A Day On The Green
A Day On The Green is an Australian outdoor concert series (founded 2001) that combines live music performances with food and wine experiences at 48 winery venues across Australia and New Zealand, supported by exclusive Ticketmaster distribution and an AAMI sponsorship.
- Company typePrivate
- Founded2001
- HeadquartersAlbert Park, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A Day On The Green does
A Day On The Green is an Australian outdoor concert event series founded on January 26, 2001 by Michael and Anthea Newton through Roundhouse Entertainment, and now operating as a brand under MG Live Pty Ltd within the Mushroom Group. The company curates and promotes ticketed outdoor concerts that combine live music performances from major international and Australian artists (e.g., Jimmy Barnes, Crowded House, Robbie Williams, Red Hot Chili Peppers) with food and wine experiences at premium winery venues. Its operational footprint spans 48 venues across all six Australian states plus New Zealand, with flagship sites at Mt Duneed Estate (Geelong), Bimbadgen (Hunter Valley), Sirromet (Queensland), and several others.
The core product is the live concert event itself; supplementary product surfaces include a free membership program that delivers exclusive presale ticket access, newsletters and special offers, and a branded merchandise line (t-shirts and stubby holders). Tickets are sold exclusively through Ticketmaster using member presale codes, with AAMI serving as a long-tenured national sponsor (10-year partnership renewed in 2022). The business model is event-driven, monetising primarily through ticket transactions via Ticketmaster, supplemented by merchandise sales (63,000 t-shirts and 172,000 stubby holders sold to date) and corporate sponsorship. There is no proprietary technology platform disclosed — the operating stack is the membership site, an e-commerce merchandise storefront, and Ticketmaster's ticketing infrastructure.
A Day On The Green serves two principal customer bases: individual music enthusiasts seeking a premium, non-arena/non-club concert experience, and regional Australian/NZ communities that benefit economically from hosted events. To date the company has delivered over 500 shows and sold more than 4 million tickets, and has donated over A$1.5 million to local charities and community groups at every event. The company operates with 1–10 disclosed employees and remains privately held with no external funding rounds.
A Day On The Green firmographics
Firmographics- Name
- A Day On The Green
- Legal name
- MG Live Pty Ltd
- Website
- https://adayonthegreen.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Day On The Green is an Australian outdoor concert series (founded 2001) that combines live music performances with food and wine experiences at 48 winery venues across Australia and New Zealand, supported by exclusive Ticketmaster distribution and an AAMI sponsorship.
- Ownership category
- akta.pro rank
A Day On The Green industry classification
Industry- Product category
- Live Music Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where A Day On The Green is headquartered
LocationHeadquarters
- HQ city
- Albert Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
A Day On The Green business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from concert ticket sales at wineries and outdoor venues across Australia and New Zealand. Tickets are sold exclusively through Ticketmaster.
- Merchandise Sales: Sale of branded merchandise including t-shirts and stubby holders (beer coolers). The company has sold 63,000 t-shirts and 172,000 stubby holders to date.
- Sponsorship and Partnerships: Partnership with national insurer AAMI as a sponsor, with a 10-year partnership renewed in 2022.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free membership with presale benefits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
A Day On The Green product offering
Product offeringCore offering
A Day On The Green produces and promotes outdoor concert events held at wineries and outdoor venues across Australia and New Zealand, combining live music performances with food and wine experiences. The company has hosted more than 500 shows at 48 venues since 2001, selling over 4 million tickets, and monetizes through ticket sales (via Ticketmaster), branded merchandise, and sponsor partnerships.
Product overview
a day on the green is a live outdoor concert event series that combines music performances with food and wine experiences at wineries and outdoor venues across Australia and New Zealand. The core offering consists of ticketed concert events featuring major international and Australian artists. The service is supported by a membership program that provides presale access to tickets, and an official merchandise store. Tickets are sold exclusively through Ticketmaster integration. The company was created by Michael and Anthea Newton from Roundhouse Entertainment and operates as part of the Mushroom Group.
Differentiator
Problem solved
Functional benefit
Products and services
- a day on the green Events
- a day on the green Membership
- a day on the green Merchandise
Quantifiable outcome
- 4 million+ tickets sold since 2001
- +3 more outcomes
Companies that use A Day On The Green
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
A Day On The Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Day On The Green partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AAMIcoreNational insurer AAMI partnered with A Day On The Green, with a 10-year partnership renewed in 2022. This represents a decade-long commitment to the live music industry in Australia, providing sponsorship and support for outdoor concert events.
