase of maintenance Services (cloud access, support, updates) for at least first year.
- Additional Services: Additional Services may be ordered during any Term. Additional purchases during a Term are invoiced at time of order with recurring fees pro-rated to align with current Term.
- ISV License: Annual payment license allowing Independent Software Vendors to use the Services to create Content for their own proprietary software or services offered to their customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription License - Annual fee based on Editions, Platforms, Authors, and End-Users |
| One time/ perpetual license | Multi-year contract | Perpetual License - One-time payment with required annual maintenance |
| Freemium | Pay-as-you-go | Trial License - Free evaluation |
| Subscription | Annual | ISV License - Annual subscription for software vendors |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ClickLearn product offering
Product offeringCore offering
ClickLearn is a Digital Adoption Platform that captures enterprise software work processes through keystroke recording and automatically produces training content and documentation in 7 formats and 45+ languages. The platform integrates natively with major ERP/CRM systems (Microsoft Dynamics 365, SAP, Oracle, Salesforce, IFS, Acumatica), provides an AI-powered User eXperience Panel for in-application guidance, and is sold via subscription and perpetual licenses to enterprise customers undergoing software implementations and digital transformations.
Product overview
ClickLearn is a unified Digital Adoption Platform that auto-produces training content and documentation for enterprise software. The core ClickLearn platform captures work processes through keystroke recording and automatically generates content in 7 formats (Word, PDF, PowerPoint, video, interactive walkthroughs, eLearning portal, virtual assistant) translated into 45+ languages. Key add-on modules include the User eXperience Panel (UXP) for AI-powered in-application guidance with chatbot capabilities, Voice Cloud for text-to-speech narration, AI Video Avatars powered by Colossyan, and the Connector technology for cross-platform recording. ClickLearn Universe serves as the community and certification platform. The platform integrates natively with major ERP and CRM systems including Microsoft Dynamics 365, Salesforce, SAP, Oracle, IFS, and Acumatica. Customers can deploy via cloud (Microsoft Azure), on-premises, or hybrid models.
Differentiator
Problem solved
Functional benefit
Brands
- ClickLearn Universe: A free online learning platform and community where users can access training resources, get certified, and learn how to use ClickLearn software
- ClickLearn Attain
Products and services
- ClickLearn Digital Adoption Platform Core Digital Adoption Platform that captures work processes in enterprise software through keystroke recording and automatically produces learning content in 7 formats (Word, PDF, PowerPoint, interactive videos, virtual assistant, eLearning portal, in-application walkthroughs) and 45+ languages, creates a customizable eLearning portal, and keeps documentation current with automatic updates when underlying software changes. Sold via subscription and perpetual licenses to enterprise customers undergoing ERP/CRM implementations.
- User eXperience Panel (UXP) AI-powered in-application guidance panel that provides real-time assistants, step-by-step instructions, and AI chatbot support directly inside business applications, enabling learning-in-the-moment-of-need without leaving the workflow. Combines real-time assistance, step-by-step instructions, and an AI chatbot for contextual guidance in the flow of work.
- ClickLearn Attain A product component of the ClickLearn platform ecosystem focused on specific digital adoption and performance support capabilities.
- ClickLearn Universe Free online learning platform and community where users can access ClickLearn training resources, get certified as authors, and connect with other ClickLearn users as part of the broader ClickLearn ecosystem.
- Voice Cloud Text-to-speech voice narration capability for converting ClickLearn recorded processes into spoken training audio and voice-over narration for training videos and content.
- AI Video Avatars AI-powered video avatar feature developed in partnership with Colossyan that enables AI-generated presenter avatars for creating narrated training videos with AI presenters inside the ClickLearn platform.
- ClickLearn Connector (Windows and Web Apps) Cross-application process recording connector technology that enables keystroke recording across approximately 90% of Windows and web-based applications, including major ERPs, CRMs, Microsoft 365, Power Platform, and custom Windows and web apps, without requiring API access.
Quantifiable outcome
- CKS Packaging reduced ERP support hours by 75% across 11 plants
- +2 more outcomes
Companies that use ClickLearn
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
ClickLearn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature9 records
ClickLearn partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- FudgelearnminorFudgelearn x ClickLearn partnership for transforming Oracle documentation and user adoption. Fudgelearn provides Oracle implementation and consulting services using ClickLearn for their Oracle customer engagements.
- ColossyancoreStrategic partnership to revolutionize digital learning through AI video avatars. ClickLearn integrates Colossyan's AI avatar technology into its platform for creating narrated training videos with AI presenters. Joint marketing and product integration.
- IFScoreIFS Platinum Partner status. IFS, a global enterprise software company, integrates ClickLearn's training and e-learning platform into their solutions. IFS Vice President of Global Alliances states: 'Offering our customers to use this integrated training and e-learning platform extends the value and ROI they realize from IFS solutions.' The partnership provides real-time assistants and instructions that have proved highly successful in increasing implementation efficiencies for IFS customers.
- NetAtWorkminorNetAtWork provides ERP implementation services and has a case study partnership with ClickLearn for driving ERP success through robust training programs.
- RUXminorRUX streamlined Dynamics 365 documentation for Microsoft AppSource using ClickLearn. Case study partner for Microsoft ecosystem documentation projects.
- Microsoft (Dynamics 365 Ecosystem)coreDeep integration and partnership within Microsoft Dynamics 365 ecosystem. ClickLearn has dedicated integrations for D365 Finance & Operations, D365 Customer Engagement, and D365 Business Central. Also integrates with Microsoft 365, Power Platform, and SharePoint. Active participant in Microsoft community events.
