Berkeley Patients Group
- Company typePrivate
- Founded1999
- HeadquartersBerkeley, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Berkeley Patients Group does
Berkeley Patients Group (BPG) is a privately held, independent medical and recreational cannabis dispensary founded in 1999 in Berkeley, California, and recognized as the nation's longest-running marijuana dispensary. The company operates from a single physical storefront at 2366 San Pablo Ave and serves both medical cannabis patients and adult recreational consumers (21+) in the Bay Area. BPG carries over 300 cannabis products across seven categories (flower, edibles, vapes, prerolls, extracts, capsules, and clones) and functions as a curated multi-brand marketplace featuring third-party cultivators and brands such as Connected Cannabis Co., Alien Labs, WYLD, Kiva, Budularo, Moon Valley Organics, Backcountry Organics, Claybourne Co., and Errl Hill.
The underlying technology consists of a standard e-commerce ordering platform (shop.mybpg.com) and inventory management system with no disclosed API, mobile app, or AI/ML capabilities. Distribution is omnichannel: in-store retail, online ordering for pickup, contactless curbside pickup, and same-day delivery across Alameda and Contra Costa counties. Free telephone and email consultations with trained staff substitute for automated recommendation systems.
The business model is direct-to-consumer retail with revenue generated from cannabis product sales under an all-in pricing structure. Pricing is unit-based with tiered tax rates (29.25% for adult recreational, 26.75% for medical patients, 17.5% for MMIC holders) and discount programs for new customers, seniors, veterans, and a 3%-back rewards program. BPG operates without external institutional or private-equity investment, holds a California cannabis dispensary license (C10-0000033-LIC), and has additional certifications including ASA Patient Focused Certification and B-Corp. The company is led by co-founders Jim McClelland, Don Duncan, and Debby Goldsberry (1999) with co-owner Etienne Fontan (joined 2002) and Communications Director Victor Pinho.
Berkeley Patients Group firmographics
Firmographics- Name
- Berkeley Patients Group
- Legal name
- Berkeley Patients Group, Inc.
- Website
- https://mybpg.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Berkeley Patients Group industry classification
Industry- Product category
- Cannabis Dispensary Retail
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Delivery & Online Ordering (CRANAGAG)
Keywords
Where Berkeley Patients Group is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Berkeley Patients Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Cannabis Product Retail: BPG generates revenue through retail sales of cannabis products including flower, edibles, vapes, extracts, capsules, prerolls, and clones. The dispensary operates with all-in pricing and offers various discount programs including senior, veteran, and rewards discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard cannabis products with all-in pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Berkeley Patients Group product offering
Product offeringCore offering
Berkeley Patients Group operates a licensed cannabis dispensary in Berkeley, California, selling over 300 cannabis products across flower, edibles, vapes, prerolls, extracts, capsules, and clones to medical patients and adult-use consumers aged 21+. The dispensary is supported by free staff consultations, curbside pickup, East Bay delivery, and the Helping Hands needs-based patient assistance program. All products are independently lab-tested by CW Analytical, and pricing follows an all-inclusive model with tiered tax treatment for medical versus recreational buyers.
Product overview
Berkeley Patients Group operates as a multi-brand retail cannabis dispensary serving the Bay Area since 1999. The company offers over 300 different cannabis products across seven main categories: flower, edibles, vapes, prerolls, extracts, capsules, and clones. BPG functions as a curated marketplace featuring third-party brand partnerships including Budularo (craft cultivator), Moon Valley Organics (Dragonfly Certified), Backcountry Organics, Sweet Sisters Family Farm, Claybourne Co., Errl Hill, WYLD (gummies), Kiva (chocolates), and numerous others. Services include a free consultation program, curbside pickup, delivery to East Bay areas, the Helping Hands needs-based patient assistance program, and comprehensive cannabis education resources. The dispensary is known for its 'all-in pricing' model with no surprises at checkout.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower
- Edibles
- Vapes
- Prerolls
- Extracts
- Capsules
- Clones
- Free Consultation Service
- Helping Hands Program
Quantifiable outcome
- 85% of BPG patients surveyed said medical cannabis had far fewer adverse effects than prescription medications
- +1 more outcomes
Companies that use Berkeley Patients Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Berkeley Patients Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berkeley Patients Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- CW AnalyticalcoreIndependent cannabis analytics laboratory performing product testing in compliance with Berkeley Municipal Code. BPG's testing is performed by this laboratory to ensure all products are safe for consumption, verifying results for pesticides, microbial contaminants, residual solvents, and potency.
- NuggMDcoreOnline medical cannabis evaluation service partnership offering quick and convenient medical recommendations online for $39. Patients can speak with a doctor via phone or computer and receive recommendations emailed within minutes.
- Dr. Frank Lucido (Family Practice)coreLocal Berkeley physician knowledgeable in both western medicine and cannabis therapies, recommended for patients seeking in-person medical consultations.
- Dr. Laurie Vollen (Naturally Healing MD)coreLocal Berkeley physician providing cannabis consultations and recommendations for patients.
- Dr. Beverly Mikuriya (Cool Consultations)minorPhysician providing cannabis recommendations in Cool, CA area.
- Dr. Vera SingletonminorPhysician in Lafayette, CA offering cannabis consultations.
- Green Health Consultants (Eloise Theisen)minorGreen Health Consultants provides cannabis consultations in Lafayette, CA.
- Dr. Rachna PatelminorPhysician in Walnut Creek, CA providing cannabis recommendations.
- BudularocoreSmall-batch craft cannabis cultivator featured as a partner brand at BPG. Known for unique genetics and limited small-run flowers with real character and history.
- Moon Valley OrganicscoreDragonfly Certified craft cannabis brand featuring small-batch, living soil cultivation with exceptional regenerative and environmentally responsible standards.