- Mushroom GroupcoreRoundhouse Entertainment (creator of A Day On The Green) partnered with Michael Gudinski's Mushroom Group, with the partnership continuing under his son Matt Gudinski. The Mushroom Group is a major force in Australian music entertainment.
- TicketmastercoreTicketmaster is the exclusive authorized ticket seller for all A Day On The Green shows. Members access presales through unique codes on the Ticketmaster platform.
- Winery Venuescore48 venues including wineries and outdoor locations across Australia and New Zealand host A Day On The Green events. Key venues include Mt Duneed Estate (Geelong), Bimbadgen (Hunter Valley), Sirromet (Queensland), and many others.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
A Day On The Green competitors and assessment
Company assessmentDirect peers
- Frontier Touring: Australia's largest concert promoter and touring operator, directly comparable to ADOTG as a competing promoter of live music events for similar audiences across Australia and New Zealand.
- TEG (Ticketek Entertainment Group): Australia and New Zealand's leading live entertainment and ticketing group, operating TEG Live for concert promotion and Ticketek for ticketing—directly comparable as a competitor in promotion and audience conversion.
- Live Nation Australia: Australian arm of the world's largest live entertainment company; directly comparable as a promoter of major touring concerts and festivals targeting the same premium live music audience.
- Bluesfest Byron Bay: Major multi-day Australian music festival, directly comparable as a competitor for premium live music audiences, headline artist bookings, and regional Australian tourism-driven event revenue.
- Splendour in the Grass: Premier Australian contemporary music festival; directly comparable as a competitor for the same premium live music audience and as a destination-style outdoor concert format in Australia.
- Falls Festival: Multi-day New Year's music festival held across Australian and NZ locations; directly comparable as an outdoor multi-venue music festival targeting a similar audience demographic.
Broad incumbents
- AEG Presents: Global entertainment promoter and venue operator; broader incumbent offering overlapping capabilities (concerts, festivals) but across a much wider portfolio of artists and geographies.
Others
- Mushroom Group: Parent organization of ADOTG via MG Live Pty Ltd; comparable as the parent ecosystem providing artist relationships, infrastructure, and strategic support, but not a market competitor.
- Roundhouse Entertainment: Sister company and originator of the A Day On The Green brand; comparable as the founding promoter entity run by Michael and Anthea Newton, but operates as a parent rather than market competitor.
Emerging players
- CMC Rocks QLD: Australian country music festival with similar outdoor concert format; comparable as an emerging player in the Australian outdoor music event space targeting a related but distinct audience segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Day On The Green social profiles
Digital presenceA Day On The Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Day On The Green leadership team
Management profileNumber of profiles
Profiles2 records
A Day On The Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Day On The Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Day On The Green
What does A Day On The Green do?
A Day On The Green produces and promotes outdoor concert events held at wineries and outdoor venues across Australia and New Zealand, combining live music performances with food and wine experiences. The company has hosted more than 500 shows at 48 venues since 2001, selling over 4 million tickets, and monetizes through ticket sales (via Ticketmaster), branded merchandise, and sponsor partnerships.
Is A Day On The Green a public or private company?
A Day On The Green is a private company. It is classified as corporate owned and is currently operating.
When was A Day On The Green founded?
A Day On The Green was founded in 2001. It employs 1 to 10 people.
Where is A Day On The Green based?
A Day On The Green is headquartered in Albert Park, Australia, in the Oceania region.
How does A Day On The Green make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and sponsorship and Partnerships.
Who are A Day On The Green's main competitors?
Direct peers on record are Frontier Touring, TEG (Ticketek Entertainment Group), Live Nation Australia, Bluesfest Byron Bay, Splendour in the Grass and Falls Festival. AEG Presents is listed as a broad incumbent. Others are Mushroom Group and Roundhouse Entertainment. CMC Rocks QLD is listed as an emerging player.
Does A Day On The Green have an API?
No public API is recorded for A Day On The Green.
What industry is A Day On The Green in?
A Day On The Green's product category is Live Music Event Promotion. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711310 and its SIC code is 7900.