- SAPcoreDedicated integration and content for SAP S/4HANA and SAP applications. ClickLearn provides documentation and training solutions specifically designed for SAP environments including Greenfield and Brownfield rollouts.
- OraclecoreDedicated integration for Oracle Cloud and Oracle applications. Partnership with Fudgelearn for Oracle-specific implementations. Content and documentation solutions for Oracle ERP environments.
- SalesforcecoreDedicated integration for Salesforce CRM. ClickLearn participates in Salesforce events including Agentforce World Tour. Provides training and documentation for Salesforce implementations.
- AcumaticacoreDedicated integration for Acumatica cloud ERP. Extensive webinar and content partnership with Acumatica community. Regular Acumatica-specific training guides and documentation solutions.
- Microsoft AzurecoreCloud infrastructure provided by Microsoft Azure. ClickLearnCloud hosted entirely on Azure with services in West Europe, United States, Canada, and Australia regions. Leverages Azure's security certifications (SOC 1, SOC 2 Type 2, ISO 27001) and infrastructure services including Azure Key Vault for encryption key management.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ClickLearn competitors and assessment
Company assessmentDirect peers
- WalkMe: WalkMe is the category-defining Digital Adoption Platform, offering in-app guidance, onboarding, and training automation across enterprise software. It is the most direct competitor to ClickLearn, serving the same enterprise customers and overlapping heavily on ERP/CRM ecosystem plays.
- Whatfix: Whatfix is a leading Digital Adoption Platform providing no-code in-app guidance, self-help widgets, and user onboarding across enterprise applications. It directly competes with ClickLearn on content authoring, in-flow guidance, and ERP/CRM ecosystem partnerships (notably with SAP and Salesforce).
- Apty: Apty is a Digital Adoption Platform specializing in process guidance, compliance training, and user onboarding for enterprise software including ERP systems. Like ClickLearn, Apty targets ERP/CRM implementations and competes head-to-head for process documentation and user adoption deals.
- Userlane: Userlane is a European Digital Adoption Platform providing in-app guidance and process documentation for enterprise software. It is highly comparable to ClickLearn in target customer (mid-market and enterprise), European footprint, and focus on accelerating software adoption.
Broad incumbents
- Pendo: Pendo is a product analytics and digital adoption suite used by SaaS product teams to drive onboarding, feature adoption, and in-app guidance. While broader than ClickLearn, Pendo overlaps on the digital adoption and user onboarding use cases, especially inside enterprise SaaS workflows.
- SAP Enable Now: SAP Enable Now is SAP's native Digital Adoption Platform for SAP S/4HANA and other SAP applications. As an incumbent, it competes with ClickLearn directly inside SAP deployments by offering built-in, often-bundled guidance that can disintermediate third-party DAP tools like ClickLearn.
Emerging players
- Userpilot: Userpilot is a product-led growth and user onboarding platform for SaaS companies, offering in-app guides, tooltips, and engagement flows. It competes with ClickLearn on the user adoption and in-application guidance use case, primarily for SaaS rather than ERP/CRM contexts.
- Appcues: Appcues is a no-code user onboarding and product adoption platform for SaaS applications, providing in-app guidance, checklists, and surveys. It overlaps with ClickLearn's UXP-style in-application guidance but is positioned for SaaS product teams rather than ERP/CRM enterprise rollouts.
- Toonimo: Toonimo is a Digital Adoption Platform providing personalized in-app walkthroughs, guides, and behavioral analytics for web-based enterprise applications. It overlaps with ClickLearn's content authoring and in-application guidance capabilities, particularly for browser-delivered enterprise software.
Regional players
- Lemon Learning: Lemon Learning is a French Digital Adoption Platform offering in-app guidance and digital adoption solutions for enterprise software. It is comparable to ClickLearn in product scope but operates primarily in France and francophone markets rather than ClickLearn's broader global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ClickLearn social profiles
Digital presenceClickLearn compliance and trust
Trust signalCompliance6 records
ClickLearn financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickLearn leadership team
Management profileNumber of profiles
Profiles4 records
ClickLearn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickLearn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickLearn
What does ClickLearn do?
ClickLearn is a Digital Adoption Platform that captures enterprise software work processes through keystroke recording and automatically produces training content and documentation in 7 formats and 45+ languages. The platform integrates natively with major ERP/CRM systems (Microsoft Dynamics 365, SAP, Oracle, Salesforce, IFS, Acumatica), provides an AI-powered User eXperience Panel for in-application guidance, and is sold via subscription and perpetual licenses to enterprise customers undergoing software implementations and digital transformations.
Is ClickLearn a public or private company?
ClickLearn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClickLearn founded?
ClickLearn was founded in 2009. It employs 11 to 50 people.
Where is ClickLearn based?
ClickLearn is headquartered in Copenhagen, Denmark, in the Europe region.
How does ClickLearn make money?
Four revenue lines are on record. Subscription License is the primary driver. The others are perpetual License, additional Services and ISV License.
Who are ClickLearn's main competitors?
Direct peers on record are WalkMe, Whatfix, Apty and Userlane. Broad incumbents are Pendo and SAP Enable Now. Emerging players are Userpilot, Appcues and Toonimo. Lemon Learning is listed as a regional player.
Does ClickLearn have an API?
No public API is recorded for ClickLearn.
What industry is ClickLearn in?
ClickLearn's product category is Digital Adoption Platform (DAP) software. Its primary akta.pro industry code is EDAFAHAE, Mobile Learning & Microlearning Authoring Tools, with a secondary code of EDAFACAI, Microlearning Content Libraries (Bite-Sized Lessons). Its NAICS code is 5132 and its SIC code is 7372.