- Backcountry OrganicscoreSoil-grown cannabis brand drawing from pristine mineral springs of Mt. Shasta with organic inputs and clean cultivation practices.
- Sweet Sisters Family FarmcoreFeatured partner brand at BPG offering specialty cannabis products.
- Supernova WomenminorOne of 10 non-profit partners in BPG's $1 Million for Good campaign supporting organizations empowering Bay Area residents.
- Kingmakers of OaklandminorNon-profit partner in BPG's community giving program.
- Women's Cancer Resource CenterminorBay Area non-profit receiving support from BPG's corporate giving program.
- Berkeley Food and Housing ProjectminorLocal non-profit partner in BPG's community support initiatives.
- Berkeley Youth AlternativesminorYouth organization receiving support from BPG's community giving program.
- Pacific Center for Human GrowthminorCommunity organization supported through BPG's corporate giving initiatives.
- Berkeley HumaneminorAnimal welfare organization among BPG's community giving recipients.
- Berkeley Free ClinicminorHealthcare facility partner in BPG's community support initiatives.
- Battle Brothers FoundationminorVeteran's organization supported through BPG's community giving program.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Berkeley Patients Group competitors and assessment
Company assessmentDirect peers
- Harborside: Harborside is an Oakland-based medical and adult-use cannabis dispensary with deep Bay Area roots, multiple retail locations, and an omnichannel model including delivery. Like BPG, it was among the earliest California dispensaries post-Proposition 215, faces the same state and local tax structure, and competes directly for the same Berkeley/Oakland patient base.
- The Apothecarium: The Apothecarium is a Bay Area dispensary chain (operating in San Francisco, Berkeley, and Castro Valley) that emphasizes a pharmacy-like, patient-focused retail experience. It directly competes with BPG for Berkeley medical patients and adult-use consumers and shares the same delivery and omnichannel dynamics in Alameda and Contra Costa counties.
- Sweet Flower: Sweet Flower is a premium California cannabis dispensary chain operating multiple Southern California locations with a curated, design-forward retail experience. It competes with BPG for premium flower and brand partner access and represents the kind of well-capitalized multi-store operator that pressures single-location independents.
- Cookies: Cookies is a cannabis brand and retail chain founded in San Francisco with stores across California and beyond. It carries premium flower SKUs that BPG also lists (e.g., Connected, Alien Labs, Kiva) and competes for the same craft-curious consumer segment in the Bay Area.
- Eaze: Eaze is a California cannabis delivery marketplace and technology platform that competes head-on with BPG's same-day East Bay delivery service. As a marketplace, Eaze aggregates multiple retailers' menus and represents both a competitor (consumer-direct delivery) and a potential channel partner for BPG's inventory.
- Lowell Farms: Lowell Farms is a vertically integrated California cannabis company with cultivation, distribution, and retail (acquired Harborside's parent). It directly overlaps with BPG on California flower sourcing and retail competition, particularly in the Bay Area.
- Caliva: Caliva was a vertically integrated California cannabis brand and retailer based in San Jose, known for premium positioning and direct-to-consumer delivery. It competed with BPG for premium Bay Area consumers before merging into Glass House Group; it remains a relevant comparable on branding and California-only distribution strategy.
- Canndescent: Canndescent is a premium California-focused cannabis brand and retailer known for a curated, design-forward retail experience. It shares BPG's premium-curation philosophy and competes for the same craft flower consumer, including in California delivery channels.
Broad incumbents
- MedMen: MedMen is a multi-state cannabis operator with retail locations in California, Nevada, and New York. After financial restructuring it remains a broad incumbent in California retail and competes with BPG indirectly for the Bay Area's premium consumer, while its scale and capital access make it a category reference point for any California dispensary.
Others
- Flow Kana: Flow Kana is a California cannabis distribution and brand platform focused on sun-grown, small-batch craft flower from independent cultivators. Many of the partner brands featured at BPG (e.g., Backcountry Organics, small-batch craft cultivators) flow through similar craft-distribution channels, making Flow Kana a relevant ecosystem comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Berkeley Patients Group social profiles
Digital presenceBerkeley Patients Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berkeley Patients Group leadership team
Management profileNumber of profiles
Profiles4 records
Berkeley Patients Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berkeley Patients Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berkeley Patients Group
What does Berkeley Patients Group do?
Berkeley Patients Group operates a licensed cannabis dispensary in Berkeley, California, selling over 300 cannabis products across flower, edibles, vapes, prerolls, extracts, capsules, and clones to medical patients and adult-use consumers aged 21+. The dispensary is supported by free staff consultations, curbside pickup, East Bay delivery, and the Helping Hands needs-based patient assistance program. All products are independently lab-tested by CW Analytical, and pricing follows an all-inclusive model with tiered tax treatment for medical versus recreational buyers.
Is Berkeley Patients Group a public or private company?
Berkeley Patients Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Berkeley Patients Group founded?
Berkeley Patients Group was founded in 1999. It employs 51 to 100 people.
Where is Berkeley Patients Group based?
Berkeley Patients Group is headquartered in Berkeley, United States, in the North America region.
How does Berkeley Patients Group make money?
One revenue line is on record: cannabis Product Retail.
Who are Berkeley Patients Group's main competitors?
Direct peers on record are Harborside, The Apothecarium, Sweet Flower, Cookies, Eaze, Lowell Farms, Caliva and Canndescent. MedMen is listed as a broad incumbent. Flow Kana is listed as an others.
Does Berkeley Patients Group have an API?
No public API is recorded for Berkeley Patients Group.
What industry is Berkeley Patients Group in?
Berkeley Patients Group's product category is Cannabis Dispensary Retail. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail). Its SIC code is 5912.